Introduction to Maggi Oats Noodles

Oats Maggi a healthy alternative introduced by Maggi brand.

According to Nielsen survey 2014 oats as a healthy food option has grown into
a Rs 3 billion market. It has grown 38% in last one year and has market share of
26% in breakfast cereal segment.
Instant noodles is a Rs 22 Billion category with a CAGR of 15% Maggi instant
noodles is the market leader in this category, the market is mature and Maggi is
facing a tough competition and is in later maturity stage of Product Life Cycle.
Nestle has launched its Maggi masala oat noodles as an instant and healthier
breakfast option.
It has a potential to grow into a Rs 4 billion brand segment and acquire a market
share of 10% over the next five year
Price they have as per there produces-
1. Priced Rs 25 for 73 (grams), 2.5times costlier than ordinary Maggi
2. More than1.5 times costlier than Maggi Atta noodles.

There first promotion of advertising was done by Madhuri dixit aired first
in digital media followed by mass media and print media.

There product of oaths Maggie uniqueness is as follows

1.It has 40% oat flour, 37% wheat flour, corn flour, salt and taste maker
2.Tastes better than bland taste of oats.
3. Has the same fibre content of one bowl of oats and vegetables
 Conclusion

It creates awareness about new Maggi Oat Noodles. Also creating an

image of Maggi as healthy breakfast. Creating awareness of Oat as
healthy food option.