IBS Hyderabad (Academic Year – 2021-23)

Course Handout
Program : MBA
Course Code : SHRM 502
Course Title : Business Analytics II Semester: II
Faculty Name : Shailja Tripathi Room No: E114
Consultation Hours (Day/time) : Monday (5 pm to 6 pm)
Mobile No: 8106407853 Email: shailja.tripathi@ibsindia.org

Course Description: This course is designed to provide broad foundation to the students Business Analytics.
The course deals with various predictive and prescriptive analytics, nonparametric and multivariate
techniques so as to handle data of various forms for decision making. Each session will help the students to
understand the concepts, techniques and analyzing the data with software’s such as SAS.

Course Objectives:

The Business Analytics-II course will deal with predictive analytics, prescriptive analytics, Multivariate. The
course will be providing basics of Machine learning. More specifically, the course will enable future Managers:

• To understand the idea of business research so as to be able to generate data for analytics
applications.
• To discuss spreadsheet usage and software like SPSS/R to support the above.
• With analytical modeling ability (both statistical & mathematical) for business situations.

Expected Learning Outcomes:

At the end of the course, a student is expected to

1. Equipped with capabilities to carry out appropriate quantitative analysis, and draw meaningful
conclusions with regard to the study objectives. If the situation is one of modeling, it aims at
inculcating modeling ability for the context.
2. To understand Multiple regression as an extension of simple regression, assumptions of regression,
Multiple Regression.
3. To develop an Ability to make decisions in a randomly changing environment.
4. To obtain the basic idea of Machine learning

The Business Analytics-2 course will deal with basics of business research, predictive analytics and
prescriptive analytics. More specifically, the course will enable future Managers

Recommended Text Book:

➢ Advanced Business Analytics, Cengage

➢ Suggested reference books:
• Business Analytics Data Analytics and Decision Making Albright & Winston
• Statistics for Business & Economics (SB&E) Anderson et. al., Cengage Learning, 12e.
• Quantitative Methods for Business, Anderson et.al., Cengage, 12e.

Course Outline
Sessio Case /Reading article/ Chapter
Topic Learning Outcomes
n No. Lecture / Activity s
 IBS Hyderabad (Academic Year – 2021-23)
Regression Analysis:
Estimating Relationships
1-2 • Scatter plots & Understanding the relation 1
Correlations between two variables
* Simple Linear Regression
Hands on using live data
Cerenity Sanitizer: Market
Multiple Regression:
Research for New Product
Introduction
Launch
Multiple regression as an
extension of simple
regression, assumptions of
A00183-PDF-ENG
regression,
Knowing about establishing
relationship between NPTEL Resources
Multiple Regression
3-5 explanatory and 2
* Inference and Regression https://youtu.be/NgFIoIuDX5s
independent variables and
* Categorical Independent
interpreting them https://youtu.be/sT9vXF1pkd8
Variables, Dummy variables
* Modeling Non-linear https://youtu.be/BjqAlFT5jK0
Regression
* Model Fitting https://youtu.be/T6uE0uUSUO
Q

NPTEL Resources

Multiple Regression -
http://www.nptelvideos.i
Model Building
n/2012/12/econometric-
Regression based Trend modelling.html
Ability to develop
Models, Residual analysis,
appropriate regression
Dealing with Multi-
6-7 model – selecting significant 3
collinearity,
variables, avoiding multi- http://www.nptelvideos.i
Transformation of
collinearity, transforming n/2012/12/econometric-
Variables, Addition /
variables if needed etc. modelling.html
deletion of variables, idea of
Autocorrelation

http://www.nptelvideos.i
n/2012/12/econometric-
modelling.html

Logistic Regression-
Concepts
Odds Ratio. Odds Estimate,
8-9
Walds ChiSquare, Hosmer
Lemshow test for goodness
of fit
Predicting categorical
variable through variables
which are continuous or
categorical or a mix
Hands on using live data
Customer Analytics at
4
Bigbasket - Product
Recommendations
IMB573-PDF-ENG
 IBS Hyderabad (Academic Year – 2021-23)
10 Test 1
Time series Forecasting
Regression based trend
11-12 models
Moving Averages
Exponential Smoothing
Factor Analysis
13-15 1Data reduction
2Combining variables
Cluster Analysis
1. Segmentation tool
16-17 2. Hierarchical
Clustering
Optimization Modeling
Linear Programming
Two-variable Model
(Graphical Method)
18-20 Sensitivity Analysis
Properties of Linear Models
Infeasibility &
Unboundedness
21 Test2
Sessions 1-9
Ability to develop forecast
models for decision making
To develop an Ability for
data reduction
Ability for combining
variables
To develop an Ability to
combine similar objects, a
segmentation technique
Ability to formulate LP
problems from unstructured
situations
* A conceptual
understanding of LP
solution
Sessions 11-20
NPTEL Resources
https://youtu.be/jwveAO2-
YAo
https://youtu.be/8VOdeUi7Gh
s
https://youtu.be/KdkWelvLbr
U
https://youtu.be/CIsecGnCs_0
https://youtu.be/bYHBwDTbS
zY
Chapters- 1, 2, 3, 4
Marriott Rooms Forecasting
5
UV0353-PDF-ENG
Cerenity Sanitizer: Market
Research for New Product
11
Launch (Factor Analysis)
A00183-PDF-ENG
Cerenity Sanitizer: Market
Research for New Product
12
Launch (Cluster Analysis)
A00183-PDF-ENG
Asian Grill Finding the
Optimal Table Mix
6
(IVEY case study)
W17056-PDF-ENG
Chapters- 5,6,11,12
 IBS Hyderabad (Academic Year – 2021-23)
Transportation &
Assignment Problems
Transportation and
22-23 Assignment problems as Ability to formulate Excel Solver 7
special cases of LPP and problems and solving
solving using Solver

Decision Analysis:
24-26 Decision making under,
uncertainty and Risk,
Bayesian Approach
Ability to analyse decision Ratnagiri Alphonso
problems that involve Orchard:Baysian Decision 8
uncertainty and risk Analysis
W16203-PDF-ENG

Markov Models:
To develop an Ability to
make decisions in a
27-28 Stochastic modeling used in 9
randomly changing
randomly changing
environment
situations.
Simulation
To provide insights in
Monte Carlo Simulation
modeling that do not
29-30 Introduction, Probability 10
incorporate uncertainty
Distributions,
explicitly
Applications
Basics of Machine learning
Introduction to Machine
learning
To obtain the basic idea of
31-32
Machine learning
Supervised learning

Unsupervised learning
TEST-3
33 TEST-3 Sessions 22-32
Chapters – 7,8, 9,10,

Expectations from Students

a. Students must report to the respective sessions well before the announced time. Latecomers will not
be permitted to join the class after the scheduled time. If late, the attendance for that session will be
marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the
chapter indicated in the course plan as the faculty directs.
c. In the class discussion student is expected to participate actively and contribute to individual and
group learning. Evaluation is based on active participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in
the section below. Absence from these evaluations will mean non awarding of marks in that particular
component
e. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and
clarify doubts if any, seek explanations and get mentored if needed.

Evaluation Timelines
 IBS Hyderabad (Academic Year – 2021-23)

Keeping in line with continuous evaluation at IBS the following evaluation schedule has been drawn.
Students are expected to go through the dates / sessions mentioned and prepare accordingly.
Component Component Expected slot / Marks Weightage
Number due date declaration by
Class Participation 1 10
Test I 2 20
Test II 3 20
Test III 4 10
End exam At the end of the 40
semester
Total 100

Electronic and Web resources: Swayam Videos, Syndicated Databases