Professional Documents
Culture Documents
BA 2 Class of 2023 - Course - Handout
BA 2 Class of 2023 - Course - Handout
Course Handout
Program : MBA
Course Code : SHRM 502
Course Title : Business Analytics II Semester: II
Faculty Name : Shailja Tripathi Room No: E114
Consultation Hours (Day/time) : Monday (5 pm to 6 pm)
Mobile No: 8106407853 Email: shailja.tripathi@ibsindia.org
Course Description: This course is designed to provide broad foundation to the students Business Analytics.
The course deals with various predictive and prescriptive analytics, nonparametric and multivariate
techniques so as to handle data of various forms for decision making. Each session will help the students to
understand the concepts, techniques and analyzing the data with software’s such as SAS.
Course Objectives:
The Business Analytics-II course will deal with predictive analytics, prescriptive analytics, Multivariate. The
course will be providing basics of Machine learning. More specifically, the course will enable future Managers:
• To understand the idea of business research so as to be able to generate data for analytics
applications.
• To discuss spreadsheet usage and software like SPSS/R to support the above.
• With analytical modeling ability (both statistical & mathematical) for business situations.
The Business Analytics-2 course will deal with basics of business research, predictive analytics and
prescriptive analytics. More specifically, the course will enable future Managers
Course Outline
Sessio Case /Reading article/ Chapter
Topic Learning Outcomes
n No. Lecture / Activity s
IBS Hyderabad (Academic Year – 2021-23)
Regression Analysis:
Estimating Relationships
1-2 • Scatter plots & Understanding the relation 1
Correlations between two variables
* Simple Linear Regression
Hands on using live data
Cerenity Sanitizer: Market
Multiple Regression:
Research for New Product
Introduction
Launch
Multiple regression as an
extension of simple
regression, assumptions of
A00183-PDF-ENG
regression,
Knowing about establishing
relationship between NPTEL Resources
Multiple Regression
3-5 explanatory and 2
* Inference and Regression https://youtu.be/NgFIoIuDX5s
independent variables and
* Categorical Independent
interpreting them https://youtu.be/sT9vXF1pkd8
Variables, Dummy variables
* Modeling Non-linear https://youtu.be/BjqAlFT5jK0
Regression
* Model Fitting https://youtu.be/T6uE0uUSUO
Q
NPTEL Resources
Multiple Regression -
http://www.nptelvideos.i
Model Building
n/2012/12/econometric-
Regression based Trend modelling.html
Ability to develop
Models, Residual analysis,
appropriate regression
Dealing with Multi-
6-7 model – selecting significant 3
collinearity,
variables, avoiding multi- http://www.nptelvideos.i
Transformation of
collinearity, transforming n/2012/12/econometric-
Variables, Addition /
variables if needed etc. modelling.html
deletion of variables, idea of
Autocorrelation
http://www.nptelvideos.i
n/2012/12/econometric-
modelling.html
Logistic Regression-
Concepts Predicting categorical Hands on using live data
Odds Ratio. Odds Estimate, variable through variables Customer Analytics at
8-9 4
Walds ChiSquare, Hosmer which are continuous or Bigbasket - Product
Lemshow test for goodness categorical or a mix Recommendations
of fit IMB573-PDF-ENG
IBS Hyderabad (Academic Year – 2021-23)
NPTEL Resources
https://youtu.be/jwveAO2-
YAo
https://youtu.be/8VOdeUi7Gh
s
https://youtu.be/KdkWelvLbr
U
https://youtu.be/CIsecGnCs_0
https://youtu.be/bYHBwDTbS
zY
Infeasibility &
Unboundedness
Decision Analysis:
Ability to analyse decision Ratnagiri Alphonso
24-26 Decision making under, problems that involve Orchard:Baysian Decision 8
uncertainty and Risk, uncertainty and risk Analysis
Bayesian Approach W16203-PDF-ENG
Markov Models:
To develop an Ability to
make decisions in a
27-28 Stochastic modeling used in 9
randomly changing
randomly changing
environment
situations.
Simulation
To provide insights in
Monte Carlo Simulation
modeling that do not
29-30 Introduction, Probability 10
incorporate uncertainty
Distributions,
explicitly
Applications
Basics of Machine learning
Introduction to Machine
learning
To obtain the basic idea of
31-32
Machine learning
Supervised learning
Unsupervised learning
TEST-3
33 TEST-3 Sessions 22-32
Chapters – 7,8, 9,10,
Evaluation Timelines
IBS Hyderabad (Academic Year – 2021-23)
Keeping in line with continuous evaluation at IBS the following evaluation schedule has been drawn.
Students are expected to go through the dates / sessions mentioned and prepare accordingly.
Component Component Expected slot / Marks Weightage
Number due date declaration by
Class Participation 1 10
Test I 2 20
Test II 3 20
Test III 4 10
End exam At the end of the 40
semester
Total 100