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Proposal: Student Name and Number
Proposal: Student Name and Number
Proposal: Student Name and Number
A mix of print and video – print work: photography, layout design and logo design, video:
create an ident
Target Audience
Our target audience is ages 16-24, all genders, in York and local surrounding areas. They
value honesty and are interested in art, photography and they like to travel.
Rationale: 100 words approx.
Elisabeth - For my last project I created a fanzine so I was fully working with print. I was
creating multiple page layouts that allowed me to improve my layout skills. This will be
helpful in this project as we will be designing the layout for our platform which I will be able
to have strong input for. I also created a title/logo for my fanzine which allowed me to
improve my logo making skills. I will be able to participate more in the making off our logo
as I should have more creative input then I have had previously. I have also produced a
couple video projects during my course which allowed me to fully work on my basic video
skills with editing and filming while also learning new skills in those areas too. This means
that when it comes to creating an ident I will be able to use the skills I have acquired to
participate in this part of our project.
We are going to create a social media platform which is themed around art, travel, and
photography. Users will be able to blog about locations they have visited and share photos
and art either surrounding the places they have been or just photos and art in general.
There will be an obvious and easy navigation system with different sections for each of the
topics (travel, art, photography). We will create a theme that is simple but also fits in with
our subjects and our target audience.
For our research we will need to look at already existing platforms, mainly social media but
can expand to other platforms too for stylistic choices. Looking at these platforms will
allow us to see how they appeal to their target audience, and some of these we may be able
to implement in our own. We will also need to conduct target audience research. Creating a
target audience research survey would be the best way to gather information about the
interests and values of our audience which will be vital in helping us make our decisions
about our topics for our platform.
I will be completing individual on going personal evaluation each week. This will allow me
to state what I have completed personally in this project and allow me to evaluate my own
work and see where I can make any improvements as the project develops. I will also all be
evaluating the whole project once it is fully complete and analyse every part of the work
while looking back at the proposal and initial ideas and plans to see how our project
developed and how we achieved our goals.
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Proposal
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Proposal
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