COMMERCE DEPARTMENT

SESSION : 2021/2022
DPU 30013: DIGITAL ENTREPRENEURSHIP
TOPIC 4 : COPYWRITING

Quiz Practical Portfolio Final CHAPTER CLO PLO CLS DT

work Project
4 2 3 3a P7
3

PREPARED BY:

NAMA: NUR SYAHIDA BINTI SHAFFIE

NO. MATRIK: 10DPM19F2027
PROGRAMME: DPM4B

PREPARED FOR:

WAN NOR ASNIZA BINTI ARSHAD

Format for writing long copywriting using AIDCA method.

STRUCTURE CONTENT

1.HEADLINE “ANDA PENCINTA COKLAT DAN MILO?? MELLOW

(Awareness) CRUNCH & COOKIES KAN ADA!
● Use only capital letters. BERANI TRY TAK? BETUL NI NAK TRY?”
● Max: 3 lines

2.INTRO “TAK ADA IDEA NAK MAKAN APA WAKTU

(Interest) PETANG? PERUT RASA LAPAR?
● 3 – 5 lines HAA TAK PAYAH PENING! MEH TRY MAKAN
● Create the curiosity and interest among the MELLOW CRUNCH AND COOKIES NI.”
audience so that they would like to read more.

3.F.A.B MELLOW NI LETAK APA? GILA TAK BERHENTI

(Desire) MAKAN
● 1 – 3 lines COKLAT YANG MELIMPAH
● Product information TAK TERLALU MANIS
● Features / Advantage/ Benefit RASA RANGUP & CRUNCHY
● Use emoji or icons.

5. CONVICTION (Proof)/(Convince) “I dah rasa mellow crunch ni 9/10 milo topping

● Insert 1/3/5/7 testimony that can convince
the audience.
● Recreate or cite customer’s satisfaction
opinion with your product/services.
dia banyak sangat! Chocolate dia pun cair and
tak keras + choco ball dia tu crunchy. Love it!”
-Nayla ( Selangor )
“Sebab saya dari kecik memang suka milo so saya
memang minat dengan mellow ni, rasa macam
makan milo sebenar!”
-Khairunisa ( Perak )

“Sumpah sedap gila mellow crunch ni saya

siap beli 3 balang sebab satu memang takkan
cukup heheh”
-Balqis ( Kedah )
6.CALL TO ACTION (CTA) So tunggu apa lagi?? Jom grab sekarang
(Action) sementara stok masih ada
● Insert O.Ur. S component
o Offer Mellow Crunch – RM13.90
o Urgency Mellow Cookies – RM16.90
o Scarcity Mellow Combo – RM30.00 + Free
PaperBag
● CTA statement
o Whatsapp link Macam mana nak order?? Haa ni kami nak
o Link to website habaq mai, hampa tekan ja link WhatsApp di
o Leave the comment bawah ni and hampa boleh tengok katalog
senarai harga mellow crunch yang hampa nak.
Senang bukan?

https://wa.link/1v5ab9
Format for Short Copywriting: ADA method

STRUCTURE CONTENT
1.HEADLINE
(Awareness) JOM RASAI KENIKMATAN MILO SEBENAR
● Use only capital letters. DALAM SATU BOTOL CHOCOJAR
● Max: 3 lines

3.F.A.B
(Desire) Kerangupan choco ball, limpahan rasa milo dan
● 1 – 3 lines coklat yang cair di mulut pasti menambat hati
● Product information hampa pada setiap suapan pertama
● Features / Advantage/ Benefit
● Use emoji or icons.

3.CALL TO ACTION (CTA)

(Action) Nak rasa kesedapan mellow? Klik Link
● Insert O.Ur. S component WhatsApp di bawah
o Offer
o Urgency https://wa.link/1v5ab9
o Scarcity
Pasti takkan menyesal lepas cuba Mellow
● CTA statement Crunch ni
o WhatsApp link
o Link to website
o Leave the comment.
Format for Content Marketing

State your objective (engagement/ LIKE

like/follower)
State the type: Infographic/ video/social media/
blog/eBook/email/article/SEO/viral posting/ Social media & Stories – Facebook, Instagram
stories/ tutorial/tips/poll/etc dan WhatsApp

Headline (Attention/ Awareness) TERINGIN NAK RASA MELLOW CRUNCH

KEGEMARAN RAMAI NI? MEH BELI MELLOW
DENGAN KAMI!

Content Mengiklankan produk Mellow Crunch ni untuk

menarik minat pelanggan terutama yang
berminat dengan coklat dan milo.

Call to action Nak tahu lebih lanjut mengenai MELLOW

CRUNCH? Meh pm kami dengan tekan link
WhatsApp di bawah

https://wa.link/1v5ab9

RUJUKAN

1. Gambar : HQ MELLOW CRUNCH & COOKIES

2. https://www.facebook.com/mellowcrunchleader/