HRM Project

Secondary Data Analysis of

Google & Microsoft

Submitted by:
Ansh Gupta
Mayank Gupta
Raghav Sood
Submitted to:
Rishabh Jhamb
Dr. Shubhi Gupta
Flow of Presentation
Introduction
About IT industry
About companies

Objectives
Broad Objective
Sub Objectives

Research Methodology
Sample Sources
No. of samples
Type of samples
Sampling technique
Data Analysis Method

Data Analysis

Results & Discussion

Conclusion, limitations & future scope

Implications
Theoretical implication
Managerial implication
Practical implication
 We aim to create awareness about
how Human Resources have
evolved in the past years in IT
industry and made an exceptional
growth in terms of human capitals
and resources. IT industry has
played a vital role in bringing up
the new technologies and
experienced advancement with
great pace in which Google and
Introductio Microsoft has been the pioneers.

n With their keen determination and

zeal in advancing themselves in HR
functions, both the companies
have not only excelled in terms of
providing latest technology but
also in consumer satisfaction and
employee engagement.
 IT industry consists of two major components – IT services and business process outso

About Industry

In recent years, IT sector has contributed tremendously and increased their contribution to GDP from

Among global regions, the largest contributor is Asia-Pacific region accounting for approx. one-third of the total m
About Google
Google LLC is an It was founded by Larry
American MNC that Page and Sergey Brin
specializes in internet on 4th September
related services and 1998 in Menlo Park,
products. California.

Google is a subsidiary Sundar Pichai is the

organization of current CEO of Google
Alphabet Inc. Inc.

Google’s portfolio
consists of products
and services like online
advertising Google has more than
technologies, search 55,000 employees in
engine, cloud India.
computing, and
multiple software and
hardware products.
Google has 4 branch
offices in India which
are in Bangalore,
Mumbai, Gurgaon &
Hyderabad
 About Microsof

Microsoft is an American MNC with headquartered in Redmond, Washington.

was jointly founded by Bill Gates and Paul Allen on 4th April 1975 in Albuquerque,
w Mexico.

crosoft Corp. has child companies under its umbrella which are Yammer, Microsoft India, Skype, Linkedin and several more.

Satya Nadella is the present CEO of Microsoft Corp.

Microsoft has ample range of products and services such as Windows OS, MS Office,
Xbox, Visual Studio, Linkedin, Onedrive etc.

Microsoft has employed more than 6500 employees in India

Microsoft has offices in 9 cities in India which are Ahmedabad, Bangalore, Chennai,
Hyderabad, Kochi, Kolkata, Mumbai, NCR and Pune
 This project aims to study and
Broad Objective evaluate the various HR practices in IT
industry by Google and Microsoft. To
gain insights about the differences
and similarities in the HR practices in
the above stated organizations, we
will use content analysis.

This project will make us aware of the

HR functions carried by MNCs to
create environment for increased
productivity and employee
satisfaction. Moreover, this analysis
will help us gain knowledge about
how HR practices are carried in
corporate world.
 Sub
is an organizational structure and hierarchy? How do they design the compensation and benefits for

Objectives
How do they do the performance appraisal?
What is the company profile? What is the organizational standing of company i

What is their recruitment strategy? How they plan how many people to recruitment in a year?

What are the various CSR activities done by company?

Do theyuse any
softwaretomange
their databases?

How do they engage their employees?

Have they outsourced any of their HR functions?

What are the various women friendly HR practices?

What are the various methods that they use for training and development of their employees?

How is organization concerned about their employees?

What are the various challenges faced by HR Managers?

Sample No. of Samples Type of Samples Sampling Technique Data Analysis
Method
Company's websites 36 Articles Articles Used purposive non- Content Analysis
Annual Reports 2 Company Handbooks News Journals probability sampling
Newspapers 6 Blogs Company Handbooks We chose Google &
Magazines Microsoft because of the
4 News Journals Blogs
ease of data availability

Research Methodology
 Chose sample size of
two companies

Data Analysis Set objectives to

collect data

Gathered secondary
data

Extracted relevant
information

Insights from each

team member

Comparative
Analysis for each objective

Inferences made
through comparison
Analysis
 Company Profile

Google Microsoft
Founders Bill gates and Paul Allen
gey Brin Founded on 4th April 1975,
Albuquerque, new Mexico, U.S.
Reached $1 trillion in
ogy Companies market capitalization after apple and google.
World’s most valuable
publicly traded company as of 2019.
ze the world’s information and makeMission
it universally accessible
statement- “To and useful”.
empower every person and every organization on the planet t
 Organizational Structure

Google Microsoft

Innovation & Creativity

Cross Functional Divisional Structure
Function-based Global corporate groups
Flatness Geographic segments
Matrix Structure
Organizational Hierarchy of Google
Organizational Hierarchy of Microsof
 Recruitment & Selection Strategy

Google Microsoft

motions, Transfers, Cross Department Shuffles, and Trainees

Internal Recruitment- Promotions, Departmental shuffles, Trainees and T
cational institutes, Job Ads, employee contacts, and Radio and Television
External Recruitment- Employee referral program, Advertisements on pa
Smartness, Individual goals alignment with organizational goals.
Selection- Knowledge of software programs, interpersonal skills, commu
or selection criterion.
 Employee Engagement

Google Microsoft

urages development of individual with organization Organize social events at regular intervals
s people motivated and Equal opportunities to
red everyone.
orts Flexibility Diversity in gender.
feedback from employees Going social via skype (for conferences)
ge them in planning
Training & Development Methods

Google Microsoft

Orientation of employees
Microlearning In-the-class training
Simulations Microsoft virtual academy customized manager tra
On-the-job training On-demand online training.
G2G training
 Performance Appraisals

Google Microsoft

Self Evaluation
Peer Evaluation
360-degree feedback
Five Point Scale
Monthly Performance Check-ins
Field review method
Balanced scorecard
360-degree feedback
Critical incident method
Database Management Sofware

Google Microsoft

Bigtable Microsoft Access Database System

Snapper
 HR Functions Outsourcing

Google Microsoft

a, China etc.
Outsources software development services
Have set up 3rd parties in
ed their work to around 1000 companiesIndia for technical support via call centers.
evelopment functions are outsourced toMicrosoft
Cognizant,outsources
Genpact, and Infosys
finance transactions to Accenture that is spread across 95
 Concern for Employees

Google Microsoft

Privacy, Security & Freedom of Expression Social clubs and networks

Proper work culture Involving employees in health committees.
Work life balance Continuing education
Support your loved ones (Benefits for family) policies.
Personal & Professional Loan financing programs
development On campus retail shops and safety.
Manage your finances Safety at work place
Safe Workplace Training to minimize safety risk.
 Compensation & Benefits Strategy

Google Microsoft

Stock based compensation

Performance based salary hikes
Cash holiday bonus
Reward system flexibility
Salary hike
Financial planning and education programs
Equity incentive for executives
ESOP
Performance based bonus
Loan refinancing
ESOP (Employee Stock Ownership Plan)
 Organizational Standing

Google Microsoft

most valuable company after Apple

Biggest(ranked
technology
by InterBrand)
company in the world.
hare price is $125.8 billion dollar
revenue in 2019
ve search engine No. of Employees- 1,31,000
astructure Market cap of $1.063 trillion
ervices i.e. just after apple.
share (around 88% in web industry)
Worlds 4th most valuable company (after Apple, google and Amazon
 Corporate Social Responsibility

Google Microsoft
Created tech sparks
on the model of emitting low carbon emissions Supporting local communities
ort earthquake survivors Empowering workers
de free internet Waste reduction and recycling
es under the name 44% of Microsoft’s
WIRE electricity comes from wind, solar and hydro po
Water Management technologies Charitable donations
nuous technology Educating workers
ations like Gmail, Drive, Google Earth (free of cost)Donated $158 million to local communities
Air cooling techniques to
lower water consumption by 90 %
 Women Friendly HR
Practices

Google Microsoft

Childcare facilities
maternity leaves
6-9 months of maternity leave
child birth
On campus health access
cility on campus
24-hour nurse line
or other
Maternity leave of at least 24 weeks
STEM courses for women
ies, their children receive $1000 monthly until age of 19 or 23
Guardian app project Shiksha
4-6 weeks of paid parental
leave.
 Challenges faced by HR Managers
Google
Retention of employees
High government scrutiny
Timely dealing with trade unions
Brain Drain
Handing Layoffs during economic slowdown
Managing large scale of
operations
Handling outsourcing
Microsoft
Critical compensation issues
Brain Drain
Marinating employee friendly behavior
Managing layoffs
Solving claims related to internal discriminatio
Employee dissatisfaction
Dealing with government policies
Results &
Discussion
 Organizational Structure

Similarities

Both have product based division

Differences

Google has matrix and flatness structure

Microsoft has strategic analysis and framework
 Organizational Hierarchy

Similarities

Both Google and Microsoft have same kind of hierarchy

i.e. senior level, middle level and entry level

Differences

There is no difference in the hierarchy structure of both

the companies
 Company Profile

Similarities
Both companies are top notch software and hardware producing companies
They both employ huge number of people

Differences
Google is a search engine and develops various software and hardware whereas Micros
 Recruitment & Selection Strategy

most common similarity between both the companies and they seek more creativity and high problem s

Differences
Google uses promotions and transfers to fill the positions and does cross departmental shuffl
 Employee Engagement

Similarities

Discussion and orientation programs are the common

similarities between both

Differences

Google having more diversified portfolio faces

government scrutiny at regular intervals
Google has less retention rate compared to Microsoft
 Training & Development Methods

Similarities

The similarity between both the organizations is they use

discussion and orientation programs as training method

Differences

Microsoft focuses on classroom trainings while Google

provides on-the-job training to employees and also focuses on micro-learning
 Performance Appraisals

Similarities

Performance appraisal techniques used at both the

companies are 360-degree feedback and peer evaluation

Differences

Microsoft uses balanced scorecard method of appraisal

whereas Google focuses on five point scale and self evaluation
 Database Management
Sofware

Similarities

Both the companies use their own database

management softwares

Differences

Microsoft uses its own database software i.e. MS Access

while Google made its database software which are Bigtable and Snapper
 HR Functions Outsourcing

Similarities
Outsourced tasks to countries like India due to cheaper labour
Both Google and Microsoft have outsourced to companies such as Infosys and Accenture

Differences
Google having more diversified portfolio faces government scrutiny at regular intervals
Google has less retention rate compared to Microsoft
 Concern for Employees

Similarities
Similar facilities in terms of family benefits, financial planning and healthy lifestyle
Safety of employees and work development programs are
almost similar

Differences
Microsoft has more senior employees than Google
Google offers more vacations and leaves to employees
 Compensation & Benefits
Strategy

Similarities
Employee Stock Ownership Plan (ESOPs)
Several bonus plans of both the organizations are same like performance bonus, fixed compensation etc.

Differences
Microsoft pays higher salaries to their key engineers compared to Google
Google offers slightly more perks to employees in comparison to Microsoft
 Organizational Standing

Similarities
Extensive range of products and services
Both the companies have exceeded $1 trillion in terms of market capital

Differences
Google is the runner-up in the list of most valuable brand whereas Microsoft is at 4th positio
Google focuses on B2C model but Microsoft works on B2B model
 Corporate Social Responsibility

Similarities
Both the giants have energy efficient, water management, low carbon emissions system

Differences
Google provides free internet and funds to earthquake survivors.
Microsoft gives several grants to local communities and also provide partner benefits to thei
 Women Friendly HR Practices

Similarities

Paid maternity leaves

On campus health facilities

Differences

Google provides cash rewards at the time of child birth

Peer mentoring from parents is also provided at Google
 Challenges faced by HR Managers

Similarities
Brain Drain issues
Handling layoffs during slowdown
Internal discrimination

Differences
Google having more diversified portfolio faces government scrutiny at regular intervals
Google has less retention rate compared to Microsoft
Conclusion
We learned how different HR functions are carried out at big four IT companies. This project has help

Limitations
Data may be outdated and don’t give current situation of company.
Sample size is small.
Analysis is done using secondary data only which may lead to ambiguity.

Future Scope
Primary data can be used to analyse the HR functions.
Sample size can be increased.
 • Theoretical implications
This study has helped us gain insights
about the various HR practices and how
are they executed at various levels in an
organizations.
• Managerial implications
IMPLICATIONS HR managers in Google should focus
more on flexible training methods such
as Learning Management System and
• Practical implications
This study tells how our analysis helps
our society and how they could increase
efficiency while dealing with customers.