PEOPLE

In 1997, Netopia is the largest chain of Internet Cafes in the Philippines

consisting of 76 company-owned and 36 franchised branches located in major
malls and school perimeters. Netopia serves over 1.5 million customers
monthly, 80% of which are from ages 16 to 35. Netopia uses high-speed
Internet provided by PLDT. With Netopia’s broad network coverage, Netopia
has attracted many large corporate customers for its training, recruitment, and
advertising needs. At the retail side, Netopia has become a popular destination,
to all men and women, for Internet surfing, Gaming, Digital Printing and
Electronic Load needs.

Netopia is driven to innovate and improve its services using PESTLE

ANALYSIS. The bulk of the entrepreneurs in this industry are men between
the ages of 16 and 35, with computer knowledge ranging from advanced
user to system administrator. Most of them also love playing online games,
keeping up with new advances in computers and gaming equipment,
keeping up with the newest advancements in the cyber business, and
keeping up with news about gaming teams and tournaments. These
individuals, overall, start with a small budget and gradually increase their
income. Their work is mostly focused on Internet cafes, gambling lounges,
wagering, and other connected companies. Those that successfully arrange
their business and earn a profit develop a chain of Internet cafes, and some
offer franchises.

If I were a manager would also improve their services because it is helpful to

customers to have an internet café with open space and private working
rooms/cabins that is open 24 hours a day, seven days a week. Finally, I'll go
with Convenient (central, distinctive, and exceptional) location.

Source: https://www.pinoy-entrepreneur.com/2006/09/06/netopia/