___________________________________________________________________________________________

BSBMKG512 Forecast
international
market and business
needs

Assessment Tasks
(Learner Copy)

Student Name
Sailesh Thapa
Unit Date Started
26/10/2020
Unit Date Submitted
27/11/2020
Trainer/Assessor
Name and Signature Md Dilowar Hossain Jewel

BSBMKG512 Forecast international market and business needs

V3 May 2019
Australian Careers College Pty. Ltd
Darwin City College
1/48 Woods St,
Darwin, NT 0800
Parap College
37 Gregory St, Parap, NT 0820
Sydney College
586-590 Parramatta Road, Petersham, NSW 2049

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
Assessment information
This book contains all of the assessment tasks required for completion of unit
BSBMKG512 Forecast international market and business needs Prior to commencing the assessments your
assessor will explain each assessment task to you. You will be given the opportunity to ask questions and to seek
clarification on any of the activities. Of course, your assessor will be available at other times to answer any of
your questions.
ELEMENT
1. Collect market intelligence
2. Review current business
performance and capability
3. Evaluate the specific market
4. Document how business can
meet current and emerging
needs of the target market
BSBMKG512 Forecast international market and business needs
V3 Sept 2019
PERFORMANCE CRITERIA
1.1. Gather and document market intelligence through networking activities and
participation in activities such as trade fairs, conferences, and/or professional
development activities
1.2. Identify and access further sources of market intelligence
1.3. Evaluate commercial services providing market intelligence for value-for-
money and quality of market intelligence, and access as required
1.4. Collate and analyse market for relevance and applicability to the organisation's
international business activity and undertake an evaluation of marketing
performance
2.1. Confirm core activities, customer base, business values and current business
direction
2.2. Identify current international marketing performance and effectiveness of past
international marketing or positioning
2.3. Review performance data from all areas of the business to identify
strengths, weaknesses and critical success factors relevant to international
business activity
2.4. Identify and assess current capabilities and resources to identify areas for
improvement or exploitation within international markets
2.5. Identify under-performing products or services within international markets for
re-development or withdrawal
2.6. Confirm the strength and current competitive position of the business within
international markets
3.1. Identify and analyse trends and developments having an impact on
international business activity for their potential impact on the business
3.2. Gather and analyse comparative international market information as a
basis for reviewing business performance
3.3. Analyse the market performance internationally of existing and potential
competitors and their products or services to identify potential opportunities
or threats within international business markets
3.4. Identify and tap sources of intelligence for advance warning of new products,
services, technology or new international markets for the business
3.5. Identify and analyse the legal, ethical and environmental constraints of the
international market for their effect on international business activity
4.1. Identify, analyse and document poor/under-servicing of existing international
market needs by the organisation and/or its competitors
4.2. Identify changes in international markets that link positively to the
organisation's strengths or capabilities
4.3. Consider the advantages and disadvantages of forecasting techniques in
relation to the required outcome, and select technique/s in accordance with
organisational requirements
4.4. Forecast and justify emerging international market needs in terms of available
information
4.5. Identify the needs of the business in terms of changes required to improve
performance or to address an international market opportunity
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE
This section describes the skills and knowledge required for this unit.
Required skills
• analytical skills to evaluate current business performance
• culturally appropriate communication skills to relate to people from diverse backgrounds and people
with diverse abilities
• evaluation and assessment skills to gather and analyse international market and business
requirements when creating market forecasts
• forecasting skills
• literacy skills to write reports with complex ideas and concepts
• market analysis skills
• technology skills to use a range of software to create forecasts.
Required knowledge
• cultural, historical, political, economic and general knowledge of international events that may have
an impact on international business activity
• market analysis tools
• identification and overview knowledge of key provisions of relevant legislation from all levels of
government that affects business operations, codes of practice and national standards, such as:
• occupational health and safety
• privacy
• Trade Practices Act
• World Trade Organisation determinations
• software programs and electronic media available to conduct forecasting
• sources of external and internal information on international markets
• range of products or services marketed by business in international settings.

If at any stage of the assessments your assessor believes that the safety of anyone is in jeopardy, the
assessment will be stopped.

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
Assessment Plan

Assessment Plan
BSBMKG512 Forecast international market and business needs

Saileesh Thapa
Student’s name
AUC01001ZW
Student’s ID No:
Assessment Activity Date Date Assessor sign once completed
commenced completed
Written Assessment 1: 20/11/2020 27/11/2020

Assessment 2: Task 1 20/11/2020 27/11/2020

Assessment 2: Task 2 20/11/2020 27/11/2020

Assessment 2: Task 3 20/11/2020 27/11/2020

Action Y N
RPL / Accelerated progression required
Language / Literacy / Numeracy support required
Student handbook supplied
Appeals process explained
Overview on assessment procedure explained
Questions asked by student and responses given by assessor

Student’s signature Date 27/11/2020

Assessor’s signature Date

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
Recognition of Prior Learning

RPL Evidence Guide

Students who require RPL or accelerated progression must produce verifiable documentary evidence of their
competence in the following competency standards:
BSBMKG512 Forecast international market and business needs
Student’s name Sailesh Thapa
Assessor’s name Md Dilowar Hossain Jewel
Date enrolled 26/10/2020

Please see your assessor for an RPL kit, to be completed and presented to your assessor with required evidence.
An appointment will then be set for a competency conversation. Your assessor will explain all evidence
requirements for this unit of competency.

Suggested evidence
▪ Letter from current/previous employer
▪ Answers to written questions
▪ Answer to oral questions
▪ Practical demonstration

Action
Assessment plan agreed
Student handbook supplied
Support materials provided
Invoice supplied
Language / Literacy / Numeracy needs discussed
Special/particular needs discussed
Appeals process explained
Overview on assessment procedure explained
Pre-evaluation of job conducted
Copy of evidence provided
RPL Evidence Guide

Additional requirements

Student’s signature Date 26/10/2020

Assessor’s signature Date

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
Assessment 1 - Written assessment

BSBMKG512 Forecast international market and business needs

Name of Student Sailesh Thapa

ID NO AUC01001ZW

Date of Assessment 27/11/2020

Students are required to answer all the questions. All answers should be written in the spaces provided on the
questionnaire. You may refer to your text to assist you in answering the questions.

Q1. What do you understand by international trade and what are the factors that may have an impact on
international business activity?

➢ International trade is the trading of capital, merchandise, and administrations

across international borders or domains. In many nations, such trade represents a critical
portion of total national output. Elements that may have a sway on worldwide business action
are: Global variables, political elements, social factors and mechanical elements.

Q2. What are market analysis tools? Give three examples where market analysis tools can be applied
with regards to international trade.
➢ Gap examination, contender investigation, customer conduct examination, deals examination,
retail conveyance examinations are the market analysis tools. To comprehend target market, to
comprehend exchange map, and venture map.

Q3. Workplace health and safety authorities in each state and territory and Safe Work Australia have
responsibilities for enforcing the OH&S legislation. They provide information and advice on safety and
health at work. OHS standards in the workplace are important to get right. Employees and
employers both have OHS rights and responsibilities. Give two responsibilities each for employer and
employee to ensure compliance with the Act.

➢ Responsibilities for employee to ensure compliance with the Act are as following:

1.Take sensible consideration for their own wellbeing and security.

2.Take sensible consideration for the wellbeing and security of other people who may
influenced by their acts or oversights.

3.Cooperate with anything the business does to conform to OHS prerequisites.

Responsibilities of employer are given below:

▪ Giving essential wellbeing and security guidance, oversight and preparing.

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
 ▪ Guaranteeing all staff comprehends their jobs and duties.
▪ Giving essential defensive stuff and hardware.

Q4. The Fair Trading Act 1989 allows to make provision with respect to certain unfair or undesirable
trade practices, to regulate the supply of goods and services, to provide for a commissioner for fair
trading and for related purposes. What is the principal objective of the Fair Trading Act 1989?
➢ The important goal of this Act is to improve buyer prosperity through customer
strengthening and security, encouraging viable rivalry and empowering the sure investment of
purchasers in business sectors wherein the two shoppers and providers exchange decently.

Q5. Which information processing guidelines are outlined in the Queensland Information Privacy Act
2009?
➢ An Act to give shields to the treatment of individual data in general society area climate, and to
permit admittance to and revision of individual data.

Q6. Briefly explain why it is important that a manager understands ethical principles and behaves in an
ethical manner.
➢ It is basic that a supervisor comprehends moral standards to develop trustworthiness, polished
methodology, classification, decency. It is likewise similarly imperative to apply such standards
in moral way for the associations' prosperity.

Q7. What is the main objective of the Trade Practices Act 1974?
➢ The main objective of the Trade Practices Act 1974 are given below:
✓ To improve industry proficiency.
✓ To promote competition in the market.
✓ To provide consumer protection.

Q8. Business information is an indispensable managerial resource. The amount of business information
available is increasing in step with advances in information and communication technologies.
International trade can also be facilitated with the right information collected from internal and external
sources. Give three examples each for sources of internal information and external information for
international markets.
➢ Inward data created from inside the business, covering regions, for example, activities, upkeep,
staff, and finance. External data comes from the market, including clients and contenders.

Q9. As the new product project advances through the structured process, financial forecasts are an
important metric that gatekeepers will review and scrutinize. Again, profitability is the goal of all
companies and new product development efforts are an effective path to achieving revenue growth.
Historical Trend Analysis is a forecasting tool widely used. Explain how this tool can be applied to
forecast international market needs.

➢ Trend analysis is a device dependent on the possibility that what has occurred in the past gives
dealers a thought of what will occur later on. Trend analysis is utilized to forecast market trends,
deals development, stock levels and loan costs.

Q10. Trade is increasingly global in scope today and as a result, consumers and businesses now have
access to the very best products from many different countries. Give two reasons which may affect the
range of products or services marketed by business in international settings.
➢ Cost and clients and area may influence the scope of items or administrations advertised by
business in global settings.

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
 ASSESSOR COMMENTS

1st Attempt

Total questions Result

Satisfactory Unsatisfactory

Student’s signature Date

Assessor’s signature Date

2nd Attempt

Total questions Result

Satisfactory Unsatisfactory

Student’s signature Date

Assessor’s signature Date

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
Assessment 2

Task 1 Collect market intelligence

Instructions to Candidate
This activity is related to the unit of competency BSBMKG512A Implement international market and
business needs In particular, you will be required to demonstrate your skills and knowledge in relation
to this unit of competency.
You may refer to your training materials and other research if required. The activity may be completed in
the workplace or a simulated workplace.

Performance objective
Candidates will need to demonstrate an understanding of the activities and identification methods
required to collate and evaluate market intelligence data.

Assessment description
For this report each candidate is required to select an organisation that has information on their
international marketing activities readily available.
Candidates are welcome to select their own organisation, the organisation for which they work, an
organisation they are familiar with, or an organisation suggested by the facilitator.

The organisation selected for this report will be used for subsequent Assessment Tasks as the project
builds.

The report should address the collection and documentation of market intelligence, the evaluation of
commercial market intelligence services, an analysis of market for relevance and applicability to the
organisation’s international business activities and an evaluation of marketing performance.

Procedure
1. Select an organisation for which you can access the information required. The organisation
may be one with which you are familiar, for example, your own workplace or another as
negotiated with your facilitator. The organisation you select here will be used in subsequent
Assessment Tasks.
2. Identify the organisation and the target market/s it operates:
3. Identify sources of market intelligence relevant to your chosen organisation, including detail of
any:
✓ Internal and external information on international markets
✓ Business advisory services
✓ Databases
✓ Financial institutions
✓ Government organisations and advisory committees
✓ Internet sources
✓ Official statistics
✓ Professional/trade associations and publications
✓ Networking opportunities
✓ Trade fairs, conferences and/or professional development opportunities
4. Evaluate commercial services that provide market intelligence, in terms of their value for
money and the quality of their market intelligence
5. Gather, access and document market intelligence from a range of sources.

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
 6. Collate and analyse market data for relevance and applicability to the organisation’s internal
business activity.
7. Evaluate the market performance of the organisation
Compile a report that addresses and evaluates all of the points above and includes:
✓ Comparative analysis
✓ Competitive analysis
✓ Life cycle models
✓ Product portfolio analysis
✓ SWOT analysis
✓ Value chain analysis
Ensure that:
✓ The reports content, format and the level of detail meet standard conventions for reporting
writing
✓ The report is delivered to meet the deadline set by your facilitator

Specifications
You must provide a written report that:
✓ Meets standard business report writing conventions in terms of:
o Content
o Format
o Level of detail
✓ Addresses all of the requirements outlined in step 2-7 of the procedure
✓ Is delivered by the deadline set by your facilitator
Your assessor will be looking for evidence of:
✓ The identification, documentation and analysis of market intelligence
✓ Your knowledge of marketing analysis tools
✓ Culturally appropriate and sensitive communication skills (the ability to relate to people from
diverse backgrounds)
✓ The literacy skills necessary to write reports with complex ideas and concepts
✓ Your marketing analysis skills
✓ An understanding of the international cultural, historical, political and economic factors that may
impact on international activity
✓ Your knowledge of relevant legislation from all forms of government that affect business, codes
of practice and national standards

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
Task 2 – Review current business performance and evaluate marketing
opportunities in international markets

Performance objective
Candidates need to review the current performance and international position of a business, identify the
direction of the business and analyse the business’ market strengths and capabilities. The identification
and evaluation of trends that impact the business needs to be considered, along with the need to
identify and analyse any legal, ethical and environment constraints

Assessment description
Write a report using the same organisation you selected for Assessment Task 1. Building on the
feedback you received for the last assessment, you are required to review the business’ performance
and capabilities in its current market.

Procedure
1. Review your Assessment Task 1, applying feedback from your facilitator
2. Use the modified report from Assessment Task 1 to construct Assessment Task 2
3. Review current business performance and capability by:
✓ Confirming the core activities, customer base, business values and current
business direction of the organisation
✓ Identifying current international marketing performance and the effectiveness of
past international marketing or positioning
✓ Reviewing performance data from all areas of the business to identify strengths,
weaknesses and critical success factors relevant to international business activity
✓ Identifying and assessing current capabilities and resources in order to identify
areas for improvement or exploitation within international markets
✓ Identifying under-performing products and services within international markets
for redevelopment or withdrawal
✓ Confirming the strength and current competitive position of the business within
international markets
4. Evaluate opportunities in a specific international market by:
✓ Identifying and analysing trends and developments that impact international
business activity for their potential impact on the business
✓ Gathering and analysing comparative international market information as a basis
for reviewing business performance
✓ Analysing the international market performance of existing and potential
competitors and their products or services in order to identify potential opportunities
or threats within international business markets
✓ Identifying and tapping sources of intelligence for advance warning of new
products, services, technology or new international markets for the business
✓ Identifying and analysing the legal, ethical and environmental constraints of the
international market for their effect on international business activity
Ensure that:
✓ The reports content, format and level of detail meet standard conventions for report writing
✓ The report is delivered to meet the set deadline (as established by the facilitator)

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
Specifications
You must provide a written report that:
✓ Meets standard business report writing conventions in terms of content, format and level of
detail
✓ Addresses all of the relevant requirements outlined in step 2-4 of the procedure
✓ Demonstrates that you have reviewed current business performance and capability
✓ Evaluates the specific international market in question
✓ Is delivered on time (set by the facilitator)

Your assessor will be looking for:

✓ A detailed analysis of international markets and the business including the collection of market
intelligence, the review of current business performance and capability and the evaluation of
specific international markets
✓ A knowledge of marketing analysis tools
✓ Your ability to evaluate current business performance
✓ An evaluation and assessment of international markets and business requirements when
entering new markets
✓ Your ability to produce written reports with complex ideas and concepts
✓ Your marketing analysis skills
✓ A knowledge of:
o The cultural, historical, political and economic climate of international markets
o Market analysis tools
o Key provisions of relevant legislations from all forms of government that affect business
operations, codes of practice and national standards, such as occupational health and
safety, privacy and the Trades Practices Act.
o The sources of external and internal information on international markets

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
Task 3 – Forecast international market and business needs

Performance objective

The candidate must demonstrate the ability, knowledge and skills to forecast international market and
business needs. Collect market intelligence, review current business performance and capability,
evaluate specific markets and document how business can meet current and emerging needs of the
target market.

Assessment description

Using the same organisation selected for Assessment Task 1 and 2, and building on the feedback
received, the candidate is to write a report on how the business can meet current and emerging needs
of the target market by:
✓ Identifying, analysing and documenting poor or under-serviced international market needs
✓ Identifying changes in international markets that link positively to the organisation’s strengths or
capabilities
✓ Considering the advantages and disadvantages of forecasting techniques in relation to desired
outcomes
✓ Forecasting and justifying emerging international market needs
✓ Identifying the needs of the business
Present a full report to class. The report and presentation will integrate the previous two assessments
tasks and the feedback previously received, into a single report which is a holistic forecast of
international market and business needs for the selected organisation.

Procedure

1. Review and modify the reports created for Assessment Task 1 and 2 by applying the
feedback from your facilitator.
2. Document how this organisation can meet the current and emerging needs of the target
market by:
o Identifying, analysing and documenting poor and under-serviced existing international
market needs
o Identifying changes in international markets that link positively to the organisations
strength or capabilities
o Considering the advantages and disadvantages of forecasting techniques in relation to
the desired outcome
o Forecasting and justifying emerging international market needs
o Identifying the needs of the business
3. Write a report that integrates Assessment Task 1 and 2 as well as all the points listed above.
4. Present your report to your assessor
5. Prepare and deliver a 15-20 minute presentation based on your report
Ensure that:
✓ The reports content, format and level of detail meet standard conventions for report writing
✓ The report and presentation are delivered to meet the set deadline (as set by your facilitator
✓

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
Specifications
You must provide a written report that:
✓ Meets standard business report writing conventions in terms of:
o Content
o Format
o Level of detail
✓ Identifies the organisation and the target market it operates in
✓ Identifies relevant sources of market intelligence
✓ Evaluates commercial services that provide market intelligence
✓ Documents, collates and analyses market intelligence for relevance and applicability
✓ Evaluates the business’ performance in international markets
✓ Reviews current business performance and capability
✓ Evaluates the specific market
✓ Identifies, analyses and documents poor or under-serviced existing international markets
✓ Identifies changes in international markets that link positively to the organisations strength or
capabilities
✓ Consider the advantages and disadvantages of forecasting techniques in relation to the
required outcome
✓ Forecast and justify emerging international market needs
You must deliver a presentation that:
✓ Meets standard presentation guidelines in terms of structure, professional delivery and
supporting material
✓ Is 15-20 minutes in length, unless otherwise specified by the facilitator
✓ Clearly outlines the key points in your report
✓ Presents a framework for the ongoing review of business performance capability
Your assessor will be looking for:
✓ An ability to forecast international market and business needs including:
o The collection of market intelligence
o The review of current business performance and capability
o The evaluation of specific international markets
✓ A knowledge of marketing analysis tools
✓ Culturally appropriate communication skills to relate to people from diverse backgrounds and
people with diverse abilities
✓ The evaluation and assessment skills needed to gather and analyse information on international
markets
✓ The literacy skills necessary to write reports with complex ideas and concepts
✓ Knowledge of:
o The cultural, historical, political and economic climate that impact international business
activity
o Key provisions of relevant legislation from all forms of government that affects business
operations, codes of practice and national standards
o The source of external and internal information on international markets
o A range of products or services marketed by businesses in international settings

BSBMKG512 Forecast international market and business needs

V3 Sept 2019
Final Assessment Record

Final Assessment Record

BSBMKG512 Forecast international market and business
needs

Student’s name
ID No: Date of Signature of Assessor S US
assessment
Written: Assessment 1

Assessment 2: Task 1

Assessment 2: Task 2

Assessment 2: Task 3
Assessor’s comments:

Competent Not yet Competent

Assessor’s name

Assessor’s signature

Student’s signature

Date

BSBMKG512 Forecast international market and business needs

V3 Sept 2019