优赛诺 USino：您身边的知识产权解决方案专家

Real World Tech-transfer Seminar Series

Purpose of this seminar series:
To offer real world best practices surrounding tech-transfer related businesses, including
but not limited to tech-licensing, valuation, negation, contract drafting and management,
etc. What to follow below are just initially preempted thoughts regarding the general
arrangement of the Series.

Course 1: Creating Innovation (From Idea to Market)

To succeed tech-transfer related businesses, having at least one innovation on hand is a

must. So, how to create innovation that is expected by the market is really the first step in
this whole process of tech-transfer. This course aims at helping people learn about best
practices to create in-demand innovations.
Main contents: innovation creation theories (TRIZ, patent mining, brainstorming, market
patrolling and reflecting etc.)

Course 2: Protecting Innovation & Establishing Effective IP

Protection

Having a promising innovation on hand does not equal business success. Securing
innovation with strong and appropriate (IP) protection is a must for tech-managers. This
course focuses on how to best protect your innovation. This model will also include
patents and patentability, trade secrets and policies and procedures for obtaining and
protecting IP)
Main contents: global IP protection for tech-innovation, matching your patent strategy
with business strategy, etc.

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 优赛诺 USino：您身边的知识产权解决方案专家

Course 3: Finding the Match and Selecting Partners for Your IP

Needs

With carefully designed IP protection on hand, one can now go out and find the right
match for her innovation. This course targets at guiding people through of finding and
matching their future partner(s) in tech-transfer.
Main contents: various players in the tech-transfer community & real world best
practices in finding tech-transfer partner(s).

Course 4: Innovation Valuation

Finding a potential partner does not guarantee your final success. One needs to be
prepared regarding what to ask for from your counterpart. To achieve what the
innovation is worth, a business-oriented valuation is required such that all parties
involved can reach consensus. This course aims to provide real world valuation
techniques that are second to none.
Main contents: topics on IP and technology valuation, covering various specific valuation
methods with real world examples.

Course 5: Negotiating the Deal

Having a well prepared valuation report does not end a deal, a further step of negotiating
a win-win deal is inescapable. This course offers negotiating techniques from real world
practices that help one gain leverage before and while negotiating along the battle table.
Main contents: negotiating techniques under business transaction contexts.

Course 6: Contract Drafting & Management

One may feel everything is settled after a successful negotiation is finished, however, this
can be far less than the truth. Without a well-drafted manageable contract on hand,
desired achievements may not be accomplished as have been negotiated. This course

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aims at teaching business people the real world best practices as well as pitfalls when
drafting a confidently manageable contract that can secure desired achievements.
Main contents: drafting and managing contracts by deep analyzing good and bad real
world examples.

Course 7: Advanced Miscellaneous

This bonus module covers various topics that are not focused in the 6 modules
introduced earlier. Miscellaneous topics such as tax considerations, tools and kits, useful
resources etc. will be discussed. Having these advanced miscellaneous in mind will
definitely help one better control the whole process of tech-transfer and licensing.
Main contents: various advanced miscellaneous topics including tax considerations, tools
and kits, useful resources etc.

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