Media like all other teaching techniques should be used judiciously in the learning process.

Media can be used to motivate discussions or lock in concepts. However, there are a number of
important considerations for faculty before they integrate media or ask their students to use or
develop media in their courses. This section explores tips for effectively using media, notes a
number of common mistakes to be avoided and describes how to involve students in creating
media on their own. The dramatic growth of social media creates new opportunities for engaging
students. 

The use multimedia in industries has been extensive as it has had effective in increasing
productivity and retention rates where research has shown that people remember 20% of what
they see and hear and do simultaneously multimedia is now permeating the educational system
as a tool for effective teaching and learning with multimedia, the communication of information
can be done in more effective manner and it can be an effective instructional medium for
delivering information.

Multimedia access to knowledge Is one of the possibilities of information and communication

technology that has tremendous impact on learning the instructional media have emerged in a
variety of responses and equipment which can be used to supplement or complement the
teacher’s effort in ensuring effective learning by students.

It is recognized that conventional media technologies can n longer meet the needs of our
teaching and learning process, as a result they are being replaced by multimedia technology. this
technology provides a learning environment that is self-paced learning controlled and
individualized.