Professional Documents
Culture Documents
Sample Feasibility Studies
Sample Feasibility Studies
SPORTS FACILITY
|Page1
Introduction:
Ask any entrepreneur about his wildest dream regarding a market to enter, starting from
the rookie reaching the most experienced will choose a market that got no competitors
and High income customer base that are not satisfied at all.
Our project is a first reaction to one of the most urging opportunities in the history of
the Egyptian market, a four years old unsatisfied demand of many goods and services
to the very same customer base, that is all going to be offered in the very same place,
great TROPHY.
Egyptian Rugby Football Union was founded in 2008, the game is growing in Egypt
and is gaining more and more followers every day, the game is not considered to be a
new game in Egypt, there are 10 teams in Alexandria and 4 under construction and
about the same number in Cairo, the fact that will be discussed more profoundly later
in the Marketing Study.
Trophy is the answer of rugby prayers as it satisfies every need they got in and out the match.
Trophy proudly offers not only the first official rugby in Alexandria and second all over Egypt,
but also a presentation room, a rugby sports gear shop, the service that was not offered yet all
over Egypt.
Trophy proudly states that it offers a full facility that got a full product and service package
with a competitive price and new features that will guarantee us the desired market share.
|Page2
Ideation Process: (Some might call it Pre-feasibility Studies)
Nature of Business:
Our Project is called Trophy, the business will consist of an official pitch, and a rugby
sports equipment shop.
The project is built on 2 acres (8173 m2) which consists of the following:
1- An Official Rugby pitch surrounded by sand to help in the training course for the
players and benches for the spectators, the pitch is designed up to the specifications of
the world rugby measures.
2- A 400 m2 managerial building where the management stuff will be issued, the
building consists of the following:
i. A Reception Desk taking care of the reservations and contacting the desired
parties.
ii. A Clinique which is a necessity in any pitch.
iii. A presentation room which is very important as the coach needs those to explain
the different plans theoretically before putting theory into action.
iv. Manager’s room.
v. A Cafeteria.
vi. Two locker rooms that contain lockers, benches, bathrooms with showers.
vii. Two general bathrooms one for male and another for female.
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Location Study:
The project will be located in Borg El Arab El Adeema, Montagaa Semeda, the land
is bought will be about 2 acres (8173 m2), the project needs at least this space.
These land features cannot be found within Alexandria and even if, the cost of
purchasing the land will be too high which will get the whole project to be out of the
feasibility borders.
Borg El Arab and El king are the new regions to be invaded by the increasing
population of Alexandria, this is the only solution, you cannot put two gallons of
water into a one gallon bottle, regardless the population fact, Rugby teams go to one
of our competitors which is located in Borg El Arab, general speaking, youth now go
to cafés and cafeterias in Borg El Arab like Sheebo and Aknsh.
All these facts tend to strength the fact that we are located in Borg El Arab, we solved
the problem by buying 2 mini busses to transport the individuals that got no cars.
Religious Study:
Our project got no relevance to the religious side of the Egyptian Market.
Culture Study:
Rugby is not a part of the culture of the Egyptian market, despite the fact that we
know based on the numbers not only our belief, that the game will grow, we do not
want it to be that big; there are hundreds of successful businesses that are specialized
in serving minority games in Egypt like Tennis, Squash, Bing Bong, Hockey and
jockey which is not part of the Egyptian culture and gain the desired market share
which lead to the desired level of profitability.
|Page4
Legal Study:
The legal study indicates that there are three legal phases to start operating:
قبل اي اجراء يتم التحري عن االرض باخذ رقم الصادر لالرض و هو 3650على د و التاكد من اسم صاحب
االرض و التاكد انه مالك االرض الحقيقي و معرفة قيمة المبلغ المدفوع من قبله و باقي المبلغ المستحق للجهاز
الواقع في داءرة صالحياته االرض و هو جهاز مدينة برج العرب و التاكد من عدم وجود اي مشاكل او نزاع علي
الملكية
اسم صاحب االرض بوضع اليد فرج محمد غريب سيستحق مبلغ 100جنيه علي المتر الواحد بينما يستحق
الجهاز مبلغ 120جنيه علي المتر الواحد
يتم االتفاق مع مالك االرض علي الذهاب الي مجلس مدينة برج العرب و التنازل عن الملكية رسميا و عمل
توكيل بيع لالرض للبيع للنفس اوللغير بعد امضاء عقد بيع
استخراج ترخيص المباني و ادخال الخدمات المختلفة يتكون من عدة موافقات و تصاريح و هي االتية
الترخيص
موافقه الكهرباء
موافقه الصرف الصحي
موافقه المياه
موافقه االثار
اخطار هيئة التليفونات و دفع الرسوم المبدءية
موافقة الطيران
موافقة الدفاع المدني
النمل االبيض
شهادة التحسينات
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مامورية ضرايب برج العرب و طلب فتح محضر مناقشة و استخراج ملف ضريبي
التامينات لتسجيل العمال
6. Weapon permit Aspect:
يتم التقدم بطلب من طالب الترخيص باسم السيد مامور قسم شرطة برج العرب يلتمس به ترخيص له لحمل و
احراز بندقية لغرض الحراسة مرفقا بها صحيفة الحالة الجناءية و ما يفيد طبيعة عمله كحارس بالجهة محل عمله
يتم سؤاله في محضر بمعرفة القسم و ترسل االوراق لمديرية االمن قسم الرخص و يتم الكشف عنه جناءيا
بمعرفة ادارة البحث الجناءي للتحقق من عدم وجود سوابق ا و اتهامات و يتم كذلك الكشف عنه سياسيا بمعرفة
جهاز االمن الوطني
تقوم القيادات االمنية بالتحقق من جدية المبررات لمنحه الترخيص ثم يتم العرض علي مدير االمن و يتم صدور
القرار رسميا ثم يتم اعالم القسم و اعطاءه ترخيص الشراء و يعطى له رخصة حمل السالح
|Page6
Marketing Study:
Verbal Analysis:
As mentioned earlier, the ultimate dream for any entrepreneur is a market that got no
worthy competitors and a high demanding customer base with high income.
There are several markets for our project as it consists of many services and products,
the only two common factors between them is that they are related to rugby and they
need Trophy.
Out first market is the pitch renting, there is no single rugby pitch in Alexandria, we
target every team in Alexandria, the teams play whether in sand courts or horrible
grass ones, they pay relatively high prices when compared to the benefit acquired, the
net result of this situation is that they are completely unsatisfied, if we offered just a
pitch with medium quality, we will dominate the market but enough is not enough for
Trophy, here comes our competitive advantage over the other courts:
i. High Quality pitch.
ii. Pitch Equipments like Scrum Machines.
iii. Presentation room.
iv. Clinique.
v. Locker Rooms.
Our Second market is a rugby gear shop, this is the first shop of its kind all over
Egypt, this is not related to the pitch renting, we target every rugby player and team in
both Alexandria and Cairo.
Our third market is the cafeteria, this is related to the pitch renting, we target the
players and spectators.
The desired positioning that we want to occupy in the heads of our targeted segment
is the ultimate rugby facility that satisfies every need not want that a rugby player
may think of, this is our marketing strategy for every product or service we provide.
|Page7
Continuity or not?
To survive or not, this is the question, as mentioned in the culture study, we do not
want to get the rugby played by everyone in order to survive, we actually need the
current level of teams in order to be successful, there are hundreds of successful
businesses that are related to minor sports in Egypt like Hockey, Tennis or Jockeying,
the bottom line that we do not have to sit down and think twice about the opening of
the project fearing the continuity of the game, the game has made it to the shore of
survival after long 4 years in Egypt and with a number of teams more than other
games that has been practiced for the last 20 years in Egypt.
Strengths:
1- First Mover Advantage for the shop all over Egypt and Alexandria for the pitch.
2- Multi Facilities like Parking lot and Clinique.
3- New services like busses
4- Low Price relative to the benefit acquired.
5- We are offering a need not a want.
6- First official rugby pitch.
7- The whole project is considered to be a package.
Weaknesses:
1- Security of the road after the 25 January revolution.
2- Lack of security in Borg El Arab.
3- Small Parking Space.
Opportunities:
1- The absence of competition.
2- The growing of the game in Egypt.
Threats:
1- Rumors about imports preventing which will kill the sports shop.
The many fields we are going through are not by chance, this choice of
Diversification were based on the SWOT analysis of the project which urges us to do
that.
|Page8
Revenues Stream:
nine out of ten teams got no place to train in other than sand lands or small grass lands
that are on a bad conditions and at the same time, paying relatively high prices when
compared to the benefit acquired.
As mentioned earlier, we are offering a need to the rugby players so there is no high
and low season for renting the pitch, teams train all year.
|Page9
• Playing at night
because of the
light.
• Clinique.
Eagles Iro Sand/bad quality of • Official Pitch with
( female ) Matar the pitch EGP 400 high quality grass.
• Pitch equipments High
• Presentation Room.
• Playing at night
because of the
light.
• Clinique.
Alex • Official Pitch with
( female ) Borg El Grass/bad because of high quality grass. Extremely
Arab the wall near pitch EGP 600 • Pitch equipments High
• Presentation Room.
• Playing at night
because of the
light.
• Clinique.
Sand/bad quality of • Official Pitch with
Eagles Matar the pitch EGP 350 high quality grass.
( junior ) • Pitch equipment. High
• Presentation Room.
• Playing at night
because of the
light.
• Clinique..
Alex • Official Pitch with
( junior ) Borg El Grass/bad because of high quality grass. Extremely
Arab the wall near pitch EGP 600 • Pitch equipment. High
• Presentation Room.
• Playing at night
because of the
light.
• Clinique..
| P a g e 10
Training Sessions:
Dt = K.X
The table shows 24 training sessions every week, as mentioned , this is not a regular
renting service, this renting is a must for the survival of the team.
Dt=k.x
12 training session-morning shift x EGP 700 = EGP 8,400
12 training session-night shift x EGP 800 = EGP 9,600
Tournament matches:
| P a g e 11
The tournament matches will be played at two Fridays every month, we will rent the
pitch for two periods at every Friday for EGP 800 a period.
EGP 800 x 2 games in 2 weeks = EGP 3200/4= EGP 800 (weekly revenue)
Yearly revenues are EGP 800 x 48 weeks = EGP 38,400
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Australia Jersey large 2 EGP 750
USA Jersey gear 5 EGP 540
Protection Vest HQ 5 EGP 560
TOTAL 565 units
➢ Cafeteria:
o A project like this must have a cafeteria, it is more like a kiosk which have a
very narrow menu, it is located in the managerial building.
Product Unit
Description Price
Club Sandwiches EGP 12
Special turkey and
cheddar
Club Sandwiches EGP 9
Cheese
Bottle of Water-small EGP 1.5
Dasani
Croissant-sold by one EGP 2
Don nuts-sold by one EGP 2.5
Tea EGP 2
Coca Cola Cans EGP 2.50
| P a g e 13
▪ 30% will buy small water bottles which are 33 sales monthly.
▪ 10% will buy tea cups which are 11 sales monthly.
▪ 10% will buy club sandwiches which are 11 sales monthly.
▪ 20% will buy Coca Cola cans which are 22 sales monthly.
▪ 5% will buy Don nuts which are 5 sales monthly.
▪ 5% will buy Croissants which are 5 sales.
| P a g e 14
Four factors can be used together these data
After we determine the group of population for which the project will
introduce its product, a team is supposed to plan and to implement a
field study in order to collect data about the preference of the
population.
Through the field study, the team could determine the following:
A) X= the average amount that will be bought by a family in a certain
period of time. [How much would you be willing to spend on the
products monthly?].
B) Di= the percentage of sample who declared their wish to buy the
product after they have been told all the necessary information
about the product.
D) Dti= expected demand for the product for the first year where
Dt = Kx.
EP= Xp / ∆P
Xp= Ep*∆P
| P a g e 15
E=Ø Perfectly in TR increase by some % increase in
P inc, Qd Constant elastic price
E<1 Relatively in TR increase by 8 %
P inc 10%, Qd dec 2% elastic
E=1 Unit elastic TR remain constant
P inc 10%, Qd dec
10%
E>1 Relatively elastic TR decrease 5%
P inc 10%, Qd dec
15%
E=8 Perfectly elastic TR decrease 100%
P inc 10%, Qd dec
100%
Ey = xy / ∆y
Xy= Ey*∆y
| P a g e 16
Ea: partial elasticity of advertising spending.
Xa: expected growth rate of demand caused by advertising spending.
∆a: percentage change in advertising.
Ft= r + xp + xy + xa
Dt+1 = Dt(1+Ft)
Dt+1 = Demand after one year.
Y Ea. ∆a. bt Xa Ft R + p + xy + xa
1 1.5 × 2 × 1 3% 1 2% + Ø + 6 + 3 % = 11%
2 1.5 × 2 × 0.6 1.8% 2 2% + Ø + 6 + 1.8 = 9.8%
3 1.5 × 2 × 0.4 1.2%
3 2% + Ø + 6 + 1.2 = 9.2%
4 1.5 × 2 × 0.2 0.6% 4 2% +Ø + 6 + 0.6 = 8.6%
5 1.5 × 2 × 0.1 0.3% 5 2% + Ø + 6 + 0.3 = 8.3%
Y Ft Dt+1
0 - EGP 1,536,630 x 7/12 = EGP 896,367.5
1 - EGP 1,536,630
2 11% EGP 1,536,630(1+11%)= EGP 1,705,659
3 9.8% EGP 1,705,659(1+9.8%)= EGP 1,872,813
4 9.2% EGP 1,872,813 (1+9.2%)= EGP 2,045,112
5 8.6% EGP 2,045,112 (1+8.6%)=EGP 2,220,992
6 8.3% EGP 2,220,992 (1+8.3%)= EGP 2,405,334
| P a g e 17
Financial and Technical Study:
The project will be built on 2 acres which are 8173 m2, the cost of the meter is
EGP 220.
Item Cost per Unit Number of Units Total Cost
Land Cost EGP 220 8173 m2 EGP 1,798,060
Tech company will charge 6 % of the total cost of the building phase.
Item Percentage Total cost Total Cost
Tech company charges 6% EGP 2,057,835 EGP 123,750
| P a g e 18
التكلفة الكلية العدد الخدمة
EGP 125,000 - ادخال المياه
EGP 250,000 - ادخال الكهرباء
EGP 150,000 - خدمة الصرف الصحي
EGP 2500 2 ادخال خط التليفون
EGP 527,500 المجموع الكلي
5) Land Settlement:
At any location, the land is never at the same level at every point so it has to be
settled in order to begin the building phase.
Item Cost per Unit Number of Units Total Cost
Land Settlement EGP 15 8173 m2 EGP 122,595
6) Building Phase:
The building phase consists of the following:
i. Managerial Building.
ii. Sports Shop building.
iii. Location Guard room.
iv. Wall and Gate.
v. Paving the roads and building sidewalks.
This building contains the management issues; it is a 400 m2 one floor building
and it consists of:
I. Reception Desk.
II. Presentation Room that contains a projector in order that teams gather in to
discuss the plans and other stuff.
III. Clinique which is a necessity in any sports field.
IV. Manager’s Room which the room for the field manager.
| P a g e 19
V. Two Identical locker rooms each consisting of the following:
VI. A Cafeteria.
VII. 2 Bathrooms; one for males and one for females.
o Each locker room contains 2 toilets, 3 sinks, 6 showers, benches and lockers.
o Each bathroom contains 3 toilets and 3 sinks.
The following are the internal costs of the managerial building, we will divide the
total cost depending on its allocation to different parts of the building…
a. Reception:
Item Cost per Unit Number of Units Total Cost
Reception Desk-200 cm EGP 2050 1 EGP 2050
Stationery EGP 50 - EGP 50
Fax and Telephone EGP 875 1 EGP 875
Computer EGP 4000 1 EGP 4000
Computer Chair EGP 325 1 EGP 325
Wireless+Router EGP 855 1 EGP 570
Computer Software - 2 EGP 3000
Reception Furniture EGP 4000 1 EGP 4000
LCD monitor Samsung 32 inches EGP 2249 1 EGP 2249
| P a g e 20
o The reception desk and the computer chair will be purchased from El
Senary-Semouha branch.
o The Receiver and its components will be bought from Abd El Aal, El
Ibrahimya branch.
o Stationery, Fax and Telephone, colder, plastic cups, monitor, receiver
holder, clock will be bought from Carrefour.
o Reception furniture will be bought from American Furniture.
o Computer will be bought from the computer market in Semouha, it will be
purchased by us in the form of collection.
o Wireless service and router will be bought from Link.
o Computer Software will be purchased from Engineer Youssef El Essiely.
b. Presentation Room:
c. Manager’s room:
o The bureau with the side table, bureau chairs and the bureau will be
bought from El Senary-Semouha branch.
o Stationery and Clock will be bought from Carrefour.
| P a g e 21
d. Cafeteria:
As mentioned earlier, the cafeteria is a very small one, it is more like a kiosk, it
will be on the form of a bar (250 cm) inside the managerial building.
Item Cost per Unit Number of Units Total Cost
Building the cafeteria EGP 8000 1 EGP 8000
Kettle Elekta EGP 99 1 EGP 99
Refrigerators - 2 Zero
Cash Register EGP 3000 1 EGP 3000
e. Clinique:
| P a g e 22
Spray Antibiotic EGP 18 5 EGP 90
Dressing-10x10 EGP 1.5 10 EGP 15
Dressing-10x20 EGP 2.5 10 EGP 25
Ethyl Chloride EGP 16 5 EGP 80
Bondage 6 cm EGP 4.75 10 EGP 47.5
Bondage 8 cm EGP 5.50 10 EGP 55.5
Bondage 12 cm EGP 8.50 10 EGP 85.5
Basket-Easy opening EGP 53.95 1 EGP 53.95
Clock EGP 80 1 EGP 80
TOTAL - - EGP 1429.95
f. General Bathrooms:
g. Locker rooms:
o Benches and Lockers will be bought from Golden Group company, which is a
company that is specialized in the carpentering works, one of their customers
are Semouha club.
| P a g e 23
ii. The Costs endured in the building of the Sports Equipments shop and
preparing it:
The inventory will be bought from Rugby world shop which is a site online
(WWW.RugbyWorldshop.com), it sells rugby gear and it offers free delivery to
any port.
The cost of the whole thing will include also the cost of customs.
The following table holds the product list of the shop, there are 10 balls and 50
Kicking T that will be used for the pitch.
| P a g e 24
Product Quantity Unit Cost Total Amount
Description Ordered
Rugby Balls 50 EGP 90.465 EGP 4532.25
Rugby Shorts small 10 EGP 90.465 EGP 904.65
Rugby Shorts medium 20 EGP 84.434 EGP 1688.68
Rugby Shorts large 50 EGP 90.465 EGP 4532.25
All Blacks Shirt xl 6 EGP 295.519 EGP 1773.114
All Blacks Shirt s 6 EGP 295.519 EGP 1773.114
All Blacks Shirt m 6 EGP 295.519 EGP 1773.114
Jersey Shirt Printing A-LQ 100 EGP 60.31 EGP 1688.68
Tackle Vest Intermediate 15 EGP 392.015 EGP 5880.225
Kicking T 200 EGP 12.062 EGP 2412.4
Protection Vest 30 EGP 90.465 EGP 2713.95
Head Guard 20 EGP 301.55 EGP 6031
Jersey Shirt Printing B-HQ 15 EGP 226.162 EGP 3392.437
South Africa Jersey 15 EGP 416.139 EGP 6242.085
Jersey shirt black large 40 EGP 223.147 EGP 8925.88
Jersey red medium 20 EGP 108.588 EGP 2171.16
Jersey yellow small 10 EGP 60.31 EGP 603.1
Australia Jersey large 2 EGP 672.224 EGP 1254.448
USA Jersey gear 5 EGP 301.55 EGP 1507.75
Protection Vest HQ 5 EGP 361.86 EGP 1809.3
TOTAL - - EGP 84,087
o The customs were determined by Mr. Momtaz who is a free custom broker.
| P a g e 25
iii. The cost of building the Location Guard Room and preparing it:
| P a g e 26
Rugby Balls - - Zero
Benches for Spectators EGP 9000 3 EGP 27000
( carries 30 spectators)
Benches for teams EGP 2000 2 EGP 4000
(Bench 400 cm carries
10)
Lawn Mower Black & EGP 996 2 EGP 1992
Decker-GR3000
جير للتخطيط – شوال EGP 100 1 EGP 100
Net and installation cost EGP 1000 1 EGP 1000
TOTAL - - EGP 104127
8) Lighting Costs:
Item Cost per Unit Number of Units Total Cost
Light Pole EGP 2000 10 EGP 20000
Metal Halide 1000 EGP 375 40 EGP 15000
watt
Metal works and EGP 600 2 EGP 1200
cables
TOTAL - - EGP 36200
9) Legal Costs:
Item Cost per Unit Number of Units Total Cost
Building Permits - - Pre-included
Activity Permits - - EGP 12,000
تكلفة التسجيل في الجهات المختلفة - - EGP 2,000
تكلفة تسجيل العمال - - EGP 4,000
TOTAL EGP 18,000
| P a g e 27
11) Weapon Cost:
Item Cost per Unit Number of Units Total Cost
Weapon Permits EGP 1000 1 EGP 1000
Shotgun-Double- EGP 32000 1 EGP 32000
Benelli
TOTAL - - EGP 33000
| P a g e 28
13) Operational Cost:
Item Total Cost
Pitch Maintenance EGP 400
Stationery EGP 300
Detergents EGP 200
Cost of purchasing the rugby gear EGP 30097
Utilities EGP 3000
(Electricity, Water)
Salaries and Insurances EGP 16024
Cost of Purchasing the cafeteria EGP 2621.5
Cost of the Clinique EGP 1429.95
Lamps EGP 900
Electrical maintenance EGP 200
TOTAL EGP 55,173
| P a g e 29
Economical Study:
B) Payback Period:
YEAR P/L AFTER TAX Acc. Profit
0 (4,097,806) (4,097,806)
1 699,643.2 (3,398,163)
2 834,866 (2,563,297)
3 968,589 (1,594,708)
4 1,106,428 (488,280)
5 1,247,132.8 758,852
6 1,394,606 2,153,458
2) Financial Analysis:
The Internal Rate of Return is 12% which is higher than the interest offered in the
market by banks.
| P a g e 30
➢ After conducting the feasibility studies regarding every aspect of the project,
the next results were found:
1. The market needs and wants a business-like Trophy, it will rule the
growing market of Rugby in Egypt, this niche market which is
considered to be a chance.
2. The SRR reaches 28% at year 6, regarding this factor, the project is
very good.
3. Payback Period is 5 years and 5 months, after this period, the mine
of Trophies is wide open.
4. The NPV is positive, the project is feasible and can be conducted.
5. The IRR is 12% which is higher to be better than investing the cash
in the banks.
6. On a financial scale, Trophy is a conservative portfolio; it holds
lowest rate of risk and a relatively high level of profitability.
Based on all these factors, Our team highly recommends Trophy to be conducted in
the Egyptian market.
| P a g e 31