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Ecom Expt 1
Ecom Expt 1
Ecom Expt 1
1
An analysis of different E-commerce sites
Aim-Analysing different E-commerce sites
Theory
1)Amazon.co.in
a)Primary Business Proposition
Amazon makes money through its retail, subscriptions, and web services, among other
channels. Retail remains Amazon's primary source of revenue, with online and physical
stores accounting for the biggest share. AWS is Amazon's largest source of operating profits
and is growing at a robust pace
Jeff Bezos regularly points out Amazon's three customer value propositions: Low prices, fast
delivery speed (often same day and with options of free 2-hour delivery) and a vast
selection (“Earth's biggest selection”).
d) Revenue Model
Amazon has a well-known diversified business model. According to the annual report, the
company recorded net sales of over $280 billion and net profit of over $11 billion. Amazon
business model is an e-commerce model, but over the years it has made acquisitions and
created a portfolio of business models and revenue streams. However, the biggest
proportion of sales which is fifty per cent, came from their online marketplace.Amazon
measures its success based on the lower prices, reliable tech infrastructure, free cash flow
generation and customer experience obsession.
e) Investment Models
In January this year, Amazon founder Jeff Bezos had announced USD 1 billion (over Rs 7,000
crore) investment in India to help bring small and medium businesses online. ... "Amazon
International has also been funding these businesses to provide adequate capital for
expansion.
2)Zomato
The business model is based on providing local restaurants search services and collecting
data on food menus, contacts and providing relevant information to their customers. The
main channels for Zomato are the mobile applications and its online website. The target
audience of the company are the users who try to find local restaurants of various cuisine
and restaurants who want their name to reach a large number of people.Zomato also caters
to customers that prefer home delivery, it helps out database and market research
companies.
Zomato is an On-demand delivery app. Brand aims to change what people eat by improving
how they eat. From tiniest eateries to swankiest restaurants, Zomato brings all to you.
Zomato brings convenience and gratification to you.Though the company is primarily known
for its food delivery business, it is present in several verticals across B2C and B2B categories.
The business model of Zomato is focused on inventing new and add-on services that
customers cannot receive anywhere else. It offers a lot of value to its customers like: The
brand offers a one-stop-shop for foodies and facilitates restaurants to be different.
d) Revenue Model
Zomato does not offer the products to customers, but the revenue is massive. Zomato is not
just a food business, as it also into the advertising business. Zomato business has two parts,
one is the delivery business and two is that they are in the advertising business. Today,
Zomato has multiple revenue channels besides online ordering, which most consumers
would be familiar with.
Its Rs 300-crore initial investment is now worth Rs 7,448 crore. To be sure, it too topped up
on its investment in further rounds and its total would be higher. Sequoia, which held a
7.3% stake in Zomato, sold shares worth about $25 million before the IPO.
3)Spotify.com
Spotify is a music streaming platform that gives users access to a large catalog of music. It
uses a freemium revenue model that offers a basic, limited, ad-supported service for free
and an unlimited premium service for a subscription fee.Spotify relies heavily on its music
algorithms and its community of users and artists to keep its premium experience delightful
Spotify is a digital music, podcast, and video service that gives you access to millions of
songs and other content from creators all over the world. Basic functions such as playing
music are totally free, but you can also choose to upgrade to Spotify Premium. Build
collections of music and podcasts. Spotify, a B2C audio streaming service. Spotify
subscribers have access to large music libraries without the need for the subscribers to own
a single track.B2C eCommerce is a model where a business sells goods or services to
individuals. The B2C retail is the most common type of the eBusiness model, both online
and offline.
d) Revenue Model
Spotify has made 5 investments. Their most recent investment was on Mar 10, 2020, when
Sounder.fm raised $1.8M. Spotify has invested in Sounder.fm on Mar 10, 2020. This
investment - Seed Round - Sounder.fm - was valued at $1.8M.
4)1mg
Functionality and Type of commerce 1mg makes money with online diagnostics and lab
testing services. These account for most of their annual revenues. Online medicine delivery,
B2B healthcare solutions, and subscription-based care plans form up the rest of their yearly
finances. The company delivers medicines and health products online along with lab tests
booking, online consultations, and authentic information from healthcare professionals,
thereby enabling customers to meet all their healthcare needs in one platform hassle-free.
Access medical and health information. Tata 1mg provides you with medical information
which is curated, written, and verified by experts, accurate and trustworthy. Order
medicines online. Get free medicine home delivery in over 1800 cities across India. Book lab
tests. Consult a doctor online
d) Revenue Model
1mg has 5 revenue sources as of 2020: Lab and diagnostic tests Online medicine order
delivery Doctor consultation Healthcare Partnerships Subscription-based care plans
However, as of their latest financial figures, the company has made a loss of INR 156 crore in
2019. 1mg is not profitable yet but has received a $100 million funding to sustain the
business until it turns profitable.
e) Investment Models
The firms didn't share the financial details of the deal, but a person familiar with the matter
told TechCrunch that 1mg has received over $220 million in primary and secondary
investments — with participation from some existing investors — and is being valued at
around $450 million.
5)PharmEasy
What does PharmEasy do? - PharmEasy serves as an online pharmacy and handles the
hassle-free delivery of medicines and other medical equipment. PharmEasy operates in
several major cities of India. Shopping for medicines online has become convenient and easy
through PharmEasy. The company delivers medicine and other medical equipment to
thousands of customers every day.Pharmacy is an e-commerce platform for the purchase of
medicines and other healthcare-related equipment. Whenever one uploads a prescription
on PharmEasy, it is then sent to a drugstore in their vicinity. The company uses a mobile app
and web technology to offer the best quality healthcare products and essentials to its
customers at affordable rates.
PharmEasy is an online medicine delivery app, which also allows you to buy healthcare
products, OTC products & medical equipment online. You can book diagnostic tests online,
including blood tests, lab tests, full body check-up & other preventive health check-ups from
the convenience of your home. PharmEasy - B2B Marketing Role - B2B Business Vertical (5-
10 yrs.) Pharmeaasy's B2B Vertical is a group company of PharmEasy is India's leading
pharmaceutical distribution company that is modernising and digitising India's fragmented
pharmaceutical supply chain.Functionality and Type of commerce
PharmEasy operates in several major cities of India. Shopping for medicines online has
become convenient and easy through PharmEasy
d) Revenue Model
e) Investment Models
PharmEasy is likely to be valued at around $6 billion post the funding round, creating a
benchmark valuation ahead of a public listing. It was last valued at $4.2 billion in June.
6)Carwale.com
CarWale acts as a sales and marketing partner for car manufacturers (it gets paid by the
manufacturer for this). A bulk of its revenue comes from brokering new car sales (bringing in
a car customer to a dealer) and offering marketing services to car manufacturers
CarWale's mission is to bring delight in car buying, we offer a bouquet of reliable tools and
services to help car consumers decide on buying the right car, at the right price and from
the right partner. Auto Commerce Companies involved in the rental, selling, trading, or
purchasing of cars, RVs, trucks, and fleets, including auto financing companies, vehicle
auction services, online classified advertising companies with a focus on auto, and
dealership software platforms.
CarWale Advantage offers huge savings - up to 75 percent on your car insurance. CarWale
Advantage has left no rocks unturned to ensure satisfying all the needs of its consumers. It
offers great discounts on road trips, amusement parks and even on international travel.
d) Revenue Model
with over 20,000 used car listings carwale charges 500 per listing which acts as a secondary
revenue model whereas the primary model is that carwale acts as a sales and marketing
partner or representative for car manufacturers by brokering new car sales.
e) Investment Models
with over 20,000 used car listings carwale charges 500 per listing.. which acts as a secondary
revenue model where as the primary model is that carwale acts as a sales and marketing
partner or representative for car manufacturers by brokering new car sales
Conclusion: The sites were checked and compared on the given parameters.