THE BATTLE

OF
BOEING AND AIRBUS

Presented by Group 1
 INTRODUCTION

The Company
•An American multinational aerospace and defense
corporation, founded in 1916
•Undertook a series of strategic mergers and
acquisitions to become the world’s largest
•Also manufactured many kind of jets such as Boeing
737, 787. Specially, Boeing 747-8 is produced with fuel-
efficient engine to compete with A380
 INTRODUCTION

INDUSTRIES
•Formed by combining of Aerospatiale of France,
Deutsche Airbus of Germany, the Spanish company
CASA, British Aerospace
•Have merged to form EADS (European Aeronautic
Defense and Space Company). Airbus has became its
subsidiary in Toulouse – Blagnac
•Products: A320, A350… especially A380 – biggest plane
in the world
 THEIR VISIONS

THE BOEING COMPANY AIRBUS INDUSTRIES

• Safest, highest-quality • Meet the eco-efficiency
airplanes and safest goal
• Taking new • Meet passenger and
technologies and market demands;
applying them respect all aspects of
• Refers to investing in the environment
long-term growth to • Cheaper, greener and
beat Airbus more fun
 COMPETITIONS

• Competition by product
• Competition by outsourcing
• Competition through use of technology
• Competition through provision of engine choices
 COMPETITION by PRODUCTS

• By range
Example: Boeing 737 series va Airbus A320 series

• By passenger
Example: Boeing 747-8 vs Airbus A380 series
COMPETITION by OUTSOURCING

THE BOEING COMPANY AIRBUS INDUSTRIES

• Has offered • Outsourced to other
longstanding with companies across
Japanese suppliers Europe
• Outsourcing to • Opened an assembly
Australia, China and plant in Tianjin, China
Italy for production of its
A320 series airliners
 COMPETITION by TECHNOLOGY

• Applying new materials (Composite…)

• Applying new auto-technonoly (automating the flight
engineer's functions, navigator system…)
• Applying new power-sources (bio-fuels….)
COMPETION THROUGH PROVISION
of ENGINE CHOIES
• Prefer to have a choice of at least two engines from
the major manufacturers
• Manufacturers prefer to be single source for each
kind of airplane.
 CONTROVERSIES: SUBSIDIES

• Aids in form of credits to Airbus, while Airbus has

argued that Boeing
• Boeing receives subsidies through military and
research contracts and tax.
 CONTROVERSIES: WTO
LIGITATIONS
• WTO ruled that European governments unfairly
financed Airbus
• WTO said Boeing has to repay subsidies
 BATTLE IN VIETNAM MARKET
• Shares in VietNam market is balance
Example: 12 Boeing 787 Dreamliners versus 10
Airbus A350s & 20 A321s
• Political matters involves in most of orders
 SUMARY

• Focus on applying new technologies and protecting

environments
• Competing in every fields
• Both company get supports from government
 THANK YOU
FOR
YOUR LISTENING