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  • Bid Per Hour

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    Marion Ten
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    This document provides instructions for setting a bid per hour on CPC or CPM campaigns in three steps: 1. Create a CPC or CPM campaign targeting geographic, device, and category parameters. 2. Set your bid as usual or click "Day parting options" to select a percentage bid for each hour. 3. Save the hourly bids. The target area will then display a graph showing the hourly bid percentages relative to the full bid amount.

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    BID PER HOUR

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    This document provides instructions for setting a bid per hour on CPC or CPM campaigns in three steps: 1. Create a CPC or CPM campaign targeting geographic, device, and category parameters. 2. Set your bid as usual or click "Day parting options" to select a percentage bid for each hour. 3. Save the hourly bids. The target area will then display a graph showing the hourly bid percentages relative to the full bid amount.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    11 views3 pages

    Bid Per Hour

    Uploaded by

    Marion Ten
    This document provides instructions for setting a bid per hour on CPC or CPM campaigns in three steps: 1. Create a CPC or CPM campaign targeting geographic, device, and category parameters. 2. Set your bid as usual or click "Day parting options" to select a percentage bid for each hour. 3. Save the hourly bids. The target area will then display a graph showing the hourly bid percentages relative to the full bid amount.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 3

    TUTORIAL

    BID PER HOUR

    In order to help you to optimize your campaigns & your costs, you can now select your bid per hour.

    STEP 1 : Create a CPC or a CPM campaign (GEO + DEVICE + CATEGORY)


    If you need help to create a CPC or a CPM campaign & to set up your GEO + Device + category please check
    our tutorial :
    How to create a CPC or CPM campaign ?

    If you do not know how to adjust your bid on CPC campaigns, please check out our tutorial :
    How to adjust your bid on CPC campaigns ?

    If you do not know how to adjust your bid on CPM campaigns, please check out our tutorial :
    How to adjust your bid on CPM campaigns ?

    STEP 2 : Set your bid(s)

    You can set your bid as usual, but if you want to set a bid per hour you can do it by :

    - Clicking as usual on your bid to edit it on the target area of your campaign (ORANGE)

    OR

    - Clicking on edit target (RED)


    You will see the usual window.

    - Click on Day parting options

    Daily hour

    Final bid (The bid you will pay for this hour) You will have this
    window if you edit
    the bid by clicking
    on your bid on the
    Percentage of your bid target area

    You can now select the bid per hour that you want.

    Please note that you change a percentage of the bid that you have chosen; this is not the bid you wish to have.
    When you have entered the desired percentage, you will see the amount of the bid you will pay on the left hand
    side. Please see the screenshot below :

    Daily hour
    Final bid (The bid you will pay for this hour)

    Percentage of your bid

    You will have this window if you edit the bid from «edit target»
    If your bid is too high for the geo, an alert symbol will appear to the right of the bid. See screenshot below :

    Explanation of different colours :

    - Grey : Bid has not been changed


    - Green : Bid has been increased
    - Yellow / orange : Bid has been decreased
    - Red : No bid set

    When everything has been correctly set, click


    on Save.

    When a day parting is set (bid per hour), you will see a graphic similar to the one below on the target area of
    your campaign.

    The dotted blue line is your bid (100% of you bid). Please note that you can edit your bid per hour at any time.

    If you have any questions feel free to contact your account manager.

    FOLLOW US:
    www.trafficfactory.com
    trafficfactory

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