The F.A.

Premier League
Annual Report
2004/05
Contents
l The Chairman’s Report
It has been another impressive season
as both the League and the Clubs
worked hard to maintain our position
as the best domestic league
competition in the world.
l The Premier League in
the Community
The Premier League continued to make
significant investment in far reaching
community programmes.
l Education and Welfare 10
The Sporting Excellence qualification
enables students at Premier League
Clubs to achieve transferable academic
qualifications such as NVQs, BTECs and
‘A’ Levels.
2 l Broadcasting
Total Premier League viewing was
up from 289 million in 2003/04 to
334 million in 2004/05.
6 l Commercial Activities
Growing exposure, increased value
and existing relationships made for
a smooth transition to the new cycle
of commercial deals.
l Youth Development
and Academy Football
Credit must be afforded to the
players and to the coaching staff
for their hard work and dedication
in producing new talent.
12 l Premier League Supporters 22
Encouraging the fans of the future
is as important as looking after our
existing support…
16 l Professional Game 26
Match Officials
By the time an official is promoted
to the highest level, they find
themselves coached and mentored
to ensure that they are ready,
physically and mentally…
18 l Financial Overview 28
The League responded promptly
to the appeal from the Disasters
Emergency Committee for funds
towards the Tsunami disaster with
a donation of £1m.
Our Vision
The FA Premier League will:
l Manage, continuously
improve and be regarded as
the world’s leading league
football competition — on
and off the field
l Increase interest in our
competitions, promote
accessibility to live games
and ensure that media
exposure is used to
optimum effect
l Generate increased
commercial value, using
the resulting revenues
to further enhance our
competitions and
strengthen the long-term
future of The FA Premier
League and its Clubs
l Use our power and l Commit to enabling all
influence responsibly to young people, regardless
improve the game in this of colour, race, ethnic or
country and abroad through national origin, religion or
partnership with The FA, belief, nationality, sexual
UEFA and other bodies orientation, marital status,
gender, gender
l Create a quality
reassignment or disability,
competition that provides
to have access to a new
a platform from which our
generation of football
member Clubs can achieve
facilities, and to use the
unparalleled success in
popularity of the game to
European or World
improve educational and
competitions
training standards for
l Use our resources to young people.
develop playing talent
that will provide for
international success with
the England team at all
levels — with the status of
World Champions being the
realistic goal
 The F.A. Premier League Annual Report 2004/05

It has been another impressive season as both the

League and the Clubs worked hard to maintain our position
as the best domestic league competition in the world.
Chairman’s Report: Season 2004/05
Chairman’s Report:
Season 2004/05
Barclays Premiership 2004/05
The Premier League has witnessed an
intriguing year both on and off the field
with plenty of excitement and the usual
array of issues and challenges. Looking
back it has been another impressive
season as both the League and the
Clubs worked hard to maintain our
position as the best domestic league
competition in the world.
Chelsea deserve congratulations on
their first top-flight title for 50 years
achieved in some style, whilst breaking
several Premier League records;
a fitting way to celebrate their
centenary year. Arsenal finished
strongly to secure second place.
Everton had a fantastic season securing
4th place and entry into qualifying
rounds of the Champions League.
Bolton Wanderers and Middlesbrough
gave a good account of themselves and
will both be entered into the
UEFA Cup — the first taste of
European football for the Trotters.
At the other end of the table we
witnessed one the most intriguing
battles for survival in recent history
culminating in what Sky Sports dubbed
‘Survival Sunday’. Crystal Palace,
Norwich City and Southampton all
contributed greatly to the League both
on and off the field and we wish them
well in their promotion campaigns next
season. Special mention has to go to
West Bromwich Albion who showed
tremendous spirit to become the first
team to retain their Premier League
status after being bottom of the table
at Christmas.
Congratulations also to: Arsenal for Chelsea deserve
taking the Barclays Fair Play title; 3
second placed Tottenham for gaining congratulations on
entry to UEFA’s Fair Play draw for a their first top-flight
UEFA Cup place; Manchester United
who beat Charlton Athletic in a North title for 50 years
and South Reserve League winners achieved in some
play-off match; Blackburn Rovers for
winning the Academy title; Fulham who
style, whilst breaking
topped the Behaviour of the Public several Premier
league and Arsenal for winning
Groundsman of the Year.
League records.
A fitting way to
Other Competitions celebrate their
centenary year.
Our representatives in the Champions
League and UEFA Cup ensured that
Premier League interest was maintained
beyond the group stages in both
competitions.
We were the only league to have four
teams in the last sixteen of the
Champions League; Chelsea and
Liverpool progressing before meeting
each other in a semi-final, which saw
Liverpool run out winners by one goal
after two hard fought and fascinating
legs. As for the final, I don’t think words
could do it justice. Liverpool did
themselves and the League proud and
are worthy European Champions.
Arsenal and Manchester United
contested the FA Cup Final, which
Arsenal edged 5–4 in a tense penalty
shoot out and Chelsea ran out winners
over Liverpool in a memorable Carling
Cup final.
In the restructured UEFA Cup there
was no shortage of quality teams and
both Newcastle United and
Middlesbrough did well to progress to
the last eight and sixteen respectively.
 The F.A. Premier League Annual Report 2004/05
Popularity of the League
The Premier League and its Clubs have
worked extremely hard to achieve our
status as the best domestic football
league competition in the world.
It is safe to say that to maintain that
position will not be an easy task. Early
in the season there was a great deal of
media speculation that our popularity
was in decline, that the bubble had
burst. We warned at the time that it
was dangerous to take a snapshot view
and with the figures in for the end of
the season, we have been proved right.
Although average attendances have
fallen slightly, occupancy rates remain in
excess of 94%.This is higher than it was
when we set our average attendance
record two seasons back, and far and
away the highest of the major European
leagues.
Domestically more people are watching
Premier League football on television,
both live and in highlight form, with a
weekly cumulative audience of over
7 million. Overseas we continue to
go from strength to strength and
our games are now broadcast in
195 territories with a global home
reach of over 500 million.
Refereeing
The Professional Game Match Officials
Limited (PGMOL) continues to strive
for the very best standards in
refereeing, as well as achieving improved
communications with the Clubs.
The development of grass roots
refereeing has been aided by the
investment of PGMOL sponsors,
Emirates, which will feed through into
the professional game in years to come.
Overseas we continue to go from strength
to strength and our games are now
broadcast in 195 territories with a global
home reach of over 500 million.
Relationship with other bodies
Over what has been another period
of upheaval for the Football Association
(FA), operational relationships have, in
the main, stayed strong. However the
majority stakeholders in the game agree
there is a real need for structural
change at the FA.We welcome the
Burns Review and the opportunity this
affords and, after consultation with the
Clubs, we have entered what we
believe to be a well thought out and
constructive submission. We hope the
submission helped to influence Lord
Burns’ recommendations and that these,
in turn, are accepted for the benefit of
everybody involved in the game.
We continue to have a healthy
relationship with the Football League,
particularly in relation to the Carling
Cup, which yet again produced some
wonderful football and a showpiece
final. The Clubs’ contribution to this
competition, and the redistribution it
provides down the football pyramid, is
highly valued by our colleagues at the
Football League.
The formation of the European
Professional Football Leagues (EPFL) is
a welcome and exciting move. This will
provide an excellent forum for us to
engage on the European and World
football stage on so many of the issues
that are pertinent to us.
Finance & Governance
The good work done in re-negotiating
the broadcast and commercial
contracts last year means that the
centralised revenue streams to Clubs
remain virtually unchanged from the
average of the last set of rights. It was
also pleasing to secure an agreement
with the Newspaper Publishers’
Association that will safeguard future
picture and data rights.
We remain the ‘financial champions of
Europe’ and the ability to continue our
collective selling arrangements has been
fundamental to that.
The range of financial reporting
measures, including the Fit and Proper
Persons Test and Directors’ Reports
voted in last August, have gone a long
way to demonstrate that the Premier
League and its Clubs are run to a high
degree of sound corporate governance.
Our Clubs are now more heavily
regulated than FTSE 250 companies
and, once again, we are leading the field
off the pitch and setting standards for
European and World football.
Corporate Social Responsibility
Our work continues across a range of
initiatives, which are being recognised by
government and beyond as being able to
deliver and achieving real change.
The Football Foundation celebrated
its fifth anniversary and keeps on
delivering. By July 2005 it had
supported projects worth more than
£330 million, providing investment in
the grass roots of the game where it is
needed most. Along with the funding of
the Football Stadia Improvement Fund,
the total monies going back into
football through these two sources
totals £588 million.
Our title sponsors Barclays have also
shown commitment to this area with
their £30 million funding of Spaces for
Sports in conjunction with the Football
Foundation.
Our centralised initiatives such as
Premier League Reading Stars have had
a significant impact and we are exploring
how we can achieve more in the areas
of social inclusion, health and education.
It is now generally recognised that the
Premier League and its Clubs make a
major contribution to football's wider
communities because of football's
unique power to engage people from
all backgrounds.
Chairman’s Report: Season 2004/05

Public Affairs interference, but also managing internal

issues, we remain focused on driving
As usual we have faced and continue to the business forward.
face numerous political and regulatory
issues. Having secured a satisfactory Next season provides many Although average
outcome with the European opportunities for the Premier League attendances have
Commission for our present broadcast and its Clubs. Interest at home and
arrangements, regrettably it seems we abroad remains high and the potential fallen slightly,
will continue to be subject to is there for it to increase further as we occupancy rates
regulatory scrutiny across a number continue to attract the world game’s
of areas of the business. best, as well as developing a fine crop remain in excess of
of English talent, which we hope will 94%. This is higher 5
However our standing with government help the national team to glory at
remains high and we are confident of Germany 2006. than it was when we
our ability to effectively communicate set our average
the needs of the business of football. We extend a warm welcome to
Sunderland,Wigan Athletic and West attendance record two
Ham United — some old friends, some seasons back, and far
Conclusion new — and wish them and all our
Clubs the very best for Season and away the highest
Season 2004/05 has proved to be yet 2005/06.
another successful one both on and off of the major European
the pitch. Despite a number of leagues.
challenges, not only in terms of outside

The Barclays Premiership

l

l Final League Table l Home l Away

Pld W D L For Agt W D L For Agt GD Pts
1 Chelsea 38 14 5 0 35 6 15 3 1 37 9 +57 95
2 Arsenal 38 13 5 1 54 19 12 3 4 33 17 +51 83
3 Manchester United 38 12 6 1 31 12 10 5 4 27 14 +32 77
4 Everton 38 12 2 5 24 15 6 5 8 21 31 -1 61
5 Liverpool 38 12 4 3 31 15 5 3 11 21 26 +11 58
6 Bolton Wanderers 38 9 5 5 25 18 7 5 7 24 26 +5 58
7 Middlesbrough 38 9 6 4 29 19 5 7 7 24 27 +7 55
8 Manchester City 38 8 6 5 24 14 5 7 7 23 25 +8 52
9 Tottenham Hotspur 38 9 5 5 36 22 5 5 9 11 19 +6 52
10 Aston Villa 38 8 6 5 26 17 4 5 10 19 35 -7 47
11 Charlton Athletic 38 8 4 7 29 29 4 6 9 13 29 -16 46
12 Birmingham City 38 8 6 5 24 15 3 6 10 16 31 -6 45
13 Fulham 38 8 4 7 29 26 4 4 11 23 34 -8 44
14 Newcastle United 38 7 7 5 25 25 3 7 9 22 32 -10 44
15 Blackburn Rovers 38 5 8 6 21 22 4 7 8 11 21 -11 42
16 Portsmouth 38 8 4 7 30 26 2 5 12 13 33 -16 39
17 West Bromwich Albion 38 5 8 6 17 24 1 8 10 19 37 -25 34
18 Crystal Palace 38 6 5 8 21 19 1 7 11 20 43 -21 33
19 Norwich City 38 7 5 7 29 32 0 7 12 13 45 -35 33
20 Southampton 38 5 9 5 30 30 1 5 13 15 36 -21 32
 The F.A. Premier League Annual Report 2004/05

The Premier League continued to make

significant investment in far reaching
community programmes.
The Premier League in the Community
The Premier League in
the Community
The Premier League and its Clubs take
their responsibilities to society
seriously and have continued to make
significant investment in far-reaching
community programmes that address
Government public policy.
The Deloitte & Touche Annual Review
of Football Finance, released in June
2005, found that “Premier League Clubs
alone provide around two million
individual football training sessions, up
to 25,000 Learning Centre places, and
collectively contribute goods and
services worth around £80 million on
community focused projects each
season.”
The 2004 Business in the Community
Percent Club Index — the UK’s best
known benchmark for measuring
contributions made by companies
through cash donations, staff time, gifts
in kind and management time — ranked
the Premier League as the leading
corporate UK giver in the Media,
Entertainment and Leisure sector.
Participation
The Football Foundation — a
partnership between the Premier
League, the Football Association and
Government, aimed at improving grass
roots facilities and developing
community and education projects —
continued to go from strength to
strength. By July 2005 over £330 million
worth of projects had been supported
and £70 million worth of projects were
in the pipeline.
During the 2004/05 season, a
number of leading Premier League
players signed up as Football
Foundation Ambassadors including:
Jermaine Jenas (Newcastle United),
Wes Brown (Manchester United), “Premier League Clubs
Lee Carsley (Everton) and Darren Purse 7
(West Bromwich Albion), all of whom alone provide around
made a significant impact to the two million individual
projects supported.
football training
The Football Foundation, in partnership sessions, up to 25,000
with Barclays and Groundwork,
launched a unique £30 million, three Learning Centre
year investment programme aimed at places, and
developing sustainable community
sports facilities.The first project was collectively contribute
due to open in Autumn 2005. goods and services
Premier League Clubs, working in worth around £80
partnership with organisations including million on community
Football in the Community and Positive
Futures, continued to develop high focused projects each
quality participation-driven programmes season.”
aimed at boys and girls, with further
provision for the ever growing demand
The Deloitte & Touche Annual
for playing opportunities for children Review of Football Finance,
and adults with disabilities. released in June 2005
Education
Premier League Club Learning Centres,
in the form of classrooms based at
football grounds, continued to thrive.
The Premier League won a ‘Big Tick’ for
the second year running in the Business
in the Community Awards for its
‘Playing for Success’ scheme. Run in
partnership with the Department for
Education and Skills, the scheme offers
children the chance to receive
after-school literacy, numeracy and
ICT support.
Clubs also continued to further develop
their own range of education projects,
both at the Learning Centres and in
schools, with some innovative projects
targeted at those who might otherwise
underachieve.
 The F.A. Premier League Annual Report 2004/05
Premier League Reading Stars, where
leading footballers nominated their
favourite books which were then read
and discussed by families in football-
themed library sessions, hit the
headlines when it was launched in April
2005.The book choices of leading
players such as John Terry, Freddie
Ljungberg and Ryan Giggs were shared
with the general public and proved an
inspiration to the forty libraries and
twenty Premier League Clubs that took
part in the scheme.
Health
The Premier League continued to work
with the Department of Health to
discuss how football can play a role in
delivering Choosing Health, the
Government’s Health White Paper.
We were one of the partners in
creating the Football and Health best
practice guide, launched by Public
Health Minister Caroline Flint at White
Hart Lane and aimed at encouraging
partnership working.
Clubs continued to build relations with
their Primary Care Trusts. Charlton
Athletic, Middlesbrough, Norwich City
and others built impressive partnerships
aimed at improving public health and a
number of Clubs, including Manchester
City, also ran smoke-free games.
Diversionary Activity
The Premier League’s partnership with
the Football Foundation and the
Professional Footballer’s Association
saw the Prince’s Trust Football Initiative
reach 62 professional Clubs in the
Premier League and Football League.
The programme provides 12-week
vocational courses for 16 to 25 year-olds
who may otherwise be hard to reach.
Clubs continued to develop their
range of estate-based diversionary
programmes, focused at tackling a
number of number of different
problems including crime, drug and
substance abuse and rail vandalism.
The Premier League also began working
on a long-term partnership with the
Metropolitan Police, Football
Association and Football League aimed
at providing diversionary activities for
young people in London.The project
will be launched in 2006.
Other highlights
The Premier League worked with key
stakeholders, including the Professional
Footballers’ Association and the League
Managers’ Association to develop and
profile the work players do in the
community.
As an official partner of the Home
Office in supporting the Year of the
Volunteer, we joined forces with
Norwich City director Delia Smith
issuing a “Let’s be havin’ you!” rallying
cry to potential volunteers.
The Premier League and its Clubs
donated £1 million to the Disasters
Emergency Committee to help victims
of the Tsunami.
Over £59,950 was donated from the
Premier League Charities Aid
Foundation account.This is funded from
Club fines which usually arise as a
result of minor infringements of the
Rules.
Football Aid, one of our charitable
partners, organised a series of matches
at Premier League grounds where fans
had the chance to bid to play in a
match at their favourite ground. In
2004/05 this raised £316,740.
The Premier League in the Community

As an official partner of the Year of the Volunteer we

joined forces with Norwich City director Delia Smith
issuing a “Let’s be havin’ you” rallying cry to volunteers.
 The F.A. Premier League Annual Report 2004/05

10

The Sporting Excellence qualification enables students at

Premier League clubs to achieve transferable academic
qualifications such as NVQs, BTECs and ‘A’ Levels.
Education and Welfare
Education and Welfare
The Football Scholarship
In the autumn of 2004 the Learning
and Skills Council (LSC) revised the
framework for work-based learning for
employers of students aspiring to enter
a career in professional sport. This
framework — Sporting Excellence —
is applicable to Football Scholarship
Students at Premier League Clubs and
enables them to achieve an advanced
level National Vocational Qualification
(NVQ) alongside other educational
qualifications, including ‘A’ Levels and
the BTEC Sport (a course developed
by the Premier League).
The framework was introduced this
season as an option for Football
Scholarship Students, with the majority
of Clubs selecting it as an appropriate
course for their Students. From 2006,
it will be necessary for all Football
Scholarship Students to follow the
framework if their education is to be
funded by the Learning Skills Council
(LSC).
This year, following extensive
consultations, a number of changes
were implemented in the arrangements
for the Football Scholarship and its
administration.
Principal amongst these was the
reassertion that the Football
Scholarship is the culmination of
students’ preparation for professional
football and not entry to the
professional game itself. The Football
Scholarship has become a two year
programme.This reflects the decision
taken by the Premier League to replace
its youth football Under 17 and
Under 19 Leagues with a single
Under 18 competition. It also connects
with the length of the LSC funded
education framework which will
normally be completed in two years.
Premier League Learning
To administer work-based learning
for its Clubs the Premier League
established a team — Premier League
Learning — in association with the FA
and PFA, and with the assistance of a
national training provider. This season,
the Premier League, has taken over
responsibility from the Footballers’
Education Society as the education
provider for Premier League Clubs’
Football Scholarship Students.
The Premier League Education and
Welfare Department manages the new
work-based learning contract, which is
administered by Premier League
Learning. Substantial developments have
been made by the team, in preparing
for the new arrangements, including the
revision of teaching and learning
materials and the development of a
Football Development Programme
Record — a logbook in which students
will record their progress. An extensive
programme of training for Club staff
involved in the Football Scholarship was
also initiated.
This year, the Premier League
resource has been used at over
50 colleges in England, with
more signed up for the next
academic year.
BTEC Sport
11
The Premier League has developed a
suite of educational resources for the
BTEC Sport.
The qualification, worth up to three
‘A’ Levels, has been designed to meet
the needs of Scholarship Students at
football Academies, but is also available
to other students interested in
undertaking a sports course.
The Premier League resource is available
on our designated education website:
www.premierleaguelearning.com.
This year, the Premier League resource
has been used at over 50 colleges in
England, with more signed up for the
next academic year.
This season the BTEC resource has
been extended — with the expansion
of the package into our community
education agenda.The development
focuses upon Key Stage 4 and
incorporates a schools based teaching
and learning package ‘First in Sport!’.
‘First in Sport!’ has been piloted this
season with a group of Specialist Sports
Colleges, and is set to be revised and
expanded for next season. The
Education and Welfare Department will
continue to work with Government,
Edexcel and the Specialist Sports
College network, to ensure that our
educational package not only works
towards delivering the government
agenda of the expansion of vocational
qualifications into the school
curriculum, but is also is fit for purpose
as a teaching and learning resource.
 The F.A. Premier League Annual Report 2004/05

12

Total Premier League viewing was up from

289 million in 2003/04 to 334 million in
2004/05.
Broadcasting
Broadcasting
Domestic Broadcasting
The Premier League’s live broadcast
partner, Sky, screened 138 live matches
(50 via PPV) and in doing so reached a
total live audience of 120.46 million, up
over 16% when compared to the
previous season.The audience for
Manchester United v Arsenal in
October 2004 reached an in-home
peak of 3.1 million.
Total Premier League viewing last
season across Sky Live, Premiership
Plus, Match of the Day and Football
First was up from 289 million during
the 2003/04 season to 334 million.
After three years, Match of the Day
returned and was scheduled in the
traditional late evening slot on Saturday
and also Sunday evenings.The show
recorded an average viewing figure of
3.3 million on Saturday and 1.6 million
on Sunday.
Radio again played an important part in
bringing match commentary and news
from the Barclays Premiership to
football fans around the country.
In addition to 220 live match
commentaries on BBC Radio 5 Live and
goal flashes on Talk Sport, each of the
20 Premier League Clubs had their own
arrangements for live commentary
with their local commercial and BBC
radio stations.
Match commentaries could also be
heard on the Internet via Club websites
which continued to grow their audio
and moving image offerings for
supporters.
International Broadcasting
13
For the first time in the history of the
competition the League itself was
responsible for the world wide
distribution of television rights. As a
result of this revised strategy global
interest continued to grow, with
coverage in 195 territories and an
estimated cumulative viewing audience
of 2.6 billion. In an average week over
the 2004/05 season 1,386 hours of
Premier League coverage were
broadcast to an estimated 517 million
homes worldwide.
Domestic and International Mobile
3 and Vodafone, as the official Mobile
Network Partners of the Premier
League for UK and Ireland, were able
to provide customers with video
footage over a third generation
network to mobile phones. In addition
to preview and round-up packages,
from 5.15pm on Saturday subscribers
to the respective networks were able
to see all the goals and highlights from
the afternoon’s play.
As with international television, the
Premier League itself was responsible
for the worldwide distribution of
mobile rights for the 2004/05 season,
with coverage reaching 128 territories
around the world. Subscribers to the
various networks were able to watch Radio again played
all the Premier League action near-live
via match highlights, weekend round-ups
an important part in
and in-game goal clips. bringing match
commentary and
news from the
Barclays Premiership
to football fans
around the country.
 The F.A. Premier League Annual Report 2004/05
14
Premierleague.com
Premierleague.com, in its third full
season, continued to attract new users
at an impressive rate, growing its
monthly average unique users from
880,000 to 1.2 million. Registered users
grew from 310,000 to 837,365. Our
Fantasy Premier League game was a
major success again, attracting 472,000
entrants, an increase of 160,000 on the
previous season. ‘I Know the Score’
was played regularly by 31,000 in its
second season.
The twin aims of our website remain to
extend the overseas popularity of the
Premier League and to pass users
through to our Club websites. Almost
50 per cent of our registered users
reside outside the United Kingdom.
On average 520,000 users each month
went from premierleague.com directly
to an official Club website.
Football DataCo Ltd (FDC)
Football DataCo Ltd (FDC), in which
the Premier League has a 50%
ownership, has now completed its
fourth year of operation. FDC’s core
activities are managing all forms of data
rights for use in traditional and digital
applications. Core markets are betting,
publishing, mobile phone and internet
for all data products including use of
data in broadcast and radio.
Additionally, FDC provides centralised
licensing services for access to stadia
and also brand and data protection for
the leagues and their Clubs. FDC
provides these services to the other
three UK professional football leagues.
Last year FDC reported on the
approaching negotiations with Pools
betting companies and new media
betting companies with regard to fee
rates for use of fixtures and other
match data used in betting. FDC was
also involved with negotiating with all
media companies regarding terms of
access to stadia.
The access agreements reached a
satisfactory conclusion in December
2004 after a protracted negotiation.
Changes to the access agreements have
been implemented and will remain in
force until the 2009/10 season.
The discussions with the pools and new
media betting sectors in the UK remain
on-going. This situation is adversely
affecting FDC’s distributable income to
leagues. In the event that a negotiated
conclusion cannot be reached the
leagues are examining the options for
legal claim to their rights.
Income from other sources such as
data sales increased year on year. For
the beginning of the 2004/05 season
FDC launched two brand identities for
its products:
ACTIMstats represents all the data FDC
can provide and ACTIMindex represents
a new player performance system
developed in conjunction with
statisticians at Salford University.
The index represents the first player
performance index that has been
developed scientifically based on the
actions in games that contribute to the
overall result.
For the first time data packages will
include the use of photographs for
2005/06, as a result of the media
agreements and initial reactions in the
market appear promising.
FDC continues to be the pre-eminent
source of all data for UK professional
football.
Broadcasting

15

International interest continued to grow with

coverage in 195 territories and an estimated
cumulative viewing audience of 2.6 billion.
 The F.A. Premier League Annual Report 2004/05

16

Growing exposure, increased value and existing

relationships made for a smooth transition to
the new cycle of commercial deals.
Commercial Activities
Commercial Activities
The first year of a new three year
commercial cycle is always a crucial
time for the commercial team.With
new deals in place for our sponsor
and partners, and new broadcasting
arrangements meaning more exposure
it is important that value for our
sponsor and partners increases and
that any transitions are made as
smoothly as possible.
Sponsor
Following the huge success of
Barclaycard’s sponsorship of the
Premier League, our new sponsor,
Barclays, was looking to get off to a fast
start in realigning the public’s brand
awareness to accept the Barclays
Premiership.This process was helped
greatly by the transfer of the
Barclaycard sponsorship team to work
on the Barclays Sponsorship.This meant
that relationships were already in place
and momentum was maintained.
Barclays soon made their mark on the
new season with a high profile
advertising campaign starring a number
of well known Barclays Premiership
managers appearing as different
characters attending a match.
The availability of the new Barclays
Premiership Trophy was a plus for
Barclays and allowed them to extend
their extremely successful trophy tour
of Barclays’ branches up and down the
country throughout the season.
Under the new deal Barclays also
became title sponsor of
premierleague.com, giving them
fantastic branding opportunities and,
due to the end of their relationship
with other sites, making
premierleague.com the one and only
official site for everything you need to
know about the Barclays Premiership.
This saw unique users of the site top
1.2 million.
All of this brand exposure combined
with an in-depth analysis and review of
Barclays’ accreditation across a range of
media led to excellent recall levels that
were outstanding for the first season of
a new Title Sponsor.
Partnerships
The Premier League’s commercial
partners, Lucozade Sport, Nike and
Budweiser, continued to lead the field in
their respective markets, thanks in no
small part to their ongoing relationships
with the most exciting league in the
world.
Nike launched the Total 90 Aerow PL
— the new Official Ball of the Premier
League — with its distinctive hooped
design and for the first year a different
coloured ball was used for all matches
in the winter months, improving
visibility for players and fans alike.
Budweiser’s sponsorship of
premierleague.com’s games section
continued to reap rewards as the
number of Fantasy League teams grew
to over 470,000.
Budweiser finished the year by
launching a popular TV ad — the first
they had ever produced outside the US.
This tongue-in-cheek look at the
American perception of ‘soccer’ was
warmly accepted by the British public
with Middlesbrough even reporting a
section of fans had started calling
themselves the ‘Red & White Sox’!
Lucozade Sport (the Premier League’s
longest standing partner) continued to
maximise its relationship with the
member Clubs, getting more and more
televised coverage as the Official Sports 17
Drink of the Barclays Premiership.
Licensees
Our exclusive licensees have gone from
strength to strength with Topps Merlin,
Electronic Arts, Magic Box and Chris
Kay all continuing to enjoy the interest
and success a FA Premier League
license brings.
Last season saw a renewal of Topps
longstanding agreement with The
Premier League which will allow them
to go on producing their extremely
popular Official Stickers & Trading cards
until 2006/07.Their Swap Shops
continued to pull in the crowds with
over 3,000 children turning out at an
individual event to complete their
albums and take part in the range of
activities.
Magic Box’s trading card game also
gained a rapidly increasing number of
fans while Electronic Arts’ FIFA series
of games earned increasing critical
acclaim to go with their undoubted
commercial success.
 The F.A. Premier League Annual Report 2004/05

18

Credit must be afforded to the players and to the

coaching staff for their hard work and dedication
in producing new talent.
Youth Development and Academy Football
Youth Development and
Academy Football
The end of the seventh season of the
Premier League Academy system has
produced some pleasing results in
terms of player development and
production. For example all of these
current well known young Premiership
players have been involved in many of
our established Premier League
Academy activities in past years:
Steven Gerrard; Joe Cole, Shaun
Wright-Phillips; Wayne Rooney;
Ashley Cole; Stewart Downing;
Luke Young; Peter Crouch;
Stephen Warnock and Steven Taylor
are just some of our Premier League
Football Academy products.
For these and other young emerging
players to establish themselves in a
Premier League Club first team squad is
a tremendous achievement, bearing in
mind that they are competing for places
amongst some of the best talent from
across the world.
Another pleasing aspect of the Premier
League Football Academy player
development process is that many of
the players mentioned are now regular
members of both full and Under 21
England International squads.
At youth level England’s Under 17 and
Under 19 groups are rated very highly
in UEFA rankings and once again many
of our Premier League Academies are
supplying players to these squads.
Credit must be afforded to the players
and to the coaching staff for their hard
work and dedication in producing
new talent.
As pleasing as it is to record these This season saw an
achievements and results, it is vitally 19
important that we do not relax and important change as
take our eye off the ball when the the Academy League
competition is so intense.The Premier
League are sure that both staff and structure was
players will not allow this to happen transferred from
and will strive even harder to maintain
and improve the high standards that
Under 17 and
have been set in the early years of our Under 19 football to
Academy development process.
one Under 18 League.
This season saw an important change
as the Academy League structure was
transferred from Under 17 and
Under 19 football to one Under 18
League.
The Under 18 League consisted of
39 Academy clubs divided into four
distinct regional groupings. Each Club
played 28 games which included 9 or
10 inter group matches.The winners
of each of the four groups entered the
semi-final stage of the competition.
The first semi-final saw Coventry City,
the winners of Group B, overcome
Newcastle United, the winners of
Group D, 1–0. The game took place at
Coventry City’s Highfield Road Stadium.
The second semi-final saw Blackburn
Rovers, winners of Group C, play
Southampton, the winners of Group A.
Southampton recorded 23 wins from
their 28 Academy League games
resulting in a 23 point gap between
themselves and second placed team
Charlton Athletic. Despite this
commendable record Southampton
were unable to overcome Blackburn
Rovers, and lost 2–0.
 The F.A. Premier League Annual Report 2004/05

20

The final game between Blackburn
Rovers and Coventry was held on
May 11th at Ewood Park.The final
proved to be an eventful match with
Blackburn Rovers overcoming a score
line of 1–3 with 5 minutes of normal
time remaining, to win 4 –3. Blackburn
Rovers will represent the Premier
League at the prestigious youth
tournament ‘The Dallas Cup’ in the
USA next year. Aston Villa, winners of
our competition last year, were our
representatives in the tournament
this season.
Premier League Academy teams once
again participated in the FA Youth Cup
alongside Football League Academy
Teams, Football League Youth teams and
many junior Under 18 teams.The Final,
played on a two legged basis, proved to
be an outstanding spectacle of youth
football. Ipswich Town were the victors
beating Southampton 3–2 on aggregate,
with the winning goal scored deep into
extra time of the second leg. Both final
games were staged at each of the
Clubs’ home stadia attracting a
combined total of 24,791 spectators.
One of our prime objectives is to 35 teams in Season 2004/2005 took
provide our Academies’ players with part in tournaments abroad through the
experiences that will enhance their Premier League Tours and Tournaments
knowledge and understanding of the service, with age groups ranging
game in different situations. One between Under 12 and Under 19.The
example is the Premier League’s League considers that the experience
Pre-Season Summer Programme. gained by players in these tournaments
This year the department organised a is invaluable.
successful month long event of 33
matches involving over 600 players in This season there were approximately
age groups Under 19/Under 18, 2,500 players from Under 9 to
Under 16, Under 14 and Under 13. Under 19 registered with the
Premier League.
Matches were arranged at fifteen
Premiership Academies against a top
class field of eleven overseas clubs with
seven European countries represented.
Teams such as Sporting Lisbon,
Feyenoord, Juventus and Hertha Berlin
were some of the fine examples that
provided our Academies with challenges
in terms of technical ability, attitude and
culture. An opportunity such as this is
only experienced usually by our
Academies when participating in
tournaments abroad.

Arsenal won the Nike Premier Cup for

Under 14 players and came eighth out
of 20 competing teams in the Nike
World Finals held in the Far East.

The Assessment Trials event was again

held at Lilleshall National Sports
Centre, proving to be a useful exercise
for players and clubs in attendance.
Interestingly as a direct result of the
Assessment Trials numerous players
received trialing opportunities at Clubs,
with many receiving contract offers.
Additionally numerous players were
given the opportunity to receive
scholarship assistance to attend
American Universities.The three day
residential event also proved to be an
ideal opportunity for players to discuss
the possibility of further education and
to receive additional career advice.
Youth Development and Academy Football

Our objective is to provide players

with experiences to enhance their
development.

21
 The F.A. Premier League Annual Report 2004/05

22

Encouraging the fans of the future is as

important as looking after our existing
support…
Premier League Supporters

Premier League
Supporters

Customer Charters
A key part of the Premier League’s
role involves providing leadership and
support for our Clubs. We aim to
provide an administration and support
service that will help them to achieve
excellence in all areas, and to assist in
their efforts to act responsibly and
positively in dealing with their
supporters.
Through the Customer Charter
initiative each Club sets out how it will
deal with its supporters. Charters can
cover all the issues relating to the
supporters’ experiences of buying
tickets, interacting with their Clubs and
attending matches.
The Premier League is a member of the The Premier League is
Customer Service Network (CSN), an 23
organisation which promotes service always keen to gather
excellence and helps companies to feedback from fans
operate ‘best practice’ methods in their
dealings with their customers. Each year about their experience
CSN runs seminars for Club staff, of Premier League
aimed at helping them to improve the
way they work with their supporters.
football.
This season we ran two sessions
drawing on expertise from outside the
football industry. At seminars led by
representatives from Bromford Housing
and First Direct, we learnt how they
deal with their staff, their customers
and their communities. In particular we
looked at how companies deal with the
emotional aspect of service —
something that is particularly relevant
for our Clubs.

Over the last five years this process

has developed, with Clubs now taking
a far greater interest in the needs and
wants of those who support them.
The Premier League’s role has been to
encourage and support them in their
efforts, and help them to develop better
relationships with their supporters.
There’s still some way to go but we
believe that the way that supporters
can interact with their Clubs is changing
radically. Clubs not only produce high
quality matchday programmes, they run
sophisticated websites and text
message services and report back to
their supporters each year with a
Charter Report. Supporters can gain
much more insight into what goes on
at their Clubs by joining forums or
Trusts, and they can watch football in
a safer, more secure environment than
ever before.
 The F.A. Premier League Annual Report 2004/05
24
Fan Feedback
The Premier League is always keen to
gather feedback from fans about their
experience of Premier League football.
Fans can let us know their views in a
number of ways: via our website
premierleague.com; calling our Public
Information line on 020 7864 9147;
writing to us; or by filling in one of our
National Fan Survey questionnaires.
Sportswise, our research company, send
80,000 of these to fans across all
twenty Premier League Clubs. 4,000
supporters of each Club are selected
randomly from Club databases during
October and November, with a total of
25,539 supporters responding; a
phenomenal response rate for a survey
of this kind.The survey provides the
Premier League with useful information
about who Premier League fans are,
why they started supporting their
teams, what they spend and how they
travel to the game. Most importantly it
also gives us an opportunity to find out
what fans really think of their matchday
The growing popularity of the
League throughout the world
saw us receive 2,295
information requests from 47
countries covering every topic
from kick off times to
clarification of Rules.
experience and it helps us to highlight
areas where we can improve.This
season the Survey was extended to
ensure that the views of disabled fans
were taken on board. An additional
2,656 questionnaires were distributed
to disabled fans across all twenty Clubs.
A full report of all the findings is
available from the Premier League.
The growing popularity of the League
throughout the world saw us receive
2,295 information requests from
47 countries covering every topic from
kick off times to clarification of Rules.
Our Customer Relations Unit tries to
answer all manner of queries, no matter
how obscure! We also receive requests
for information about our Clubs, and
we ensure that all requests or items of
feedback are fed directly to the Clubs.
Every query is answered and we are
proud of our excellent record in
responding to customers. We
responded to 97% of our complaints
within our 14-day target and many fans
expressed their gratitude for the
service they received.
Premier League Supporters
Making Football
Accessible
The Premier League is keen to ensure
that top-flight football reaches all
sections of society. Our Clubs attract
support from a whole cross-section of
the community: young and old; men and
women; people from various ethnic
backgrounds; and via television, people
from all walks of life across the world.
The challenge is to ensure that those
who attend matches, work in the
football business and play the game, are
representative of our broader fan base.
Encouraging the fans of the future is as
important as looking after our existing
support, and so the Premier League
Rules state that every Club must offer
concessionary tickets to children and
senior citizens.We also encourage
Clubs to offer a range of pricing
options. Some do this by offering seats
at varying prices according to which
part of the ground they are in. Some
offer a range of prices according to the
game they are playing and the likely
demand for tickets. Many take the
opportunity to discount tickets for
mid-week Cup matches and it is
common for Clubs to offer instalment
plans or credit facilities for people
wishing to purchase season tickets.
Premier League Clubs pride themselves
on providing some of the best facilities
for disabled supporters at sports stadia
anywhere in the world. As well as
offering wheelchair platforms in a
variety of areas, Clubs offer:
commentary for the visually impaired;
lowered counters at ticket purchase
windows; and matchday programmes in
a variety of formats. Premier League
football is also becoming more
accessible due to the significant
developments in the way that tickets
are being sold. Many Clubs have
dispensed with long queues by offering
phone and internet sales. Numbers of
phone lines have increased and Clubs
are working closely with on-line ticket
companies to offer more variety in
when and where tickets are sold. As in Through the employment of a specific
previous seasons, the Premier League Development Officer, funded by the
fixture list was available in Braille Premier League, during the course of
format. the 2004/05 season, all Premier League
Clubs were contacted to begin work on
This year saw the introduction of a new the Standard. To achieve each level of
initiative to raise awareness of the part the Standard, Clubs submit a portfolio
that disabled people play in football. of evidence which is assessed by an
‘A Level Playing Field’ was supported by independent accreditation panel.
the Premier League, the Football
Association, the Football Foundation Blackburn Rovers became the first
and the National Association of Premier League Club to achieve the
preliminary level of the Racial Equality 25
Disabled Supporters. Various events
took place between March and the end Standard in February 2005 and
of the season, highlighting disabled Manchester City and Everton followed
football teams, the experience of suit in May.
disabled supporters travelling to
matches, and the facilities on offer. All Clubs took part in the Kick It Out
The enthusiasm of Clubs and Week of Action in October by holding
supporters alike was enormously an anti-racism day. Players warmed up
encouraging and we aim to build on the in anti-racism t-shirts, match day staff
success of the pilot in Season 2005/06. wore anti-racism badges, banners were
paraded around the pitch and
A full programme of Equity and information was included in matchday
Diversity Training took place at all programmes. Many Clubs also organised
twenty Clubs as well as at the Premier additional events and activities.
League offices throughout the season.
The course covered a comprehensive
range of diversity and equity issues such
as the implementation of equal
opportunities policies, stereotyping and
discrimination, and was specifically
tailored to meet the training needs of
each Club.
For more than 10 years the football
authorities have given the Kick It Out
Campaign their full backing, both in A full programme of Equity
terms of monetary support (the
Premier League now provides them and Diversity Training took
with £110,000 per annum) and in giving place at all twenty Clubs as
our time and resource to the campaign.
well as at the Premier League
Kick It Out continued to work with offices throughout the season.
our Clubs, helping them to achieve the
Racial Equality Standard for Professional
Clubs. Based along the same principles
as Sport England’s Achieving Racial
Equality Charter, the Standard provides
a framework for Clubs’ work in
promoting inclusion and diversity.
It sets out a series of measures in a
framework document to encourage the
development of racial equality practice
throughout all levels and departments.
 The F.A. Premier League Annual Report 2004/05

26

By the time an official is promoted to the highest

level, they find themselves coached and mentored to
ensure that they are ready, physically and mentally…
Professional Game Match Officials Limited

Professional Game
Match Officials Limited

Professional Game Match Officials
Limited (PGMOL) provides the match
officials for all professional football
matches played in England. PGMOL
ensures that the referees are given a
full programme of sports science
support covering fitness training,
monitoring and research to help them
perform to their optimum physical
capacity. The referees work closely with
a Sports Scientist, Sports Psychologist,
Podiatrist and a Vision Scientist, and
their performances are continually
monitored as the Premier League looks
to improve standards of officiating.
It is essential that PGMOL ensures that
its match officials are among the very
fittest athletes on the field of play.
Through the use of ProZone™, an
advanced computer application that
allows for the precise tracking of
officials at all times during matches, and
Polar™ Heart Monitors, which measure
fitness levels during matches and
training, PGMOL is able to analyse the
positioning, speeds, and distances
covered by the match officials. This then
enables the fitness training schedules to
be individually designed by the Sports
Scientist for each referee to maximise
performance on a weekly basis.
This year, PGMOL began collating data
on the distance between the referee
and every incident on which he makes
a decision. PGMOL staff then subject
these data to critical analysis to
pinpoint optimal positioning and how
this impacts on each game.
The PGMOL Management Team has
further enhanced the future
development of PGMOL match officials
by establishing a group of promising
Assistant Referees to complement the
Development Group of Referees.These
officials are carefully exposed to the
demands of officiating at the highest
levels and paired with senior officials.
The result is a system recognised
across Europe as one of the premier
development programmes for match
officials. By the time an official is 27
promoted to the highest level, they find
themselves coached and mentored to
ensure that they are ready, physically
and mentally, for the challenges of top-
level English and European football.
The Premier League sets the global
standard as the most entertaining and
exciting football league in the world.
The responsibility of ensuring the
match officials are also of the highest
calibre is a mission PGMOL takes
extremely seriously. While the referee
will always be a controversial figure in
football, the emphasis on fitness
coupled with advances in technology
mean that PGMOL officials have an
enviable global record amongst referees
for accuracy in decision making, fitness
and man-management.

The movement and speed profile of the Premier League’s top players is
examined carefully via statistics collected in ProZone. The results show that
the referee regularly needs to apply an explosive sprint in order to cover
quick breaks. This will then ensure that the referee is close to the proximity
of play in order to achieve a good viewing angle to detect offences.
The referee wears a Polar Heart Monitor during the game and in training.
Data from this are then downloaded and emailed to the Sports Scientist.
Here the statistics demonstrate that the referee covered a greater distance
than any player in this game.
 The F.A. Premier League Annual Report 2004/05

28

Financial Highlights £
Turnover 595.3 m
Payments to Premier League Clubs 511.5 m
Grass roots Support & other external redistributions 52.1 m
Payments to the Professional Footballers’ Association 12.2 m
Charitable donation 1m
Cost of sales & Operating expenses 22.2 m
Financial Overview

Financial Overview

Financial Review
The 2005 audited financial results
represent the first year of the new
three year broadcasting deal. Whilst
reductions were recorded on domestic
television and radio deals, overseas
broadcasting rose by 43% to £107.3m.
Commercial and other income
remained static at c. £34m.
The cost of the League’s administrative
and commercial operations,
encompassing staff and accommodation
costs, together with IT (including
website) and communications, legal and
professional fees, represents less than
2% of turnover.
Corporate Governance
It provides a forum through which the
Company’s external auditors may 29
report to the Board.
The Committee also agrees the
remuneration and terms and conditions
of employment of senior management.
Such remuneration consists of a
package of basic salary, benefits and
bonuses which are linked to corporate
and individual performance
achievements.

The Premier League continued its The Committee presently comprises

support of grass roots football,
contributing c. £17m to the Football
Foundation and c. £34.9m to Football
League clubs.The Professional
Footballers’ Association received £12.2
under the ongoing agreement to fund
its activities, including training and
education of young footballers and
grants for retraining former footballers.
The League responded promptly to
the appeal from the Disasters
Emergency Committee for funds
towards the Tsunami disaster with a
donation of £1m. Further significant
donations were made individually
by Clubs.
The Premier League’s agreed funding of
Professional Game Match Officials Ltd,
the company set up to provide match
officials to top ranking football
competitions in England, amounted
to c. £2m.
The League took direct responsibility
for receiving and dispersing payments
from the Learning and Skills Council
towards the Modern Apprenticeship in
Sporting Excellence programmes at
football Academies.Together with direct
expenditure on the League’s youth
development activities, this amounted
to £1.6m during the financial year.
Accounting and internal control
Messrs C M Edwards, R A Murray and
systems
H D Ellis. Members of the Committee
The Premier League Board is are not directors of the Company.
responsible for implementing and
monitoring the League’s accounting and
internal control systems. The principal
features of the system of internal
controls, operated by appropriately
qualified and experienced staff, include:
• Budgetary control over income and
expenditure;
The League responded
promptly to the appeal from
• Regular review of financial
management information; the Disasters Emergency
• Identification and management of
key business and inherent risks.
Committee for funds towards
the Tsunami disaster with a
Audit & Remuneration Committee donation of £1m.
In accordance with best practice but in
keeping with the size and nature of the
organisation, the Premier League Board
has established an independent Audit
and Remuneration Committee, with
specific written terms of reference
which deal with its authority and duties.
It meets at least twice a year with the
Chief Financial Officer and with the
external auditors attending by
invitation.The Committee overviews
the monitoring of the adequacy of the
company’s internal controls, accounting
policies and financial reporting.
 The F.A. Premier League Annual Report 2004/05

30

Profit and Loss Account Balance Sheet

l

l
l Year ended 31 July 2005 l At 31 July 2005

2005 2004 2005 2004

£'000 £'000 £'000 £'000
Turnover 595,303 640,179 Fixed assets

Cost of sales (552,188) (590,915) Tangible assets 571 1,243

(inc. Club Payments) Investment in Joint
Venture & Associates 40 35

Gross profit 43,115 49,264 611 1,278

Other operating expenses (46,702) (49,454) Current assets

Debtors 220,135 218,036

Operating profit /(loss) (3,587) (190) Deferred Tax 331 201

Cash at bank and in hand 101,246 98,980

Interest receivable 3,624 3,739 321,712 317,217

Joint venture and

Associates income 5 29 Current liabilities
Creditors: amounts falling
Profit on ordinary activities due within one year (322,137) (318,155)
before taxation 42 3,578
Total assets less
Tax on profit on ordinary current liabilities 186 340
activities (196) (1,298)
Capital & Reserves
Profit for the financial year (154) 2,280 Profit & loss account 186 340
Total shareholders
Retained profit funds 186 340
brought forward 340 (1,940)

Retained profit
carried forward 186 340

Full Financial Statements

A copy of the full financial statements prepared under UK

GAAP and audited by Deloitte & Touche LLP will be filed
with Companies House soon after the financial statements
have been passed by the Shareholders.
Financial Overview

Total Broadcasting Payments

ll Season 2004/05
Place TV Appearances Equal Share Facility Fees Merit Payment Overseas TV Total
LP1/2 LP3/4 BBC N.Live £ £ £ £ £

Arsenal 2 14 9 16 15 9,099,058 8,164,449 9,261,550 4,048,600 30,573,657

Aston Villa 10 4 8 9 26 9,099,058 4,297,772 5,361,950 4,048,600 22,807,380
Birmingham City 12 4 6 2 28 9,099,058 3,536,110 4,387,050 4,048,600 21,070,818
Blackburn Rovers 15 5 7 5 26 9,099,058 4,231,869 2,924,700 4,048,600 20,304,227
Bolton Wanderers 6 7 6 9 25 9,099,058 4,817,460 7,311,750 4,048,600 25,276,868
Charlton Athletic 11 7 3 8 28 9,099,058 4,051,129 4,874,500 4,048,600 22,073,287
Chelsea 1 13 9 19 16 9,099,058 7,948,511 9,749,000 4,048,600 30,845,169
Crystal Palace 18 4 5 14 29 9,099,058 3,769,017 1,462,350 4,048,600 18,379,025
Everton 4 7 7 14 24 9,099,058 5,257,685 8,286,650 4,048,600 26,691,993
31
Fulham 13 7 3 4 28 9,099,058 3,892,745 3,899,600 4,048,600 20,940,003
Liverpool 5 11 8 13 19 9,099,058 6,799,238 7,799,200 4,048,600 27,746,096
Manchester City 8 7 6 5 25 9,099,058 4,659,076 6,336,850 4,048,600 24,143,584
Manchester United 3 16 9 16 13 9,099,058 8,833,901 8,774,100 4,048,600 30,755,659
Middlesbrough 7 5 6 10 27 9,099,058 4,187,604 6,824,300 4,048,600 24,159,562
Newcastle United 14 9 5 8 24 9,099,058 5,205,071 3,412,150 4,048,600 21,764,879
Norwich City 19 6 6 12 26 9,099,058 4,601,522 974,900 4,048,600 18,724,080
Portsmouth 16 5 7 8 26 9,099,058 4,350,657 2,437,250 4,048,600 19,935,565
Southampton 20 6 7 13 25 9,099,058 4,883,363 487,450 4,048,600 18,518,471
Tottenham Hotspur 9 7 4 13 27 9,099,058 4,491,354 5,849,400 4,048,600 23,488,412
West Bromwich Albion 17 8 3 8 27 9,099,058 4,385,855 1,949,800 4,048,600 19,483,313

Sub Total 152 124 206 484 181,981,160 102,364,388 102,364,500 80,972,000 467,682,048

Leeds United 4,549,529 2,024,300 6,573,829

Leicester City 4,549,529 2,024,300 6,573,829
Sunderland 4,549,529 2,024,300 6,573,829
West Ham United 4,549,529 2,024,300 6,573,829
Wolverhampton Wanderers 4,549,529 2,024,300 6,573,829

204,728,805 102,364,388 102,364,500 91,093,500 500,551,193

As at 30 June 2005

and after deducting c. £30m in respect according to appearances on live

Distribution of
Television Income
UK Television income is distributed
to Premier League full member and
relegated Clubs in accordance with
Premier League rules (C32–34) by
way of fee payments in return for
broadcasting rights. The total of UK
Television income is pooled (live
matches and recorded highlights)
of monies paid to the Professional and recorded highlights television
Footballers’ Association and for
Grassroots development, the balance
programmes. The Merit payments
are paid proportionally to Clubs
is divided so that 50% forms the Basic dependent upon final League
Award Fund and 50% is split equally table positions.
between the Facility Fees and the
Merit Payments Fund.
The Basic Award Fund is paid to Clubs
so that each Club receives two shares
and each relegated Club receives one
share.The Facility Fees are paid
 The F.A. Premier League Annual Report 2004/05

32

The FA Premier League would like to thank

its title sponsor and other official partners
for their support

The FA Premier League

30 Gloucester Place
London W1U 8PL

Telephone 020 7864 9000

Fax 020 7864 9001

Directors
D G Richards
Chairman
R C Scudamore
Chief Executive

Secretary
J Purdon

Registered Office
30 Gloucester Place
London W1U 8PL

Bankers
Barclays Bank PLC
50 Pall Mall
London SW1A 1QB

Auditors
Deloitte & Touche LLP
Chartered Accountants
Hill House
1 Little New Street
London EC4A 3TR
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Printed on 200g/m2 and 150g/m2 Regency
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Photos courtesy of:
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Arsenal Football Club
Manchester United Football Club
Norwich City Football Club
saintsfcpics.com
Tottenham Hotspur Football Club
Main cover photo:
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Every possible care has been taken to
ensure that the information given in this
publication is accurate and whilst
The FA Premier League would be grateful
to learn of any errors, we regret we
cannot accept any responsibility for loss
thereby caused.
© The F.A. Premier League Limited 2005
The FA Premier League
30 Gloucester Place
London W1U 8PL
Telephone 020 7864 9000
Fax 020 7864 9001