INDEX

S.NO TITLE PAGE.NO

1 INTRODUCTION

2 PRODUCT/SERVICE DETAILING
 Generic Name of the product
 Brand Name of the product
 Logo for the product
 Tagline for the product

3 MARKET RESEARCH
 Questionnaire
 Data Interpretation

4 COMPETITORS

5 SWOT ANALYSIS

6 MARKET SEGMENTATION,
TARGETING, AND POSITIONING

7 MARKETING MIX

8 CONCLUSION

9 LEARNING OUTCOME

10 BIBLIOGRAPHY