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I intend to complete my 45 days project cum internship in Punjab
National Bank on the subject of ³Marketing Of Retail Products In
Bank´ and spatially three loan items of the bank Car loan, Education
loan, House building loan from 5th April 2010 to 19th May 2010.
ÿY-
 
On 5th FEB 2011 I started my internship to dealing with Car finance
scheme of PNB.For this scheme I was guided by Mr.RAMESHA
.K(Manager PNB). From 5th to 13th FEB I have visited various car
dealers in and around KARNATAKA, talked to their sales executives
and the customers. I have collected data about the current market recall
value of the car financing scheme of PNB. In cases, where the
respondents were not aware of the car financing scheme, I have tried to
promote the product, create awareness about it wherever possible. While
interacting with customers I have also collected data about the
satisfaction level of those who have already been customers of PNB.
    

  -
  



Then comes another short listing. This short listing is done with the
show room which gives maximum feedback. After doing that we got
that Lexus Motors was our potential dealer. As it was our potential
dealer so we visited their showroom. In their showroom we went and
met the marketing and finance people personally. We learnt a lot from
them. Here the learning which I got was less of bookish and more of
 

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practical. So we learnt many new things about customers. We found that

how much a customer¶s mind varies and with that the market varies.
When we meet these marketing and finance people then we made them
understand the schemes of PNB. We also made them understand that the
customers would be more happy and satisfied if they come under PNB.
So we had to win over the faith of the marketing and finance people. We
used to meet with the customers at Lexus Motors. There when we had a
direct contact with the customers then we made them understand the
schemes as well as the benefits of PNB. We there again took care of the
customer in a way that if they are fit for the potential customer of PNB
then we took the required documents from him and forwarded it to our
seniors for approval. From there we could generate quite a huge number
of leads which later proved to successful lead. From the customer
behavior we found a few factors. These factors were:-
Eligibility
Potentiality
Behavior
These factors later helped us to understand the whole scenario of the car
loan market in both the private bank as well as PSU. We understood
where the PSU lacks do and where is it ache
ÿY  

XY From 19th MARCHthe second phase of my internship was started.

My project guide and A.G.M. of PNB Mr. Subhash Arora give me
 

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instruction to make a proper list of the educational institutes and

group of institutes who have the proper affiliation and approval for
their respective courses in and around Kolkata. After I done this he
told me to visit those institutes and collect the detail information of
those institutes. The purpose of that job to make a   
with
those educational institutes regarding the educational loan scheme
of PNB. So from 19th April to 10th May I visited many institutes
and collect the details and submit my report to Mr.Arora by time to
time. During this time by the instruction of Mr.Arora I made a
proposal for the tie-up scheme and I personally meet with the
corporate heads and the managers of those institutesY
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YHouse building loan. On that project I
talked to their sales executives and the customers. In cases, where the
respondents were not aware of the House building financing scheme, I
have tried to promote the product, create awareness about it wherever
possible. While interacSting with customers.Y
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The following are the main steps in the data collection process:
1.YAnalyzing the type of information required and available in the
investigation.
 

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2.YEstablishing the facts that are available at present and the

additional facts required.
3.YIdentification of the sources from the required information could
be available.
4.YSelection of the appropriate data collection method.




Primary data is data collected for the first time. The data that is collected
from primary sources of information is known as primary data. It is also
known as first hand information. In the process of collection of primary
data the researchers conducts his/her own research and collects data.
The collection of the primary data was through schedules filled up by
the respondents who have an account in Punjab National Bank.
Under his method the respondents were contacted at the Punjab National
Bank branches and the enquiry was through schedules.



Secondary data is collected from published sources. It is the second hand
information. Here, the researchers have to separate the relevant data for
his/her study from data that is already available and also check the
authencity of the data.
The secondary data have been collected through.

 

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Based on the notion of tailor-made services, it aims to offer advice on

investment, inheritance plans and provide active support for general
transactions and the resolution of asset-related problems.

The essential function of a bank is to provide services related to the

storing of deposits and the extending of credit. Basic function may
include Credit collection, Issuer of banking notes, Depositor of money
and lending loans.

 

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Now a days banking is not in its traditional way , with the

advancement of technology its focusing on more comfort of customer
providing services such as:

§Yonline banking
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The fervor of Swadeshi movement lead to establishing of many private

banks in Dakshina Kannada and Udupi district which were unified earlier and known by

 

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the name  

 ( South Kanara ) district. Four nationalised

banks started in this district and also a leading private sector bank.
Hence undivided Dakshina Kannada district is known as "Cradle

of Indian Banking".

-




he period during the First World War (1914-1918) through the end of the
Second World War (1939-1945), and two years thereafter until the independence
of India were challenging for Indian banking. The years of the First
World War were turbulent, and it took its toll with banks simply
collapsing despite the Indian economy gaining indirect boost due to war-
related economic activities. At least 94 banks in India failed between
1913 and 1918 as indicated.

 


The partition of India in 1947 adversely impacted the economies of Punjab and
West Bengal, paralyzing banking activities for months. India's independence

 

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marked the end of a regime of the Laissez-faire for the Indian banking. The
Government of India initiated measures to play an active role in the economic
life of the nation, and the Industrial Policy Resolution adopted by the
government in 1948 envisaged a mixed economy. This resulted into greater
involvement of the state in different segments of the economy including
banking and finance. The major steps to regulate banking included:

In 1948, the Reserve Bank of India, India's central banking authority, was
nationalized, and it became an institution owned by the Government of
India.

3Y In 1949, the Banking Regulation Act was enacted which

empowered the Reserve Bank of India (RBI) "to regulate, control,
and inspect the banks in India."
3Y The Banking Regulation Act also provided that no new bank or
branch of an existing bank could be opened without a license from
the RBI, and no two banks could have common directors.

However, despite these provisions, control and regulations, banks

in India except the State Bank of India, continued to be owned and

 

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operated by private persons. This changed with the nationalisation

of major banks in India on 19 Ëuly, 1969.

à   

By the 1960s, the Indian banking industry has become an important tool
to facilitate the development of the Indian economy. At the same time, it has
emerged as a large employer, and a debate has ensued about the
possibility to nationalise the banking industry. Indira Gandhi, the-then Prime

Minister of India expressed the intention of the GOI in the annual conference
of the All India Congress Meeting in a paper entitled M

 


  


M The paper was received with positive
enthusiasm. Thereafter, her move was swift and sudden, and the GOI
issued an ordinance and nationalised the 14 largest commercial banks with
effect from the midnight of Ëuly 19, 1969. Ëayaprakash Narayan, a national leader
of India, described the step as a M



   

 
M
Within two weeks of the issue of the ordinance, the Parliament passed the
Banking Companies (Acquisition and Transfer of Undertaking) Bill, and
it received the presidential approval on 9 August, 1969.

 

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A second dose of nationalization of 6 more commercial banks followed

in 1980. The stated reason for the nationalization was to give the
government more control of credit delivery. With the second dose of
nationalization, the GOI controlled around 91% of the banking business
of India. Later on, in the year 1993, the government merged New Bank of

India with Punjab National Bank. It was the only merger between nationalized
banks and resulted in the reduction of the number of nationalised banks
from 20 to 19. After this, until the 1990s, the nationalised banks grew at
a pace of around 4%, closer to the average growth rate of the Indian
economy.

The nationalized banks were credited by some, including Home minister P.

Chidambaram, to have helped the Indian economy withstand the global financial
crisis of 2007- 009 

 

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In the early 1990s, the then Narsimha Rao government embarked on a policy
of liberalization, licensing a small number of private banks. These came to
be known as  


 
, and included Global
Trust Bank (the first of such new generation banks to be set up), which
later amalgamated with Oriental Bank of Commerce, Axis Bank(earlier as
UTI Bank), ICICI Bank and HDFC Bank. This move, along with the rapid growth
in the economy of India, revitalized the banking sector in India, which has
seen rapid growth with strong contribution from all the three sectors of
banks, namely, government banks, private banks and foreign banks.

The next stage for the Indian banking has been setup with the proposed
relaxation in the norms for Foreign Direct Investment, where all Foreign
Investors in banks may be given voting rights which could exceed the
present cap of 10%,at present it has gone up to 49% with some
restrictions.

The new policy shook the Banking sector in India completely. Bankers,
till this time, were used to the 4-6-4 method (Borrow at 4%;Lend at
 

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6%;Go home at 4) of functioning. The new wave ushered in a modern

outlook and tech-savvy methods of working for traditional banks.All this
led to the retail boom in India. People not just demanded more from
their banks but also received more.

Currently (2007), banking in India is generally fairly mature in terms of

supply, product range and reach-even though reach in rural India still
remains a challenge for the private sector and foreign banks. In terms of
quality of assets and capital adequacy, Indian banks are considered to
have clean, strong and transparent balance sheets relative to other banks
in comparable economies in its region. The Reserve Bank of India is an
autonomous body, with minimal pressure from the government. The
stated policy of the Bank on the Indian Rupee is to manage volatility but
without any fixed exchange rate-and this has mostly been true.

With the growth in the Indian economy expected to be strong for quite
some time-especially in its services sector-the demand for banking
services, especially retail banking, mortgages and investment services are
expected to be strong. One may also expect M&As, takeovers, and asset
sales.

 

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In March 2006, the Reserve Bank of India allowed Warburg Pincus to

increase its stake in Kotak Mahindra Bank (a private sector bank) to
10%. This is the first time an investor has been allowed to hold more
than 5% in a private sector bank since the RBI announced norms in 2005
that any stake exceeding 5% in the private sector banks would need to be
vetted by them.

In recent years critics have charged that the non-government owned

banks are too aggressive in their loan recovery efforts in connection with
housing, vehicle and personal loans. There are press reports that the
banks' loan recovery efforts have driven defaulting borrowers to suicide.

Banks with branches in India as on date

3Y ABN AMRO Bank N.V.

3Y Abu Dhabi Commercial Bank Ltd
3Y American Express Bank

3Y Antwerp Diamond Bank

3Y Arab Bangladesh Bank
3Y Bank International Indonesia
3Y Bank of America

3Y Bank of Bahrain & Kuwait

 

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3Y Bank of Ceylon
3Y Bank of Nova Scotia
3Y Bank of Tokyo Mitsubishi UFË
3Y Barclays Bank
3Y BNP Paribas
3Y Calyon Bank

3Y ChinaTrust Commercial Bank

3Y Citibank
3Y DBS Bank
3Y Deutsche Bank

3Y HSBC (Hongkong & Shanghai Banking Corporation)

3Y ËPMorgan Chase Bank
3Y Krung Thai Bank
3Y Mashreq Bank
3Y Mizuho Corporate Bank

3Y Oman International Bank

3Y Shinhan Bank
3Y Société Générale

3Y Sonali Bank
3Y Standard Chartered Bank
3Y State Bank of Mauritius

  


     !Ê



3Y The Bank of New York

3Y Wachovia Bank

 

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3Y Commonwealth Bank
3Y National Bank Australia
3Y Westpac Banking Corporation

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3Y Raiffeisen Zentral Bank Osterreich





3Y Fortis Bank.
3Y K.B.C. Bank N.V.

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3Y Royal bank of Canada

mÊ


3Y Emirates Bank International

-



 

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3Y Credit Industriel et Commercial

3Y Natixis

o
 


3Y Bayerische Hypo und Vereinsbank

3Y Commerzbank
3Y Dresdner Bank

3Y DZ Bank AG Deutsche Zentral ± Genossenschafts Bank

3Y HSH Nordbank
3Y Landesbank Baden ± Wurttemberg





3Y DEPFA Bank

 


3Y Banc Intesa Banca Commerciale Italiana

3Y Banca di Roma
3Y Banca Populare Di Verona E Novara
3Y Banca Popolare di Vicenza
3Y BPU Banca ±Banche Popolari Unite

 

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3Y Monte Dei Paschi Di Sienna

3Y Sanpaolo IMI Bank
3Y Uni Credito Italiano

à






3Y Everest Bank

p 





3Y Caixa Geral de Depositos




3Y Vnesheconombank
3Y VTB India
3Y Promsvyazbank

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3Y First Rand Bank

›  



3Y Wori Bank
 

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›



3Y Banco de Sabadell
3Y Banco Bilbao Vizcaya Argentaria

› 


3Y Hatton National Bank

› 




3Y UBS

3Y Zurcher Kantonalbank
3Y Saqib Saeed Qureshi


-
 "
  


Financial sector reforms were initiated as part of overall economic
reforms in the country and wide ranging reforms covering industry,
trade, taxation, external sector, banking and financial markets have been
carried out since mid 1991. A decade of economic and financial sector
reforms has strengthened the fundamentals of the Indian economy and

 

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transformed the operating environment for banks and financial

institutions in the country. The sustained and gradual pace of reforms
has helped avoid any crisis and has actually fuelled growth. As pointed
out in the RBI Annual Report 2001-02, GDP growth in the 10 years after
reforms i.e. 1992-93 to 2001-02 averaged 6.0% against 5.8% recorded
during 1980-81 to 1989-90 in the pre-reform period. The most
significant achievement of the financial sector reforms has been the
marked improvement in the financial health of commercial banks in
terms of capital adequacy, profitability and asset quality as also greater
attention to risk management. Further, deregulation has opened up new
opportunities for banks to increase revenues by diversifying into
investment banking, insurance, credit cards, depository services,
mortgage financing, securitisation, etc. At the same time, liberalisation
has brought greater competition among banks,both domestic and
foreign, as well as competition from mutual funds, NBFCs, post office,
etc. Post-WTO, competition will only get intensified, as large global
players emerge on the scene. Increasing competition is squeezing
profitability and forcing banks to work efficiently on shrinking spreads.
A positive fallout of competition is the greater choice available to
consumers,and the increased level of sophistication and technology in
 

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banks. As banks benchmark themselves against global standards, there

has been a marked increase in disclosures and transparency in bank
balance sheets as also greater focus on corporate governance.

§Y#


 "


Some of the major reform initiatives in the last decade that have
changed the face of the Indian banking and financial sector are:

‡ Interest rate deregulation. Interest rates on deposits and lending have

been deregulated with banks enjoying greater freedom to determine
their rates.

‡ Adoption of prudential norms in terms of capital adequacy, asset

classification, income recognition, provisioning, exposure limits,
investment fluctuation reserve, etc.

‡ Reduction in pre-exemptions ± lowering of reserve requirements

(SLR and CRR), thus releasing more lendable resources which banks
can deploy profitably. Government equity in banks has been reduced
 

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and strong banks have been allowed to access the capital market for
raising additional capital.‡ Banks now enjoy greater operational
freedom in terms of opening and swapping of branches, and banks
with a good track record of profitability have greater flexibility in
recruitment.

‡ New private sector banks have been set up and foreign banks
permitted to expand their operations in India including through
subsidiaries. Banks have also been allowed to set up Offshore
Banking Units in Special Economic Zones.

‡ New areas have been opened up for bank financing: insurance,

credit cards, infrastructure financing, leasing, gold
banking, besides of course investment banking, asset management,
factoring, etc.

‡ New instruments have been introduced for greater flexibility and

better risk management: e.g. interest rate swaps, forward rate
agreements, cross currency forward contracts, forward cover to hedge

 

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inflows under foreign direct investment, liquidity adjustment facility

for meeting day-to-day liquidity mismatch.

‡ Several new institutions have been set up including the National

Securities Depositories Ltd., Central Depositories Services Ltd.,
Clearing Corporation of India Ltd., Credit Information Bureau India
Ltd. ‡ Limits for investment in overseas markets by banks,
mutualfunds and corporates have been liberalised. The overseas
investment limit for corporates has been raised to 100% of net worth
and the ceiling of $100 million on prepayment of external commercial
borrowings has been removed. MFs and corporates can now
undertake FRAs with banks. Indians allowed to maintain resident
foreign currency (domestic) accounts. Full convertibility for deposit
schemes of NRIs introduced.

‡ Universal Banking has been introduced. With bankspermitted to

diversify into long-term finance and DFIs into working capital,
guidelines have been put in place for the evolution of universal banks
in an orderly fashion.

 

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‡ Technology infrastructure for the payments and settlement system in

the country has been strengthened with electronic funds transfer,
Centralised Funds Management System,Structured Financial
Messaging Solution, Negotiated Dealing System and move towards
Real Time Gross Settlement.
‡ Adoption of global standards. Prudential norms for capital
adequacy, asset classification, income recognition and provisioning
are now close to global standards. RBI has introduced Risk Based
Supervision of banks (against the traditional transaction based
approach). Best international practices in accounting systems,
corporate governance,payment and settlement systems, etc. are being
adopted.

‡ Credit delivery mechanism has been reinforced to increase the flow

of credit to priority sectors through focus on micro credit and Self
Help Groups. The definition of priority sector has been widened to
include food processing and cold storage, software upto Rs 1 crore,
housing above Rs 10 lakh,selected lending through NBFCs, etc.

 

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‡ RBI guidelines have been issued for putting in place risk

management systems in banks. Risk Management
Committees in banks address credit risk, market risk and operational
risk. Banks have specialised committees to measure and monitor
various risks and have been upgrading their risk management skills
and systems.

‡ The limit for foreign direct investment in private banks has been
increased from 49% to 74% and the 10% cap on
voting rights has been removed. In addition, the limit for foreign
institutional investment in private banks is 49%.

‡ Wide ranging reforms have been carried out in the area of capital
markets. Fresh investment in CPs, CDs are allowed only in
dematerialised form. SEBI has reduced the settlement cycle from T+3
to T+2 from April 1, 2003 i.e. settlement of stock deals will be
completed in two trading days after the trade is executed, taking the
Indian stock trading system ahead of some of the developed equity
markets. Stock exchanges will set up trade guarantee funds. Retail
trading in Government securities has been introduced on NSE and
 

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BSE from Ëanuary 16, 2003. A Serious Frauds Office is proposed to

be set up. Fungibility of ADRs and GDRs allowed.



 



 

There is no doubt that banking sector reforms have increased the
profitability, productivity and efficiency of banks. There has been an
improvement in overall capital adequacy of banks and as on March
31, 2002 92 out of 97 commercial banks operating in India had
capital adequacy above the statutory minimum level of 9%.
Introduction of prudential norms relating to asset classification,
income recognition and provisioning, along with legal and
institutional reforms, has led to visible improvement in asset quality
in banks. Net NPAs (i.e.that portion of NPAs which is not provided
for) have declined gradually from 10.7% in 1994-95 to 5.8% in 2001-
02.Increase in the number of players has increased competition,
which is reflected in the decline in the bank concentration ratio. The
share of top 5 banks in total assets declined from 51.7% in 1991-92 to
43.5% in 2001-02 while its share in
profits fell from 54.5% to 41.4% in the same period.
 

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Despite intensification of competition and introduction of prudential

norms, all major bank groups in India have remained profitable. The
Return on Assets has hovered in the range of 0.5-0.8% since the mid-
1990s ± while this is on the lower side compared to many developing
countries, it is higher than the profitability at around 0.5% in
industrialised countries. The improvement in efficiency is also seen
from the intermediation cost for scheduled commercial banks, which
declined from 2.85% in 1996-97 to 2.19% in 2001-02·. According to
data analysed by RBI, there has been a noticeable decline in the
difference between real interest rates in India and international
benchmark rates (LIBOR 1 year) since the mid-1990s, suggesting
increased integration of the Indian banking sector with the rest of the
world.
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With over 38 million satisfied customers and 4668 offices, PNB has
continued to retain its leadership position among the nationalized banks.
The bank enjoys strong fundamentals, large franchise value and good
brand image. Besides being ranked as one of India's top service brands,
PNB has remained fully committed to its guiding principles of sound
and prudent banking. Apart from offering banking products, the bank
has also entered the credit card & debit card business; bullion business;
life and non-life insurance business; Gold coins & asset management
business, etc.

Since its humble beginning in 1895 with the distinction of being the first
Indian bank to have been started with Indian capital, PNB has achieved
significant growth in business which at the end of March 2009 amounted

 

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to Rs 3,64,463 crore. Today, with assets of more than Rs 2,46,900 crore,

PNB is ranked as the 3rd largest bank in the country (after SBI and
ICICI Bank) and has the 2nd largest network of branches (4668
including 238 extension counters and 3 overseas offices).During the FY
2008-09, with 39% share of low cost deposits, the bank achieved a net
profit of Rs 3,091 crore, maintaining its number ONE position amongst
nationalized banks. Bank has a strong capital base with capital adequacy
ratio as per Basel II at 14.03% with Tier I and Tier II capital ratio at
8.98% and 5.05% respectively as on March¶09. As on March¶09, the
Bank has the Gross and Net NPA ratio of only 1.77% and 0.17%
respectively. During the FY 2008-09, its¶ ratio of priority sector credit to
adjusted net bank credit at 41.53% & agriculture credit to adjusted net
bank credit at 19.72% was also higher than the respective national goals
of 40% & 18%.


 
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PNB has always looked at technology as a key facilitator to provide

better customer service and ensured that its µIT strategy¶ follows the
µBusiness strategy¶ so as to arrive at ³Best Fit´. The bank has made
rapid strides in this direction. Alongwith the achievement of 100%
 

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branch computerization, one of the major achievements of the Bank is

covering all the branches of the Bank under Core Banking Solution
(CBS), thus covering 100% of it¶s business and providing µAnytime
Anywhere¶ banking facility to all customers including customers of
more than 2000 rural branches. The bank has also been offering Internet
banking services to the customers of CBS branches like booking of
tickets, payment of bills of utilities, purchase of airline tickets
etc.Towards developing a cost effective alternative channels of delivery,
the bank with more than 2150 ATMs has the largest ATM network
amongst Nationalised Banks. 

With the help of advanced technology, the Bank has been a frontrunner
in the industry so far as the initiatives for Financial Inclusion is
concerned. With it¶s policy of inclusive growth in the Indo-Gangetic
belt, the Bank¶s mission is ³Banking for Unbanked´. The Bank has
launched a drive for biometric smart card based technology enabled
Financial Inclusion with the help of Business Correspondents/Business
Facilitators (BC/BF) so as to reach out to the last mile customer. The
BC/BF will address the outreach issue while technology will provide
cost effective and transparent services. The Bank has started several

 

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innovative initiatives for marginal groups like rickshaw pullers,

vegetable vendors, diary farmers, construction workers, etc.

The Bank has already achieved 100% financial inclusion in 21,408

villages.

Backed by strong domestic performance, the bank is planning to realize

its global aspirations. In order to increase its international presence, the
Bank continues its selective foray in international markets with presence
in Hongkong, Dubai, Kazakhstan, UK, Shanghai, Singapore, Kabul and
Norway. A second branch in Hongkong at Kowloon was opened in the
first week of April¶09. Bank is also in the process of establishing its
presence in China, Bhutan, DIFC Dubai, Canada and Singapore. The
bank also has a joint venture with Everest Bank Ltd. (EBL), Nepal.

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Under the long term vision, Bank proposes to start its operation in Fiji
Island, Australia and Indonesia. Bank continues with its goal to become

 

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a household brand with global expertise. Amongst Top 1000 Banks in

the World, µThe Banker¶ listed PNB at 250th place. Further, PNB is at
the 1166th position among 48 Indian firms making it to a list of the
world¶s biggest companies compiled by the US magazine µForbes¶.



 
 
 
 



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3Y PNB Prudent Sweep

3Y Total Freedom Salary Account
3Y PNB Vidyarthi Salary Account
3Y PNB Mitra SF Account



 

3Y Smart Romer
3Y PNB Vaibhav
3Y PNB Gaurav

- 
  

3Y Spectrum fixed deposit scheme

3Y Anupam account
3Y Multi benefit deposit scheme
3Y Special fixed deposit scheme
3Y Recurring deposit scheme

 

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3Y PNB swecha jama yojna/flexi rd

  

3Y Housing loan
3Y Car finanace
3Y Personal loan
3Y Professional loan
3Y Educational loan scheme
3Y Loan against mortgage of property
3Y PNB financial basket scheme
3Y Personal loan scheme for pensioners
3Y Privilege card scheme
3Y Other credit scheme

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3Y Farmers
3Y Krishi card
3Y Agriculture credit scheme
3Y PNB farmers welfare trust



3Y Scheme for house wife and other women

3Y Mahila udhyam nidhi scheme

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Purpose: To offer an attractive Saving Fund Account to Corporate

Employees for enabling them to have their Salary Credited as well as
availing overdraft facility up to Rs. 15,000/- or the last salary credited in
the account whichever is lower, at our interest rates applicable to
Personal Loans to employees, it would be adjustable in bullet repayment
at the time of next salary credit

 

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ELIGIBILITY: OF THE EMPLOYEE AS WELL AS CORPORATES

UNDER TIE-UP ARRANGEMENT:

The employee whose salary account is being opened should be a

permanent employee.
The minimum number of accounts to be opened should be 25 or 75% of
the strength of the permanent employees of the corporate (in that
location), whichever is lower.

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Service Charges: It will be a ZERO CHARGES ACCOUNT, i.e., the
customer would not be subjected to any charges in respect of any of the
services related to this account.
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Free Cheque Books for routine requirements (except bulk requirements

for loans to be availed at any other bank- in that case normal cheque
book charges would be levied);

Free Statement of Accounts;

 

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Free inter-sol transactions;

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Free issuance of all types of certificates including interest certificate and

balance certificate, etc;

Free of Cost maintenance of Demat Account (we shall be waiving the

charges to be earned by PNB as annual fee, charges payable to NSDL
would be recovered from the customers);

50% discount in one locker at the branch convenient to the customer;

Free of Cost PNB Debit/ ATM Card;

PNB-HSBC Credit Cards shall also be got considered by HSBC on

priority basis
‘ "   
Accounts can be opened in the name of students who have attained the age of 10
years and above, studying at VARIOUS RECOGNISED EDUCATIONAL
INSTITUTIONS.
   
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-  
The overdraft facility shall be given to students (of reputed educational
institutions only) who are staying away from their parents. It would be made
available on the request of the student with the UNDERTAKING TO PAY/
CONSENT LETTER from earning parents/natural guardian/local guardian of
student. In the first year of opening of account, the facility would be available
up-to a maximum limit of Rs.5,000/-. Subsequent to the satisfactory conduct of
the account, in second year it could be enhanced upto Rs. 10,000/-. Other terms
& conditions of this overdraft facility would be as under:
Rate of Interest The overdraft facility would attract at the rate of interest as
applicable to Personal Loans to the general public.
Age of Student The overdraft facility would be available for the students,
having completed the age of 18 years
Purpose Contingent day to day needs of those students who are
staying away from their parents for the study purposes
having got an admission with recognised and reputed

 

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educational institutions.
Repayment For repayment purposes, a single post dated cheque must be
obtained from earning parents/natural guardian/local
guardian of student and kept on record.
Recovery Aspects The overdraft facility must be brought into credit once in 3
months, failing which recovery process be started. The
facility would be recalled and the student would not be
eligible for this overdraft facility at any branch of our Bank.
In any case, this facility should not be allowed to continue
when the student is in the final year of study at that
educational institution, i.e. account has to be got into credit
at least six month before the expiry of the tenure of the
study period without any further continuation of overdraft
facility.


 -
 
 
The following freebies are also admissible:
Demand drafts for all Free of cost
types

 

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of fees/examination fees
Initial Deposit Amount The account will be opened without any initial
deposit, i.e., it
Will be Zero Balance Saving Fund Account
Incidental Charges NIL
Ledger Folio Charges NIL
Retail Internet Banking Free (at CBS branches only)
Services
Intersol transactions Free
including cash
withdrawal/deposits
ATM Card/DEBIT Free (subject to availability of ATMs in the area)
CARD
Cheque Book Facility Free (2 cheque books in a year)


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Additional Features

 

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(subject to maintenance of stipulated 'minimum balance' in the account throughout

during previous quarter i.e. clear balance on the closing of everyday should have
been Rs.25,000/- or above) :

Free ATM Card;

Free Debit Card (slated to be introduced by the Bank shortly-publicity on this

aspect will begin only after launch)

Free remittance of funds up to an extant of Rs. 25000/- per month at any of our
branches having connectivity under CBS.

One Cheque book of 50 leaves free of cost per quarter to be issued (inclusive of
item no. xii)

Free e-mails for statement of account on monthly basis

Same day Credit for outstation cheques drawn on other branches of our Bank under
CBS Connectivity

Free collection of one outstation cheque (issued in favour of customer) per quarter
upto Rs. 10000/-(however, out of pocket expenses shall be recovered)

Immediate credit of outstation cheques upto 15,000/-

25% concession on Annual Custody Charges for Demat Services

25% concession on service charges for providing EFT Services;

Transaction i.e. T + 3 Days' Credit for outstation cheques drawn on other bank
branches at locations where we have at least one PNB branch under CBS
connectivity.

 

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If possible, Free Special Cheque Book (under relevant MICR Code) shall also be
issued to customers enabling them to make payment by cheque to outstation parties
at CBS centers

PNB VAIBHAV ACCOUNT

Features

Quarterly average balance required Rs.5,00,000/- and above

Initial Deposit Amount required for opening of the Rs.5,000/-

account.

Non-maintenance charges Rs.3000/- Qty.

Free (of transaction charges) Unlimited

Transactions allowed

Transaction charged/L.F. charges Free

Inter sol transfer charges ± Free

Local non-base branches

Inter sol transfer charges- Free

Outstation non-base branches

Outstation/local-cheques/ Bills, etc. collection charges 50% discount on normal

charges

Free Statement on request. Upto 4 in a month

Statement of Account(e-mail on request) Free on monthly basis

Remittance charges/Drafts issuing, etc. 50% discount on normal

 

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charges.

Standing Instructions Regn. Free

De-mat A/c Charges (except charges to be paid by Ban First Year Free
to NSDL)

Rebate on Locker Rent (of any size) 50% rebate in locker rent
of one locker

Internet Banking Services Free

Debit-cum-ATM Card Free

RTGS Services 50% concessions on

normal charges.

Personalised Multi-City Cheque Book UNLIMITED

Stop Payment Instruction charges Free

Interest/Balance certificate Free

Cash Withdrawals/Deposits charges ± at Local Non- Rs.5 lac per day, thereafter
Base Branches, free upto: 50% discount on normal
charges.

Cash Withdrawals/Deposits charges ± at outstation Rs.1 lac per day, thereafter

Non-Base Branches, free upto 50% discount on normal
charges

Charges on payment of outstation Multicity Cheques, Rs.1 lac per day, thereafter
Free upto 50% discount on normal
charges.

 

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PNB GAURAV± CURRENT ACCOUNT

-

Quarterly average balance required Rs.1,00,000/- and above
Initial Deposit Amount required for opening of Rs.5,000/-
the account.
Non-maintenance charges Rs.1200/- Qty.
Free (of transaction charges) 200 in a quarter
Transactions allowed
Transaction charged/L.F. charges Rs.2/- per transaction beyond
200 transaction.
Inter sol transfer charges ± Free
Local non-base branches
Inter sol transfer charges- Upto Rs.50,000/- per day ± no
Outstation non-base branches charges, thereafter, 50%
discount on normal charges.
Outstation/local-cheques/ Bills, etc. collection 25% discount on normal
charges charges
Free Statement on request. Upto 2 in a month
Statement of Account(e-mail on request) Free on Quarterly basis

 

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Remittance charges/Drafts issuing, etc. 20% discount on normal

charges.
Standing Instructions Regn. 50% concessions on normal
charges.
Cash Withdrawals/Deposits charges ± at Rs.50,000/- per day, thereafter 25%
outstation Non-Base Branches, free upto discount on normal charges
Charges on payment of outstation Multicity Rs.50,000/-per day, thereafter 25%
Cheques, Free upto discount on normal charges.
De-mat A/c Charges (except charges to be paid First Year Free
by Ban to NSDL)
Rebate on Locker Rent (of any size) 25% rebate in locker rent of one
locker
Internet Banking Services Free
Debit-cum-ATM Card Free
RTGS Services 20% concessions on normal
charges.
Stop Payment Instruction charges Free
Interest/Balance certificate Free

A Multi-Option Fixed Deposit Scheme that fit your needs, timing &
resources, to match your convenience
 

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3Y Period of Deposit: (a) Maturity Option: For any period from 15
days to 120 months-For a single Term Deposit less than Rs. 15 lac
and for any period from 7 days to 120 months-For a single Deposit
of Rs. 15 lac & above.
(b) Income Option: For any period from 6 months to 120 months.
3Y
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3Y Payable at par at all CBS branches(premature payment, loans
andother miscellaneous matters before maturity of the FDR shall
be attended to only by the issuing branch)
3Y Multiple options available for interest payment viz.
Monthly/Quarterly/Half-Yearly/Yearly or on maturity
3Y For an amount of Rs. 10,000/- and above overdraft with cheque
book facility is available, to enable use of deposits. The customer
shall also be at liberty to make use of the facility through ATM-
cum-Debit Card under 'Anywhere-Anytime Banking'. It will
enable customers to have freedom to utilise their Fixed Deposits as
and when needed without even coming to the Bank. The interest is

 

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chargeable only for the amount and period for which the overdraft
facility has been availed; The illiterate and blind persons can also
open the account without exercising the option of Overdraft
Facility.
3Y 
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3Y Conversion facility regarding mode of payment of interest
allowed;(provided FDR has been issued for a period of 12 months
or more and remaining period of FD is more than 6 months)
without invoking any penal provisionY
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3Y Part withdrawal in multiples of Rs.1000/- without loss of interest
on remaining FDRY

 

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Our Bank has several Domestic Deposit Schemes designed to cater to

the needs of various segments of customers to meet your specific
requirement.

The features of the Anupam Account Deposit Scheme are as under:

&
 
 

Anupam Account Scheme may be opened in the name of individual(s),

sole proprietorship concern, partnership firm, association, trust, Ltd.
Company etc. However, Anupam Account   opened in the
name of a minor, illiterate and blind persons.

&    

 

Rs.10,000/- and thereafter in multiples of Rs.1000/- thereof.

&

 

For any period from 6 months to 120 months. Existing deposits under

 

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Multi Benefit Deposit Scheme for Rs.10,000/- and above with

unexpired term of 6 months or more are eligible for transfer to Anupam
Account Scheme.

& 

-  

Overdraft facility shall be permitted through a Current Account and a

Cheque Book will be issued to the depositor on the same day.

The margin on the amount of overdraft against the deposit is

-
 
Maturity Period remaining at the time of
Margin
granting overdraft

Upto 2 years 5%
Above 2 years and upto 3 years 7.5%

 

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Above 3 years and upto 4 years 10.0%

Above 4 years and upto 5 years 12.5%
Above 5 years 25%

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 can avail overdraft facility against their deposits
under this scheme.
No third party advance i.e. Credit Facility / overdraft to persons other
than depositors is allowed under Anupam Account. Even the overdraft
facility to a proprietorship firm against Fixed Deposit in the name of its
proprietor is not allowed.

&

  


 

If any depositor desires to withdraw the deposit before maturity, Bank

may at its discretion repay the deposit with upto date quarterly
compounded interest at the rate applicable to the period for which

 

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deposit remained with the bank

&-  -
 
- 

    
 

Further, Fixed Deposit can be accepted in the same Anupam Account

on your request and the limit in the overdraft account be increased
accordingly against the additional deposit and it will also be endorsed
in the Receipt Form with you.

&


 


Renewal of Fixed Deposit is permitted at your request, if no overdraft

is outstanding against it.

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You may withdraw any amount before maturity anytime as well in

multiples of Rs.1000/- any time according to your convenience without
breaking the entire deposit and also without losing interest on
remaining part of Fixed Deposit Receipt under the Scheme.




 

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It entitles you to earn interest at term deposit rates on quarterly

compounding basis.
You may open with any amount with a minimum deposit of Rs.1000/-
for any period from 6 months to 120 months.
You can avail the additional facility of automatic renewal of fixed
deposit with or without interest on maturity.
On demand, Loan in this MBFD scheme is also made available by us

Interest at term deposit rates is computable on quarterly

compounded basis
The small monthly savings in the Recurring Deposit
scheme enable you to accumulate a handsome amount on
maturity.

 

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Account can be opened with a minimum monthly deposit

of Rs.100/- or its multiples for a period of 6 months to 120
months in multiples of 3 months.
Interest at term deposit rates is computable on quarterly
compounded basis
The small monthly savings in the Recurring Deposit
scheme enable you to accumulate a handsome amount on
maturity.

PNB SWICHA ËAMA YOËNA/FLEXI

Individuals can open account, singly or jointly, by a minor of the age
of 10 years and above in his name or through his guardian.
A depositor can choose a monthly installment with a minimum of
Rs.100 or above in its multiples. However, the subsequent monthly
installment will not exceed ten times of such core amount without any
ceiling on maximum amount. No matter, even if the monthly
installment is skipped.
Deposit accepted for any period from 6 months to 120 months and
interest is paid at term deposit rates on half yearly basis.
Credit Scheme
Housing Loan

 

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Car Loans
Education loan
i) All permanent Defence Personnel including officials of Military
Station Headquarters, BSF, CRPF, CISF, ITBP
ii) Confirmed/ permanent employees of Central/ State Govt/ PSUs and
all reputed companies/ Institutions, who are drawing their salary
through accounts maintained with our branches.
Employees of above categories under µcheck-off facility¶
iii) Professionally qualified Doctors viz. MBBS, BDS & above having
annual income of Rs.4.00 lac & above
.
Minimum Net Monthly Income
- Rs.15000 per month for eligible customers at Metro Centres;
- Rs.12500 per month for eligible customers at Urban Centres; and
- Rs.10000 per month for eligible customers at Semi-Urban and Rural
Centres.
However, for Teachers, Army Ëawans, other permanent employees of
Military Station Headquarters and Para Military Personnel whose
salary is being credited and disbursed through our branches the
minimum Net Monthly Income criteria shall be Rs.7500/- at all Centres
viz. Metro, Urban, Semi-Urban and Rural.
Term Loan/ Overdraft ± Minimum amount of loan will be Rs.50,000/-
and maximum amount of loan Rs.4,00,000/- or 20 times monthly net
 

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salary, whichever is lower, depending upon the repaying capacity.

TermLoan:
60 Equated Monthly Instalments (EMIs) OR remaining period of
service, whichever is earlier. Instalment to commence one month after
disbursement ofloan.
Overdraft:
The overdraft limit shall be adjusted within a maximum period of 60
months by reducing Drawing Power(DP) equivalent to EMI amount at
the beginning of every month.

However, loan allowed to Army Ëawans, other permanent employees

of Military Station Headquarters and Para Military Personnel shall be
Repayable in maximum 36 Equated Monthly Installments or remaining
period of stay at the particular posting, whichever is lower
In Case of Employees of Govt./Institutions etc.
In case of employees of government/institution etc., irrevocable letter
of authority from the borrower to remit salary/installment and other
amount payable to bank.
Post dated cheques towards monthly installments be obtained from the
borrower under the cover of µletter of deposit¶ (Mandate of the
borrower conveying deposit of PDCs for appropriation in the loan
account).
Where the employer agrees to check off facility, at least one PDC to be
obtained.
 

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In case of Army Ëawans, Other permanent employees of Military
Station Headquarters and Para Military Personnel (Undertaking to be
obtained from the Station Commandant/ Unit Incharge at the time of
retirement/death/transfer of a particular Ëawan/Personnel or on transfer
of a unit, loan under the scheme will get adjusted.)
Professional Loan Schemes
PNB extends assistance to self-employed persons, firms and joint
ventures of such professional persons engaged in professions such as:
Medical practitioners including dentists, chartered accountants, cost
accountants, practicing company secretaries, who are not in regular
employment of any employer, accredited journalists or cameramen
who are free lancers, i.e. not employed by a particular
newspaper/magazine, lawyers or solicitors, engineers, architects,
surveyors, construction contractors or management consultants or to a
person trained in any other art or craft who holds either degree or
diploma from any institution established, aided or recognised by
Government or to a person who is considered by the bank as
technically qualified or skilled in the field in which he is engaged.
Loans under this scheme may be granted for the purpose of financing
purchase of equipment used by the borrowers, business premises,
construction, making alterations or renovation of business

 

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premises/nursing homes or for working capital requirements, in their

professions.
Persons already practicing or new entrants in various professions,
having licenses issued under Central or State Legislations;
Associations of persons engaged in a single profession provided that
each member of such an association is qualified and duly licensed to
practice in the profession; and
The qualified professionals will be required to produce a certified copy
of the license for the record at the bank.
Need based on merits within the overall permissible limits as under:

s Metro/ Urban S.Urban/Rural Area

1. Medical practitioners Rs 5.00 lac Rs 10.0 lac
2. Other professionals Rs 5.00 lac Rs 5.00
lac
Margin: Nil up to Rs.25000/-. 25% Above Rs. 25000/-.
Hypothecation/Mortgage of the goods purchased/created with the
amount of loan till the final adjustment of bank's loan and interest
thereon.
Collateral security by way of immovable properties or acceptable third

 

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party guarantee in case of advances above Rs. 25000/-.

Term Loan
Loans up to Rs.50000/- 48 months
Loans beyond Rs.50000/- 60 months
Working Capital loans are renewable every year.
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- 

Available for purchase of New Car/ Van/ Ëeep/ Multi Utility Vehicle
(MUV)/ Sports Utility Vehicle (SUV) or for old vehicles that are not
older than 3 years.
Finance will be provided for purchase of vehicle of indigenous/
foreign makes
‘ "   
For Private use
Individuals as well as Business Concerns (Corporate or non-
corporate).

For Individuals / Proprietorship Concerns: 25 times of the monthly
net salary OR Rs.25 lacks (for one or more vehicles), whichever is
lower. Income of parent(s) / spouse can be taken into account for
determining loan amount. In such cases, the parent(s)/ spouse shall
stand as additional guarantor.
For Business Concerns (Corporate or non-corporate): No ceiling on
 

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loan amount (for one or more vehicles).


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For New Vehicles: 20%

For Old Vehicles: 30%


The vehicle purchased with the amount of loan is to be hypothecated
to the Bank. It will be registered in the name of the borrower jointly
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‡ Guarantee of spouse, if employed/ earning or third party guarantee,
OR
‡ Collateral Security in the shape of either Immovable Property or
Liquid Security equivalent to 100% of loan amount.
‡ Additional guarantee of parent(s)/ spouse to be taken incase their
income has been taken account for determining loan amount.




 

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Repayment less than 3 years: 10.50%

Repayment 3 year and above: 11.00%



For New Vehicle: The loan amount together with interest is to be
repaid maximum in 84 Equated Monthly Installments (EMIs).
For Old Vehicle: The loan amount together with interest is to be
repaid maximum in 60 Equated Monthly Instalments (EMIs)



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@ 1% of the loan amount, with a maximum of Rs.6,000/- (exclusive

of service tax & education cess)

 


The intending borrower will be required to settle the transaction for

purchase of vehicle needed by him/her with the seller and will be
required to deposit the difference of the cost of the vehicle to amount
of loan, and thereafter, the advance will be allowed to him/her from
the bank by paying the entire price of the vehicle to the seller directly
on behalf of the borrower.

 

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ÿYPunjab National Bank Education Loan

The Scheme aims at providing financial assistance to deserving /
meritorious students pursuing higher education in India or abroad.
viz., Graduation courses ± B.A., B.Com., B.Sc., etc., Post-Graduation
courses, Masters & PhD; Professional courses, Engineering, Medical,
Agriculture, Veterinary, Law, Dental, Management, Computer etc.,
Computer Certificate courses of reputed Institutes accredited to
Department of Electronics or institutes affiliated to University.
Courses like ICWA, C.A., CFA, etc., courses conducted by IIM, IIT,
IISc, XLRI, NIFT, etc., Regular Diploma / Degree courses conducted
by Colleges / Universities approved by UGC / Govt. / AICTE /
AIBMS / ICMR, Regular Degree / Diploma courses like
Aeronautical, Pilot training, Shippling etc. approved by DGCA/ etc.,
Courses offered by National Institutes and other reputed Private
Institutes.
Students should approach the branch nearest to the place of domicile.
Interest is charged monthly on simple basis during the repayment
holiday / moratorium period & concession of 1% in rate of interest is
 

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allowed provided the same is serviced regularly during study period.

Punjab National Bank has tied up with Kotak Mahindra Insurance to
provide life insurance cover for Student borrowers.
Punjab National Bank Education Loan Eligibility:
Student Loan Eligibility:

3Y Should be an Indian National.

3Y Secured admission to Professional / Technical courses in India
or abroad through Entrance Test / Merit based Selection
process.

Expenses considered for Education Loan:

3Y Fee payable to College / School / Hostel.

3Y Examination / Library / Laboratory fee.
3Y Purchase of books / equipments / instruments / uniforms.
3Y Caution Deposit / Building Fund / Refundable Deposit
supported by Institution Bills / Receipts subject to the condition
that the amount does not exceed 10% of the total tuition fee for
entire course.
3Y Travel Expenses / Passage money for studies abroad.

 

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3Y Purchase of computers essential for completion of the Course.

3Y Boarding and lodging expenses in recognised Boarding Houses
/ private accomondations.
3Y Any other expense required to complete the course like study
tours, project work, thesis etc.Y

Quantum of Finance:
Need based finance, subject to repaying capacity of the parents /
students with margin and the following ceilings:

3Y For studies in India: Maximum Rs.10.00 lacs.

3Y For studies abroad: Maximum Rs.20.00 lacs.

PNB Education Loan Margin:

3Y Upto Rs.4.00 lacs: Nil

3Y Above Rs.4.00 lacs:
a.Y Studies in India: 5%
b.YStudies Abroad: 15%

Collateral Security for Education Loan in Punjab National Bank:

 

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Upto Rs.4.00 Co-Obligation of Parents. No Security.

lacs

Above Rs 4.00 Co-Obligation of Parents. 3rd party guarantee

lacks and Up to acceptable to the Bank.
Rs 7.5 lacs

Above Rs 7.5 Co-Obligation of Parents. Collateral Security of

lacks suitable value along with Assignment of future
income of the student for payment of
installments.

The security can be in the form of land / building / Govt. Securities /

Public Sector Bonds / Units of UTI, NSC, KVP, LIC Policy, Gold,
Shares / Mutual Funds/ Debentures, Bank Deposit in the name of the
student, parent / guardian or any other third party with suitable
Margin. The document should be executed by both the student and
the parent / guardian.
Education Loan in PNB Bank Rate of Interest:

3Y Up to 4 year 10.5%
 

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3Y Above 4year 11.25%

For girls student .5% less in both cases.

PNB Education Loan Repayment:

Repayment Holiday / Moratorium: Course period + 1 year OR 6
months after getting job, whichever is earlier.
The Principal and interest is to be repaid in 5-7 years after
commencement of repayment. If the student is not able to complete
the course within the scheduled time, extension of time for
completion of course may be permitted for a maximum period of 2
years.
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ÿYAdditional Benefits provided to the students by PNB Bank:

3Y Reimbursement of related expenses such as admission fee,

monthly fee, Boarding and lodging expenses in recognized
Boarding Houses etc. already incurred by way of loan taken
from own sources (to meet the contingency) by the applicant, if
claimed within 3 (three) months of such payment and before
consideration of the education loan by the PNB Bank.
3Y Second time Education Loan can be sanctioned to the same
student borrower for completion of next higher course.

Check List for Education Loan in PNB Bank:

While applying for the education loan, the borrower is required to
furnish the following information / papers:

3Y PNB Bank Education Loan application on Bank's format.

3Y Passport size photograph.
3Y Proof of Address(Permanent) / ID Proof.
3Y Proof of Age.
3Y Proof of having secured pass marks in last qualifying
examination.

 

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3Y Letter of admission in professional, technical or vocational

courses.
3Y Prospectus of the course wherein charges like Admission Fee,
Examination Fee, Hostel Charges etc. are mentioned.
3Y Details of Assets & Liabilities of parents.
3Y In case education loan amount is above Rs.4.00 lacs:
a.Y Detail of Assets & Liabilities of parents / co-obligants /
guarantors.
b.YIn case education loan is to be collaterally secured by
mortgage of IP, Copy of Title Deed, Valuation Certificate
and Non Encumbrance Certificate from approved Lawyer
of the Bank to be obtained at the cost of the borrower.
3Y Photocopy of Passport & Visa, in case of study abroad.

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) 
 
 "! Marketing is done inside the branch i.e. to

 

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the staff.

) ‘
 
 "! Marketing is done outside the branch i.e.
looking for new customer.

) 
 "!Marketing is done for the existing customer,

who visits branches for reason source of in-Houser

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Punjab National Bank is giving more thrust to in-house marketing as

marketing the product to future customers are costly.

Why in-house marketing especially cross selling is consider best?

SELLING multiple products is proving to be a win-win situation for

both banks and customers. Leading banks say over 30 per cent of
their retail business comes through cross-selling.

The advantages for banks are less cost in acquiring customers and
building relationship with them. Customers can levera this
relationship to get personalized products.

 

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For PNB Bank, up to 30 per cent of retail income organized from

internal customer. The bank saw retail advantage in 2004-05.

The aim to meet all financial requirements the customer such as car
loan, personal loan, loan against securities, debit credit cards. Selling
products

Such as mutual funds, insurance, RBI bonds and service such as

payment of utility bills, also form part of the bank¶s retail activities.

The more products bank sell, the more the more the banks are
strengthening their relationship with the customer.

Cross-selling has helped PNB Bank acquire customers and build

scale, said Mr. V. Vaidyanathan, Country Head, and Retail. ³The
efficiency of the bank is directly proportional to cross-selling,¶¶ he
said.

In the case of retail loans, cross-selling is advantageous because the

track record of the customer is proven. The customers, in turn, enjoy
the ease and convenience of less documentation.

For PNB Bank, which had retail assets worth Rs. 56,133 crore, in

 

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2004-05, 30 percent incremental volumes in retail came from cross-

selling. It increased from 20 percent in the previous.

Bank usually high marketing costs for products such as car loans and
home loans.

By cross-selling to existing customers, the costs is brought down.

Banks can also offer competitive pricing and better to the customers.

PUNËAB NATIONAL BANK hopes to double the sales by cross-

selling in the coming year.Y

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Segmentation is essentially the identification of subsets of buyers

within a market who share similar needs and who demonstrate similar
buyer behavior. The world is made up from billions of buyers with
their own sets of needs and behavior. Segmentation aims to match
groups of purchasers with the same set of needs and buyer behavior.
Such a group is known as a µsegment'.

 

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In order to achieve the best result, marketing department needs to

take the following course of action:-

3Y It is seen that women believe in savings, so special special

schemes should be provided for them to encourage them. It will
help in opening of more saving account.

3Y First and foremost task is to visit is to visit the premier institute

to ensure minimum 50% growth under educational loan. It has
to be done in the month of May, Ëune & Ëuly as these are the
months when various results of entrance examination are out.
The institutes need to be visited to tap EDUCATION LOAN
 

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and VIDYARTI ACCOUNT.

3Y Visit educational institutes to get the SALARY ACCOUNT,

COLLECTION OF FEES.

3Y Visit various company like aajkal patrika, Hindustan paper

corporation ltd etc to open SALARY ACCOUNT.

3Y Marketing team needs o meet NRIs to open NRI accounts?

3Y For account. Need to meet Secretary of Traders association and

organize a trader¶s meet so that most reputed traders of the city
will be present.

3Y Schemes like car loan and home loan should be mixed to help
in cross selling.
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In order increase the sale of retail product following scheme has been
adopted by PNB.

3Y EDUCATIONAL LOAN SCHEME ± Exemption of taking

parent/ guardian as co borrower exemption of margin of 5% for
loan above Rs 4 lakhs & upto 7 lakhs.

3Y Advance against gold and jewellery

3Y HOUSING LOAN SCHEME-Overdraft facilities to existing

housing loan borrowers for personal needs. It is done to match
the competition.

3Y Introduction of new schemes like PNB BAGHBAN.

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The project study selected was to study the features of various
products of Punjab National Bank as well as comparison with ICICI
Bank, HDFC Bank etc as well as to analyze and evaluate the
customer satisfaction and awareness towards the account they are
maintaining with Punjab National Bank. The analysis of the data
collected and its interpretation revealed the information regarding the
satisfaction of the customers towards the products and services and
also their awareness regarding the benefits of having relationship
with Punjab National Bank.

One of the corporate visions of Punjab National Bank is to

serve their customers in the most efficient manner and to gain
maximum consumer satisfaction. With cut-throat competition in the
industry, almost all banks try provide same service. Thus the

 

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company should focus on providing the customers with added

benefits to gain maximum satisfaction.

The study undertaken helped to obtain suggestions for improvement

of product and services, it also helped is finding out the satisfaction
level of the account holders. The study also showed that most of the
people are approached by the staff of Punjab national Bank regarding
opening of account.

Also, most of the customers are aware of the benefits of having

an account is PNB however objective of a salary account holder may
be different from a priority customer or a normal account holder. A
considerable number of customers are satisfied with the presence of
number of PNB branches as well as ATM in Karnataka.

Creating and keeping a portfolio of customer up to date will help the

company know where to focus heir marketing, sales and support and
product development efforts? It will also helps in designing more
customer centric products.

The study conducted on customer satisfaction towards Punjab Nation

Bank deposits reveals a lot of useful information which can help the

 

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marketing managers to frame future policies accordingly and work

towards improving the performance and acceptance its product and
services.

YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYRecommendations

1.YPunjab National Bank should concentrate more on advertising

and publicity of its products.
2.YPunjab National Bank should create awareness the customers
about the various benefits of having an account in this bank.
3.YGood customer relationship should be maintained and
suggestions from customers may be taken from to time so as to
improve the product features and service.
4.YSome respondents have complained that the Punjab National
Bank do not intimate the customer after debiting the charges.
The bank should avoid such inconvenience to customers in the
future. There should be proper communication between the
customer and the bank and should be clear about the charges.
5.YPunjab National Bank should be open new branches at prime
location and not to forget remote areas which are still untapped.
6.YIn case of Normal savings account and Salary power, instead of
 

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giving quarterly statement, bank should give the statement,

bank should give the statement fortnightly so that customer
does not have to wait for 3 months every time. And dispatch of
the statement should be on time. Delay causes inconvenience to
customers.
7.YPunjab National Bank should be more aggressive in promoting
their products.
8. Bank should be in regular touch of the customers so that they
can develop a feeling that

Punjab National Bank is taking care of all their banking needs.

9. Existing customers should be communicated properly about any

new products or

facility. Mode of communication could be either telephone or

through SMS, mail or through letter.

10. Maximum people having accounts in PNB are still not aware of
the financial advisory services. Bank should make them aware and
encourage them to take the advice. It will not only help the customer
earn some more money but it will also strengthen the relationship

 

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between the customer and and the bank and of course it will help
bank earn customers loyalty.

the bank and of course it will help bank earn customersloyalty.

11.Comparing the satisfaction level of salary account holder

regarding the behavior of employees they interact with in bank
with that of normal account holder and it is much less. Bank
should get rid of it. It should strictly tell their employees to treat
all their customers equally. Bank may not be earning any extra any
extra profit from the salary account, but earning customers loyalty
is much more than earning profit especially in service sector.
Customer satisfaction may help bank get some more accounts
opened through their reference. Salaried people are good source of
reference.

12. Punjab National Bank should reintroduce Students account.

Today almost all banks have student account facility. Students are
good source of advertisement, especially through µword of mouth¶.
Giving them good service will not only help in earning their loyalty
but will also help in increasing the customer base. These students
may become a loyal customer and may be a priority customer in the
 

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future and give good business to the bank in terms of number and
volume.Y

YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

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In the period 45 days of my internship, I personally deal with three

products.

ÿYCar loan
ÿYHouse building loan
ÿYEducation loan
Several times I face many difficulties during my work. So, some
majors should be taken to improve the marketing strategy of this
bank. As per my experience I am suggesting some points for that.

®YFirst of all I like to say about the promotion. It has a vital role to
sale any type of products.
PNB should improve its promotional
strategy. Some more advertisement in electronic media and in
print media should be given. Apart from that other promotional
tactics like billing, distributing pamphlets, colorful brochures etc.
should be distributed among the customers.
And those promotional majors should be lucrative.

 

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®YFor processing loan, cooperation between branch and Hub

should be improved.
®YIn case of car loan scheme I face a problem regarding the
guarantor. Many customers became uninterested after knowing
that a guarantor should be needed for the loan. So, for car loan
scheme PNB should think about this point.
®YIn car loan documentation charge is 1% that should be reduced.
®YFor house building lone business facilitator charges should be
Included, especially for the sales executives.
®YA formal proposal with all criteria for the tie-up of education
loan should be prepared and circulated among the leading
educational institutes.
®YThe tie-up process should be first.Y

 

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YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY 


XY www.pnbindia.com
XY www.google.com
XY www.icici.com
XY www.hdfcbank.com
XY www.indiainfoline.com
XY www.webindia.com
XY www.bseindia123.com
XY www.bseindia.com
XY www.economics.about.com
XY Retail Banking-ICMR Magazine
XY Materials provided by Punjab National Bank, Zonal Office.

I must thank one and only http://www.google.co.in for giving me

immense support at any point of time for any kind of data
required.

ÀY Marketing Management (11th edition, Person

 

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Education) by Philip Kilter.

ÀY Brand positioning (2nd edition, Tata McGraw Hill) by
Subrata Sengupta.
ÀY Marketing Research (4th edition, Person Education) by
Naresh K. Mallhotra.
ÀY Strategic Marketing (5th edition, Irwin publishing
house) by David W. Cravens.Y
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