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Realignment of Supply Chain for Profitability: Overcoming the Financial

Challenges of E-retailing in India

Article  in  International Journal of Enterprise Network Management · April 2020

DOI: 10.1504/IJENM.2021.10031472

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Int. J. Enterprise Network Management, Vol. X, No. Y, xxxx

Realignment of supply chain for profitability:

overcoming the financial challenges of
e-retailing in India

Balkrishan Sangvikar, Ashutosh Kolte*,

Avinash Pawar and Kaustubh Khadke
Department of Management Sciences,
Savitribai Phule Pune University, India
Email: sangvikarbv@gmail.com
Email: ashutoshkolte@gmail.com
Email: dr.avinashpawar@outlook.com
Email: kaustubhkhadke79@gmail.com
*Corresponding author

Abstract: The supply chain profitability is a major concern for organisations

due to cost elements involved in the supply chain functions. The financial
challenges are more intense in e-retailing business than other sectors where the
dependency on the supply chain is highest. The supply chain plays a crucial
role in deliberating the cost of product and profitability for the manufacturers,
distributors, and retailers. This paper analyses the supply chain issues faced by
e-retailers and proposes ways to save cost, improve performance, and cater to
the needs of customers. This study has adopted the descriptive research design
and conducted interviews of employees, warehousing staff, and delivery
associates of e-retail companies (Flipkart and Amazon) to get the inferences.
The outcome of the paper signifies the means for cost optimisation,
enhancement in operations, and improvement in the delivery performance of
e-retail supply chains. It also proposes the cost management model for e-retail
supply chains to operate effectively in the Indian environment.
Keywords: e-retailing supply chain; supply chain cost; supply chain
optimisation; innovation in supply chain; strategic cost management; supply
chain performance; India.
Reference to this paper should be made as follows: Sangvikar, B., Kolte, A.,
Pawar, A. and Khadke, K. (xxxx) ‘Realignment of supply chain for
profitability: overcoming the financial challenges of e-retailing in India’,
Int. J. Enterprise Network Management, Vol. X, No. Y, pp.xxx-xxx.

Copyright © 20XX Inderscience Enterprises Ltd.

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