Group members:

 Lopez, Bea Angela B.

 Nitura, Maria Lorea
 Pareja, Kimberly M.
 Rubio, Kiara Marifica R.
 Soriano, Justine S.
What I Can Do
1. The goal of your research instrument/s.
2. Parts of your instruments.
3. Number of Items per sub-factor: total Part 1. - 0
items.
4. Scale to be used.
5. How will it be validated?
6. How will the reliability established?
The goal of the study’s research
instrument is to gather more, valid, and
applicable information and data.
1st part is Demographic profile of
the respondents. Part 2 is the factor that
affects the choices of consumer in buying
products. Part 3 is about the brand
loyalty.
Part 2. - 5
Part 3. - 10
Total - 15 items
Likert Scale
It will be validated by checking the
statements if it meets the needed
information which is the objectives of the
study.
The reliability will be established
by Test-retest reliability. The researchers
will give the same test to the same group
twice.

Additional Activity
Title of your Study: The Impact of Product Imitations on Consumer’s Product Choices

Research Questions:
1. Does the price of imitated products affect the consumer’s purchase decision?
2. What are the factors that influence consumer’s behavior to buy the products of
imitated brands?
3. Would you prefer that brand owners educate consumers on imitation product?
4. What are the advantages and disadvantages of product imitation?
5. As a consumer are you satisfied by purchasing imitated products?

Research Instruments:

Part I. Demographic Profile of Respondents

Direction: Complete the following demographic information.
Name(Optional):___________________________
Age:____
Address:_________________________________________
Section/Strand:_________ Sex: ___Male
___Female

Part II. Factors on Purchasing Products

Direction: Put check (/) on the number that suits your satisfaction.
5- Strongly Satisfied 2- Dissatisfied
4- Satisfied 1- Strongly Dissatisfied
3- Satisfied nor Dissatisfied

Factors 5 4 3 2 1
1. Durability
2. Affordability
3. Quality
4. Features
5. Design

Part III. Brand Loyalty

Direction: Put check (/) on the number that suits your answer.
5- Always 2- Rarely
4- Often 1- Never
3- Sometimes
Statements 5 4 3 2 1
1. Buy the product with the same brand.
2. Get your expectations.
3. Use products because they are most
available.
4. Stick to the same product even though price
was increased.
5. Trusting the brand.
6. Satisfied on the brand.
7. Purchasing repeatedly.
8. Purchasing same product even it is out of
trend.
9. Purchasing same product over changes of
quality and design.
10. Suggesting product that you are using.

What’s More
Order Steps
3 The respondents will have a chance to have a look at the performance
tasks.
2 Each of the participants will be interviewed for the individual filling out of the
personal background of media literacy information.
6 The researcher will meet the participants eight times in a four-month data
gathering period.
5 The participants will answer the learning activity sheet (LAS) after
participating the new approach.
9 The data collection of each group will be supervised by two experienced
Information Technology teachers to ensure proper implementation of the
intervention.
7 The participants will read example situations about media literacy that are
not familiar to them.
4 The new approach in assessing the performance tasks of learners will be
implemented.
1 The list of performance tasks and assessment tools will be prepared.
8 The media literacy summative test will be administered after the
implementation of new approach in assessing performance tasks.
10 The test results will be encoded for summary and will be analyzed.