Data Description :-

There are one table in the dataset called Tiktok. The Tiktok table, which contains track I'd, track name, artist I'd, artist name, album I'd, duration,
release date, popularity, danceability, energy, key, loudness, mode, speechiness, acousticness, instrumentalness, liveness, valence, tempo, playlist I'd,
playlist name, duration mins, genre

The table were summarised in a tabular form as below:

Table Columns Definition

Tiktok track I'd Track I'D of tiktok

track name Track name which used

to in tiktok video audio

artist id Tiktok id of artist

artist name Name of artist

album id

duration

release date The date on the track

relear

popularity

danceability

energy

key

loudness

mode

speechiness

acousticness
 instrumentalness

liveness

valence

tempo

playlist_id Id of playlist

playlist_name Name of playlist

duration_mins Track duration in

minutes

genre

Objective and Approaches :-

TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express
themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.
TikTok marketing is the practice of using TikTok to promote a brand, product or service. It can include different tactics, like influencer marketing, TikTok
advertising and creating organic viral content. TikTok marketing can help businesses: Increase brand awareness.
Each table data is represented in a CSV file. The annotated screenshot of data in the CSV file is demonstrated in Figure 2

Figure 2: Screenshot of data in a CSV file

BI Data Pre-Processing and Data Cleansing:-

Once you have imported data into Power BI is it essential to clean and transform your data before you build any visualizations or reporting. This is an
essential step in building quality visualizations in Power BI. Cleaning and transforming your data enables you to build visualizations from sound and
clean data. When cleaning and transformations are not done dilligently your visualizations will not behave as you expect.
Figure 3 Screenshot of selecting the csv file

Connect to CSV files in Power BI Desktop:-

(CSV) file from Power BI Desktop is a lot like connecting to an Excel workbook. Both are easy, and this article steps you through how to connect to any
CSV file to which you have access.

Figure 4 Screenshot of importing the data

To start with, from Power BI Desktop select Get Data > Text/CSV from the Home ribbon and click on connect.
Figure 4 Screenshot of selecting the file from file manager

When you select Open, Power BI Desktop accesses the file and determines certain file attributes, such as the file origin, delimiter type, and how many
rows should be used to detect the data types in the file.

These file attributes and options are shown in the drop-down selections at the top of the CSV import dialog window, shown below. You can change any
of these detected settings manually, by choosing another option from any of the drop-down selectors.

Figure 5 data successfully loaded

Once you load the data into Power BI Desktop, you see the table and its columns (which are presented as Fields in Power BI Desktop) in the Fields
pane, along the right of the Report view in Power BI Desktop.
Data Cleaning :-

To transform column data types, in which you transform the current data type to another, select Data Type Text from the Transform ribbon. In Query
Settings, the Applied Steps list reflects any shaping steps applied to the data. To remove a step from the shaping process, select the X to the left of the
step

Figure 6 click on transform data

Removing Null Or Blank Values :-

Remove null or blank values and unused values.

Figure 7 click on remove rows

Figure 8 click on Remove blank row and Remove errors

Open the Power BI report that contains a table with empty rows and columns. In the Home tab, click on Transform data. In Power Query Editor, select
the query of the table with the blank rows and columns. In Home tab, click Remove Rows, then click Remove Blank Rows.

2. Removing unused columns :-

We are removing playlists I'd column as it has unused or unreadable values.

Figure 9. Click on playlist I'd column

Figure 10. Click on remove column

Figure 11. We successfully removed playlist I'd columns

We removed the playlist id column because it have unused, unreadable values, similarly we will remove all other columns which have unused values,
such as :- track I'd, artist I'd, album id and playlist name.
figure 12. we are saving the operation we performed

Data Modeling:-

Data modelling is one of the four pillars of Power BI report development. It allows you to connect different data tables in your Power BI report by
creating relationships between them. Developing your data modelling skills will greatly improve your reports and outputs.

Figure 13. Data Modeling

Adding and managing relationships

The table relationship after creating a new table and splitting table are represented as in Figure 14 and 15.
Figure 14. Creating new relationship

Figure 15. Managing relationship

Calculating Dax Measure :-

Data Analysis Expressions (DAX) is a programming language that is used throughout Microsoft Power BI for creating calculated columns, measures,
and custom tables. It is a collection of functions, operators, and constants that can be used in a formula, or expression, to calculate and return one or
more values.

Figure 16 Creating Dax Measure

Publishing Power BI report:-

When you publish a Power BI Desktop file to the Power BI service, you publish the data in the model to your Power BI workspace. The same is true for
any reports you created in Report view. You’ll see a new dataset with the same name, and any reports in your Workspace navigator.

Publishing from Power BI Desktop has the same effect as using Get Data in Power BI to connect to and upload a Power BI Desktop file.
Recommendation and conclusion :-

TikTok marketing tips from small businesses

1.Don't make commercials—make TikToks.
2.Don't be subtle.
3.Be authentic and show what you do.
4.Find quick facts.
5.Be technical or comedic—not both.
6.Get straight to the point.
7.Put trending sounds in the background.

Engage with other TikTok users. 21% of TikTokers said they feel more connected to brands that comment on other people's posts.
Use the right hashtags. A couple of types of hashtags can help boost your content in the TikTok algorithm: ...
Use trending sounds and music.

Conclusion, In a nutshell, TikTok is a fun, entertaining, and addictive app which has seen a surge in popularity in the last few months. TheTik Tok app
also has the potential to become the next big marketing and social networking platform.

TikTok users feel comfortable on the platform and are even excited to engage with one another. A common theme throughout this data is positivity.
Users enjoy their time on TikTok, they're delighted by the unique content they find, and they feel safe expressing themselves with their own content.

Tiktok Power BI Dashboard :-

Figure 17
Figure 18

Figure 19.