Scribd Logo
Upload

Welcome to Scribd!

  • 141 views

    Cement Industry. BCG Matrix R.D

    Uploaded by

    Sweta Jha
    The BCG matrix is a tool used to analyze a firm's brands and strategic business units based on their relative market share and market growth. It categorizes brands into four groups: Stars have high market share in high-growth markets, Cash Cows are stable brands with high share in low-growth markets, Question Marks have low share but are in high-growth markets, and Dogs have low share in low-growth markets. The document analyzes several cement companies in India, finding that Ultra Tech Cement, with the highest market share of 21.4%, falls into the Star category according to the BCG matrix.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Cement Industry. BCG Matrix R.D

    Uploaded by

    Sweta Jha
    141 views2 pages
    The BCG matrix is a tool used to analyze a firm's brands and strategic business units based on their relative market share and market growth. It categorizes brands into four groups: Stars have high market share in high-growth markets, Cash Cows are stable brands with high share in low-growth markets, Question Marks have low share but are in high-growth markets, and Dogs have low share in low-growth markets. The document analyzes several cement companies in India, finding that Ultra Tech Cement, with the highest market share of 21.4%, falls into the Star category according to the BCG matrix.

    Original Description:

    Cement industry

    Original Title

    Cement Industry. BCG matrix R.D

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The BCG matrix is a tool used to analyze a firm's brands and strategic business units based on their relative market share and market growth. It categorizes brands into four groups: Stars have high market share in high-growth markets, Cash Cows are stable brands with high share in low-growth markets, Question Marks have low share but are in high-growth markets, and Dogs have low share in low-growth markets. The document analyzes several cement companies in India, finding that Ultra Tech Cement, with the highest market share of 21.4%, falls into the Star category according to the BCG matrix.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    141 views2 pages

    Cement Industry. BCG Matrix R.D

    Uploaded by

    Sweta Jha
    The BCG matrix is a tool used to analyze a firm's brands and strategic business units based on their relative market share and market growth. It categorizes brands into four groups: Stars have high market share in high-growth markets, Cash Cows are stable brands with high share in low-growth markets, Question Marks have low share but are in high-growth markets, and Dogs have low share in low-growth markets. The document analyzes several cement companies in India, finding that Ultra Tech Cement, with the highest market share of 21.4%, falls into the Star category according to the BCG matrix.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Cement Industry – BCG Matrix

    “BCG” matrix is a corporate planning tool, which is used to portray firm’s brand portfolio or
    SBUs on a quadrant along relative market share horizontal axis and speed of market share
    vertical axis.

    The general purpose of the analysis is to help understand, which brands the firm should invest
    in and which one should be divested. It shows different positions in which different
    companies are falling. Which are as follows:-

    Star

    Cash Cow

    Question mark

    Dog

    Industry Growth rate – 8%


    Cement Company Market Share Relative Market
    Share
    Ultra Tech Cement 21.4% 0.27%
    Ambuja Cement 6.2% 0.06%
    ACC Cement 6.0% 0.06%
    Shree Cement 7.0% 0.07%

    Comment:- In BCG matrix, Ultra tech Cement is coming under star. It means the company
    position is good in the market. Company has option to use different type of strategies.
    Company should not use defensive strategy because the current position of company not bad.
    Company can use diversification, intensive and integration strategies.

    You might also like