Marketing

(Chips)
Marketing:-
Markeiting refers to activities a company undertakes
to promote the buying or selling of a product or
services.arketing includes advertising,selling and
delivering products to consumers or other business.
Some marketing is done by affiliates on behalf of a
company.

 Marketing Management:-
Marketing Management is the process and executing
the conception,pricing,promotion and distribution of
ideas,good and services to create exchange that
satisfy individual and organizational goals.
Marketing Mix:-
Marketing Mix refers to the set of action or tactics,
that a company uses to promote its brand or
products in the market. The 4PS make up a typical
Marketing Mix-Price,Product,Promotion and Place
However,nowdays,the marketing mix increasingly
includes serval other Ps like
Pacakaging,Positioning,People and even politics as
vital mix elements.

 5 Competitive Brands
(1) Uncle Chips
(2) Lays
(3) Balaji Wafers
(4) Pringels
(5) Bingo
(1)Uncle Chips:-
Uncle Chips is an Indian potato chip making company
that has been in existence since 1992 and is qwned by
Frito-Lay.Previously, the company was taken over in the
year 2000 by Frito-Lay,a company owned by Pepsi Co.
From its inception all through to 1988,the company
didn’t have any serious competition as it enjoyed at least
71% of the market share.However,there has been a stiff
completion thereafter,something that has lowerd its
market share to just about 30-30%.

(2)Lay’s
Lay’s is a brand of potato chips,as well as the name of the
company that founded the chip brand in the united
states.the brand has also sometimes been referred to as
frito-lays because both lay’s company,which has been a
wholly owned subsidiary of Pepsi since 1965.
(3)Balaji Wafers
Chandubhai and his brothers Bhikhubhai and kanubhai
migrated from a small village Dhun Dhoragi,Kalavad
Talika,Jamnagar District of Gujrat.Their father
Poparhbhai Virani was a farmer,who sold ancestral
agriculture land and gave Rs.20,000 to them to venture
into business.
The Virani’s invested in farmer equipment,but could not
succed and lost the money Kakubhai and his brothers
started a water business from a conteen of a cinema hall
in Rajkot in 1947.Until 1989,the wafers were produced at
the virani’s house and distributed in and around Rajkot
City.In the Initial stage,Balaji wafers set up their plant at
Aji Vasad with a new concept of making potato Chips.The
main benefit they got is the readymade infrastructure
availability due to which their cost was reduced to a large
extent. They operated there for around 22 years.
Balaji Wafers then set up their new fully automatic plant
near Metoda G.I.D.C. which is in the area of the village
vajdi,outside the town of Rajkot.
Balaji share of the local potato and vegetable chips
market grew to 13.7% in 2012,from 9.5% in
2008,according to Euromonitor.Balajialso dominates in
the western market with a share of 90%.the Economic
Times Recognized Balaji Wafers as “Sultan Of Wafers”.
Balaji Wafers is also a member of the snacks Food
Association.

(4)Pringels
Pringels is an amercian brand of stackable potato-based
crisps.originally sold by Proctor and Gamble in 1968 and
marketed as “Pringels’s New fangled Potato Chips”,the
brand was sold in 2012 to the current owners,Kellogg.
As of 2011,Pringels were sold in more than 40
counties.In 2012,Pringels were the fourth most popular
snack brand after Lay’s Doritos and Cheetos with 2.2%
market share globally.
(5)Bingo
The Bingo brand of chips was launched by ITC on 14th
March 2007 with an aim to capture at least 25% market
share of the Rs.2000 cr. Branded snack market within five
years.
This was an extremely ambitious target according to
observe as the market was derminated by the frito-lay
group with a slew of brands like lays,Krukure and Uncle
Chips holding 50% of the market share.The other was the
Haldiram group with 25% of the market share.The
organized snacks category is subdivided into the
traditional segment dominated by Haldiram.The second
category is the western format.The latter two categories
are dominated by the Frito lay group.ITC has launched an
aggressive marketing campaign to gain entry into and
capture a sizeable market share in the extremely
competitive world of snack foods.
Why I Selected This
Product?
Customer satisfaction is the primary
source of any business activity,retaining
the customers to their product is most
important in the business.the main
objective of the study is to find out the
customers satisfaction and loyalty
towards consuming “TANGI CHIPS”.
Permission And License
The Indian Market has varities of chips available in
differnet types of packaes.Chips are one of the
highly demanded and popular and
children.however,any types of chips manufacturer
must follow the rules of FSSAI registration to take
an FSSAI food license.
According to the FSSAI of india,the FSSAI license is
mandatory for big companies and individual chip
manufacturers to meet their legal
requirement.Only the types of food license is
different for manufacturing units,as a startup or a
small scale one with up to Rs.12 LAKES turnover
yearly has to get a basic license.

However,a medium sized manufacturing unit with

a turnover up to Rs.20 cr. Must get a state
license,while the central FSSAI license is essential
for big chip manufacturing companies,which
supply in diiferent.India cities and have annual
turnover higher than Rs.20Cr.
Range

 10 Grams pack at
Rs.5/-
 25 Grams pack at
Rs.10/-
 60 Grams pack at
Rs.20/-
 140 Grams pack at
Rs.30/-
 170 Grams pack at
Rs.40/-
Features of Tangi Chihps
 Various Flavours
 Zero Tansfat.
 Chips contains Nutrients In it.
 No Preservatives are Added.
 Made of Natural
SunflowerOil.
LOGO OF TANGI CHIPS:-
LABELLING
Labelling refers to designing the label to put on the
package.It is the important feature of the product as
label provide detailed information about the
product,its content method of use,etc..it may vary
from a simple tag or complex tag attacked to the
product.labels also performs number of important
functions relating to communicating with the buyers
and promoting the role of the product.
PACKAGING
Packaging can be described as a coordinated system
of preparing goods for a transport,warehousing,sale
& end.Parle chips are packed with care so that parle
chips are packed with care so that the customer do
not go back home unsatisfied.

Also,Tangi Chips packages has been designed in such

a way that every part of it can be reused.
Channels Of Distribution
Channel of Distribution means a process
through which the products are transferred
from the producer to the ultimate
consumers.it is also known as Marketing
Channels.
Buyers play an important role.In the suc of
any products.the product should be
available at as many outlets as possible.so
that is available when ever and whenever it
is demanded by the
consumer.Thus,selection of proper channel
of distribution play an important
role.Hence,we will use both direct as well as
indirect channel distribution.
(A)Direct Channel
(B)Indirect Channel
Direct Channel
A Direct Channel of distribution is the means by
which a company gets its product straight to the
consumer without using any intermediaries.some
business may utilize structure that involve
middlemen to handel the distribution of their
goods.however,a company that is responsible for the
sale,transportation and delivery of its products
direcotly to the customers is using a direct channel
of distribution.

Indirect Channel
Indirect distribution means selling wholesale to
agents or retailers so that they can distribute the
product for you.they store it display it and employ
the sakes force to put it into th hands of customers.
Channel Of Distribbution

(1)Selling Directly to Consumer.

Producers
|
Consumer

(2)Selling through Retailers

Producers
|
Retailers
 |
Consumer
(3)Selling Through Wholeselar
Producers
|
Wholeselar
|
Retaier
|
Consumer
Warehouseing

A Warehouse is a building for storing

goods.warehouses are used by
manufactures,importers,expoters,wholesal
ers,transport,business,customs,etc..They
are usually large plain building in industrial
parks on the outskirts of cities,towns or
villages.Parle has its own warehouses right
next to the outlet and hence it minimizes
the charge on transportation of the goods
and parle can serve its customer in its right
time and here it also hinders the time gap
between the consumption and production
of goods.
Mode Of Transportation
Transportation implies physical movement
of goods from one place to another place.
The Consumer are scattered and
geographically sperated from the place of
production.
Transportation fill this gap by carrying
goods from place of production to the place
of consumption.Transportation includes
decision like choice of modes of
transportation and other related aspect.
Marketing firm analysis its transportation
needs after considering factors nature of
product,cost,location of maket.
Promotion
Promotion of goods and services involves informing
the customers features,quality ,etc and persuading
them to purchase the same.
Ways of promoting the “TANGI CHIPS” are:-

Advertisement-
The most commonly used tool of promotion which is
a paid from of non-personal presentation and
promotion of ideas,goods and services lay an

.
identified sponser

Brand Ambassador-
The Brand Ambassador of Tangi Chips is the popular
actor “Amir Khan”