GROUP 8

PRESENTED BY: -
DEVANSH BAHETI-B007

HARSH KOTHARI-B014

ANUJ JAHAV-B030

KUSH SHAH-B047

DEVEN JAIN-B049

PC AND PHABLET CASE STUDY

PRODUCT LIFE CYCLE OF PC AND DESKTOP: -

INTRODUCTION:
• PCs, or desktop computers, were first launched in India in 1965. Since
then, there has been an increase in widespread understanding of PCs
and the latest technology in urban households.
• This stage often includes a significant expenditure in advertising and a
marketing effort aimed at raising customer awareness of the product
and its advantages.
GROWTH:
 • If the product is a success, it advances to the growth stage. This is
characterised by rising demand, increased production, and increased
availability. The increase in sales was more noticeable.
• Sales increased by 50% in 1985 compared to the previous year. The
growth rates in 1994-1995 and 1995-1996 were 60% and 50%,
respectively.
• Overall, the sector has grown significantly.
MATURITY:
• This is the most profitable period, as production and marketing expenses
decrease.
• The maturity stage of the Indian PC business would be between 2013
and 2014, as this was the time when smart phones and other sectors
began to develop, posing a danger to the PC industry.
DECLINE:
• As other firms try to replicate a product's success, it faces more
competition—sometimes with upgrades or cheaper costs. The product
might lose market share and start to decline.
• After 2014, the industry saw a steady slowdown as demand for smart
phones and other gadgets increased.

PRODUCT LIFE CYCLE OF PHABLET: -

INTRODUCTION:
• Phablets were first released in India in 2010, and Samsung popularised
them the following year. In 2010, the Android-based Dell Streak was the
first phablet with a 5" screen.
• A year later, Samsung released the first Galaxy Note with a 5.3-inch
screen. In 2014, Apple released its first phablet, the iPhone 6 Plus with a
5.5" screen. Large screens on phablets complement screen-intensive
activities such as mobile web surfing and multimedia watching.
• They may also have software tailored for an integrated self-storing pen
to aid in drawing, taking notes, and annotating.
• Phablets were initially designed for the Asian market, where consumers
could not afford both a smartphone and a tablet as they could in North
 America; phones for that market are known for having "budget-specs-
big-battery" with large low-resolution screens and midrange processors,
though other phablets have flagship specifications.
GROWTH:
• In the fiscal year 2014-15, phablets rose in the market with Samsung's
note 02 series and are continuing rising.
• The 3.5-inch or 4.0-inch screen is no longer available. Over the last few
quarters, the whole smartphone industry has been heading toward the
phablet category.
MATURITY:
• They are still rising in the market as major technology firms such as
Samsung and Apple continue to develop user-friendly phablets.
DECLINE:
• The phablet market is not projected to diminish anytime soon since
demand remains high.

TARGET FOR PC’S AND DESKTOP: -

• Colleges and universities
• Students
• People who are employed
• Businesses
• Gamers

TARGET FOR PHABLET: -

• Almost everyone, even if they own a desktop computer
• Users who are infrequent / Users that are only passing through