INDEX AH

CHAPTER Business model canvas ideation 142 Every journey starts with preparation 26

AL
CASE STUDY OR EXAMPLE Business model portfolio 117 Example business model canvas visual 118

TOOL Example Context Canvas BNP Paribas Fortis 112

RI
SKILL Example Customer safari 102

TE
Case 5: Bold Steps Vision®, ING Bank 60 Example Design criteria ING Bank 70

# Case: Telling the story of Audi 76 Example Investment readiness level 246

MA
1871, The co-working place with a twist 222 CCA, Mastering business ambiguity 232 Example The journey of Abrella 208

5 Bold Steps Vision® 58 Coffee challenge 121 Experiment Canvas 204

7 essential skills 12 Context Canvas® 110

D
Cover Story Vision® 64

A Creative Matrix 140 Farid Tabarki, Curious by nature 109

TE
Aart J. Roos, Don’t lose sleep over it 57 Customer Journey 100 Fast passes 22

Ad van Berlo, Think like a designer 87 GH Fake it before you make it 160
Adobe, The innovation hive 227 D Find your ambassadors 29

Alexander Osterwalder, There is no tool culture 21 Dan Roam, Sketching is prototyping 173 Four different pivots 184
RI
Ash Maurya, Running lean experiments 197 David Sibbet, It’s like jazz 37 Frits van Merode, So many business models 115

Autodesk, Prototyping the future

PY

164 Dare to step up 50

Design a better business 14 G

B Design Criteria 68 Gosparc, Master of the pivot 188
CO

Be your own guinea pig 157 Different ways to scale 220

Become a creative genius 126 Dorothy Hill, A vision on one page 63 H

Become a designer 10 Hacks, Ideation 148

Bring on the science 202 E Hacks, Prototyping 176

Business Model Canvas 116 Emmanuel Buttin, I am master of my fate 51 Hacks, Storytelling 78
 HR
Hacks, Understanding 120 M O
Hacks, Validation 210 Maaike Doyer, Just pick up the phone! 99 OneTab, Maturing business models 194

Hacks, Vision 66 Managing energy 36

Hero's Journey Canvas 79 Marc Wesselink, Lessons on validation 185 P

How to use this book 6 Marcus Auerbach, Doing the dishes 35 Paper prototype 174

Master facilitation 34 Patrick de Zeeuw, Right place, right time 221

I Master ideation 128 Peter De Keyzer, Share the urgency 113

Ideate 124 Master observation 86 Point of view 46

Innovation Matrix

Introduction to business model

146

114
Master prototyping

Master questioning
158

88
Prepare

Prepare how you work (together)

24

38
263
Introduction to ideation tools 138 Master validation 184 Prepare your environment 32

Introduction to investment readiness level 242 Matter, The design-driven accelerator 228 Prepare your team 30

Introduction to storytelling 72 Muki Hansteen-Izora, The human context 105 Prototype 152
Introduction to value proposition 104 Prototype voting 159

Investment Readiness Level 244 N Prototyping tools 170

It all starts with you 252 Nancy Duarte, Story with a big S 73

New futures, new companies, new people 250 Q

J Next Steps, Ideate 150 QUBY & Eneco, Getting it together 226

Justin Lokitz, I see dead mindsets 241 Next Steps, Point of View 80

Next Steps, Prepare 44 R

K Next Steps, Prototype 178 RBS, Corporate startup accelerator 224

Kevin Finn, Free up space for deeper thinking 129 Next Steps, Scale 248 Rens de Jong, Improvise like a champ 39

Kill your darlings 182 Next Steps, Understand 122 Riskiest Assumption Canvas 200

Next Steps, Validate 212 Rob Fitzpatrick, Everybody lies 89

INDEX RZ
Running experiments 196 The double loop 16 Y
Ruud Hendriks, Right place, right time 221 The maker mindset 154 Your first idea sucks 183

The riskiest assumption 198 Your point of view 48

S Toyota Financial Services & the big ideas 132 Your tools 20

Scale 214 Trigger questions 144 Your vision of the future 56

Screenplays 40

SEB LABS, The in-house incubator 225 U

Seek to understand 84 Uncertainty, your secret weapon 8
Sketching 172 Understand 82

StartupBootcamp, The accelerator 223 Understand the customer 98

Steve Blank, It’s time to play moneyball 243 Understand your context 108

Stories of Ideation 130

Stories of Point of View 54 V

Stories of Prototyping 162 Validate 180

Stories of Understanding 90 Validation Canvas 206

Stories of Validation 186 Value Proposition Canvas 106

Storytelling Canvas 74

W
T Wall of Ideas 144

Team charter 42 Wavin loves plumbers 92

The continuum of scale 218 When to scale? 216

The corporate life 238

 VISUAL INDEX OF TOOLS
SCREENPLAYS STORYTELLING CANVAS CREATIVE MATRIX PAPER PROTOTYPE

40 74 140 174
POINT OF VIEW

PROTOTYPE
TEAM CHARTER CUSTOMER JOURNEY BUSINESS MODEL RISKIEST ASSUMPTION
IDEATION

42 100 142 200 265

PREPARE

5 BOLD STEPS VISION® VALUE PROPOSITION WALL OF IDEAS EXPERIMENT CANVAS

58 106 144 204

COVER STORY VISION® CONTEXT CANVAS® INNOVATION MATRIX VALIDATION CANVAS

64 110 146 206

VALIDATE
@
IDEATE

DESIGN CRITERIA BUSINESS MODEL CANVAS SKETCHING INVESTMENT READINESS

68 116 172 244

POINT OF VIEW

UNDERSTAND

PROTOTYPE

SCALE