TABLE OF CONTENTS PAGE NO.

I. EXECUTIVE SUMMARY …………………………………………………

A. BUSINESS OVERVIEW……………………………………………….
B. PROBLEM………………………………………………………………
C. SOLUTION……………………………………………………………...
D. TARGET MARKET…………………………………………………….
E. COMPETITION…………………………………………………………
F. COMPANY OVERVIEW AND TEAM………………………………..
G. FINANCIAL SUMMARY……………………………………………..
H. FUNDING REQUIREMENTS…………………………………………
I. MILESTONES AND TRACTION…………………………………….
II. OPPORTUNITY…………………………………………………………….
A) PROBLEM AND SOLUTION…………………………………………
B) TARGET MARKET……………………………………………………
C) COMPETITION………………………………………………………..
D) FUTURE PRODUCTS AND SERVICES……………………………..
III. EXECUTION………………………………………………………………
A) MARKETING AND SALES PLAN…………………………………..
A. POSITIONING STATEMENT………………………………..
B. PRICING………………………………………………………
C. PROMOTION…………………………………………………
D. PACKAGING…………………………………………………
E. ADVERTISING………………………………………………
F. PUBLIC RELATIONS………………………………………..
G. CONTENT MARKETING……………………………………
H. SOCIAL MEDIA……………………………………………..
I. STRATEGIC ALLIANCE…………………………………….
B) OPERATIONS………………………………………………………..
A. SOURCING AND FULFILLMENT…………………………
B. TECHNOLOGY………………………………………………
C) DISTRIBUTION……………………………………………………..
A. DIRECT DISTRIBUTION…………………………………….
B. RETAIL DISTRIBUTION…………………………………….
C. MANUFACTURERS’ REPRESENTATIVE………………….
D) MILESTONES AND METRICS………………………………………
A. TRACTION……………………………………………………
B. METRICS……………………………………………………..
E) ASSUMPTIONS AND RISKS……………………………………….
IV. COMPANY AND MANAGEMENT SUMMARY………………………
A) MANAGEMENT TEAM…………………………………………….
 ORGANIZATIONAL CHART……………………………….
B) COMPANY OVERVIEW…………………………………………….
 MISSION STATEMENT…………………………………….
 INTELLECTUAL PROPERTY……………………………..
 LEGAL STRUCTURE AND OWNERSHIP…………………
 BUSINESS LOCATION……………………………………..
 HISTORY OF THE COMPANY……………………………
V. FINANCIAL PLAN……………………………………………………..
A) SALES FORECAST………………………………………………..
B) PERSONNEL PLAN………………………………………………..
C) INCOME STATEMENT……………………………………………
D) CASH FLOW STATEMENT………………………………………
E) BALANCE SHEET…………………………………………………
F) USE OF FUNDS…………………………………………………….
G) EXIT STRATEGY………………………………………………….
VI. APPENDIX