3.

Industry forces
I. Supply chain
Residual collection First mile transportation Storage Processing Costumer

 Paddy residual is chopped off from the field, collected, and dense into bales for smooth
transportation.
 The bales are loaded in a low-bed trailer and delivered to the storage place.
 Then the bales are stored till they will proceed to the operation for making the final
product.
 Then that storage stubble is being processed into the machine as per the final product
requirement.
 Then the final product is delivered directly to the customer.

The key player in the supply chain is the farmer. They should be ready to provide the raw
material for our product as we will convert the stubble into biodegradable tableware.
Since the easiest way for the farmer to remove the stubble is to burn them, it would be
difficult for us to convince them not to burn it and give us. For that, the stubble collecting
team should be fast and plays a crucial role in collecting and storing the raw material
(stubble).

II. Stakeholder

 Farmers: Collecting stubble from farmers

 Intermediaries between farmers and VentureX
 Government: Planning to utilize the subsidies from the government.
 Customers: Delivery product companies, Restaurants, Supermarket, Employees,
Catering companies and Wholesalers
 Financial Partners
 Other stakeholders: Machine and equipment manufacturers.

III. Competitors

The Global Biodegradable Tableware market is highly disintegrated with the presence of a large
no. of manufactures globally. Some of the significant players include Lollicup USA, AL
Bayader, Huhtamaki Group, Eco product, etc.

In India, the major manufacturer of biodegradable tableware is ‘Dinearth’ tableware, which is

made up of Sugarcane bagasse pulp.
Another competitor is ‘Chuk’. It is also a leading biodegradable plates manufacturer in India.
These disposable dinnerware products are carcinogen-free, sustainable, and compostable.
Alternative to the stubble burning
There are three leading solutions to stubble burning: In-situ treatment of stubble, ex-situ
treatment and changing cropping pattern. For In-situ management, the government is providing
them the equipment to farmers to mix the stubble into the soil so that they don’t have to burn, but
everyone is not getting these machines. Similarly, in Ex-situ management, some companies have
started collecting stubble for their use.
‘Kriya Labs’, a start-up incubated at the IIT-Delhi, has come up with a method to convert the
stubble into the pulp that can be used to make bioethanol, paper, etc. They convert the rice straw
into pulp. This pulp can be used as an intercessor product for industries such as paper,
bioethanol, fabrics and other specialty chemicals like cellulose acetate, Carboxymethyl cellulose
[10]
Madhya Pradesh government is also planning to set up the plant for clean fuel from stubble
burning, as stated by Agricultural minister Kamal Patel [11]
‘Altmat’ is another company that is in the same business and converting the stubble into yarn,
fiber.
Competitor companies
Bio-Lutions: A Hamburg-based company with the operation in Ramnagara, near Bengaluru,
purchase agricultural waste from farmers and make biodegradable packaging and tableware from
it. They convert agro-waste into fibers by churning them with water in machines. The final
product is sustainable packaging and tableware that takes only three months to biodegrade.
Farm2energy: It is a startup from Punjab founded by Sukhbir Singh Dhaliwal. He is helping
farmers by baling the stubble from fields free of cost. The firm provides biomass supply
solutions to a range of clients, from farmers to biomass users. It has three products bio-pellets,
biochar, and torrefied pallets [12]
IV. Substitute
India is slowly transforming into a country where people are turning environmental conscious.
We are concerned about air pollution, but we forgot about plastic pollution. But still plastic is
one of the major substitute of our product. There are other substitutes as well. These are
biodegradable materials but made up of different raw materials [13]