Rizzi, Clifford Chazz L.

BSIT 611

07 Tactical Information Systems: Accounting, Financial, and Marketing

1. How do the concepts/aspects/components from this particular topic improve upon a

management information system?
a. Based from the video clip that I’ve watched, marketing information system provides
accurate information regularly so that it becomes easy for managers in the decision-
making process. Thus, this particular topic improves management information system in
a way of formal and systematic gathering, storing, analyzing, and distributing the market
data to the managers. Because of the accurate information from Marketing Information
system, the managers may find decision-making a lot easier. More so, this system bears
all of the registered information to the whole company/organization to bind it as one.
With that, there will be an improvement in terms of the manager’s capability of
planning and controlling the company/organization’s activities.
2. Can the discussed concepts/aspects/components be implemented across all possible businesses
and/or organizations? How?
a. I think that the components discussed in this topic can be implemented across different
businesses and/or organizations. This is by proper introduction of the Marketing
Information System to various means. People, companies, and organizations must
recognize the need for MKIS. For instance, one of the component mentioned in the
video clip was the Marketing Research System, wherein the system reads the market
external based on competitor's pricing and promotion strategies, customer taste,
market trends. This instance, proves that MKIS can be implemented across different
businesses. It is about being ahead of the game, as most business managers put it. And
to accomplish that, MKIS will be a great help.
3. Can these concepts/aspects/components be combined with other types of management
information systems previously discussed? How?
a. In my opinion, these concept can also be combined with other types of management
information systems. For example, previously we learned about Operational Information
System, which is the type of information system that can record, process, and report all
routine and repetitive activities of an organization. This Operational Information System
happens across many departments. And I think, that combining the marketing
information system and the operational information system will be more helpful with
businesses’ or companies/organizations’ advancement.
4. Are there possible risks and/or limitations to consider before implementing these
concepts/aspects/components? What are they?
a. From the video, there are limitations that are mentioned. These are:
i. Long-term evaluation of gathered data becomes difficult
ii. The collected data often lacks a sequence
iii. Marketing plans dependent on MKIS are not reviewed properly
iv. New studies result in time lags
v. The company might react to the situation in the market instead of anticipating
future
Reference:
Marketing Information System - Components, Advantages, Limitations, Examples (Marketing Video 11)
Posted by Marketing91 on YouTube
https://youtu.be/0h0lO46ACfA