Table of Content

Executive Summary………………………………………………………….
Introduction …………………………………………………………
Mission statement……………………………………………………
Vision statement……………………………………………………..
Keys to success………………………………………………………
Financial highlights………………………………………………….
Five years profit forecast…………………………………………….
Objective…………………………………………………………….
Business Summary………………………………………………………….
Startup………………………………………………………………..
Company ownership……………………………………………….
Products and Services……………………………………………………….
SWOT Analysis……………………………………………….
Services……………………………………………………………….
Market Analysis………………………………………………………………
Target Market…………………………………………………………
Competitive Market…………………………………………………..
Market Trend…………………………………………………………..
Strategy………………………………………………………………………….
Pricing strategy …………………………………………………………
Payment options………………………………………………………….
Publicity and advertising strategy……………………………………
Industry analysis…………………………………………………………..

Sales forecast……………………………………………………………….
Crossing the chasms……………………………………………….
Validated growth strategy for crossing the chasm……………..
Business model canvas…………………………………..
Annually sales………………………………………………………………
Detailed sales Forecast…………………………………………………
Management Plan ……………………………………………………………………………
Personnel plan ……………………………………………………………………
Financial Plan…………………………………………………………………………….
Break even analysis……………………………………………………………
Projected profit and loss…………………………………………………………..
Profit annually ………………………………………………………………..
Gross margin yearly……………………………………………………………………...
Projected cash flow………………………………………………………………………
Projected balance sheet…………………………………………………………………..
Business Ratios ………………………………………………………………………….

Introduction
Purano Books will be a bookstore in the Kathmandu area. The company management's goal is to
gain local market share in the used bookstore industry through low prices, a dominant selection
of products, a competitive variety of services such as a buyback/trade program and hard to find
book search, as well as a relaxing, friendly environment that encourages browsing and reading.

Mission & Vison

Purano Book's mission or vision is to supply secondhand quality literature of all genres at the
best prices in the Kathmandu area. The organization also aims to provide a comfortable
environment for its customers that encourages browsing, relaxation, and a delightful
environment to spend extended time in. Purano consumers will be drawn in by our vast range of
books, periodicals, and old CDs, as well as our purchasing/buyback option, which lowers our
book acquisition expenses and lets our customers to discard unwanted books/CDs in exchange
for cash.

Keys to Success
Purano Books must consider the following challenges in order to survive and grow:

 We must increase our visibility through the media, billboards, and other forms of
advertising.
 To become THE low-cost leader in secondhand books, we must implement strict cost-
control systems and incentives for keeping tight control.
 To keep customers coming back, we need to be able to keep maximum amount of
inventory on hand while also providing excellent customer service.

Financial highlights
Our start-up costs will be $178,000, which includes one-time expenditures related with
opening the store. These expenses will be covered by a private investors and bank loans.
Please keep in mind that we anticipate operating at a loss for the first few months before
advertising begins to take effect and attract customers. Purano Books will receive periodic
capital infusions to meet operational expenses for the first two years while it seeks towards
long-term profitability. Lending institutions and private investors will provide funding. We
do not expect any cash flow issues during the next three years.

Objective
Purano Books' objectives are as follows:
 To be profitable by the end of year second
 To earn 200,000 in sales by the end of third year
 To pay the owner resonable salary while running at profit.

Business Introduction
Purano Books will offer a wide collection of books, magazines, and music. This covers books in
almost every genre possible, including fiction, nonfiction, business, scientific, children's,
hobbies, collecting, and other types of publications. We will provide a competitive buy and trade
service to help us reduce inventory acquisition expenses and make our store more appealing to
our customers. In addition, we provide a search and order service for customers looking for hard-
to-find items. Purano  Books will feature a casual "reading room" environment that we will
encourage through the placement of seats, couches, and other furnishings.

Startup
Our start-up costs total $178,000, the majority of which are one-time fees related with opening
the store. These expenses are covered by both private investment and Bank guaranteed short- and
long-term loans.

Company Ownership
Purano Books will be a limited liability corporation in Kathmandu. The company will be jointly
owned. It will be establishing its store in one of the busiest section of Kathmandu i.e New
Baneshwor. Other establishments within this area include Grill Durbar, Chicken
Station, Different collages, Offices, Banks and many more. The company expects to
begin offering its services in 2022

Product/Services
Purano Books will offer a wide collection of books, magazines, and music. This covers books in
almost every genre possible, including fiction, nonfiction, business, scientific, children's,
hobbies, collecting, and other types of publications. We will provide a competitive buy and trade
service to help us reduce inventory acquisition expenses and make our store more appealing to
our customers. In addition, we provide a search and order service for customers looking for hard-
to-find items. Purano  Books will feature a casual "reading room" environment that we will
encourage through the placement of seats, couches, and other furnishings.

Market Analysis
Over the last two years, books market has experienced a drop in growth. This is due to the
overall poor state of the economybecause of pandamic. Experts in books business believes
that current economic downturn will benefit the secondhand bookstore business. As customers
cut back on purchases, used bookshops will become more appealing to those who still want to
buy books. As a result,  now is an excellent time to enter the business and obtain market share.

Used bookshops serve the full purchasing population of their geographical area, but they focus
on customers who want to buy books/music at a discount price and, in the case of books, do not
have a long-term commitment to the product.

Target Market
Casual Shoppers:
These are clients who go to the bookshop with no set idea about what they want to buy. They
intend to spend a significant amount of time perusing the store and are frequently labeled
impulse purchases. They frequently leave the store with minimal items or without purchasing
anything. These customers are drawn to bookstores that provide inexpensive costs and a broad
selection.

Hard to Find” Shoppers:

These are consumers who have highly particular requirements. They're seeking for a hard-to-find
object, usually an out-of-print book. If we can please this customer, we will be able to gain
tremendous customer loyalty. These customers are often price averse and prefer establishments
with a large inventory.

Specific Category Shoppers:

These are the types of clients who buy books or music in a specific genre, such as fiction or
romance. These consumers have a good concept of what they want to buy and have the most
buyback/trade possibilities. These consumers are the most frequent purchasers, frequently
leaving the business with a purchase of $30-$50.