Current situation

Its certification as an ISO company is proof of the company’s adherence to international quality
standards in service delivery. Today, we operate with a team of professionals that travel regularly to
develop new and exciting destinations for our clients. as well as Their experience allowed them to serve
all types of markets, whether for corporate, leisure, travel, or student exposure trips on a 24/7 basis.
Our mission statement is to always provide the best products and services at very affordable prices.
Travel in the best way possible, so you can be confident that every trip you plan with us will be safe,
enjoyable, and relaxing.

Environmental Factors
Preparing a marketing environmental factors/analysis is an essential step in
understanding the external local, national, or international forces that might affect our. The
external factors have an impact on the marketing success of the business and can cause the
decline or increase of one’s business. The factors we see that may positively or negatively
affect our business are the other travel and tour agency around us that are being operated for
are our indirect competitor.

 Direct Competitor

 Indirect Competitor

Competitive Analysis
Competitive analysis involves identifying the direct and indirect competitors using
research to reveal their strengths and weaknesses in relation to your own. Direct competitors’
market the same audience as you, while indirect competitors market the same product to a
different audience. After identifying our competitors, we can use the information we gathered
to see where we stand in the market.
The purpose of this type of analysis is to get a competitive advantage in the market and
improve our business strategy. Without a competitive analysis, it is difficult to know what
others are doing to win clients or customers in our target market. Our competitive analysis
include:
 A description of our company’s target market
 Details about our product or service versus the competitors’
 Current and projected market share, sales, and revenues
 Pricing comparison
 Marketing and social media strategy analysis
  Differences in customer ratings

Marketing trend
second marketing trend is that video marketing is an important marketing tool for our marketing
strategy. By posting our video on the Facebook page, YouTube, Tiktok, Instagram, Snapchat, and other
social media platforms, we were able to capture some of the best shots for video marketing for travel
businesses or hotels. We also captured beautiful scenery and gorgeous locations surrounding a tourist
destination or resort, which can easily capture the attention of audiences, especially if they are delivered
in an exciting video. in addition With the many different video options available, from promotional
videos to hotel live streams, travel highlights, and customer interviews about their vacations, we hope
to gain the trust of the audience .