UNIT 18 UK AS A TOURIST

DESTINATION. SESSION 2
23/09/21
Anna Jones, Travel and Aviation Lecturer
REMINDER! HOUSE RULES
• Respect for each other and me as your teacher
• Work Hard
• Do your best
• Show up on time
• No question is a stupid one (unless it’s a stupid one!)
• Come Equipped!
UNIT 18: THE UK AS A TOURIST
DESTINATION
By the end of todays lesson you will:
• Explain how the features of the
four selected destinations meet
the motivations of visitors. (AP2)
• Visitor types and motivations
(LOA3)
• Potential impacts of the media
(LOA4)
 REFRESHER….
What are the features of these holiday destinations?

Islands City B
c h H o li da y re a k
Bea
Heritage/Cultural
Wate
rway
s Areas of Sports
National Park
outstanding beauty
BEACH HOLIDAY - TENBY

Tenby, Pembrokeshire
TENBY FEATURES:
• Caldey Island – and other island boat trips
• North Beach Voted number one most beautiful beach in UK
• Theme Parks from farms to thrill seeker attractions
• Local cuisine and produce
• Historic buildings/castles – plenty of heritage to discover
• Town within walled Castle grounds
• Within Pembrokeshire which boasts: Welsh National Botanic
gardens, Freshwater West beach – home to the movies inc.
Dobby’s grave from Harry Potter
• Pembrokeshire Coastal Path
•

•
LAKE DISTRICT – NATIONAL PARK
LAKE DISTRICT - FEATURES
• Wray Castle
• Lake Windermere
• Stunning scenery
• Local sports – clay pigeon shooting,
archery etc
• Water sports/boating on the lake
• Hiking
• Different experiences (off road alpaca
walking, horse riding etc)
• Beatrix Potter tour
BATH AND STONEHENGE –
CULTURAL/HERITAGE
BATH AND STONEHENGE FEATURES:
• Historic Architecture: Royal Crescent,
The circus etc
• Parks: Alexandra and Prior Park
• Jane Austin Centre
• Roman Baths
• Thermae Bath Spa
• Museums – Holburne and Fashion,
Victoria Art Gallery
• Stone Henge
• Bath Abbey
• Shopping and dining experiences
•
•
UK VISITOR TYPES VS MOTIVATION
UK Visitor Types
• Inbound – those arriving in the UK from another country
• Domestic – those living in the UK, travelling in the UK
• Business travellers, e.g. to attend conferences and meetings
• Families of different ages and composition, e.g. family with teenage children,
single parent with infant, extended family
• Groups, e.g. UK students, foreign tourist groups
• Special needs, e.g. mobility, hearing, language.

Motivating factors for travel:

• Relaxation
• Weather
• Sightseeing
• Education
• Religious and cultural
• Activities and sports
In small groups – your tutor will issue you with a type of
customer

Identify the customer’s motivation for going on holiday

and match them up with a destination on the board

IDENTIFYING CUSTOMERS
MOTIVATION
POTENTIAL • The importance and potential impact of
traditional and digital media on
IMPACT FROM influencing visitors’ decision making.
Media coverage can have a positive or
THE MEDIA negative influence on visitor numbers
to the UK.
WHAT MEDIA COVERAGE DO YOU THINK
MAY PUT TRAVELLERS OFF?
 Potential positive and negative effects on
incoming and domestic tourism arising
from media reporting on key areas:
• weather

PROS AND • natural disasters

CONS OF THE • the environment

MEDIA IN UK • social and political incidents

TRAVEL • health and safety

• standard of facilities
• quality of service
GROUP WORK • Take a flip chart and research the Media
coverage (pros and cons) of the
following:
•

• GROUP 1: British Weather

• GROUP 2: Standard of facilities
• GROUP 3: Quality of service
• GROUP 4: The Environment
 E NT
R E S
P R
U
YO INGS
I ND
F
ASSIGNMENT • Explain the features of four
WORKSHOP different types of tourist destination
(A-P1)
• Explain how the features of the
four selected destinations meet
the motivations of visitors. (A-P2)
•