Name: Dhon Edriel M Mancia Grade & Section: 12 - Diamond

What I Know
1. A 7. A 13. D
2. B 8. B 14. A
3. B 9. A 15. A
4. B 10. C
5. C 11. A
6. D 12. D
 What’s More

Texts in digital format have different designs called Typeface, often called as fonts. It
consists of alphabets, numbers and special characters set.

Activity 1.3: Guess the Text

Explain each image if did or did not follow the design principles and elements of texts.
Task 1.3 Explanation

1. This is supposed to be a designed/layout accordingly towards a graduation and it did not

provide justice. Too much fonts is used and it should be formal or even slightly formal but
instead the graphic artist used funky fonts that made it looked like a children’s party.

2. I can say the graphic artist did okay in this one. Great capitalization of an
important/inspiring word. From what I saw through this work is that it successfully incite an
energy that motivates the reader with using easy to read fonts, good usage of space and
using highlights wisely.
3. This graphic art succeeds following the right design principles and elements of texts. The
word ‘music’ is highlighted which is a good move of the graphic artist while lessening the
transparency of the other words making it the words in the background are supporting the
word music while separating the important information making it easier for the reader to
notice it.
What Is It
Activity 2.2: Types of Visual Information
Interpret the image from the left using the space provided in the right.
Task 2.2 Types of Visual Information
Type and image sample Interpretation
Facial Expression: We tend to analyze emotions and
actions of people by reading facial and eye expressions. The image is portraying about a
woman listening to his boss or some
senior colleges about something
important but with the woman facial
expression it has the possibility that
she is in love with the man who is
talking with her it is also a possibility
that the woman is annoyed with the
man like she is thinking something like
“you think you know more than me
huh!?

Photo by rawpixel on Unsplash

Body Language: Postures and gestures can mean more
than words. We predict people’s motives and emotions by
reading body language.
The image is showing a man looking at
the time on his watch which is
portraying he is conscious about the
time having the possibility he is
waiting for someone or something or
he will be leaving soon from the place
he is in.

Photo by rawpixel on Unsplash

Color: Most of us give meaning to colors based on
preferences, culture, experiences and human psychology.
We might think that color blue is a masculine color and
From what Google image search has to
symbol of peace. Most companies prefer blue because it offer I saw some similar photo in
represents trust but it also means loneliness and which it is colored and I can say that
mourning for other cultures. (Read more about Color the photo is a child having fun in a
Psychology) sprinkler in a sunny day. Having a
bright color which is somewhat
yellow/golden because of its bright
color it portrays happiness and joy
with this single image.

Photo by MI PHAM on Unsplash

Environment: We observe the environment we see and
give interpretations of the situation of the people in the
environment.

The image is interpreting death,

sadness, being forgotten. Having the
big cross from the background and
stacked concrete with some letterings
on it I can conclude that the photo is
taken from a cemetery giving it a vibe
of sadness.

Photo by eddie howell on Unsplash

Symbols: Hand gestures, icon, brand logos, landmarks,
emoji are some of the symbols that we interpret every day.

Crow is one of the many that

symbolizes death but crows are also
symbolized fearlessness, cleverness,
intelligence and mystery. But from
what I mostly encountered from
movies and other graphic art, crows
are often used to symbolize death.

Photo by Tyler Quiring on Unsplash

 We can produce good visual media by understanding the different Visual Design
Principles and Elements.
Design Elements is the use of colors, space, texture, and other components in an
artistic representation.
Sample Image Element
Space. Using the canvas, you can use
some spaces to creatively produce stunning
and clever designs. Use spaces to make a
direct message since it creates focus to
other elements making it stand out.

Lines. Use lines to guide the viewer’s focal

point and separate objects in your design.
Use straight lines for order and neatness,
wavy lines for more movement, and zig-
zagged lines for tension or excitement.

Size. Use different sizes of your objects in

your design to show the relative importance
of objects and information.

Pattern. Designs with repeating objects

like lines and shapes forming patterns can
be aesthetically appealing giving a sense
of order to a design. Repetition is a crucial
element in branding design for consistency.
 Texture. Textures give designs a sense of
realistic effects. It can add tactility and
depth. However, use this technique in
moderation as it may overwhelm your
design.

Colors. Different color sets the mood and

tone of your designs. Color have
psychological impact to us. It is very
important to understand the different
meanings of each common colors according
to human perception.

All images from this table were drawn by Jay Michael A. Calipusan.

Activity 2.3: Interpret the Ads

Explain each image if did or did not execute the visual design elements properly.
Task 2.3 Design Elements
Image Explanation
1. From a graphic artist perspective this
image did execute the visual design
elements properly. Using minimal
design creating more space for the
viewer to focus on the product which is
the car and with proper choice of fonts
making it easier for customers to read
but in a business perspective this is not
that appealing to someone, it lacks the
persuasiveness for someone to like the
product.
2. This indeed succeeds executing visual
design. Applying the size design
element unto the product and the font
making it for the burger to be more
100% beefy while using the proper
spacing giving it a “WOW” impression.

3. This is indeed a creative graphic

design. From what I observe the
product is painted like a jaguar skin
wherein the graphic artist used this to
look like it is supposed to be
camouflage in the poster but it still
succeeds executing Visual Design
Principles and Elements. Properly
using the lines so the product will still
be visible with all the texture and the
similarity of the color the image has.
 4. Looking only from this image, you won’t
directly guess that this image is
advertising a coffee especially if you
are not familiar with the brand because
of the clock covering the coffee beans
which are in the background. It would
be fine if the graphic designer used a
coffee in a mug instead of the clock
and also using a clock in advertising a
coffee is not that a good idea especially
in a steady poster. I conclude that this
image did not successfully used the
proper Visual Design Principles and
Elements.

All images from this table were drawn by Jay Michael A. Calipusan adapted from different ads to fit this activity.

What I Can Do

Activity 3.1: List it Down

List down 10 title of songs that are in your MP3 list.

1.
Alisson Shore - UNBLOCK ME feat. DENȲ
(Local Artist)
2.
ALL Time Low_Monsters (feat. Demi Lovato and blackbear)

3.
Drake – Started From The Bottom (Explicit)

4.
Fonzy - Swaggy B (Official Audio)
(Loca Artistl)
5.
ILLEST MORENA – LOML
(Local Artist)
6.
Kehlani – Nights Like This

7.
Khalid - Reasons
8.
Machine Gun Kelly - Downfalls High

9.
MANILA GREY - Silver Skies (Lyric Video)
(Local Artistl)
10.
XXXTENTACION - I don’t even speak spanish lol
What Is It

Activity 4.3: Camera Shots

Choose which image matches each camera shot and camera angle’s description.

1. B 4. B
2. A 5. B
3. A 6. A

Task 4.3a Camera Shots

Caera shots are techniques to show the amount of space in a scene.
Extreme Long Shot. Also known as Establishing Shot, it sets up the context for a scene by
showing large amount of landscape to establish general setting.
1. Which of the image below you think is an Extreme Long Shot?

A. Image 1 B. Image 2
Photo by Patrick Perkins on Unsplash Photo by Max Bender on Unsplash
Long Shot. May show landscape but focuses on a specific setting where the action will
take
place.
2. Which of the image below you think is a Long Shot?

A. Image 1 B. Image 2
Photo by eberhard grossgasteiger on Unsplash Photo by JC Gellidon on Unsplash
Full Shot. Shows the entire object or character intended to place some relationship
between characters and environment.
3. Which of the image below you think is a Full Shot?

A. Image 1 B. Image 2
Photo by Jeffrey Lin on Unsplash Photo by rawpixel on Unsplash
Mid-Shot. Also known as social shot, it shows the character from the waist up to let the
viewers see the character’s facial expressions in connection with other characters or
environment
4. Which of the image below you think is a Mid-Shot?

A. Image 1 B. Image 2
Photo by Nicholas Green on Unsplash Photo by Christopher Campbell on Unsplash
Close-up. Also known as personal shot, it shows only a character’s face for the viewers to
understand and empathize with the character’s emotions.
5. Which of the image below you think is a Close-up Shot?

A. Image 1 B. Image 2
Photo by Helena Lopes on Unsplash Photo by Filipe Almeida on Unsplash
Extreme Close-up. Shows and focuses on one part of the character’s face or object to
create an intense mood of emotion.
6. Which of the image below you think is an Extreme Close-up Shot?

A. Image 1 B. Image 2
Photo by Peter Forster on Unsplash Photo by Kelli McClintock on Unsplash

Task 4.3b Camera Angles

1. A 2. B 3. A 4. A 5. A

Bird’s Eye Angle. Usually used for establishing shot, it is an angle that looks down on a
scene.
1. Which of the image below you think is a Bird’s Eye Angle?

A. Image 1 B. Image 2
Photo by Denys Nevozhai on Unsplash Photo by Nikita Karimov on Unsplash
High Angle. Used to demonstrate to the viewers the perspective of a character. By making
the camera to look down on a character, the subject may look vulnerable, small or weak.
2. Which of the image below you think is a High Angle?

A. Image 1 B. Image 2
Photo by Aliyah Jamous on Unsplash Photo by Hanna Postova on Unsplash

Eye-level Angle. The most commonly used camera angle, it makes the viewers
comfortable
with the characters.
3. Which of the image below you think is an Eye-level Angle?

A. Image 1 B. Image 2
Photo by Alexis Brown on Unsplash Photo by Bao Truong on Unsplash

Low Angle. The camera is looking up to the character, this makes the character look
more powerful and may make the audience feel vulnerable or small in the presence of that
character.
4. Which of the image below you think is a Low Angle?

A. Image 1 B. Image 2
Photo by Ryan Tang on Unsplash Photo by Shubham Sharma on Unsplash
 Dutch Angle. Tilts the camera to disorient the viewers. This effect is used to demonstrate
confusion or strange scenes.
5. Which of the image below you think is a Dutch Angle?

A. Image 1 B. Image 2
Photo by Victoriano Izquierdo on Unsplash Photo by Artem Kovalev on Unsplash

Choosing videos and films as resources for your academic works may be tricky. Let us
explore T.R.A.P. by Middlesex Community College to help us evaluate these videos and films.

Activity 4.4: Storyboarding

Think of an original story to be played in 1 minute. Create a script and storyboard for
your story. For more information about screenplay and storyboard, visit
https://thewritepractice. com/screnplay-process/ and https://boords.com/blog/how-to-make-a-
storyboard
 Name: Dhon Edriel M. Mancia
Title: The Kind Woodcutter and the Rescued Eagle
Message of the Video: Kindness is always remembered. We should always help others selflessly.
Date: 1/4/2022

Script:
There lived a kind woodcutter in a village. He once freed an eagle from a trap. One day he went to the hills
to cut trees for wood. The hill was steep, so the woodcutter could not come down and needed help. Upset,
he sat down on the rock and waited for some help. Suddenly, an eagle flew down close to him and took
away his hat. The woodcutter was angry and he started chasing the bird. After some time, he realized he
has found the way down the hill. It then occurred to him that the bird was the same eagle he had once
rescued. He now understood why the eagle flew away with his hat. He thanked the eagle for its brilliant
idea and said, "You took away my hat so that I can follow you and reach here. You are my true friend.
Thank you!"

There lived a kind woodcutter One day he went to the hills to One day he went to the hills to cut
in a village. He once freed an cut trees for wood. The hill was trees for wood. The hill was steep,
eagle from a trap. steep, so the woodcutter could so the woodcutter could not come
not come down and needed help down and needed help

Upset, he sat down on the rock
and waited for some help.
Suddenly, an eagle flew down
close to him and took away his
hat. The woodcutter was angry
and he started chasing the
bird.
After some time, he realized he
has found the way down the
hill. It then occurred to him that
the bird was the same eagle he
had once rescued. He now
understood why the eagle flew
away with his hat.
He thanked the eagle for its
brilliant idea and said, "You
took away my hat so that I can
follow you and reach here. You
are my true friend. Thank you!"

Proof Of Originality
Activity 5.0:

Let’s do this:
Ask two persons (it may be your seatmates, friends, neighbors, or guardians/parents)
about the actions that they have done on Facebook. Ask them to check the box next to the
statement that they agree to have done. Below is a table where they will check the box on
the actions that they have done on Facebook.

Actions Done on Facebook Person Person

1 2
✓ ✓
Clicked the ‘like’ button.
✓ ✓
Watched a video.
✓ ✓
Messaged a friend on a one-to-one basis.
✓ ✓
Commented on a friend’s photo or video.

Read an article.
✓
Read a news story.
✓ ✓
Commented in a friend’s profile status.
✓ ✓
Logged in to see what’s happening without posting myself.
✓ ✓
Uploaded and shared photos.
✓ ✓
Updated my profile status/posted about what I’m doing.
 What’s More
Activity 5.1: Short-Response Questions
1. Name 3 actions that demonstrates interactivity of Online Shopping? Follow this format:
Action
(i.e. Click on Add to cart button)
1. Search/Browse
2. Reading/Viewing the products reviews
3. Communicate with seller
2. Name 4 advantages and disadvantages of online gaming. Follow this format:
Advantages
1. Improve concentration
2. Improve Teamwork
3. Improve Reaction Skills
4. Socializing with other players around the
world.
Interactivity (what it do?)
Allows for items to be added to cart ready
for check-out or payment.
Allows you to find what you like or see what
you are looking for.
Provide certainty of the product and to choose
between most reviewed because it in that sense
it is more legit.
Interacting with the seller regarding with your
follow up questions or clarification about the
product.
Disadvantages
1. Some have toxic community
2. Addiction
3. Health Problems
4. Low Stamina
What’s New

Activity 6.2: Type of Multimedia

Task 1.2: Determine the type of each media examples in the boxes below, write static
for Static Media or dynamic for Dynamic Media and provide an explanation of your choice in
the relative box.
Task 6.2 Determine Me
Media/Device Type Explanation
Example: Example:
Arcade games allow players to
control the outcome of the media
through the role they are playing.
There is an interaction between
the machine and the players.
dynamic

Arcade Game Machine

Photo by Tree Andree on Unsplash
You can only use your visual sense and you
can’t interact with magazine and you have
no control over the outcome of it.

static

Magazine
Photo by True Agency on Unsplash

Comic book is also the same with magazine

but it is more fun and would provide
enjoyment towards the reader but still you
can’t do anything towards the outcome of
static
the comic’s story.

Comic Book
Photo by Miika Laaksonen on
Unsplash
 Lazada is an online shopping platfororm
allowing users to interact with their app to
browse and choose what the shoppers want and
also to communicate with the products seller.
dynamic

Lazada
Screenshot from Lazada mobile app

Virtual Reality is an advance technology that

allows users to interact other user in a game
dynamic virtually.

Virtual Reality Glasses

Photo by Hammer & Tusk on
Unsplash

static
Billboards only allow viewers to visually interact
with it and they have no control with it.

Billboard
Photo by Muhamad Syazwan
Jonizar on Unsplash

If you are the one presenting you have the power

to control it and interact with other people and
dynamic also if you are a listener in this type of
presentation you can also interact by asking
questions.

Electronic Presentation
Photo by Teemu Paananen on
Unsplash