Transhuman Collective 2022

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http://www.transhuman.

in
What is Immersive Experience ?
Immersive Experience is a new form of storytelling in contrast with traditional mediums like Print and video where the
story involves the audience through frontier technologies like 3d Projection Mapping, Sensors, AI, 3d Sound and
Extended Realities etc. The audience is ‘immersed’ in the story rather than being just a passive observer.
Who We Are
The Story of Many Firsts
Transhuman Collective ( THC ) is an award winning immersive experience design consultancy and production company. It is a collaborative think tank Coalescing
traditional mediums & New frontier technologies to weave a gripping transmedia story. THC has created some of the most original and spectacular immersive
experiences around the world, for the biggest brands, Govt. Bodies and International Embassies. The Co Founders Soham Sarcar and Snehali Shah has more than
20 years of experience in Advertising, Design and New Media having worked with more than 400 brands across industries.

Make in India AR Gobindgarh Projection Mapping Sunburn Drone VR MT Educare AR

Mercedes Benz Hologram Maruti Suzuki Ignis Launch Favre Leuba Unrated
Some of the Brands & Govt. Bodies we have worked with
“ The Future belongs to those
who prepare for it today ”
Malcolm X

We are futurists
Being one of the early movers, Transhuman Collective has
spearheaded the New Media movement in India since
2008, experimenting with cutting edge interactive and
immersive technologies like Live Video Art, 3d Projection
Mapping, Interactive Performance Art, Augmented
Reality, Virtual Reality, XR and AI as well as curating and
creating traditional Art Installations and Street Art.

Projection Mapping Experiments 2008


What We Do
/ Immersive Experience Design Consulting & Production /
Design Thinking and crisp/dramatic storytelling is at the core of everything we create. Our Experience in Advertising and Design helps
us build strong narratives across multiple touchpoint. THC provides Creative and Technical Consultancy, in immersive experience design
to weave a gripping Transmedia Story as well as produces these experiences using their proprietary technologies, software
and collaborations combined with spectacular storytelling, Production Design and Content

Immersive Live Shows Immersive Brand Experience Immersive Permanent Spaces


Original Brand Concepts for Engaging • Experience Centre
Spectacular Show Design and dramatic
Experiences using immersive storytelling, • Restaurant & Clubs
Storytelling for MICE / Diplomatic Events
cutting edge techs and custom coding. • Immersive Museum
combining multiple immersive techs like
Augmented Reality, 3d Projection Mapping, • Historical Show
LED Content, Hologram and Lights • Installation and Public Art
• Private Residence / Commissions

Virtual Immersive Experience Video Content


• Virtual Brand Launches and Conferences • Music Video
• Interactive Digital Engagement • Product Presentation
• Virtual Music Concerts • Short Films
• Documentary

Showreel
https://youtu.be/JDIrAcgAGfQ
We Believe
“ It's not a faith in
technology. It's faith
in people ”
Steve Jobs

Étienne-Gaspard Robert (1763-1837), a Belgian physicist


, and magician” using his knowledge of physics and
optics, perfected the holographic stage illusion known
as “Phantasmagoria,” in 1810 which he used both to
educate and terrify the Parisian public. Technology is
only advanced in the time it is in use.

Technology is a just a medium


The audience doesn’t care how advance the technology is, what they expect is magic. Something
which let them hold their breath in awe. Moves them, face their fears, brings out the inner child. We
are media neutral in our approach so the focus is always on designing a relevant, powerful and
dramatic story, rather technology overpowering the narrative.

Real Audience Reaction at our various immersions


“That's the beauty of
collaboration. You get pushed
and stretched to go where you'd
never go otherwise”
Licia Perea

Pushing Boundaries, Together


We believe in the power of collaboration that's why we
are one of the largest collective of local and
International Artists, Coders, Technologists, Designers,
and Animators, together creating something bespoke
and absolutely unique. Every-time !
Spearheading the
Movement
Being the front runners of the Immersive Experience
Movement in India the Co Founders Soham Sarcar and
Snehali Shah are invited as Speakers and Panelists
across various Design, Experiential and Technology
Conferences

In the Spotlight
Transhuman Collective is regularly featured in various media
channels including Television, Print and Digital
More at https://transhuman.in/News

Selected Work
Virtual Immersive Experience
In the post Covid world, Transhuman Collective created some of the most
engaging Virtual Immersive Experiences including Brand Launches, Music
Festival and Binaural Audio Activation

Virtual Music Festival

UNRATED | Virtual Music & Art Festival


Transhuman Collective’s very own production, it was India's rst 'Truly Live' Virtual Event a Metaverse. The Real-time 3d event was
streamed live through a real console where the Lights, Cameras, 3d Graphics and Visuals were mixed and triggered live.

Video Documentation : https://youtu.be/NuhrUXzrZXQ

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Virtual Automobile Launch

Jaguar I-Pace Virtual Launch


Jaguar I-PACE roars to life in a thrilling, dramatic and dynamic virtual spectacle created by Transhuman Collective X Seventy EMG
A futuristic City called Futuropolis was created in 3D which provides a glimpse of new possibilities for our future
smart cities with a unique combination of intelligent design, innovative technologies, and sustainability, with electric
vehicles at the forefront of mobility. The Future City was designed and built from scratch with Unreal Engine.

Project Link : https://transhuman.in/Jaguar-I-Pace-Virtual-Launch

Virtual Rebranding Launch

Kirloskar Virtual Launch


For the Launch of Kirloskar’s new Identity Transhuman Collective designed and produced the Virtual Event with an
engaging Visual experience. The Logo launch sequence was designed with realtime particles generated through live data.

Project Link : https://youtu.be/-O98USqaoTo


Virtual Brand Launch

John Deere Tractors Launch


The Virtual Launch event for John Deere tractors was Conceptualised, Designed and Produced by
Transhuman Collective in collaboration with BOI Exp. The production involved many rsts in virtual
events in India. From 360° Moving camera movements, Live Virtual Production, Hyper realistic virtual set
to engaging and immersive storytelling.

Project Link: https://youtu.be/R5WhEQr6SaM

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Virtual Brand Launch

ASUS Commercial PC Launch


India’s rst Virtual Event with moving camera and hyper realistic virtual studio setup. The Presenter and
anchor were shot through a high resolution moving camera mounted on a Techno crane. Produced by Communique.

Project Link : https://youtu.be/yhjHWE81YdI


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Digital Brand Activation

Khatron Ke Khiladi Binaural Audio


India's rst ever Binaural Sound narrative designed and produced for Khatron Ke Khiladi brand activation.

Sound Experience : https://youtu.be/ipCtf0I7Mws


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Live Immersive Show Design
Spectacular Show Design and Dramatic storytelling for MICE / Diplomatic Events
combining multiple immersive techs like 3d Projection Mapping, Lights, Led Content,
Holographic Projection and Augmented Reality. We have designed and produced
some of the most jaw dropping Launches in the Event and Experiential space.

Stage Augmented Reality

Make In India Augmented Reality


Transhuman Collective Designed and Executed the Biggest Augmented Reality Experience ever created in the world,
at the Opening Ceremony of the Hannover Messe 2015. One of the key highlights of the ceremony was this augmented
reality lion integrated in a ‘live’ performance for the rst time. The augmented reality lion walked along the aisles and
roared in the presence of the world, symbolically unleashing the pride and power of new India. This jaw dropping
experience was covered throughout the International and National Media and became a viral sensation. This
experience is voted as one of the top 5 most spectacular use of technology in a live event. Produced by Wizcraft.

Video Documentation : https://youtu.be/DJ36JY95sHc

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Live Holographic Presentation

Mercedes Benz Holographic Telepresence


For the 25 Years Celebration Of MBRDI, the CEO has a conversation with his future self in Live
Hologram. Produced by Acme Experience.

Project Link : https://youtu.be/qNWWsjelB94


Live Holographic Presentation

Bharat Benz Holographic Presentation


For the Launch of Bharat Benz’s BSIV Engine, Transhuman Collective Designed the working of the engine in interactive
Hologram. Holo gauze scrim was used to project the magical hologram. Produced by Aura.

Project Link : https://youtu.be/uu8hjxaOzEw


Sound Reactive LED Content

Maruti Suzuki Ignis Launch


Transhuman Collective designed and produced the content for the Ignis Launch at the AutoExpo 2020. Combining
Motion Captured Avatar of the Performers with Sound Reactive 3d Visuals THC produced the Content with real time
rendering engine. Produced by Communique.

Project Link : https://youtu.be/VNLqDjgsboQ


Live Immersive Show Design

Make In India Opening Ceremony


Make in India Week Ceremony Show Design commissioned by the Department Of Industrial Policy &
Promotion. Transhuman Collective Designed and produced the immersive show experience on a 200 Feet
LED Screen combined with interactive performance and Cinematic content. Produced by Wizcraft.

Video Documentation : https://youtu.be/vcFv0gaZvow


Stage Augmented Reality

Future Of India Augmented Reality


Transhuman Collective Designed and Envisioned the Future of India in Live Augmented Reality for the Department of Personal
& Training, Govt. Of India. The Live AR experienced immersed the Audience into a world of Future India.

Video Documentation : https://youtu.be/HnHU_EK1gKA

Stage Augmented Reality

Sano Pasteur Mascot Augmented Reality


Transhuman Collective created India's rst Mascot Augmented Reality. Titu the brand mascot interacted
and launched the product with the sales team. Produced by Brand Brewery.

Video Documentation : https://youtu.be/PxyIEgw6nWM


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Live Immersive Show Design

Novo Nordisk Sales Meet


Transhuman Collective Designed, Directed and Produced the Theme Video for the Sales meet of Novo Nordisk. THC used
multiple immersive and Frontier Techs like 3d Projection Mapping, Motion Capture, Augmented Reality and Live Choreography
for this experience. This Show bagged the gold in Wow Awards Asia 2018 for the Best Audio Visual Experience.

Project Link : https://youtu.be/OGOtH8JJHho

Augmented Reality Presentation

MT Educare Launch
Superstar Amitabh Bachchan Unveils New Learning Management System Platform Robomate+ Powered by MT
Educare to Change the Way Students will Study Across the World through Live Augmented Reality Presentation
Immersive Brand Experiences
Original Brand Concepts for engaging experiences using
immersive storytelling, cutting edge techs and custom coding. Experiences
which are relevant to the brand positioning and communication.

Immersive Brand Sales

Allegra Sales AR
Transhuman Collective designed a Mobile Augmented Reality App for the Medical Representatives to
showcase the USPs and working of the Medicine to Doctors.

Video Documentation : https://youtu.be/4h9GpXqUFKs


Immersive Brand Activation

Favre Leuba Baselworld


Transhuman Collective designed and produced this amazing interactive
Experience for Favre Leuba at the Baselworld, Switzerland.

Video Documentation : https://youtu.be/2JwORTC0IWk


Immersive Brand Activation

Live Drone Virtual Reality


Transhuman Collective in collaboration with Quidich Innovation created Worlds rst Live
Drone VR experience for Passion Unleashed at Sunburn 2017.

Project Link : https://youtu.be/WXWY1omSy-4

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Immersive Brand Activation

Mumbai Augmented Reality


India’s rst Broadcast Augmented Reality Experience created for India Property Show 2013. Transhuman
Collective used it’s own Proprietary AR Software to create this experience

Video Documentation : https://youtu.be/4gwxGGLcQzY


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Projection Design for Film

Adidas Film Projection


Projection Mapping, Design and Content for Adidas Real Kashmir Football Club Campaign. THC used
body mapping techniques to map the actors and design the projection around or over them.

Films : https://youtu.be/G-keMFhAYJA
Bio-Tech Party Experience

ITC Passion Meter


Passion Meter is a unique product created by THC for the brand Passion Unleashed. It measures the
dance steps and heartbeat of the party goers and creates a live visual infographic of the data.

Video Documentation : https://youtu.be/nRFOwdtDomE


Permanent Immersive Spaces
Curated immersive spaces designed and produced using multiple
mediums and cutting edge techniques for Experience Centres,
Museums, Historical Sites, Amusement Parks, Restaurant and Clubs,
Private homes and Lifestyle spaces

Experience Centre

Gulf Oil Immersive Museum


100 years of Gulf Oil captured in a bespoke Interactive Museum, Conceptualised, Designed and Executed by Transhuman
Collective. Combining more than 14 different traditional and new mediums to weave a gripping immersive story. Each
element of Gulf Oil's history is captured through an unique medium including multiple sensor techs, Projection
Mapping, Augmented Reality, Lenticular, Miniatures models, Kinetic Installations,Holographic Projection, Resin Models
and unique illustrations. Produced by Adfactors

Video Documentation : https://bit.ly/2Z81CPu


Son et lumière ( Sound and Light Show )

Gobindgarh Fort Historical Show


Transhuman Collective worked as Creative Directors + Consultants to execute the most spectacular
Permanent 3d Projection Mapping Show in India. THC was involved right from research, script, Content
and Technical Direction. Produced by Cosmos Maya

Video Documentation : https://youtu.be/8dnn6SLCDHI


Experience Centre

Thyssenkrupp Product Experience


Transhuman Collective designed and installed a permanent 3d Mapping Experience for one of the
Thyssenkrupp Product at their Experience centre in Pune

Video Documentation : https://youtu.be/8PBwsT1i5yM

Experience Centre

Adhiraj Projection Mapping


A 3d Projection Mapping Installation on scale model, which tells the story of the Iconic Tower. The Real Estate
walkthrough is re imagined as a projection mapping story involving the actual structure

Video Documentation : https://youtu.be/8PBwsT1i5yM


Restaurant / Pubs Immersive Environment

Glocal / Papaya
THC created an Immersive 3d Projection mapping installation for both the locations.

Glocal Papaya
Video Content
Cutting Edge and Engaging Films / Videos created

with a combination of CGI and Live Action.

CGI Film

Ox7gen Voyager Music Video


Voyager is a surreal audio visual journey into Interstellar space where Ox7gen as the protagonist
transcends through a portal to a far away lunar landscape. The mode of transport is a train instead of
a spacecraft. The train is actually an art exhibition displaying some of the most prominent artworks
across centuries. The story is a mind-bending trek through art, technology, space and time 

Music Video : https://youtu.be/8PBwsT1i5yM


Mix Medium

Art Installations
Transhuman Collective combines multiple traditional and tech mediums to create immersive art installations, both for commissioned
and independent showcase. THC also collaborates with multiple artists / designers / coders for these installations.

Shaze Mural Farzi Cafe Pune St.Art The Lost Party


Lodhi Art Festival

King sher Sunburn The Lost Party India Art Fair

Le Mill Opening

VR Mall
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Live Sketch by Tanvi Agarwal summing up Soham Sarcar’s


talk at the Bangalore Design Week 2018

Thank You :)
Visit www.transhuman.in to see all the Projects
Contact us at soham@transhuman.in / +91 9967 960018

instagram/transhumancollective | facebook/transhumancollective

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