Republic of the Philippines

Department of Education
REGION III – CENTRAL LUZON
SCHOOLS DIVISION OF SAN JOSE CITY
SAN JOSE CITY NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL
Calaocan, San Jose City, Nueva Ecija, 3121
Office of the Principal

Media and
7 Information Sources
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MELCS: Cite practical situation when to apply knowledge in intellectual property,

copyright, and fair use guidelines. MIL11/12|MIL-IIIg

The Media and Sources of Information

a. Indigenous Knowledge
b. Library
c. Internet
d. Mass Media

DEFINITION OF TERMS
Indigenous Knowledge (IK) is the local knowledge which is unique to a given culture or
society. IK contrasts with the international knowledge system generated by universities,
research institutions and private firms. (Warren, 1991).

Indigenous Media are owned, controlled, and managed by indigenous people in order
for them to develop and produce culturally appropriate information in the languages
understood by the community by utilizing indigenous materials and resources. It
reflects community needs and interests, visions and aspirations, and independent from
vested interest groups. (Indigenous Media, Freedom of Expression and Right to
Information: ASEAM Scenario, 2014).

The characteristics of Indigenous Media:

a. Oral tradition
b. Store information in memories
c. Information exchange is face-to-face
d. Information are contained within the border of the community

According to Cambridge Dictionary, a library is a

building, room, or organization that has a collection,
especially of books, for people to read or borrow,
usually without payment. There are lots of modern
library nowadays which connects to the contemporary
preference of the millennials.

Source: http://mostpp.org/modern-library-interiors-2/

Cambridge Dictionary defines the Internet as the large system of connected computers
around the world that allows people to share information and communicate with each
other.

Mass media refers to the channels of communication that involve transmitting

information in some way, shape or form to large numbers of people.

Address: Brgy. Calaocan, San Jose City, Nueva Ecija, 3121

Cellphone No: 0917-512-3690/0917-163-4269
 Republic of the Philippines
Department of Education
REGION III – CENTRAL LUZON
SCHOOLS DIVISION OF SAN JOSE CITY
SAN JOSE CITY NATIONAL HIGH SCHOOL – SENIOR HIGH SCHOOL
Calaocan, San Jose City, Nueva Ecija, 3121
Office of the Principal

Media Effects are the intended or unintended consequences of mass media. (Denis
McQuail, 2010)

ACTIVITIY 1: Pros and Cons of the Different Types of Media as Sources of Information
The learner will give two or more pros and cons of the different types of media. Write in
full sentences.

Sources of Information Pros Cons

a. Indigenous
Knowledge
b. Library

c. Internet

d. Mass Media

ACTIVITY II A. Evaluating Information Sources

The learner will state his/her understanding about the value of the sources of
information.
1. Do indigenous media still exist nowadays?

2. Why do you think every school has a library?

3. Given the scenario that we have now that we are in the midst of a global
pandemic, will the library still serve its purpose? Why or why not?

4. Agree or Disagree? An internet connection makes a student smarter because he

can outsource overloads of information. Justify your answer.

ACTIVITY II B. Evaluating Information Sources

Complete the table by providing the needed information.

Event Where will you get the Explain why you choose
valid source of that source
information?
1. Announcement of
the latest COVID-19
update
2. Current typhoon in
the Philippines
3. US Election Result

4. Media and
Information
Literacy
5. School uniform
prior to second
world war

Address: Brgy. Calaocan, San Jose City, Nueva Ecija, 3121

Cellphone No: 0917-512-3690/0917-163-4269