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List of Figures and Tables About The Authors Acknowledgements Preface Abbreviations
List of Figures and Tables About The Authors Acknowledgements Preface Abbreviations
Contents
1 Introduction 1
1.1 Chapter objectives 1
1.2 Primary aims of this book 1
1.3 Global construction project management 1
1.4 What is globalisation? 4
1.5 Recent global project developments 5
1.6 Regional global differences 6
1.7 Global construction policy issues 6
1.7.1 Population growth 6
1.7.2 Budgetary policy 7
1.7.3 Environmental policy 8
1.8 The structure of the book 9
1.9 References 9
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Contents v
3 Stakeholder Management 40
3.1 Introduction 40
3.2 Learning outcomes 41
3.3 Global stakeholders and sustainability 41
3.4 Identifying stakeholders in global projects 46
3.5 Classification of global stakeholders and the construction
process 48
3.6 Tools and techniques for stakeholder analysis 53
3.6.1 An example tool 53
3.6.2 An example technique 54
3.7 Analysing global stakeholder perspectives 57
3.7.1 The separation perspective 58
3.7.2 The ethical perspective 59
3.7.3 The integrated perspective 59
3.8 Relationship with the client 60
3.9 Response decisions in changing stakeholder perspectives
for effective global project delivery 61
3.10 Chapter summary 64
3.11 Discussion questions 64
3.12 References 65
Index 324
1
Introduction
1
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2 Management of Global Construction Projects
and the project management team. Global projects do not come about simply
by scaling-up a typical construction project – building 3000 houses instead
of 300 houses does not turn the latter into a global construction project.
The global nature of construction projects can be due to the presence of
a contractor in various locations or due to the fact that a project manager
has to manage a multicultural construction team. In an era of globalisation,
project managers in the construction industry face unique challenges in coor-
dinating clients, financiers, developers, designers and contractors from different
countries.
It is worth noting that the global construction industry has been under pressure
to evolve into a sector that is constantly changing to fit the needs of the broader
context in which operations are executed. The global construction industry gen-
erates employment and income for a significant percentage of the population,
and covers an extensive variety of technologies and practices of scale.2 About
one-tenth of the global economy is dedicated to constructing and operating
homes and offices. The industry consists of construction and repair and there-
fore serves to maintain the infrastructure. The industry builds public and private
housing, non-residential public buildings (e.g. hospitals and schools), indus-
trial facilities (e.g. factories and processing plants) and commercial properties.
Factories and plants, which contractors in this industry design and construct,
contribute to the manufacturing of many different consumer products. The
global construction industry also consumes a significant amount of natural
resources, using up at least one-sixth of the world’s wood, minerals, water and
energy supplies.2
Construction activity takes place wherever there is human settlement. In most
countries, the government is a major client for the construction industry. A com-
prehensive study by the International Labour Organization (ILO) verified that
there is a correlation between disposable income and any government invest-
ment in construction work.3 The 1998 statistics indicated that government
expenditure in construction varied from US$5 per head in Ethiopia to almost
US$5000 in Japan, suggesting a concentration of construction output in the
rich, developed nations. Europe accounted for as much 30 per cent of global
output while the USA accounted for 21 and Japan 20 per cent.3 Despite its
huge growth in recent years, China absorbed only 6 per cent and India 1.7 per
cent. Turning to the distribution of construction employment, 77 per cent of
the construction workforce comes from high-income nations whilst 23 per cent
is from low-income nations. Global construction projects vary in size, complex-
ity, form and repeatability but are generally classified as large, medium or small.
Classification is based, primarily, on the estimated total cost and the thresholds
of the delegated international guidelines financial authority. Where the project
cost is close to a classification boundary, risk and sustainability factors are con-
sidered in determining the classification. Generally, global construction projects
with high risk will move into the next higher classification, but for this book,
the projects we have considered are large and complex, and in addition they:
The costs involved in global construction projects are huge – in some cases the
budget for a single project can be more that a small country’s annual gross
domestic product (GDP). Not surprisingly, there are insufficient numbers of
wealthy individuals to form a viable global construction project market. There
have to be a variety of clients willing to spend billions on projects across a
range of product types in different regions of the globe. It is not uncommon
for consortia to be formed specifically for the purpose of bringing together the
funding required for a large project. These consortia may comprise individuals,
individuals and companies, government and companies; a considerable diversity
of clients is possible when individuals, companies or governments see either an
opportunity or a need for some form of construction product at the scale of a
global project.
While the diverse nature of such consortia can bring uncertainty (frequently,
consortia will have some players that have never previously worked together
and there may be uncertainty regarding their abilities or financing), it is also an
inevitable characteristic for the majority of global projects. Without the diver-
sity of players there will simply be insufficient funds for the project to proceed.
Where enough clients exist there is a real incentive for the development of global
construction contractors. Examples of such companies are Skanska, headquar-
tered in Sweden, AMEC, headquartered in London, and Bouygues, in Paris.
As part of entering the market, the contractors need to develop expertise in a
number of areas, including the development of project management expertise
in the global context.
Global construction contractors also face uncertainty. The concept of uncer-
tainty is addressed in detail in Chapter 10, but here it is relevant to consider
the impact of uncertainty in terms of those key issues of the size and nature
of the global construction project market. Uncertainty in a global market envi-
ronment can be both a threat and an opportunity. Global construction projects
can be considered as a response to a perceived need that may be largely or
indeed entirely humanitarian in nature. Such projects may also be a response
to a purely commercial opportunity. In the case of the former kind of project
the ‘threats’ will typically be social in nature, such as loss of life, loss of liveli-
hood or environmental degradation. There is little opportunity in this sector of
the construction market for the making of a commercial profit. Indeed, such
projects are typically funded by a combination of government aid money and
aid money flowing from either not-for-profit organisations (charities) or phil-
anthropic individuals. Nonetheless, global construction contractors may seek an
involvement in such projects simply to evidence their social, ethical and moral
credentials. However, at some point they have to be involved in projects that
will allow them the opportunity to make a commercial profit. For such projects,
there has to be a level of certainty in the wider economy before clients will
decide to proceed. This is evidenced by the 2012 report which outlined that
the London office development sector could have projects up to the value of
£12 billion at risk over a five-year period.4 The threat to the sector is suggested
as being uncertainty on the part of potential tenants – who are unsure whether
or not they should move to new premises or remain in their current premises –
but largely because of uncertainty about the wider economy and debt concerns
within the Eurozone. While the report identifies 150 potential projects deliv-
ering a total of 53 million square feet of new office space, there is also around
70 million square feet of office space covered by current leases due to expire by
2017. Without sufficient certainty that enough tenants currently holding leases
within that 70 million square footage will decide to move (and the leasehold-
ers may decide not to renew their leases even if they decide to stay put), the
projects to build the new office space will not be given the go-ahead by their
investors, and the larger construction contractors will find themselves operating
within a reduced marketplace. In this case contractors will need to decide if they
are going to compete within the reduced marketplace or move to a different
one – to relocate.
Global construction contractors are, by their very nature, capable of relocating;
construction companies have always had to be mobile in that their product has
to be constructed in a specific but new location every time they find a client.
However, the true extent of that mobility is, for the majority of construc-
tion contractors, considerable. Chapter 3 considers the nature of stakeholders
in global projects and discusses the problems of identifying stakeholders and
the needs to which a contractor may have to react. The greater the mobility
of a contractor, the more diverse is the stakeholder community. This factor
has tended to act against contractors moving outside a relatively well-defined
geographical location; many contractors have found that such a move can be
problematic and performance is not always at the level required or expected.
It is worth noting that global construction contractors have developed the
management expertise required to move across regional, national and even
continental boundaries in order to exit falling markets and enter rising mar-
kets. This kind of movement simply reflects the manner in which the global
construction clients operate their businesses. For example, a large UK super-
market chain, Tesco, announced in February 2012 that it was launching its
initial public offering (IPO) of a Thai property fund with the intention of rais-
ing around US$585 million to fund further expansion.4 While Tesco may not
be at the top of everyone’s list when identifying global construction clients, it
is the world’s third largest retailer with over 5300 stores in 14 countries and
has sufficient retail property to form the foundation of funds such as its ini-
tial public offering, the Tesco Lotus Retail Growth Freehold and Leasehold
Property Fund.
• Freedom of trade: organisations like the ILO and World Trade Organization
(WTO) have helped to eliminate barriers between nations.
• Transnational corporations: globalisation has resulted in many construction
organisations merging or buying operations in other nations.5
• globalisation of organisations;
• globalisation of businesses; and
• globalisation of economies.6
Current project management research has extended theories and concepts that
decontextualise global projects from their cultural, organisational and interna-
tional settings. Global projects can be large scale, and complex construction
projects involve project members from more than one country, and require
project teams to negotiate great geographical distances, and cultural, regional,
organisational and international differences.1
to achieve future growth in Africa, Asia, Europe and the US, governments are
going to have to invest in infrastructure projects. Most governments in the four
continents will do so, but a number of countries are facing huge challenges in
funding infrastructure projects. On a national scale, construction activity will be
greatly determined by wider economic factors, including wider GDP growth
potential, population growth, specific developments in employment patterns
and urbanisation. These four variables will, for example, influence growth in
world cities over the next ten years.11
China 21%
Others 24%
Mexico 2%
Russia 2% US 15%
Brazil 2%
UK 2%
Italy 2%
Spain 2%
India 7%
Australia 3%
Germany 3%
Japan 6%
France 3%
Indonesia 3% Canada 3%
Figure 1.1 Fifteen largest construction markets in 2010–2020 $Billion at 2010 average
exchange rates
(Source: Adapted from Global Construction Report 201011 )
Japan, Germany and Italy are likely to experience a decline in population. This
trend will have major implications for economic growth and demand for hous-
ing, and will counterbalance other factors such as rising income levels. On the
whole, the demographic trends are likely to have a positive impact on the con-
struction industry. In China, due to the hold-up effects of the one-child policy,
population growth is expected to slow. All the same, the impact of demographic
changes on emerging economies is likely to be strongly positive. This will be
strengthened by other variables that will encourage housing demand such as
increasing workforce mobility. In emerging economies, the continuous popula-
tion growth has led to demand for better quality housing, higher quality utilities
and higher living standards. These trends have further maximised demand for
the construction ‘product’ in emerging economies.
Increased awareness
Environmental
protection in
construction
1.9 References
1. Editorial (2010). Global projects: Strategic perspectives, Scandinavian Journal of
Management, 26, pp. 343–351.
2. United Nations Environmental Programme (1996). The construction industry and
environment. Industry and Environment, 19 (2), pp. 1–14.
3. WIEGO (2007). Construction workers. http://wiego.org/informal-economy/
occupational-groups/construction-workers [Accessed October 2007].
4. Longbottom, W. (2011). World’s most expensive house lies abandoned . . . because
billionaire owners believe it would be bad luck to move in. http://www.daily
mail.co.uk/news/article-2053231/Worlds-expensive-house-Antilia-Mumbai-lies-
abandoned.html [Accessed June 2012].
5. BBC (2012). Transnational corporations. http://www.bbc.co.uk/schools/gcsebite
size/geography/globalisation/globalisation_rev3.shtml [Accessed July 2012].
6. De Wit, B. and Meyer, R. (2010). Strategy Process, Content, Context: An Interna-
tional Perspective. 4th edn. Hampshire, UK: Cengage Learning.
7. Ochieng, E. G. and Price, A. D. F. (2010). Managing cross-cultural communi-
cation in multicultural construction project teams: The case of Kenya and UK,
International Journal of Project Management, 28 (5), pp. 449–460.
8. Young, B. R. and Javalgi, R. G. (2007). International marketing research: A global
project management perspective, Business Horizons, 50, pp. 113–122.
Index
added value, 80, 115, 138 boundaries, 4, 14, 46, 47, 104, 109, 111,
administer and control strategies, 92 114, 154, 191, 195, 242
advanced payment bonds, 232 bribery, 298–9
adversarial culture, 156–7 BRIC nations, 12
advocates, 50 bridging loans, 211
Africa, 6, 13, 78, 180–1, 251, 299–301 bridging social capital, 273
agenda, 25, 287 Bruntland Report, 268
agility, 113 budgetary policy, 7
aid funding, 77, 82, 88 budgeted schedule, 128
alliance-building toolbox, 56 Building Information Modelling (BIM),
alliances, 18, 55, 56, 71, 75, 92, 179, 4, 31, 61, 74, 116, 194,
191, 200 282, 302
ambiguity, 107, 111, 169, 175, 259, 260 Build Operate Transfer, 196, 218–19
Angola, 180 business culture12
anti-corruption legislation, 299 business ethics, 249, 278
anxiety, 108, 252 business model implementation, 14
Ashby’s Law of Requisite Variety (LVR), business profitability, 125
72 business strategy alignment, 135
Asia, 6, 13, 35, 78, 151, 168, 290, 300
asset portfolios, 132 Cameron, David (Prime Minister), 151
assimilatory attitude, 160 Canada, 5–7, 77, 80, 251
Association of Project Management Canadian Model Forest Network
(APM), 310–15 (CMFN), 84
attenuation, 253 capital expenditure programmes, 139
austerity measures, 32 Central America, 151
Australia, 5, 69, 192–9 certainty, 226
champion, 45, 47, 50, 202, 279
authority, 15, 42, 60, 101, 126, 165, 247
chance, 257, 261
automated project roles, 31
Chancellor Angela Merkel, 151
avoidance syndrome, 255
change control system, 157
changing global context, 153
behaviours, 28, 43, 60, 63, 92, 103, 299 Channel Tunnel project, 234–5
negative, 44 Channel Tunnel rail link, 193
positive, 44 China, 5–7, 12, 13, 27, 64, 78, 83–4,
benchmark, 11, 75, 134, 198–230 115, 179–81, 249, 251, 300
benchmarking tools, 134 China’s Building Energy Efficiency
benchmark management, 144 legislation, 290
best sustainable practice, 283 Chinese risk framework, 180
Better Building Initiative, 290 CIB W78, 306
bias (es), 253, 255 classification (stakeholders), 48, 58, 65
bid bonds, 233 climate change, 32, 269–71, 290
bilateral loans, 213 Cloud computing, 118
blockers, 50 collaboration, 60, 90, 94, 99, 102, 156,
bonding social capital, 273 177, 192, 205, 242, 285
bonds, 214, 215, 226–7, 232–3, 273 failures, 82
borrower, 213, 214–16, 218 successes, 84
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emerging markets, 12, 14, 17–19, 31, 178 free will, 261
empowerment, 191, 194–5 front end engineering design, 129, 130
encapsulation, 40 front-end issues, 25
end-to-end contracts, 80 front-end uncertainty, 30
Energy Building Performance Directive, function, 101, 102, 116
290 functionality, 61
engagement, 8, 43, 58, 90, 206, 272, functional organisation structure, 103
278, 283, 287, 313 advantages, 104
Engineering and Construction Contracts, disadvantages, 104
187 functional specialism, 103
Engineering and Physical Sciences functional stereotypes, 242
Research Council, 25, 165 funding limits, 210
enterprise project management, 132
enterprise resource planning, 196 Gassinski model forest, 84, 246
entrepreneurial activity, 85 gender balanced, 242
environment geographical division, 15, 152
external, 43, 46 Germany, 7, 17, 251
internal, project, 15, 46
Gibe II dam, 84
environmental capital, 270
Gibe III dam, 83
environmental factors, 86, 290
global construction contractors, 3–4, 171
environmental issues, 29, 164, 170, 285
global construction industry, 6–8, 266,
environmental policy, 8
304–18
environmental sustainability, 8, 28, 32,
global countertrade, 221
268, 285, 289
global economic shakiness, 17
ethical, 3, 58, 138, 155, 168, 248, 276,
global economic uncertainty, 125
278, 297
global economic volatility, 17
ethnic differences, 156
global framework, 14
Europe, 2–7, 15, 28, 78, 151, 152, 168,
globalisation, 4–5
199, 300
global joint venturing, 14
European Central Bank, 215
European leaders, 151 global operations, 152
European Union’s framework global project(s), 1–2
programme, 306 delivery process, 28
Eurozone, 3–7, 32, 34, 310 leadership, 155
expatriate project team, 155 global strategic issues, 11
expertise, 4, 40, 45, 55, 58, 84, 93, 105, global team integration, 177–9
111, 176, 238, 248 global trends, 297
external funding issues, 288 Googleplex, 114
extreme supply chain management, 115, governance framework, 20–2
118 government guarantees, 233