Industry Sub Industry Company Size

Retail Consumer Packaged Goods SMB

Retail Consumer Packaged Goods Mid Market
Retail Consumer Packaged Goods Mid Market
Technology Mid Market
Healthcare Mid Market
Geo New / Existing Custom Buying Center
NA New Operations
NA Both Operations
LATAM Existing Sales
NA Both IT
NA Existing Operations
Job Role
Systems Analyst
Systems Analyst
Systems Analyst
Project Manager
Business Analyst
Status Activity
Assigned To Start Date End Date Activity Type
Type Status Description
Risk New Milestone 3 off track and won't be complete before fundraising dinner
Risk In Progress Risk example 2
Due Date Assigned To Submitted By
06/01/21 Sumner Ohye
06/23/21
Industry Sub Industry Company Size Geo
Campaign Dashboard

Retail Consumer Packaged Goods SMB NA

Retail Consumer Packaged Goods Mid Market NA
Retail Consumer Packaged Goods Mid Market LATAM
Technology Mid Market NA
Healthcare Mid Market NA
New / Existing Buying Center Job Role

New Operations Systems Analyst

Both Operations Systems Analyst
Existing Sales Systems Analyst
Both IT Project Manager
Existing Operations Business Analyst
Campaign Item Priority Quantity Projected Cos
Budget
Campaign Dashboard
Campaign Overview $350,000
Main Marketing Low
Banner Ads Medium 6 $2,500.00
Other High 10 $500.00
Item 3 Medium
Item 4 High
Item 5
Item 6
Local Marketing
Newspaper 1,000 $1.50
In-Store Marketing
POP
Other
Market Research High
Impact Studies Low 5 $25.00
Surveys Medium 500 $1.00
Study 1 High
Study 2
Study 3
Study 4
Public Relations
Public Events High 1 $10,000.00
Sponsorships
Press Releases
Webinars
Conferences
Client Events
Other
Content Marketing
Sponsored Content Low 22 $350.00
Landing Page
White Papers / Ebooks
Other
Social Media
Twitter
Facebook
Pinterest
Instagram Medium 100 $125.00
Linkedin
Other
Online
Blog
Website
 Mobile App
Mobile Alerts
Email Newsletter
Other
Advertising
Online
Print
Outdoor
Radio
Television
Other
Web
Development
Pay-Per-Click Marketing
SEO
Other
Sales Campaigns
Campaign A
Campaign B
Campaign C
Campaign D
Campaign E
Other
Premiums
Corporate Branding
Business Cards
Signage
Other
Estimated Total % of EstimateBudget Vari Estimated Remaini Assigned To
0
$52,325 100% -85.1% $297,675
$20,000.00 38%
$15,000.00 75% Adam Hart
$5,000.00 25% Abby Wright
$0.00 0%
$0.00 0%
$0.00 0%
$0.00 0%
$1,500.00 3%
$1,500.00 100%
$0.00 0%
$0.00 0%
$0.00 0%
$625.00 1%
$125.00 20%
$500.00 80%
$0.00 0%
$0.00 0%
$0.00 0%
$0.00 0%
$10,000.00 19%
$10,000.00 100%
$0.00 0%
$0.00 0%
$0.00 0%
$0.00 0%
$0.00 0%
$0.00 0%
$7,700.00 15%
$7,700.00 100%
$0.00 0%
$0.00 0%
$0.00 0%
$12,500.00 24%
$0.00 0%
$0.00 0%
$0.00 0%
$12,500.00 100%
$0.00 0%
$0.00 0%
$0.00 0%
$0.00 %
$0.00 %
$0.00 %
$0.00 %
$0.00 %
$0.00 %
$0.00 0%
$0.00 %
$0.00 %
$0.00 %
$0.00 %
$0.00 %
$0.00 %
$0.00 0%
$0.00 %
$0.00 %
$0.00 %
$0.00 %
$0.00 0%
$0.00 %
$0.00 %
$0.00 %
$0.00 %
$0.00 %
$0.00 0%
$0.00 %
$0.00 %
$0.00 %
$0.00 %
$0.00 %
Description Value Value 2
Budget
Campaign Types
Main Marketing $20,000
Local Marketing $1,500
Market Research $625
Public Relations $10,000
Content Marketing $7,700
Social Media $12,500
Online $0
Advertising $0
Web $0
Sales Campaigns $0
Other $0
Priority
High $15,000
Medium $28,000
Low $7,825
TBD (blank) $1,500
Risks and Issues 0
Risk Issue
New 1 0
In Progress 1 0
Requires Validation 0 1
Backlog 0 0
Complete 1 1
Open Risks and Issues + Report Checked 2
Help Text Link

These are being brought in INDEX Function

by an index collect formula,

Not on chart
Report is checked and
status is not complete
Status Task Name
Campaign Dashboard
Risks and Issues
Campaign Budget
Audience Framework
Marketing Campaign Schedule
Not Started Campaign in Market
Not Started Campaign Start Date
Not Started Campaign End Date
Integrated Campaign Planning
Not Started Integrated Campaign Brief
Not Started GTM Plan
Not Started Email Plan
Not Started Digital Plan
Not Started PR Plan
Not Started Social Plan
Not Started Community Plan
Not Started Blog
Not Started Partner
Not Started AR Plan
Not Started Tradeshow Plan
Not Started Web Plan
Not Started Field Event Plan
Integrated Campaign Creative
Not Started Integrated Campaign Creative Brief
Not Started Integrated Campaign Creative Concept
Not Started Creative Asset Checklist
Not Started Final Assets Posted
Integrated Campaign Content Development Library
Not Started Campaign Message Document
Not Started Content 1
Not Started Content 2
Not Started Content 3
Not Started Content 4
Not Started Content 5
Not Started Content 6
Not Started Content 7
Not Started Content 8
Not Started Content 9
Not Started Content 10
Not Started Content 11
Not Started Content 12
Not Started Content 13
Not Started Content 14
Not Started Content 15
 Channel / Tactic Templates
Not Started Email
Not Started CRM Email
Not Started Communication Strategy & Plan
Not Started Workbook?
Not Started CRM Email 1
Not Started CRM Email 2
Not Started Landing Page 1
Not Started Landing Page 2
Not Started Webinar
Not Started Webinar Strategy Document
Not Started Presentation Deck ("PPT")
Not Started Webinar: Email Promotion
Not Started Email Template(s)
Not Started Webinar Email 1
Not Started Webinar Email 2
Not Started Webinar Email 3
Not Started Webinar Email 4
Not Started Landing Page Template(s)
Not Started Landing Page 1
Not Started Landing Page 2
Not Started Webinar: Digital Promotion
Not Started Paid Search
Not Started PS1
Not Started PS2
Not Started Paid Social
Not Started PSO1
Not Started PSO2
Not Started Display
Not Started D1
Not Started D2
Not Started Blog
Not Started Blog Strategy Plan
Not Started Post 1 - ex. purpose/message
Not Started Post 2 - ex. purpose/message
Not Started Digital
Not Started Integrated Media Strategy
Not Started Paid Search
Not Started Paid Social
Not Started Display
Not Started Third-Party Content Syndication
Not Started Direct Buy
Not Started Public Relations
Not Started Contributed Article
Not Started CA1
Not Started CA1
Not Started Media Alert
Not Started MA 1
Not Started MA 2
Not Started Press Release
Not Started PR1
Not Started PR2
Not Started Press Meeting/Interviews
Not Started Brief 1
Not Started Brief 2
Not Started Social (Organic)
Not Started SO - 1
Not Started SO - 2
Assigned To Start Date End Date Activity Type Duration Predecessors

07/20/20 12/21/21 372d

07/20/20 12/21/21 Milestone 372d
07/20/20 07/20/21 Milestone 262d
12/21/20 12/21/21 Milestone 262d
04/16/21 04/23/21 6d
04/16/21 04/23/21 Deliverable 6d
Sumner Ohye 04/20/21 04/20/21 Deliverable 1d
Steven Guzaski 04/21/21 04/21/21 Task 1d
Melissa Hopelain 04/23/21 04/23/21 Task 1d
Sumner Ohye Task
Steven Guzaski Milestone
Melissa Hopelain Milestone
04/16/21 04/16/21 Milestone 1d
Milestone
Milestone
Milestone
Milestone
Milestone

Deliverable
Deliverable
Deliverable
Deliverable

Deliverable
Content
Content
Content
Content
Content
Content
Content
Content
Content
Content
Content
Content
Content
Content
Content
 Channel
Tactic
Template
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Template
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Tactic
Deliverable
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Template
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Template
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Template
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Template
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Template
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Tactic
Deliverable
Template
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Tactic
Deliverable
Template
Template
Template
Template
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Tactic
Template
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Template
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Campaign Name Smartsheet for Marketing
Theme Decide with Confidence
Initiative Win the enterprise
Description This campaign is intended to address the organizational and functional buyer needs of tw
Messaging Key
Goalmessaging
1: $100MMemphasizes the type in
in net new revenue of FY21
decisions that target buyers must make to suppor
Objectives Goal 2: $50MM in installed base revenue in FY21
Dates in Market 07/20/20 - 12/21/21
Campaign Owner Steven Guzaski
nctional buyer needs of two key personas (Demand Generation and Marketing Operations leaders) for our enterprise and mid-market busin
yers must make to support the financial goals of their companies and marketing organizations, and how our marketing analytics offerings a
terprise and mid-market business segments in NA, EMEA, and APAC. The campaign will represent the majority of the product offerings in
marketing analytics offerings allow target buyers to make better informed decisions.
ority of the product offerings in the marketing analystics software cloud.
Report Description Type Status
Campaign Dashboard

1 Milestone 3 off track and won't be complete before Risk New

fundraising
Upcoming ad dinner
photos need to be retouched Issue Complete
1 Risk example 2 Risk In Progress
1 Risk example 3 Risk Complete
Issue example 2 Issue Requires Validation
Due Date Assigned To Submitted By Created By
abhipallubackup4@gmail.com

06/01/21 Sumner Ohye abhipallubackup4@gmail.com

06/28/21 Melissa Hopelain Melissa Hopelain abhipallubackup4@gmail.com
06/23/21 abhipallubackup4@gmail.com
06/23/21 abhipallubackup4@gmail.com
abhipallubackup4@gmail.com
Created
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