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The word count, excluding contents table, bibliography and appendices, is ___ words.

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BPP School of Business and Technology

 MSc Management

Leading through Digital Disruption

Coursework Assessment Brief

Submission mode: Turnitin online access

1. General Assessment Guidance

 Your summative assessment for this module is made up of this 2500-word submission, which
accounts for 100% of your final module mark.
 A total of 100 marks are available for this module assessment and you are required to achieve
minimum 50% to pass this module.
 The deadline for submission is shown on the submission link. Please note late submissions will
not be marked.
 You are required to submit all elements of your assessment in one Word document, via The Hub
Assessment area. Only submissions made via the specified mode will be accepted and hard
copies or any other digital form of submissions (such as via email or pen drive etc.) will not be
accepted.
 For coursework, the submission word limit is 2500 words, excluding your list of references. You
must comply with the word count guidelines. You may submit LESS than 2500 words but not
more. Word Count guidelines can be found on the assessments tab of your module.
 Do not put your name or contact details anywhere on your submission. You should only put
your student registration number (SRN) which will ensure your submission is recognised in the
marking process.
 You are required to use only Harvard Referencing System in your submission. Any content which
is already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
You can find further information on Harvard Referencing in the online library on The Hub (Found
in Help&Support)
 BPP University has a strict policy regarding authenticity of assessments. In proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
are available on The Hub in the Academic registry section (Found via Help&Support).
 You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief

Assignment: Report

This module is assessed through one graded element. You must achieve at least 50% to pass this
module.

By completing this assessment, you would be able to:

 ILO1: Critically evaluate the organisational attributes that are integral to the success of a
project within an organisational context.
 ILO2: Critically evaluate how organisations select projects from numerous opportunities
using best practices in a global setting.
 ILO 3: Develop the skills required for building and leading successful project teams within a
project management environment
 ILO 4: Critically appraise techniques in Project Planning and Scheduling and how these apply
within a project environment

For this assignment you will create a “case for change” – a report that presents a proposal for how
to transform a company of your choice, struggling to stay relevant in the face of digital
transformation.
The report has to include the following tasks:

 Task 1 (ILO1): The Case for Change (10 marks)

Identify the company that you are using and the digital transformation it is going
through and explain it. As part of it, explain what threats this company is facing and
what are the objectives this company wants to achieve through this digital
transformation

 Task 2 (ILO2): Capture Insights (14 marks)

Advise on which techniques your chosen company can use to detect the changes that
are appending in the market it operates. Specifically, explain how your company can
capture insights about its competitors, macroeconomic trends and partners

 Task 3 (ILO2): Make Fast Decisions (14 marks)

Advise on which approaches your chosen company can use to make fast decisions to
quickly adapt to the changes in its market.

 Task 4 (ILO4): Acquire and Engage Talents (14 marks)

Advise on which techniques your company can use to acquire and engage the talents
needed for its digital transformation.

 Task 5 (ILO3): Create a Digital-Ready Culture (14 marks)

Advise on how formal and informal leaders should help to foster a digital-ready culture
to support the digital transformation of your chosen company.

 Task 6 (ILO4): Steer Collaboration (12 marks)

Explain which collaboration tools your company can use to enable individuals to
contribute to decision-making and give leaders visibility into such contributions.
  Task 7 (ILO3): Select your Leaders (12 marks)
Explain about what key attributes and behaviours would you look for in a leader to help
build a culture that supports the success of your chosen company’s digital
transformation

 Presentation and Structure (10 marks)

Word count: 2500 words

Your report structure should include the following sections:

Cover page (University cover sheet)

Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1 - The Case for Change
Task 2 - Capture Insights
Task 3 - Make fast Decisions
Task 4 - Acquire and Engage Talents
Task 5 - Create a Digital Ready Culture
Task 6 - Steer Collaboration
Task 7 - Select your Leaders
Concluding remarks
References
Appendix (if appropriate)

Word count – only applies to the main body (shown in bold)

If you have any further questions about this coursework assignment, please contact the module
leader or the tutor.
Tip for Mapping the Assessment towards Module Topics
Task in Summative
Task 1 - The Case for Change
Task 2 - Capture Insights
Task 3 - Make fast Decisions
Task 4 - Acquire and Engage
Talents
Task 5 - Create a Digital Ready
Culture
Task 6 - Steer Collaboration
Task 7 - Select your Leaders
Presentation and Structure
Total
Corresponding Topic
Leading in Digital Disruption
Sensing the Change
Making Informed Decisions
Leading Change and
Transformation
Creating Digital Ready Cultures
Leading High Performing Teams
and Build Network
Create your Ethical Leadership
Style
Marks Related Module Learning Outcomes
ILO1: Critically reflect on key
opportunities and challenges leaders
10
face in leading complex organisations
through digital disruption
ILO2: Understand how to sense
14 changes, make informed decisions and
adjust quickly in highly disruptive times
ILO2: Understand how to sense
14 changes, make informed decisions and
adjust quickly in highly disruptive times
ILO4: Critically reflect on the
mechanisms required to build teams
14
and influence networks in complex and
interconnected digital organisations
ILO3: Critically evaluate the significance
of human factors and technologies to
14
lead transformation and create a
digital-ready and innovative culture
ILO4: Critically reflect on the
mechanisms required to build teams
12
and influence networks in complex and
interconnected digital organisations
ILO3: Critically evaluate the significance
of human factors and technologies to
12
lead transformation and create a
digital-ready and innovative culture
10
100
 3. Marking Guide

Assignment part Distinction (70-100%) Merit (60-69%) Pass (50-59%) Fail (0-49%)

The Case for Change (10 Guidelines

marks, ILO1)  Present the company you chose. Explain what it does and in which market it operates
 Explain the threats this company is facing and that it is obliging it to digitally transform (e.g., e-commerce, Covid-19)
 Explain what is the digital transformation that your chosen company is going through, and what are the objectives of this transformation

Detailed presentation of the chosen
company and of the sector in which it
operates.
Detailed presentation of what are
threaths that the chosen company is
facing and that oblige it to digitally
transform.
Detailed presentation of what are the
objectives and the vision of the
chosen company’s digital
transformation.
Presentation of some of the most
recent digital initiatives run by the
chosen company.
Good presentation of the chosen
company and of the sector in which
it operates.
Good presentation of what are
threaths that the chosen company is
facing and that oblige it to digitally
transform.
Good presentation of what are the
objectives and the vision of the
chosen company’s digital
transformation.
Basic presentation of the chosen
company and of the sector in which
it operates.
Basic presentation of what are
threaths that the chosen company
is facing and that oblige it to
digitally transform.
Basic presentation of what are the
objectives and the vision of the
chosen company’s digital
transformation.
Student does not explain what
the chosen company is and/or
the sector in which it operates.
It is not clear what are the
objectives of its digital
transformation and what are the
threats that oblige it to change.

Capture Insights (14 Guidelines:

marks, ILO2)  Present relevant techniques that its company can chose to understand what is happening to its competitors, macroeconomic trends and
partners.
 Focus on the concept of hyperawareness (or better, business awareness)
 Present at least one digital technology that can help your company to capture changes happening within its competitors, partners and at
macroeconomic level (e.g., artificial intelligence, social media listening, machine learning)

Student gives detailed advises on Student gives good advises on which Student gives basic advises on Student does not advise on
which techniques their chosen techniques their chosen company which techniques their chosen which techniques their chosen
company can use to detect the can use to detect the changes that company can use to detect the company can use to detect the
 changes that are happening in the
market it operates.
Student explains in detail how their
company can capture insights about
its competitors, macroeconomic
trends and partners (e.g., leverage on
the concepts of business awareness).
Presentation of at least one digitial
technology that the company can use
to capture insights
Student shows good critical discussion
ability and apply concepts to the
chosen company.
are happening in the market it
operates.
Student explains how their company
can capture insights about its
competitors, macroeconomic trends
and partners (e.g., leverage on the
concepts of business awareness).
Student shows critical discussion
ability and apply concepts to the
chosen company.
changes that are happening in the changes that are happening in
market it operates. the market it operates.
Student basically explains how their
company can capture insights about Student is descriptive, does not
its competitors, macroeconomic show critical discussion and
trends and partners (e.g., leverage concepts are not applied to the
on the concepts of business chosen company.
awareness).
Student is still descriptive, but show
some critical discussion and apply
the concept to the chosen
company.

Make Fast Decisions (14 Guidelines:

marks, ILO2)  Explain which approaches and techniques your company can use to make informed decisions
 Explain how your chose company can guarantee that decisions are inclusive and data-driven
 Present some digital technologies that can support your company in making informed decision (e.g., Artificial intelligence, cloud system,
Machine learning, Internet of Things)

Student gives a detailed explanation
of which approaches their chosen
company can use to make fast
decisions to quickly adapt to the
changes in its market (e.g., by making
data-driven and inclusive decisions).
Presentation of at least one digitial
technology that the chosen company
can use to make fast decisions.
Student shows good critical discussion
ability and apply concepts to the
chosen company.
Student gives a good explanation of
which approaches their chosen
company can use to make fast
decisions to quickly adapt to the
changes in its market (e.g., by
making data-driven and inclusive
decisions).
Student shows critical discussion
ability and apply concepts to the
chosen company.
Student gives a basic explanation of
which approaches their chosen
company can use to make fast
decisions to quickly adapt to the
changes in its market (e.g., by
making data-driven and inclusive
decisions).
Student is still descriptive, but show
some critical discussion and apply
the concept to the chosen
company.
Student does not explain which
approaches their chosen
company can use to make fast
decisions to quickly adapt to the
changes in its market.
Student is descriptive, does not
show critical discussion and
concepts are not applied to the
chosen company.
Acquire and Engage Guidelines:
Talents (14 marks, ILO4)  Explain which approaches and techniques can be adopted to acquire and allocate the right talents, needed for executing fast those decisions
 Once talents are acquired and allocated and teams are composed; explain which actions your chosen company can put in place to keep them
engaged and be sure they do not quit
 Present some digital technologies that can support your chosen company in cleverly acquiring and engaging these talents
(e.g., LinkedIn, Workday)

Student gives detailed advise on
which techniques their chosen
company can use to acquire and
engage the talents needed for its
digital transformation (e.g., referring
to the concepts of agile talents).
Presentation of at least one digitial
technology that the chosen company
can use to acquire and engages
talents needed for its digitial
transformation.
Student gives good advise on which
techniques their chosen company
can use to acquire and engage the
talents needed for its digital
transformation (e.g., referring to the
concepts of agile talents).
Student shows critical discussion
ability and apply concepts to the
chosen company.
Student gives general advise on
which techniques their chosen
company can use to acquire and
engage the talents needed for its
digital transformation (e.g.,
referring to the concepts of agile
talents).
Student is still descriptive, but show
some critical discussion and apply
the concept to the chosen
company.
Student does not advise on
which techniques their chosen
company can use to acquire and
engage the talents needed for its
digital transformation.
Student is descriptive, does not
show critical discussion and
concepts are not applied to the
chosen company.

Student shows good critical discussion

ability and apply concepts to the
chosen company.

Create a Digital-Ready Guidelines:

Culture (14 marks, ILO3)
 In your chosen company, identify a formal leadership role (e.g., CEO, Head of Marketing, Head of IT etc…) you think will be key in helping to
drive a culture that supports the digital transformation’s success. Once you have identified and describe it, explain why you think this role is
important, and what behaviours will this leader need.
 Explain what key attributes and behaviours your chosen company would look for in an informal leader to help build a culture that supports the
success of its digital transformation
 The student gives detailed The student gives good The student gives basic Student does not explain how to
recommendations about how formal recommendations about how formal recommendations about how to create a digital ready culture
leaders can help the chosen leaders can help the chosen create a digital ready culture whitin whitin the chosen organisation.
companies to create a digital ready companies to create a digital ready the chosen organisation.
culture (eg, she/he focus on a specific culture. Student is descriptive, does not
formal leader role). Student is still descriptive, but show show critical discussion and
The student good recommendations some critical discussion and apply concepts are not applied to the
The student good recommendations about how informal leaders can help the concept to the chosen chosen company.
about how informal leaders can help the chosen companies to create a company.
the chosen companies to create a digital ready culture.
digital ready culture.
Student shows critical discussion
Student shows good critical discussion ability and apply concepts to the
ability and apply concepts to the chosen company.
chosen company.
Steer Collaboration (12 Guidelines:
marks, ILO4)  Advice on some relevant collaboration tools and techniques that your company can chose to steer collaboration
 Digital tools such us Google Drive, Microsoft Teams, Slack, Trello (or any other relevant ones) have to presented
 Students have to clearly explain why they do recommend those digital tools

Student gives detailed
recommendations about what digital
tools can be used for steering
collaboration in the chosen company.
Example of tools: SharePoint, Slack,
Microsoft Teams, Dropbox, Office
365, WhatsApp.
Student shows good critical discussion
ability and apply concepts to the
chosen company.
Student gives good
recommendations about what digital
tools can be used for steering
collaboration in the chosen
company.
Example of tools: SharePoint, Slack,
Microsoft Teams, Dropbox, Office
365, WhatsApp.
Student shows critical discussion
ability and apply concepts to the
chosen company.
Student gives basic Student does not present any
recommendations about what tools collaboration tool that can
can be used for steering brought to the chosen company.
collaboration in the chosen
company Student is descriptive, does not
Example of tools: SharePoint, Slack, show critical discussion and
Microsoft Teams, Dropbox, Office concepts are not applied to the
365, WhatsApp chosen company.
Student is still descriptive, but show
some critical discussion and apply
the concept to the chosen
company.
Select your Leaders (12 Guidelines:
marks, ILO3)  Explain which attributes leaders of your chosen company need to support its digital transformation
 Presents some critical behaviours that leaders of your chosen company should adopt to drive the company’s digital transformation (e.g., people-
oriented, agile leaders, emotional intelligence, resilience, humility, adaptability, critical thinking …)
Detailed explanation of the Good explanation of the Basic explanation of The student is not presenting in a
attributes and behaviours that leaders attributes and behaviours that attributes and behaviours that clear way attributes and
need to develop to support the digital leaders need to develop to support leaders need to develop to support behaviours that leaders need to
transformation of the chosen the digital transformation of the the digital transformation of the develop to support the digital
company and why they are important chosen company and why they are chosen company transformation of the chosen
(e.g. people-oriented leaders, agile important (e.g. people-oriented company.
leaders, customer-centric leaders leaders, agile leaders, customer- Student is still descriptive, but show
etc..). centric leaders etc..). some critical discussion and apply Student is descriptive, does not
the concepts to the chosen show critical discussion and
Student shows critical discussion Student shows critical discussion company. concepts are not applied to the
ability and apply the concepts to the ability and apply the concepts to the chosen company.
chosen company. chosen company.
Presentation and Guidelines:
Referencing (10 marks)  Structure is in line with the given structure
 Give a professional appearance with consistent formatting
 Spelling and grammar are correct
 Each page has page number in the Footer
 Any tables or figures are correctly labelled
 Tables and figures do not cross boundaries, unless necessary
 Properly cite your sources in the text and in the list of references
 Use Harvard style for referencing and in-body citations
For a distinction the report will use a Referencing has few if any errors. There is a limited number of References are inappropriate,
consistent approach to headings, The report is reasonably well references, but the correct format is irrelevant and/or incorrectly
tables and graphs. Sources will be presented but could be improved by used, albeit with some errors. There formatted. The references
correctly cited and there will be a greater attention to detail. There is may be some errors in formatting themselves suggest they have
complete set of references in the evidence of wider reading and and presentation, but the report is simply been copied from another
correct format and in alphabetical research. reasonably professional in source without accessing the
order. There is evidence of extensive appearance. material by the student.
independent reading and research.
Formatting and presentation is
professional throughout.
Appendix A - General Grading Criteria (Level 7)
2.1.
Criterion 0-29%
Fail
Inadequate and often
Knowledge base
Knowledge and Understanding
implicit knowledge base
with some omissions
and/or lack of theory of
discipline and its ethical
dimension.
Inadequate introduction
Understanding to a basic appreciation of
of knowledge a wider field with little or
no clarity and precision
to the thoughts and
practices related to the
required discipline
indicated.
Inadequate critical
Academic skills
Cognitive Skills
analysis or evaluation
with some difficulties.
Largely imitative and
descriptive. Some
difficulty with structuring
the line of logical
argument and accuracy
in expression of
argument.
Inadequate references
Referencing and notes but may
contain inconsistencies,
errors or omissions.
30-39% 40-49% 50-59% 60-69% 70-79% 80-100%
Low Fail Pass Merit Distinction
Weak and often implicit Limited and increasingly Satisfactory knowledge Good knowledge base, Excellent information and Outstanding information and
knowledge base with explicit knowledge base base; explores and exploring and analysing knowledge base which knowledge base which deeply
some omissions and/or that begins to explore and explicitly analyses the the discipline, its theory deeply explores and and extensively explores,
lack of theory of analyse the theory and discipline, its theory and and ethical issues with analyses the discipline, its critiques and analyses the
discipline and its ethical ethical issues of the ethical issues with some considerable originality theory and ethical issues discipline, its theory and
dimension discipline. originality, detail and and autonomy. with clear originality and ethical issues with clear
autonomy. explores and autonomy. originality, innovation and
explicitly analyses the autonomy.
discipline, its theory and
ethical issues with some
originality, detail and
autonomy.
Weak introduction to a Limited knowledge base; Satisfactory appreciation Good and clear Thorough and deep Thorough, balanced and deep
basic appreciation of a of and explicit links to a understanding of, and knowledge and knowledge and understanding
wider field with some Some appreciation of a wider field. explicit links to, some understanding of the topic of the topic and explicit
clarity and precision to basic wider field with aspects of a wider field. and explicit evidence of the evidence of the wider contexts
the thoughts and clarity and precision to the Emerging application of wider contexts of the topic of the topic with coherence
practices related to the thoughts and practices thoughts and practices at Application of current with coherence and the and the ability to synthesise
required discipline related to the required the forefront of the and emerging thoughts ability to synthesise appropriate principles by
indicated. discipline indicated. discipline. and practices from the appropriate principles by reference to appropriate
discipline. reference to appropriate sources with no areas of
sources. weakness.
Excellent and detailed usage Outstanding and extensive
of recent emerging thought usage of recent emerging
at the forefront of the thought at the forefront of the
discipline and/or practices discipline and/or practices
from a range of appropriate from a range of appropriate
disciplines. disciplines.
Weak critical analysis or Limited critical analysis Satisfactory critical analysis Good critical analysis Excellent critical analysis Outstanding critical analysis
evaluation with few and/or evaluation with and/or evaluation. Good and/or evaluation skills. and/or evaluation skills. and/or evaluation.
difficulties. Some reflection and broad reflection and solid, well- Demonstrates intellectual Demonstrates intellectual Demonstrates intellectual
evidence of reflection evidence-based critique. reasoned judgements originality and originality, integrity, originality, integrity,
and critique. Structure of Solid structure or argument forming from evidence- imagination coherence and imagination. coherence, creativity and
argument including logic including line of logical based critique. Consistent imagination working
and reasoning and some reasoning and accuracy in logical structure of consistently in the higher
accuracy of expression of expression of argument. argument including the line cognitive domains to a
argument beginning to of reasoning and accuracy professional standard.
emerge. in expression of argument.
Weak references and Limited and full and Satisfactory with precise, Good with precise, full Excellent with precise, full Outstanding with precise, full
notes with minor or appropriate references and full and appropriate and appropriate and appropriate references and appropriate references
insignificant errors or notes with minor or references and notes. references and notes at a and notes at near-publishing and notes at publishing
omissions. insignificant errors high standard. standard. standard.
Criterion 0-29% 30-39% 40-49% 50-59% 60-69% 70-79% 80-100%
Fail Low Fail Pass Merit Distinction
Inadequate numeric Weak numeric analysis Limited numeric analysis Satisfactory numeric Good numeric analysis Excellent numeric analysis Outstanding numeric analysis
Numerical skills analysis that is mostly that is complete and that is complete and analysis that is complete that is complete and free that is complete and free that is complete and free from
complete but contains mostly free from mostly free from errors and mostly free from errors from errors with from errors with application errors with application of
errors with significant significant or critical with relevant and effective with fluent and appropriate application of methods of methods that will be methods that will be insightful
effect, or methods that errors with appropriate application of methods. application of methods. that may be insightful or insightful and original. and original and may lead to
are applied application of methods. original. new knowledge.
inappropriately.

Inadequate use of a Weak use of a wide range Limited, clear evidence of Satisfactory and Good evidence of an Excellent evidence of an Outstanding evidence of an
Research skills range of research which of research which is considerable research and substantial research and innovative or original use innovative or original use of innovative and original use of
is largely critically critically evaluated for the use of a diverse range evidence of an innovative of extensive research extensive research which extensive research which has
evaluated for key key conceptual issues and of appropriate sources but use of a wide range of which has been has been thoroughly been thoroughly critically
conceptual issues is largely consistent may contain problems with research with clear and thoroughly evaluated critically evaluated both evaluated, conceptually and
although this may not be throughout. consistency in the consistent conceptual conceptually. conceptually and methodologically with deep
consistent throughout. conceptual evaluation. evaluation. methodologically. reflection.

Inadequate analysis of Weak analysis of Own Limited analysis of own Satisfactory self-analysis of Good self-analysis of own Excellent self-analysis of Outstanding self-analysis of
Ability to
Practice skills
Performance, Professional and

own professional skills professional skills and professional skills and own professional skills and professional skills and own professional skills and own professional skills and
understand own and performance and performance and performance and suggests performance. Plans and performance. Plans and performance. Fully performance. Fully reflective
suggests some suggests improvements improvements. documents improvements. documents performance reflective of own of own performance.
performance in improvements. through action planning reviews and professional skills and Extensively plans and
the context of and/or risk management. improvements. performance. Plans and documents performance
documents performance reviews and improvements.
others reviews and improvements.

Inadequate undertaking Weak and growing Limited and strong Satisfactory and varied Good planning, Excellent undertaking of Outstanding undertaking of
Ability to of work based tasks with evidence work based evidence of planning and evidence of planning and undertaking and analysis work based tasks at a semi- work based tasks at a
undertake some awareness of tasks. Has an awareness undertaking work based undertaking work based of work based tasks at a professional level. professional level.
planning. of planning and tasks. tasks. high level.
complex and management of tasks.
non-routine
tasks
Inadequate, simple Weak ability to apply Limited application of Satisfactory business and Good business and Excellent business and Outstanding business and
Development of
enabling skills
Personal and

application of business business and professional business and professional professional professional professional communication professional communication
interpersonal and professional communication skills to a communication skills. communication skills communication skills skills evidenced at a near- skills evidenced at a
communication skills to a situation and/or evidenced at a high level. evidenced at a semi- professional level. professional level.
and situation and/or audience. professional level.
communication audience.

skills