TARGET AUDIENCE: TEACHERS
DEMOGRAPHICS
INDUSTRY OVERVIEW
1This statistic shows the revenue of the
industry “educational services “in the
U.S. from 2012 to 2018, with a forecast
to 2024. It is projected that the
revenue of educational services in the
U.S. will amount to approximately 81,8
billion U.S. Dollars by 2024.
TOP YOUTUBE CHANNEL FOR TEACHERS
✓ 2Have Fun Teaching- 1.2 M
subscribers
TOP BLOGS FOR TEACHERS
✓ TeacherCast
✓ Cool Cat Teacher Blog
✓ Education Week
✓ Educational Innovations Blog -
- Teachers Serving Teachers
POSSIBLE COMPETITORS-INSTAGRAM
✓ Teacher Career Coach -
48.8K
✓ Thisislifewithlaney -12.4 K
✓ Teachyourheartoutcon- 85K
✓ Monicagentaed-15.7k
3TOP
HOBBIES OF TEACHERS
✓ Listening to podcasts
✓ Travelling
✓ Cross Stitch
✓ Cricutting
✓ Yoga
Digital Products
✓ Courses
✓ Workshops
✓ Memberships
Digital products are mainly marketing
to teachers who are either looking to
earn additional income or looking to
transition from the classroom
Please see screenshots in appendix 4
1 https://www.statista.com/forecasts/311190/educational-services-revenue-in-the-us
2 https://app.buzzsumo.com/influencers/youtube?q=teachers&search=true
Age Range: 30-49 years (Figure 2)
Gender: Female and Male (Please see Figure 1)
Marital Status: Married/un-married
4Parents : 46% are parents with children in the household. This is within the
range reported by chalkbeat.org, that approximately 48% — of all
public-school teachers have children living at home.
5Income Level: US$63,257.5 (Average). 6This indicates that the average
teacher earns less than the Median household income of the United
States. According to the US census 2020, the Median household income
was $67,521, a decrease of 2.9 percent from the 2019 median of $69,560
This is the first statistically significant decline in median household income
since 2011.
PSYCHOGRAPHICS
7PAIN POINTS (Please see Appendix 3)
• Boredom from routine task
• Classroom Sexual abuse
• Depression and anxiety
• Difficulty with classroom management
• High Stress Level
• Inappropriate expectations
• Lack of adequate resources
• Lack of respect from students
• Lack of support/Not feeling heard
• Low pay for level of work
• Pension security
• Poor Professional Development
• Struggle with Work-life Balance- lack of self-care
• Violence in the workplace
OTHER TITLES OF BOOKS IN THE CATEGORY
✓ The Teacher's Guide to Self-Care: Build Resilience, Avoid
Burnout, and Bring a Happier and Healthier You to the
Classroom- by Sarah Frost
✓ What Great Teachers Do Differently-by Todd Whitaker
TOP PODCAST FOR TEACHERS
✓ 10 Minute Teacher Podcast
✓ Teach Me, Teacher
✓ The Cult of Pedagogy Podcast
TOP FACEBOOK GROUPS
✓ For teachers by Teachers – 47K
✓ Teachers- Sharing ideas and resources for the classroom- 58K
TOP FACEBOOK PAGE
✓ Teacher2Teacher
✓ Teachers’ Things
TOP MAGAZINE
✓ Scholastic Teachers
FIGURE 1- Teacher Gender Analysis

Share of Market by Gender

76.3
80
70
Percentage share

60
50
40 23.7
30
20
10
0
Male Female
Gender

8The Teacher demographic consist of 23.7% males and 76.3% Females.

FIGURE 2- TEACHER AGE ANALYSIS

3 https://www.weareteachers.com/teacher-hobbies/ these were chosen as top hobbies based on additional observation was done
based on teacher pages on Instagram
4 https://www.scholastic.com/professionalmedia/pdf/instructor_mediakit.pdf
5 https://www.bls.gov/ooh/education-training-and-library/high-school-teachers.htm
https://nces.ed.gov/programs/digest/d20/tables/dt20_211.60.asp?current.asp
https://nces.ed.gov/surveys/sass/tables/sass1112_2013314_t1s_002.asp

6 https://www.census.gov/library/publications/2021/demo/p60-273.html

8 https://nces.ed.gov/surveys/sass/tables/sass1112_2013314_t1s_002.asp
 Age Range of Teachers in the United
States

54
60.00
percentage share

50.00
40.00
30.00 18.8
15.40
20.00 11.9
10.00
0.00
Less 30 30-49 50-54 55 Years
and over
age range

9According to the data depicted in Appendix 2, the age group with the most teachers within the United States is 30-49 years

FIGURE 3 - TEACHER MARITAL STATUS

Marital Status of Teachers

73.8
80
Percentage share

70
60
50
40
30 13.2 13.8
20
10
0
Single Married Widowed
Relationship Status

10 https://nces.ed.gov/programs/digest/d12/tables/dt12_081.asp

TABLE 1- TEACHER PAIN POINT ANALYSIS

Row Labels Count of Retrieved pain point from Reddit/blogs/articles/Amazon, etc
Boredom from routine task 1
Classroom Sexual abuse 2
Depression and anxiety 1
Difficulty with classroom management 3
High Stress Level 4
Inappropriate expectations 3

9 https://nces.ed.gov/surveys/sass/tables/sass1112_2013314_t1s_002.asp
10
 Lack of adequate resources 1
Lack of respect from students 6
Lack of support/Not feeling heard 5
Low pay for level of work 6
Pension security 1
Poor Professional Development 1
Struggle with Work-life Balance- lack of self-care 9
Violence in the workplace 2
other
Grand Total 45

TABLE 1- TEACHER FAVOURITE PODCAST

Row Labels Count of Podcast
Angela Watson's Truth for Teachers 1
Language Latte: A Podcast for World Language 1
Shake Up Learning Show 1
The House of EdTech Podcast 1
#EdChat Radio 1
10 Minute Teacher Podcast 2
Art Ed Radio 1
Crying in My Car: A Podcast for Teachers 1
Good Morning Teacher 1
House of #EdTech Podcast 1
School Psyched! 1
Teach Me, Teacher 2
Teacher Academy 1
Teacher Tunnel Podcast 1
The 10 Minute Teacher Podcast 1
The CEO Teacher Podcast 1
 The Creative Classroom 1
The Cult of Pedagogy Podcast 2
The Google Teacher Podcast 1
The Teachers' Podcast 1
The TeachThought Podcast 1
The Wired Educator 1
Truth for Teachers 1
Grand Total 26
11

How are digital products marketed to Teachers?

Based on the findings, Digital products are marketed to teachers in different ways and the needs may be different. However,
based on trends identified teachers are targeted either based on Transitioning from the industry or creating a business using
their teaching skills. The main digital products being marketed to teachers are workshops, courses and memberships. Teacher
coaches or career coaches as most people refer to themselves for other business coaches such as Marie Forleo and Amy
Porterfield. Please see screen shots for more information.

11 https://www.teacheracademy.eu/blog/podcasts/
https://blog.feedspot.com/teacher_podcasts/
https://www.educatorstechnology.com/2021/01/top-5-educational-podcasts-for-teachers.html