Zimbabwe: Learning From Our Northern Neighbours

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May 2008

Zimbabwe
Learning from our
northern neighbours

Also in this issue


• 5 Star Golf Experience
• Pretoria Country Club
• Junior Golf in Zimbabwe
• CMAA World Conference
• Spoken word vs written word
• More on the caddie predicament
• Superintendent’s contribution to course rankings

Volume 4 Issue 5
A monthly business-to-business Visit www.compleatgolfer.co.za
magazine for golf clubs, brought to you by for back issues of GCM
CONTENTS ZIMBABWE

We’ve a lot to learn


LEAD STORY
Golf in Zimbabwe  3

5 Star Golf Experience!

from our northern


How to improve the golf experience
at your club 8

JUNIOR GOLF IN ZIMBABWE

neighbours
Out of little acorns big oak trees grow 11

COURSE MANAGEMENT
The superintendent’s contribution
to golf course rankings 13

CLUB PROFILE
Pretoria Country Club 14 In spite of incredible hardships, golf is alive and well
COURSE MANAGEMENT
in Zimbabwe. Andrew Wilson, editor of GCM, visited
Building trust and respect between
greenkeepers and committees 17 there recently and reports back on his observations and
HR DEVELOPMENT
conclusions.
Why is the spoken word so much As our plane was about to land in Mutare, Zimbabwe has often been described as
more powerful than the written word? 18 the pilot had to do a dummy run over the God’s own country. I believe we can add
CADDIES
runway to clear the children who were to that that it houses God’s own people!
More on the caddie predicament 19 playing a potentially fatal game of “chicken” The welcome and hospitality we were
on the landing strip. At this stage we had no shown everywhere we went, by all levels of
Birdies & Bogeys idea what we would find during our visits to Zimabweans, was outstanding. Everyone,
Snippets 21
Leopard Rock, Elephant Hills and the Harare from the doormen at the hotels, the caddies,
CLUB MANAGEMENT golf courses. The questions going through the shopkeepers, right up to the club com-
Club Management Association of our minds were, “how were they coping on mittee members went out of their way to
America’s 81st World Conference 22 limited resources?”, “what sort of condition make us feel welcome. How often in South
would the courses be in?”, “what could we, in Africa are we treated with indifference or
Cover picture by Andrew Wilson: South Africa, possibly learn from the experi- just plain rudeness? The first Sunday we
The 13th hole (known as “The Matkovich”) at ences they have been through?” etc. were in Harare, we wanted a light meal in
Leopard Rock, Zimbabwe. Initially, Alan Ramsay, chairman of the evening and were directed by our hotel
Ramsay Son & Parker, publishers of GCM and receptionist to the local Spur about five
Compleat Golfer, John Botha, golf guru and blocks away. It was a warm still evening,
■ Editorial 
ANDREW WILSON regular contributor to Compleat Golfer and ideal for a walk to build up an appetite.
email: consultaew@iafrica.com myself had been invited to attend the Royal Being South Africans, the last thing we
cell: 082 575 3861
Harare captain’s dinner at the end of February. would have thought of doing was walking
■ AdvertisinG We not only accepted their invitation but also five blocks through the centre of Cape Town
Simon Turck
(PUBLISHER) decided to extend the trip to take in 10 days of or Johannesburg after dark. The receptionist
email: simon@rsp.co.za fact-finding visits, a fair amount of golf and a
cell: 083 252 8387
bit of touristy-type sight-seeing. Continued on page 5
■ AdvertisinG
TYRON MARTIN
(ADVERTISING EXECUTIVE)
email: tyronm@rsp.co.za
cell: 083 235 7509

■ Advertising
James Ferrans
(National Sales Manager)
email: jamesf@rsp.co.za
cell: 084 252 6373

■ SUBSCRIBE to GCM for R240 a year.


Contact Natalie Shekleton
tel: 011 301 4448 Attendees at the GCM workshop held at Royal Harare Golf Club in February from L to R:
email: natalies@rsp.co.za Mike Hogg, host; Tim Price, golfing consultant at Borrowdale Brooke; Mike Baylis, director
of golf at Royal Harare; Fibion Chikwaya, greenkeeper at Royal Harare; Ian Mathieson, gen-
Visit our website www.compleatgolfer.co.za
eral manager at Royal Harare; Malcolm Williams, general manager at Borrowdale Brooke;
A monthly Sharpie Kambarami, captain at Royal Harare; Mike Weston, general manager at Chapman;
Noel Greenhalgh, captain at Chapman; Roger Baylis, professional at Chapman; Mick
business-to-
business magazine
brought to you by Cuerden, marketing officer at Borrowdale Brooke; Andrew Wilson, editor of GCM.

Golf Club Management May 2008 3


ZIMBABWE

Continued from page 3 caddies. Any asset can become currency.


As soon as local currency is acquired, it
assured us it would be perfectly safe and she is converted into an asset that the club
was correct. We didn’t feel threatened, we can use, either for its own purposes, or
weren’t pestered by opportunists, in fact, we to use as barter with another club. With
were left to mind our own business. What local currency devaluing at 100% per
a contrast to South Africa! When we got to month and 100 000% year-on-year, sit-
the Spur we were reminded of some of the ting on local currency for any length of
challenges they are facing as they had no time is the worst thing a club can do.
pineapple or mushrooms for the burgers and 3. Network. It’s not what you know in
had run out of milk for the coffees. Zimbabwe but rather who you know. Just
I relate this story as I believe it goes to the Mike Weston, general manager of imagine, your equipment is 14 years old
core of how Zimabweans have managed to Chapman Golf Club with the clubhouse and you can’t lay your hands on spare
survive, in spite of the extreme political and in the background. The club house was parts. The broader your network, the
financial turmoil they have had to endure over built in 1995 at a total cost of $37m (Zim more chance you have of sourcing what
recent years. By nature, they have a desire to dollars). Today, that amount would buy you need. Your membership base is the
serve and please, they are gregarious, inno- you two loaves of bread! best starting point. Keep your member-
vative and willing to share what they have ship informed of the challenges, projects
in terms of resources and skills with others. In South Africa we are currently living and priorities you’re facing. One of the
These qualities were very evident at all the in the land of plenty. Not so in Zimbabwe. people I played with at Royal Harare
clubs we visited. Leopard Rock, probably Who knows; what they are experiencing was managing director of a granite com-
one of the most scenic courses in the world, is now, could be just around the corner for us. pany. Guess what? Royal Harare has
battling to maintain its aging equipment and Here are ten strategies that were identified some of the smartest granite tee markers
is plagued by black algae on the greens but by the group as being core to their survival and distance markers you are likely to
still is able to present a course that is playable in hard times: find on any golf course.
and greens that run true. 1. Think outside the box. Your normal 4. Promote you banqueting and func-
A whole week can be spent in Harare playing sources of supply are going to dry up. tions. When membership and golf
their local courses, all of which are having to Create a management team at the club rounds start to fall away, you have to rely
make a silk purse out of a sow’s ear. In John who will focus the majority of their on other sources of revenue to feed the
Botha’s words, Royal Harare course would fea- efforts on seeking out new and inno- club’s coffers. At Chapman Golf Club
ture in the top twenty courses in South Africa. vative ways to survive. For example, for example, membership and green fees
Chapman and Borrowdale Brooke are not far transport and food are priorities for the account for only 25% of revenue. Bar
behind, and Wingate, Ruwa and Country Club workforce as money devalues so quickly. turnover accounts for approximately
are all worth a visit. Golf courses out in the Make sure you have an adequate supply 35% (we always knew Zimbabweans
country districts are finding it more difficult to of both to offer your teams. liked the occasional Pilsner!), and func-
survive and in fact, many have already closed. One example of innovative thinking is a tions carry the club at 40%. How often in
To find out how the urban clubs are surviving club that sells braai packs to their golfers. South Africa do we see function rooms
and working their miracles, we held a joint The meat is then braaied for them while at clubs empty for months on end!
meeting with the management teams of Royal they are out on the course and is ready 5. Don’t go cheap. When resources are
Harare, Chapman and Borrowdale Brooke. for them to eat as they come in to the scarce the temptation is always there to
Here is what we learnt. 19th. Another club has taken the caddies go for cheaper products. This can be fatal,
on to their permanent course staff com- especially with high-ticket items like gen-
Major Challenges pliment. When they are not caddying, erators, sand, fertilizer, fungisides and
The major challenges facing clubs have they are maintaining the course which course equipment. Cheap options often
been aging equipment, a reliable and afford- teaches them new skills and benefits the turn out to be the most expensive.
able supply of chemicals, reliable electricity, course and club as a whole. Caddying 6. Stick to basics. Make sure your stock
a critical mass of golfers, access to foreign duties are then allocated on a roster basis levels and ranges reflect fast moving
currency and a lack of professional skills amongst all the course staff. merchandise. Instead of dreaming about
(i.e. the brain drain). In some cases clubs 2. Be prepared to barter. As mentioned what you want, focus on what you need.
haven’t had new equipment for 14 years. earlier, money devalues faster than you In the Pro Shop for example, make sure
The R&A are helping where they can by can spend it. Clubs are bartering the skills you have adequate stocks of shirts, balls,
supplying new equipment, but duty still or resources that members have in return tees and gloves before you worry about
needs to be paid on the new equipment and for membership fees. In one club, some sourcing gimmicks. Make sure that your
spares have to be sourced. Not easy when of the members who are doctors hold
you are living with mega-inflation. a regular clinic for the course staff and Continued on page 7

Golf Club Management May 2008 5


ZIMBABWE

Continued from page 5 of, the etiquette and ethics of golf. SWOP SHOP
9. Focus on what you have got. Don’t Our visit to Zimbabwe was made before the
service routines and intervals are main- apologise for what you haven’t got or 29th March election took place. Whatever
tained and that you continue to carry out can’t supply. Rather focus on what you the outcome of the election proves to be,
regular soil sampling. do have and what you can offer. The the ordinary Zimbabweans, who are trying
7. Don’t cut back on growth. Chapman friendliness and professionalism of your to keep golf viable in their country, need
Golf Club built their excellent club caddies can be far more relevant to the as much help as they can get. Whether it
house in 1995 for the sum of $37m. In enjoyment of a round of golf than the is spare parts for aging machinery, ferti-
today’s currency that would buy you lack of ball washers on the course. lizers, chemicals, golf equipment or just
two loaves of bread! Again, this is an 10. Keep your staff. Probably the most someone to bounce problems and ideas
example of converting any local cur- important point. Spend time and effort off, help from south of their borders would
rency into assets. Don’t get frustrated to really look after your staff. Make sure be massively appreciated.
by problems and obstacles; always keep they are well trained, smartly turned out This is when the idea of a Swop Shop
the end goal in sight. Those courses that and committed to enhancing the value emerged. Maybe there are clubs in South
have closed nine holes in an effort to and image of your club and course. This Africa who have changed their machinery
survive, have ended up closing all 18. was probably the single biggest asset and now have old spares; maybe there
8. Maintain standards. Keep your mem- that all clubs that we visited possessed. are clubs that would like to “twin” with a
bership fees high and your disciplinary All in all, the trip to Zimbabwe was an Zimbabwean club to share ideas. The pos-
standards and code intact. Corporate eye-opening and humbling experience. sibilities are endless.
memberships are a good way of keeping They are working miracles with very lim- If anyone out there feels that they can help
up numbers and again can be a good route ited resources. They make a plan no matter their northern neighbours through the trying
to expand your network and bartering how daunting the problems and challenges. times they are facing in any way what-so-
possibilities. On the other hand, they Clubs actually talk to each other; they share ever then please let me know. Andrew
can also introduce people to your club their experiences, pool their resources and Wilson at consultaew@iafrica.com
who have no feel for, or understanding have a lot of fun along the way. ■

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5 star golf experience

How to improve the golf


experience at your club
In part two of an eight-part series of articles, Ian Leach, a 5 Star Golf Experience
panel judge, identifies what clubs can do on the golf course to improve the services,
facilities and quality of experience they offer to members and visitors.
The overriding purpose of this 5 Star Golf
Experience series is to help and guide all
golf clubs to improve their overall level of
customer experience. It is not designed to
make every club a recipient of the 5 Star
Golf Experience award, but rather to assist
every club to attain their highest potential
level of service within their own boundaries.
It is a fact that the level of golf experience
within clubs across the country has grown
exponentially over the past five years. This
is positive for the industry but also for each
individual club that is able to attract more
business as a result of service excellence and
value for money spent. The upside potential
to grow the game of golf is strong and every
club can contribute to this by improving
their own level of golf experience. We hope
Hermanus Golf Club is lucky that it has the mountains to add to the asthetics of the course,
that your club will accept the challenge. The
but they still pay close attention to the up-keep and maintenance of their cart tracks, flower
combined golf course experience contributes
beds and course surrounds.
30% towards the overall 5 Star Experience.
This high level is appropriate because, after
all, why do we play golf if it is not to go out mation relevant to each day’s play? Do presence of marshals on the course to monitor
and have fun and a great experience on the you provide all golfers with the informa- speed of play and to deal with any problems
course itself. The golf course experience is tion they require regarding the competition that a player may encounter sends a positive
divided into two sections. format, placing rules, pin positions and dis- message to players that their interests are of
tances to the green? If not, consider that primary concern to the club. Slow play has
Service and facilities: to provide any or all of this information become chronic at many clubs and all players
This sub-section does not consider the costs next to nothing, except some care and will appreciate anything that a club can do
ranking of the golf course but rather the attention to detail by the staff in the golf to decrease the excessive time spent on the
manner in which it is presented in terms of department. course. Finally clubs can score valuable
information provided, ease of movement Other criteria that our evaluation panelists points by providing ablution facilities on the
and general housekeeping. Club commit- look out for in this sub-section could cost a course. Historically this was never a consid-
tees and members often take things for club more expense but could equally gen- eration but times have changed and more and
granted because they are so used to their erate more revenue with increased number of more clubs are now providing what should be
own surroundings and often see the experi- rounds generated by improved customer sat- an absolute necessity. If your club has not
ence at their own club differently from that isfaction. For example, having a well trained yet done so we encourage you to plan for the
of a visitor. For example, does your course and friendly starter on the 1st tee goes a long provision of ablution facilities as soon as you
have clear and adequate directional signs to way to making everyone feel welcome. It possibly can.
the starting tees and from all greens to the also shows that the club cares about starting
next tee? Do you have a local rules board on time and is looking after the interests of Quality of experience:
prominently visible and containing infor- every player in the field. Equally having the This sub-section takes into account the

8 May 2008 Golf Club Management


5 star golf experience

actual experience of the course itself. We consider six different


criteria:
1. Fun factor – playability and design balance
2. Challenge – shot values
3. Aesthetics
4. General conditioning
5. Memorability
6. Routing of the course.
It is a fact that there are some aspects of the golf course that the club
can do nothing about without incurring great expense. Routing of the
golf course and some aesthetic considerations fall into this category
but don’t despair – there are many other opportunities to improve at
little or no incremental cost. We appreciate that many member clubs
cannot begin to compete with the higher budget, modern designed,
new courses or even with the more well-heeled traditional courses.
This should not be a matter of concern to any club – there is a place
for everyone. All any club should strive to be is the best they can.
For example, because a club has a low course maintenance budget,
it does not mean that that club cannot have a golf course in good
condition. Condition of any course can be improved systematically
over time with careful planning and attentive management. Do not
take the status quo for granted. One suggestion is to implement a
well thought out continuous improvement programme. Set goals
and measure “condition improvement” against those goals. Train
the course staff to become more productive allowing you to accom-
plish more with less. As the course condition is improved so will
the aesthetic value be improved. No one can change the external
aesthetic factors such as the sea or mountains or power lines or high-
ways but every club can and should take a look at everything over
which they have control. For example, is your course badly eroded,
do you have any un-kept places out of play, is your course littered
with greenkeepers rubble, have all untidy dead trees been removed?
Take a critical look around your own course and you will certainly
find many opportunities to improve the overall aesthetics.
Playability and shot values are not directly opposed to each other.
A stroke one or two hole can have both strong shot value character-
istics while at the same time be very playable. There is normally not
much that a club can achieve on these two criteria without spending
considerable sums of money. The most important advice here is not
to do anything to the course that will make it less playable for the
average golfer. By all means toughen up the course for tournament
play without affecting the playability and fun factor for the average
club member.
The golf course experience is important to every lover of the
game. Help them all to get the most enjoyment out of their round
by simply being the best you can. Next month we’ll take a look
at the halfway house. Until then enjoy the challenge of improving
your golf course experience for all your members and visitors.
For more information contact Ian Leach of Euphoria Golf
Estate & Hydro at ianleach@euphoriaestate.co.za or on his
cell 082 892 8693 or at his office (014) 743-2242/3759.

See Darren Berry’s article on “The superintendent’s contribu-


tion to golf course rankings” on page 13 in this issue of GCM.
JUNIOR GOLF IN ZIMBABWE

Out of little acorns big oak trees grow


The Zimbabwe Ladies Golf Union is nurturing future golf talent in spite of huge
difficulties. Sue Leith, past Ladies Captain at Royal Harare, sends us this report on golf
development taking place at Borrowdale Brooke Golf and Country Club outside Harare.
Zimbabwe Ladies Golf Union’s first black A year later most of these problems have
president, Jessie Nyakatawa, took office two been resolved…
years ago. Jessie came into office with a pas- We currently have nine pupils in all and
sion to empower young women. She asked three of us coaching, which is ideal and we
herself and those supporting her, could golf have progressed the new intake quickly from
be a way forward for those with aptitude and practice tee to golf course ensuring interest
was this the answer to developing a future is maintained.
national team? This year we feel we have some real talent.
Jessie put her dream to the R&A who didn’t They are all attending senior school in the
hesitate to give her their support and immedi- area and we intend to influence the local high
ately backed the programme by sending 30 school to include golf on their curriculum.
sets of Titleist junior clubs, backed up by the Ours is not the only group benefiting from
finance to initiate and run a development pro- this programme. Jessie herself has made
gramme. Roger Bayliss, club professional at great strides with “her girls” some of whom
Borrowdale Brooke, Stu Stovold and Cath are now playing off handicaps in the low
Riley took up the challenge of training the 20’s and participating in provincial tourna-
first six volunteers. They immediately roped ments. I think they almost live with her!
me in and we are now beginning our third As coaches we are adding to our knowl-
year of teaching the eleven year olds from Jessie Nyakatawa, the first black president edge all the time. We love coaching the
Vainona Junior School. of the Zimbabwean Ladies Golf Union. children and hope one day to see some of
The first clinics took place on the school’s them grasp this opportunity and run with
very neglected playing fields. Learning to on to a driving range and golf course as it. Hopefully one day in the not too dis-
play golf away from a golf course is not soon as possible. tant future, Zimbabwe will be proud of an
sustainable. We firstly had to move from the 3. Coaching grade seven girls for one year international golf star who learnt her trade
school playing fields to Borrowdale Brooke and then losing them to inaccessible with us on the fairways and driving range of
so that the youngsters could experience the schools is a waste of time. Borrowdale Brooke.
environment, culture and atmosphere of 4. Some of our pupils were malnour-
a golf club and course. We also soon dis- ished and due to the water problems in For more information on the Zimbabwean
covered we needed golf magazines such as Zimbabwe most were dehydrated. Ladies Golf Union or golf development in
Compleat Golfer to show the girls what a 5. Not all had clothing that enabled them to Zimbabwe contact Jessie Nyakatawa at
fairway and tee box etc were, as none had comfortably swing a club. wpc@mweb.co.zw
even seen a golf course before. Some of
them had heard of Tiger Woods but thought
he was a pop star! In those early days we
also had to improvise; I took the rug from
my passage and this is where they learnt to
putt.
So what were some of the problems we
had to overcome?
1. As coaches, we learnt that you cannot
coach too many girls once a week and
expect any progress. Nine young girls
being coached by three of us on a regular
basis is an ideal ratio.
2. Coaching on school playing fields will
not keep their interest for more than a Sue Leith has lots to smile about considering the talent of the youngsters under her wing.
couple of lessons. You have to get them

Golf Club Management May 2008 11


"Your complete media partner in golf"

PUTTING YOU ON COURSE


COURSE MANAGEMENT

The superintendent’s contribution


to golf course rankings
The annual golf course rankings are always contentious and this year has been no
different. Darren Berry of Golf Data gives us some tips on how the course
superintendent can positively influence the rankings.
Everyone has their own opinion on how
objective or subjective the rankings are.
The fact of the matter is that many average
golfers buy into the ranking system. They
also buy magazines to find out which courses
are highly ranked and therefore the ranking
system is here to stay.
Let us assume for a moment that the
ranking system is perfectly objective. What
role then, does the golf course superin-
tendent have to play? Attending to the surrounds of your bunkers and greens can positively influence your
It is commonly acknowledged that all course ranking and more importantly, the enjoyment of golfers.
stakeholders in the industry have some
role to play in one way or another. Some This means making a specific effort to pay plays a major role. However on a day-to-day
roles however have more influence than attention to items over and above standard basis, conditioning and golf course set-up
others. One such example is the golf course maintenance. A few examples, on what is are the predominant factors.
superintendent. a very long list, include bunker rake place- Wherever possible, the golf course should
The golf course rankings are loosely ment, golf course furniture placement and be maintained and set-up to provide a fair,
based on a combination of factors including condition, cart path maintenance, green’s yet enjoyable test for the particular golfers
golf course playability and conditioning, edging and debris/litter management. of the day.
service levels and facilities. This will literally mean adjusting tee posi-
The golf course playability and con- Aesthetics tions, green speeds or pins on a daily basis,
ditioning are a direct reflection of the The ‘look’ of a golf course can play a major depending in the golfer traffic.
superintendent’s abilities and the resources role in the overall perception of the club. Movement of tees in response to wind
available to him or her. Some golf courses are blessed with a pictur- conditions or ensuring a balanced pin place-
There are components to playability in esque setting, but even those that are not can ment selection are examples of course set up
particular, over which the superintendent improve their ‘look’ by focusing on the fac- items which must be monitored daily.
has little or no control. An example of this tors which affect the bigger picture. Other items may include bunker sand
is golf course design, which does have a sig- Wherever possible keep the golf course consistency, general mowing heights, or
nificant impact on the final ranking. tidy and free of debris. Strive for a clean look expanded landing areas.
Ultimately though superintendents do throughout by avoiding areas of unmain- There are an innumerable number of
have some degree of control over how the tained or low maintenance rough within the items which could be addressed and they
golf course looks and plays. We all need to golf corridor. will vary from course to course. The most
remember that a golf course is built to be Avoid cluttering the golf course with fur- important factor though is being conscious
played on and should therefore be main- niture and signage. of the fact that they require constant moni-
tained as such. Keep the turf healthy and with good toring and regular adjustment.
There are many items which superintend- colour and pay attention to mowing lines Darren Berry of Golf Data can be
ents can address, regardless of budget or and patterns. Enhance landscape or tree contacted on 083 671 9399 or
resources. The three primary items are, plantings which complement the golf course (044) 384 0680/3 or at darren@gdmaint.co.za
or draw attention to high profile areas.
Attention to detail
See Ian Leach’s article on “How to
One of the biggest discerning factors Playability
improve the gold experience at your
between those golf courses which rank well Playability can be affected by many fac-
club” on page 8 in this issue of GCM.
and those that do not is attention to detail. tors. The design of the golf course obviously

Golf Club Management May 2008 13


CLUB PROFILE

Pretoria
driving range setup. Head greenkeeper, John
Mntambo, must know every line on every

Country
green, having been at the club for eight years.
As one can easily recognise, the club prides
itself on the treatment of their staff, many of
whom have served in the bar and restaurant

Club
for many years. One of the waiters has been
at the club for 22 years!
The golf course was built in 1910 and
has been re-designed on a number of occa-
sions, the most recent being by South Africa’s
greatest ever golfer, Gary Player back in
2004. Over the years the course has played
host to numerous professional Sunshine Tour
events. Measuring 6459 meters from the
men’s tees, the course is a true test for every
level of golfer. Current professional golfers
Richard Sterne and Louis Moolman are both
members at the club. As you might have seen
on television, a real feature of the course is
the deadly pot bunkers scattered throughout
the course. Nine times out of ten, it’s a drop
shot when you go into a fairway pot bunker.
Marius openly admits that a tournament like
the Vodacom Championship does wonders
for the status of the club.
Nearly 100 years of tender loving “We can’t underestimate the value of the
care has gone into creating the beauty coverage the tournament gets us. Millions of
that today’s golfers experience when people from all over South Africa get to see
they visit Pretoria Country Club. our beautiful course” says Els.
The club is run by a chairman and com-
Tshwane, Pretoria, The Jaccaranda City, The Capital, mittee. The club hosts bowls, tennis, squash
and don’t forget about the active bridge club!
call it what you like, Pretoria Country Club has seen all The average age of the membership is around
that Pretoria has to offer. The club has been around for 47 years old and some of the members have
been at the club for over 50 years.
almost 100 years, with the golf course being ranked one I did question Athol on the difficulty of

of the best in Gauteng. There are many reasons for the keeping 900 active golf members happy on
only one golf course. “We are lucky in that
success of the golf club, but there are also many many of the up-and-coming younger mem-

challenges that lie ahead. Peter Van Onselen spoke


Pretoria Country Club Stats
with Marius Els, the general manager of the club. Members: 1500 (900 active
golf members)
As one of the biggest, longest-standing cess of the club lies in the sense of history that
Annual Fees: Full Male
membership clubs in South Africa, Pretoria it has, as well as the long-standing support of
Midweek: R2000
Country Club remains as strong as it has been its members. The club has approximately
Wife of a
over the past almost 100 years. In February, 2500 members, of which 1500 are golf mem-
member: R1500
the club hosted the Vodacom Championship bers, 900 of which are active at the golf club.
Juniors: R500
for the second time, one of the leading profes- For one golf course, that’s not bad going! In
Green Fees: Members: R80
sional events on the Sunshine Tour. terms of the logistics, the club outsources
Handicapped
Athol Dowie, the golf director has been all their security, catering, garden serv-
non-member: R245
at the club for 43 years – talk about getting ices as well as the running of the pro shop.
Junior Members: R45
to know your members! Marius Els (general Athol doubles-up as the golf director along
Contact the Pro Shop on 012 460 3372
manager) and Athol, both believe that the suc- with giving lessons to members on a unique

14 May 2008 Golf Club Management


CLUB PROFILE

A great place to unwind. The veranda overlooking the 18th


green at Pretoria Country Club. A great place to either celebrate
or commiserate after taking on the 6459 meters of Pretoria
Country Club.

bers play their golf during the week with the older, more established
members, playing over the weekends. We somehow seem to make
it work”, says Athol.
In terms of the actual property itself, the club owns 43 rondavel-
type flats on the property which they rent out. They are however, not
visible from the golf course and there are no privately owned homes
on the property. The club also boasts an excellent clubhouse which has
recently been renovated. The patio looks directly over the 18th green
and the driving range, inviting members and guests to relax, unwind
and enjoy a beer on the balcony. In terms of membership, the club
offers a variety of options including a mid-week, student and junior
membership package. They have a comprehensively updated website
(www.ptacc.co.za) which gives informative details on the golf club
(including rates, contact details, etc), along with information on all
the other aspects of the club. Golf clubs in South Africa need to take a
leaf out of Pretoria Country Club’s book and ensure their websites are
professionally designed and up-to-date.
The main challenge for the club is ensuring the younger mem-
bers are given the right facilities and opportunities to enable them
to remain at the club like many of their fathers and grandfathers.
An aging membership is forcing the committee to look after their
junior members.
Let’s finish off with a quote from The History of the Pretoria
Country Club 1909-1975.
“At Pretoria Country Club there has been ample provision for
the enjoyment of the game at all levels, but while the hundreds of
thousands of friendly games have faded into limbo, except in the
memory of special incidents by those who played in them, there is
a considerable record of memorable organised competitions”
If you haven’t made the trip across the ‘boerewors curtain’ to this
unique golf experience, you really are missing out. As we’ve said
before in GCM, if a club has remained successful for almost 100
years, they must be doing something right.

For more information contact Peter van Onselen on


(011) 301 4467 or at petervo@rsp.co.za

Read more about Marius Els in Birdies & Bogeys on page 21


in this issue of GCM.
COURSE MANAGEMENT

Building trust and respect between


greenkeepers and committees
Ever experienced conflict between your greenkeeper and your members or committee
members? Murray Veitch of Turftek gives us some hints on how to build trust and
respect from the greenkeeper’s point of view.
Most golf courses are run by commit-
tees which are made up of business men or
woman who give up their precious free time
to get involved in the running of the course.
The fact that they do not always know what
is going on around the course can pose prob-
lems for the greenkeeper.
The more the greenkeeper can keep the
committee members informed of what is
taking place on the course the better. By being The course may look great today but are the committee and members aware of what you,
proactive and letting the committee members the greenkeeper, have planned for tomorrow, next week and in the months to come?
know what is taking place, the greenkeeper
will put the committee members at ease and members must be told what is and what isn’t are dealing with a professional person. By
also gain their trust. possible. Too often greenkeepers try and keep being proactive they can see that you are
the members happy by promising the world taking the initiative to produce a course
Communication and then not being able to deliver on their that they can be proud of. Managing their
Communicating to the members is the single promises. It is better to say it “as it is” and not expectations by keeping them informed in a
most important task that the greenkeeper try and keep everyone happy. By managing confident, supportive and open manner will
can carry out. People want to know what is the member’s expectations, the greenkeeper go a long way to gaining their trust. The
happening to their investment. Most mem- will gain their respect and will build trust in more professional you are in your approach
bers only play golf once or twice a week, so the process. and your appearance, the more support you
they don’t know what is taking place on the will get from your committee.
course the rest of the week. People playing Planning and maintenance record
on the Wednesday may complain about the Written documentation is the key to effective Proactive maintenance
condition of the greens, not knowing that organization management. Too often things get left undone which even-
they were verticut on the Monday. It is there- Documenting everything that takes place tually turn into major disasters. An example
fore extremely important to convey to all the on the course helps build up a maintenance may be erosion damage which is not repaired
members anything that is being done on the record which can be referred to in years to immediately and results in a major landslide.
course that could affect their enjoyment. come. As new committees are appointed, so The greenkeeper must be proactive and bring
A weekly or monthly report is a good idea. new ideas start to be aired. By referring to such things to the committee’s attention.
In this report all the cultural processes that past records, the greenkeeper can manage the Where ever possible, the greenkeeper should
are being carried out on the course and their expectations of what does and doesn’t work. identify possible future problems and offer
benefits can be explained. For example, the These records are also a vital tool for any a solution. Having a plan to deal with pos-
most commonly asked question is why do we new greenkeeper which may take over in the sible future disasters is a good way to show
have to hollow-tine our greens when they are future. They will, for example, be able to the committee members that their course is
looking so good? The report can explain this. look up vital information such as rain fall etc in good hands.
The report can also keep the members updated which will help them predict future possible In a nutshell, greenkeepers must have the
on what cultural practices will be carried out disease problems. The modern-day green- skills to effectively communicate with com-
in the next few weeks and how these practices keeper needs to be a well rounded manager mittee members in order to gain their trust
could affect their playing enjoyment. who knows how to plan in order to achieve and respect.
the desired results.
Gaining member’s confidence For more information on turf-related issues,
Managing the expectations of members is Professional image contact Murray Veitch of Turftek on
key to gaining the member’s confidence. The Golf committees want to know that they 012 807 7282 or at leonette@turftek.co.za

Golf Club Management May 2008 17


HR DEVELOPMENT

Why is the spoken word so


much more powerful than
the written word?
You’re far more likely to get a message across if you do
it verbally. Andrew Wilson of GCM explains why.
Don’t get me wrong. Sometimes it is essen- with the spoken word. On the other hand,
tial to confirm things in writing, especially with the spoken word, you as the speaker
when you may have to refer back to points can control the pace, content, emphasis and
of detail in the future. Legal documents are impact of your message. The reason for this
a good example of this. But if you want to is that both speaker and listener have to be
introduce a new policy, system or idea, the at the same point in the presentation at the
worst thing you can do is send out an e-mail, same time. That is why it is critical that pres-
memo or policy document and leave it at entations have to capture and maintain the
that. At best, people will read your message attention of the listeners to be effective. You Then practice saying your message out loud
at their own pace, put their own interpreta- have to keep your presentations punchy, as before you commit your script or prompt
tion on the words based on what they are short as possible and appeal to the right side notes to paper. You’ll be surprised how this
thinking at the time and nine times out of ten of the brain; imagination, creativity, what process helps to keep your message simple,
place the document in file 13. The written if’s etc. The written word appeals more to how you use shorter words and sentences,
word is great for passing on information but the left side of the brain; words, numbers, how the words used have more impact and
unfortunately it is not memorable. logic, analysis etc. how you grow in confidence both before and
Try and think of any great memo or during your presentation.
policy document that you have read that has
inspired you to achieve levels of excellence
Zuma has managed to Another critical process in the develop-
ment phase is to ensure that you focus on the
never before imagined. It is unlikely you capture the imagination things that will capture and retain the interest
will be able to. On the other hand, most of of your audience. Put yourself in their shoes.
us have been lucky enough, at some time in of his followers through What’s in it for them; why should they
our lives, to have been inspired by another listen; what should they be thinking about
person’s rhetoric. We only have to look at the power of the spoken or doing differently as a result of the pres-
our political climate in South Africa at the
moment for a classic example. Zuma has
word, whereas Mbeki entation? Don’t underestimate the impact
of visual aids, pictures, stories and analo-
managed to capture the imagination of his relied on protocol and gies to highlight or illustrate your message.
followers through the power of the spoken They can not only help to keep interest high
word, whereas Mbeki relied on protocol and procedure. It was a no- as a result of variety, but also can save you
procedure. It was a no-brainer as to who considerable time. As they say, a picture or
was going to win that one! The lessons to be brainer as to who was drawing is word a thousand words. Your
learnt here are that it is not so much about
the content of the message that is important,
going to win that one! task is to paint pictures in the minds of your
audience.
rather the context, timing and structure of Finally, once your presentation has gone
the message that wins over followers. Why It’s not all good news though. Just as a well and you have got your message across,
is this? good presentation can turn on your audi- by all means back it up with a handout
With the written word, as mentioned ear- ence, a poor presentation can just as easily confirming the context and content of your
lier, the reader can absorb the content at his turn them off. The biggest mistake that most presentation. For maximum impact however,
or her own pace and interpret the messages people make is that they first write out their the spoken word should always precede the
to fit in to their own beliefs and mind-sets. speech and then read out what they have written word.
It is difficult to control how your written written down. It is much better to work out
message will be received because you can’t what you want to say first; for those people For more information on effective
influence the circumstances under which it who are comfortable with developing mind presentations contact Andrew Wilson at
will be read to the same extent that you can maps, this is a great way to get started. consultaew@iafrica.com or on 082 575 3861.

18 May 2008 Golf Club Management


CADDIES

More on the caddie predicament


In our March and April issues of GCM, Ian Leach of Euphoria Golf Estate and Hydro
wrote about the problems facing caddies and offered some solutions. It seems our
readers also have some comments, ideas and solutions. Here is a cross-section of the
correspondence we have received on the topic.
From Stephen Volker, golf administrator repairs and maintenance.  There is also wear to share on caddies, the drop off in rounds
at Humewood Golf Club and tear on the golf course and cart paths. played, or any other matter that would be of
Here at the Humewood Golf Club, we have Although there is a perception that golf interest to other clubs, then please e-mail me
44 caddies. They were all untrained, but I is still a fast growing sport there are no stats at consultaew@iafrica.com
have designed a programme for them that to back up this claim.  Certainly based on
they went thought that included an exam, as the number of rounds being played at the
well as an on-course practical. They are now moment many clubs are down and some
spilt into two grades, A and B. After every fairly significantly.
round, their player has to sign a caddie rating The issues of GCM are getting better and
slip, and for this they get allocated points. better each month - Congrats.
In this way they challenge each other and
can progress up the ladder with the aim of Ian Leach replies:
becoming the best. The operational numbers are based on an
I have found that this system works well actual price experience measured over a lease
and it has even stopped things like theft, contract period of 48 months. Dale is correct
drinking and fighting, The caddies are now that the club has to pay for the electricity to Justin Webb, director of the newly
enthusiastic and proud about what they are charge the carts and this is the only operating formed International Caddie Academy
doing. cost that has not been taken into account. Over From Caddie Foundation to
I thought I would share this with you. a four year contract with a fleet of new carts International Caddie Academy – A
Maybe this idea could be passed on to other one does not expect to have to replace either Shift in Focus
clubs, and competent caddies can be reintro- batteries or tyres. Clearly the club does have The International Caddie Academy
duced into the game in South Africa. to provide cart paths at a capital cost and also (ICA) has been formed, taking over the
has to provide storage and charging facilities reins of the former Caddie Foundation.
Ian Leach replies: for the carts. These capital costs would be The ICA, headed by directors Kevin
Thanks very much for your response. Well amortised over time and were not a part of the Jarvis and Justin Webb, offers accred-
done on the training that you have conducted operational returns quoted. ited training and development skills
for your caddies at Humewood. The concept What is great is that for the first time we amongst other numerous benefits to
of grading caddies into A & B categories is seem to have hit on a topic that is generating clubs all over SA.
a good one but has fallen by the way at most good feedback and comment. Employment and education is of vital
clubs. I really like your concept of having importance in the caddie community and
them write a test to qualify. A final comment from Ed: plays a substantial role in ICA’s philos-
It is great to have some feedback on our ophy with regard to the development and
Dale Hayes writes: articles. What about some comments from upliftment of caddies.
I was interested to read Ian Leach’s article the clubs out there concerning Dale’s obser- Kevin and Justin hope to provide golf
on caddies in GCM.  Anyone who reads vations about falling numbers? If you are clubs with a much needed and improved
the Caddies vs Carts section in your March experiencing a drop off in rounds, what do caddie service for all golfers , members
issue would instantly get rid of caddies and you believe are the reasons? Better still, if and guests alike. Caddies play a vital role
lease golf carts. you have experienced a drop off in numbers at golf clubs, being ambassadors for not
However, once they have the carts they in the past but have been able to reverse the only the golfing industry, but also Southern
would be in for a big surprise.  Ian says that trend, how have you managed it? Africa. The ICA hopes to offer all golfers
carts give a net profit of R2 400 per month I know and understand that some clubs with that ‘Five Star’ golfing experience.
based on an average of 20 times per month.   like to keep their statistics and successes Justin Webb can be contacted
I would suggest that those numbers be close to their chests, but the more we can on 082 349 3649 or at
checked out as there are a few “hidden costs” share information, the more the industry as a justin@thecaddyacademy.co.za
such as electricity, batteries, tyres and other whole will benefit. If you have anything more

Golf Club Management May 2008 19


Is your golf course exceptional,
exciting and enjoyable?
...it could be

PO Box 4531 Dainfern Valley 2055


Johannesburg, South Africa
Tel/Fax +27 11 469-3345
e-mail: COBIELEG@telkomsa.net
Direct personal service line
+27 83 375 2098

My team has over two decades of experience in golf course design and construction!
Cobie Legrange has won 23 international tournaments, including the Australian Masters and two British Masters titles.
Once ranked 15th in the world, he now applies a lifetime of knowledge and experience to: • Design of golf courses &
golf estates to international construction specifications • Redesign, reconstruction, and consultancy across the board,
including par-three golf courses, driving ranges, golf studios and academies, golf estate residential layouts and feasibility studies
• Liaising with top international golf stars for signature designs.
BIRDIES & BOGEYS

Tradition can’t be bought! Website of the month


This month’s website is for you
As we mentioned in our April issue of 4. Any major revamps on your course Professionals out there. The official web-
GCM, very few traditional clubs fea- and their date/designer. site of the PGAs of Europe, of which
ture in the Compleat Golfer 5 Star Golf To date, we have heard from the fol- South Africa is an International Member,
Experience awards. We at GCM however lowing clubs: is www.pgae.com
believe that if a club and/or course has The overseas job opportunities will
been going for 50 or even 100 years, they CLUB FOUNDED be of particular interest to those of
must be doing something right. Tradition is Bedford Golf Club 1892 you looking for some international
so important, and these clubs and courses Royal Durban Golf Club 1892 experience (and currency!).
should be getting due recognition. Middelburg Country Club 1897 The website also has a range of other
Last month we asked clubs to contact George Golf Club 1906 interesting links including their monthly
us with the following details so that GCM Pretoria Country Club 1910 e-newsletter which is well worth a read.
could start compiling a data base of South Windhoek Golf and Country Club 1924
African clubs that have stood the test of Wingate park Country Club 1948
time: It’s a good start but we would really Evergreen Turf Day
1. The date that your club was founded. like to hear from lots more of you to make Evergreen Turf are putting on a Turf Day
2. The date that the first round of golf our data base relevant. on Wednesday 11th June 2008 starting
was played on your current course. Please e-mail Andrew Wilson, at at 10h00 at their premises Evergreen
3. The original designer of your course. consultaew@iafrica.com Turf, Misgund (On the R554 – collec-
tions side). For more information on the
assisting his father in the family liquor Turf Day contact Madelane Walter on
business, in 2005 an opportunity arose at 011-948-9728; Fax:  086 606 1827 or at
Pretoria Country Club for the position of greenmad@global.co.za
general manager. Marius was already a A map is available on their website: 
member there and was successful in his www.instantlawns.co.za
application. Although he had no previous
experience in club management, being a
member of the club since 1995 gave him
the necessary insight and background for
the work. In addition to being very familiar

Marius Els with the surroundings he was fortunate to


have the assistance of a committee whose
General manager of Pretoria Country
commitment and dedication to the success
Club.
of the club made up for his lack of experi-
See our club profile article on page 14 in ence in certain areas.
this issue of GCM. Marius obtained a BCOM degree in
Human Resources at Tuks and is married GCM congratulates greenkeeper of
Marius is not your typical general man- to Marie-Louise. They have two children, the year Graham Corbett from Royal
ager of a golf club. To start off with, he Alexandra 7 and Sebastian 5. His interests Johannesburg and Kensignton and club
took up the game of golf to impress his are diverse and include wine collecting and manager of the year Paul Leishman
future father-in-law! Secondly, he is not tasting, tennis, golf, hiking and hunting. from Glendower on the awards that they
related to Ernie as his handicap of 18/14 He is very fortunate living on the premises received at the recent Compleat Golfer
indicates. as he can practice three of his favourite Annual Awards Dinner.
After spending a number of years pastimes at his workplace.

Back issues
Egyptian Geese To access back issues of Golf Club
Egyptian geese are becoming an ever increasing problem on many golf courses. There Management go to our website
have been many strategies employed to overcome the problem, some legal and others www.compleatgolfer.co.za and on the
questionable! GCM are planning on doing a feature on Egyptian geese in our next issue, left hand side of the home page click on
so if you think you have an answer to the problem of Egyptian geese, or even some- Golf Club Management. Editorial from
thing that you think would be of interest to other golf clubs, then please e-mail me at issues dating back to November 2006 are
consultaew@iafrica.com available for reading or downloading.

Golf Club Management May 2008 21


CLUB MANAGEMENT ASSOCIATION OF SOUTHERN AFRICA

Club Management Association of


America’s 81st World Conference
Paul Leishman, chairman of the Club Management Association of South Africa,
general manager of Glendower Golf Club and this year’s Compleat Golfer club manager
of the year, recently visited the 81st world conference of the Club Manager’s Association
of America (CMAA) held in Orlando, Florida. Here are some of the highlights.
You would not be human if you did not Chris is also a great friend of South Africa • Germany
have a lump in your throat when a 12 year and in his book recalls some of his most • Sweden
old daughter of one of the club manager’s magical moments in life which included The round table discussions focussed on
got up on stage and sang the American landing in South Africa and later meeting three topics :
anthem to almost 5000 delegates at the Madiba. • Recruitment and training
opening session. The Master Club Advisor’s • Hosting a major Pro tournament
The passion for the CMAA is incredible Symposium highlighted the importance • Environmental issues
and I am envious… to see delegates reciting and need for benchmarking. Prior to the Without a doubt the most universal
speeches worthy of a National President, workshop all delegates returned surveys issue is environmental conservation. Every
just in order to get voted onto the committee relating to operational costs, income and country has problems.
is incredible. If only we could find such pas- staff compensation. It was difficult to relate The solutions? Be proactive and start
sion for the club industry in SA. to many of the statistics because SA clubs finding ways to do greener business.
In order to raise much needed funds, are so different. The need for more statistics Communication to all stakeholders and
the CMAA has created a tiered spon- and analysis of incomes and expenditure is the communities we are in is imperative. I
sorship system with Platinum sponsors imperative in order to identify trends and have some great brochures from the USGA
($1m), Gold ($750 000), Silver ($500 000) keep up with the ever constant changes in on Golf and The Environment and between
and Bronze ($250 000). The idea is great our world. ourselves and the Greenkeepers Association,
and perhaps we could look at a similar type Also included was a session on food and we should push for SAGA to adopt similar
of sponsorship generation (but deducting beverage best practices. Points brought up documents.
two zero’s to start with). We are desperately included :- The Disney Institute’s “Service
in need of the funding and will need to put a • Listening to your members needs Excellence – taking the golfing experience
lot of work into who to approach and what • Taking the time to listen to the people at to the next level” session gave us an incred-
we can offer them. I think the main focus the bottom of the F&B chain ible look into Disney’s service philosophy:
needs to be on them buying into the need • Training of service staff in three areas, • The Loyalty Profit Chain - detailing the
for education and more professional club kindness, competence and timing whole chain from employee, to guest, to
management. • Some trends business practise.
It was also great to see that Mike – Cook to order stations • The Chain of Excellence - leadership
Leemhuis, a South African, has been elected – Nutrition and healthy food (almost excellence, staff excellence, guest satis-
Vice-President of CMAA. Mike was pre- every meal served in America now faction and finally financial results.
viously at Sun City and comes out to SA comes with full nutritional values) • The Study of the Guest - they do an
most years on holiday. He is currently GM – Gourmet comfort foods – mini burgers, incredible amount of research into their
at Congressional in Washington. We should macaroni bar etc guests and their spending patterns which
definitely be able to use him to promote club – Unique and interesting service dishes determines almost everything else they
management in South Africa. – Labour and food costs soaring world do in the business .
Chris Gardener, the man behind the wide. An additional thought that we should con-
movie “The Pursuit of Happiness” where The International Breakfast Sym- sider in our clubs… What are the barriers to
he was portrayed by Will Smith, was an posium was a great networking session with a person spending more money or having
inspiring speaker who spoke about his rags a good opportunity to see what is happening a greater experience… pull the experience
to riches story on Wall Street. The moral of in other associations around the world. apart and see how we can improve it !
his inspiring story … sheer determination. There were three presentations namely The Food and Beverage Budgeting and
After all that Chris went through it should from: Analysis for the Club Industry session
teach everybody that if you really are deter- • China – where golf courses are starting to was an excellent programme that covered
mined and want something, you can do it. be developed at a fast rate some of the basic requirements in good food

22 May 2008 Golf Club Management


and beverage operations as well as some great ideas to look at. Food
costs have soared in the US as well.
A new sign I am going to stick up in our halfway house “ If our meal
does not live up to your standards, please lower your expectations”
Seriously though, one idea that they came up with and we have
already used, is offering highly priced options that you do not expect
to sell… people generally will look for something in the middle. There
were also great examples of how to highlight items you wish to sell on
your menu.

The need for more statistics and


analysis of incomes and expenditure
is imperative in order to identify trends
and keep up with the ever constant
changes in our world.

Most US clubs are also starting to charge more in peak periods for
food.
If I had more time I would love to get into some of the other sessions
I attended which included ;-
• Disciplines of execution
• Keys to membership retention
• Managing the experience
The conference was incredible and I would be pleased to spend
more time with anybody that wants to ask more questions.

More about Paul Leishman


Paul completed a Diploma in Hotel Management
at the Wits Hotel School and then spent short
periods of time at The Winkler Hotel in White
River and The Bay Hotel in Camps Bay, Cape
Town.
He has had a total of 16 years in the industry
and started his association with golf clubs as the F&B manager at
Crown Mines Golf Club in 1991. In 1992 he was promoted to gen-
eral manager of Crown Mines. He moved from there to become
assistant general manager at Vodacom World of Golf in 1998. From
there in 1999 he moved to his current club, Glendower Golf Club,
where he currently holds the position of general manager.
Paul has served on the National Executive of ACOSA for four
years and is in his third year as the first chairperson of the newly
united Club Management Association of South Africa.
He is passionate about the club industry and has attended six inter-
national club management conferences in the USA and the UK.

You can contact Paul Leishman at Glendower Golf Club on


011 453 1013 or 082 322 2369 or at gm@glendower.co.za

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