CONTENTS

1 THE IMPORTANCE OF THE CONDITION OF

ENTRY 1

2 THE CONTENT AND ORGANIZATION of the Study 42

3 ECONOMIES OF LARGE SCALE as Barriers to Entry 53

4 PRODUCT DIFFERENTIATION ADVANTAGES of

Established Firms as Barriers to Entry 114

5 ABSOLUTE COST ADVANTAGES of Established

Firms as Barriers to Entry 144

6 THE OVER-ALL BARRIERS TO ENTRY, and Theory

as to their Consequences 167

7 EMPIRICAL EVIDENCE OF THE MARKET PER-

FORMANCE in Industries under Various Conditions
of Entry 182

8 THE CONDITION OF ENTRY AND THE PUBLIC

POLICY Designed to Secure Workable Competition 205
χ CONTENTS

APPENDICES
A Examples of Individual-Industry Questionnaires 223
Β Economies of Large Plants : Supplementary Data 227
C Economies of Large Firms: Supplementary Data 250
D Product-Differentiation Barriers to Entry in Indi-
vidual Industries 263

WORKS CITED 319

INDEX 323