I WILL

Wedding Shows
Autumn 2011
Introduction
Welcome to the Autumn 2011 wedding fairs organ-
ised by Newsquest, publishers of I Will magazine,
Berrows Worcester Journal, Bromsgrove/Droitwich
Advertiser, Dudley News, Evesham & Cotswold
Journal, Halesowen News, Hereford Times,
Kidderminster Shuttle/Stourport News, Ludlow
Advertiser, Malvern Gazette/Ledbury Reporter,
Redditch Advertiser/Alcester Chronicle,
Stourbridge News and Worcester News.
The last two seasons have been especially exciting
for us, with sixteen exhibitions across Worcester-
shire, generating hundreds of leads for exhibitors.
Our attendance figures have increased
substantially, despite the ‘credit crunch’.

Index
Advertisements Page 8
Booking Form Page 7
Booking your Stand Page 8
Contact Us Page 8
Cost of Exhibiting Page 7
Deadlines Page 8
Event Dates Page 3
Event Publicity Page 5
Fashion Shows Page 5
I Will Magazine Page 5
Leaflet Distribution Page 8
Packages Page 5
Refreshments Page 5
Terms and Conditions Page 6
Venues Page 4
Events
Autumn 2011
Sunday September 4 Abbey Hotel, Malvern
Sunday September 11 Hilton Birmingham Bromsgrove
Sunday September 18 Wharton Park Golf Club, Bewdley***
Sunday September 25 Lygon Arms Hotel, Broadway**
Sunday October 2 Fownes Hotel, Worcester
Sunday October 9 Stone Manor Hotel, near Kidderminster
Sunday October 23 Worcester Rugby Football Club
Sunday October 30 Copthorne Hotel, Merry Hill

** This wedding fair will run

from 12.30pm to 4.30pm.
***This wedding fair will run
from 11.30 to 4pm.

“We’ve done several I Will fairs at the Lygon and

have always been pleased, but this was the best
ever! Most of the couples were genuinely inter-
ested in making bookings – we had lots of posi-
tive feedback and took eight orders on the day. It
really was a wonderful event.”

Gordon Nesbitt,
Greenwoods Menswear

“This was the first time we have attended an

I Will fair, and we will definitely be doing so again!
The event exceeded our expectations, with plenty
of people through the doors and lots of interest in
our services.”

Nigel Letherbarrow,
BHGS Floral Art
The Venues
Abbey Hotel, Malvern
This attractive hotel, built in
1848 on the grounds of the
former Malvern Abbey, is set
in beautiful gardens adjacent
to Malvern Priory. The Abbey’s
superior facilities, historic
charm and dramatic backdrop
of the Malvern Hills offer the
all-important ‘wow’ factor
Copthorne Hotel, Merry Hill
Overlooking the picturesque
Canal Marina, the Copthorne
Hotel Merry Hill Dudley is a
stylish and modern venue
offering impressive conference
and banqueting facilities, as
well as elegant guest rooms,
dining options, a health club
and spa – and it’s only a short
stroll from the popular Merry
Hill shopping centre. The hotel
is licensed to hold civil
ceremonies, and there’s plenty
of parking on site.
Fownes Hotel,
Worcester
A former Victorian glove
factory, The Fownes Hotel is
situated in the heart of the
beautiful and historic city of
Worcester, adjacent to the
canal. The Fownes has its own
car park, and there is addi-
tional space in the Clare Street
NCP car park next door (first
left after the turning for the
hotel).
Hilton Birmingham
Bromsgrove
The luxurious surroundings
and convenient location of the
Hilton Birmingham Bromsgrove
make it an obvious choice for
a stylish wedding fair, with the
spacious rooms, modern
furnishings and natural
daylight ideal for exhibitors –
plus there’s plenty of car
parking space.
Lygon Arms Hotel,
Broadway
This 16th-century hotel in the
heart of the beautiful Cots-
wolds has undergone an
impressive restoration
programme, ensuring that it
combines charming original
features with a high standard
of modern comfort. The
splendid interiors, picturesque
gardens and idyllic setting
make this a delightful venue
for exhibitors and visitors alike.
Stone Manor Hotel, near
Kidderminster
Stone Manor is a traditional
Tudor country house hotel
located in 25 acres of land-
scaped grounds just outside
Kidderminster. A very popular
wedding venue, it has three
self-contained banqueting
suites and a large car park.
Wharton Park Golf Club,
Bewdley
Wharton Park Golf Club in
Bewdley is set in over 200
acres of glorious wooded
countryside, with the spacious
function suites offering stun-
ning views of the greens, lake
and course – and providing
some wonderful photo oppor-
tunities for a wedding! With
easy access, ample parking
and excellent facilities, Whar-
ton Park has much to recom-
mend it – but it’s the attention
to detail that really sets it apart
from the rest.
Worcester Rugby Football
Club, Sixways
Set in the peaceful Worcester-
shire countryside, Sixways
Stadium – home of WRFC – is
now one of the country’s most
exciting, dynamic and versatile
venues. With 60 rooms and
suites in one location, it’s
perfect for a wedding of any
size. The selection of rooms
and suites is capable of
holding any number of guests
– such as the impressive
Hallmark Suite for up to 200
people, and Sixways Premier
Suite, which offers large rooms
to cater for any requirement.
The venue also boasts 1,000
on-site car parking spaces
and is just a few minutes from
the motorway network.
“Despite the difficult economic
climate, this was a superb fair –
well run, well attended and
clearly well advertised. The
overall atmosphere was happy,
and there was plenty of genu-
ine interest.”
John Roberts, Wedding
Photographs of Distinction
Packages
All of our packages include:
Exhibition Stand

Small Small table, with white cloth, in approx 5-6ft of space.

One or two chairs. Electrics if required.
Medium 6ft table, with white cloth, in approx 8ft of space. Two chairs. Electrics if required.
(There is an alternative, slightly larger option for those wanting a 6ft round table)
but there is an additional cost of £15 plus VAT.
Large Approximately 10-12ft space with tables (with white cloths), chairs,
electrics as required.
Room At some of our venues, rooms are available for the sole use of an
exhibitor and are ideal for bridal companies.
Wedding Space will be allowed immediately outside the venue for two cars.
Cars

Event Publicity Event Programme Fashion Shows

General advertisements
promoting the fairs appear
across all Newsquest titles in
the region on a weekly basis.
The events are also promoted
online in a variety of online
publications, including our
own. The pre-promotional
campaign for our events is
unrivalled and very compre-
hensive.
Refreshments
Complimentary refreshments
(usually tea and coffee) are
provided at all of our venues.
No food is provided free of
charge.
All of the exhibitors will receive
an advertisement, which will
appear in our award-winning I
Will Magazine (2008 Newspa-
per Society Gold Award for
Best Niche Publication with a
Weekly Newspaper) and also
in e-magazine format online.
Copies of the magazine are
given to every bride attending
one of our wedding fairs during
the season, and the e-
magazine is emailed to all
brides on our mailing list and
also wedding-related busi-
nesses.
Where possible, we run two
fashion shows during the
course of the Wedding Fair,
usually at 12.15pm and 2.15pm,
and the Worcester Rugby
Football Club event will feature
two professionally choreo-
graphed fashion shows. Any
relevant exhibitors are
welcome to participate by prior
agreement. There is no charge
for this.
Bride Registrations
All exhibitors will be given a
database of brides who
attended the fairs. Names,
addresses, phone numbers,
and emails where possible, will
be emailed or posted out when
all the events have ended.
IMPORTANT
PLEASE READ CAREFULLY
TERMS & CONDITIONS OF BOOKING
1. Exhibitors may only advertise the
goods/services pre-agreed at the time of
booking in order that we may ensure a
restricted number of suppliers for each type
of goods/service.
2. Stand sharing will not be permitted under
any circumstances (i.e. 2 or more separate
companies on one stand).
3. The Exhibition will run from 11am –
3.30pm. All stands must be set up by
10.30am latest on the morning of the show,
otherwise they will be removed from the
exhibition (access to the hotel is 8.30am
onwards). Except Lygon Arms which runs
from 12.30pm to 4.30pm, where all stands
must be set up by 12 noon. Access to this
hotel will be at 10.30am.
4. Exhibitors will not be able to change the
locations of their stands on the day.
5. Exhibitors must not start to dismantle their
stands before 3.30pm or until after the last
visitor has left. Stands must be clear of the
hotel before 6pm.
6. Once unloaded, exhibitors will be asked to
park their cars away from the main entrance
to leave space for the wedding cars.
7. Exhibitors requiring electrics will be
required to provide their own extension leads
– as long as possible.
8. Cancellations will not be accepted
after July 29, 2011. All cancellations
must be in writing and if received after
this date will be invoiced in full.
9. Exhibitors will be responsible for any
goods or equipment belonging to their com-
pany whilst in the hotel, grounds or car park.
The venues or Newsquest (Midlands South)
Ltd will not be liable for any lost, stolen or
damaged goods/equipment on the premises.
10. Exhibitors are requested to observe
Health and Safety regulations in the construc-
tion and design of their stands.
11. Companies exhibiting wedding cars will
be allocated space close to one of the hotel
entrances.
12. Would you refrain from pinning and
sticking items to the wall, as this will incur
damage.
13. For safety and security, only those
children participating in the exhibition should
attend and must be under adult supervision
at all times.
Application to Exhibit Autumn 2011
Company
Details:

Contact
Details :

Nature of
Business:

AUTUMN 2011
Date Small Medium Large Extra Large/ Extra for Wedding TOTAL
Car
4ft 6ft 12ft Room 6ft round Package
Sept 4 THE ABBEY 145 240 395 N/A 15 180
Sept 11 HILTON HOTEL 155 250 415 470 15 190
Sept 18 WHARTON PARK 145 240 395 N/A 15 180
Sept 25 THE LYGON ARMS 145 240 395 N/A 15 180
October 2 THE FOWNES 145 240 395 N/A 15 180
October 9 STONE MANOR 165 265 430 480 15 200
October 23 WRFC 165 265 430 480 15 200
October 30 COPTHORNE 155 250 415 470 15 190
**** Sub-total
APPLY
EXTRA 10% FOR £
FOLLOWING 6 FAIRS
BOOKING BY 2 FAIRS 3 FAIRS 4 FAIRS 5 FAIRS
DISCOUNTS OR MORE
MAY 31

5% 10% 15% 20% 25%

TOTAL (plus 20% VAT)

MY ADVERTISEMENT
Will you please repeat my last advertisement copy YES/NO

There is new copy and I will supply it by August 5 for Autumn 2011 issue YES/NO

STAND REQUIREMENTS
Each exhibition stand comes with 1 x table and 2 x chairs. Please detail below if your requirements are
different from this (i.e. no table, smaller table 1 chair, electrics, bringing display, board for behind stand etc.)
Electrics can only be allocated if requested via this application form.

Would you like to participate in the Fashion Show?: YES /NO

Please note we are limiting the number of entries on a first come, first served basis. You will need to bring your own models.

I have read the attached Terms and Conditions for the Event/s for which I am applying.

Name: ……………………………………………………………… Signed:………………………………………………………………………………………

Date: ……………………………………………………
HOW TO BOOK
YOUR STAND
1. Decide which Wedding Fairs you would like to attend and which package is right for you.
THE MORE WEDDING FAIRS YOU BOOK, THE GREATER THE DISCOUNTS YOU WILL ACCRUE.

2. Complete the Booking Form on pages 7 of this brochure

PLEASE NOTE IF YOU ATTENDED ANY OF OUR WEDDING FAIRS IN SPRING 2011 AND BOOK
BEFORE MAY 31, THEN YOU WILL ATTRACT A FURTHER 10% EARLY BIRD DISCOUNT.

Returning the Booking Form to us does not guarantee a place as our Wedding Fairs can fill up
very quickly and we also have to limit certain categories of exhibitor. Howevr, we will contact you
within two weeks if there are any problems and we will of course do our best to offer alternatives.

DEADLINES
Our deadlines for the Autumn shows are as follows:

Early Bird Booking Discount of 10% Tuesday, May 31

Latest Booking and/or Cancellation deadline Friday, July 29
Latest date for receipt of your advertisement Friday August 5

YOUR ADVERTISEMENT
When you have decided on your total requirements, and have calculated your spend, you can work out
from the table below the size of your advertisement, all in full colour:

Spend up to £200 Eighth page: 45mm deep x 135mm wide

Spend £201 to £375 Quarter page: 135mm deep x 94mm wide or 65mm deep x 192mm wide
Spend £376 to £725 Half page: 135mm deep x 192mm wide or 280mm deep x 94mm wide
Spend £725 or more Full page: 280mm deep x 192mm wide

We are happy to help with your advertising, and our art department will be pleased to produce visuals
using your logos, illustrations/photographs, or to put something together from scratch.

IF YOU DO NOT WANT TO BOOK A STAND BUT WOULD LIKE TO BE

PART OF OUR WEDDING FAIRS:

LEAFLET DISTRIBUTION : We can include your leaflets/samples in our goody bags, given to every bride
at each of our wedding fairs. Please contact us for details.

ADVERTISING ONLY IN OUR I WILL MAGAZINE :

Our advertising only rates are as follows, all in full colour, all plus 20% VAT:
Eighth page £60; Quarter £115; Half £210; Full Page £400 (see sizes above)

CONTACT US
Call us today to find out more about applying to exhibit at our Wedding Fairs, or complete and return the
Application Form on page 7.

Tel: 01384 358106 / 358216 / 357115

Fax: 01384 357907
Email: iwill@midlands.newsquest.co.uk
Internet: www.iwillweddings.co.uk ‘
Address: I Will Weddings

Cheques should be made payable to Newsquest