MRF

A STUDY OF MARKETING STRATEGY

MRF TYERS

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 MRF

CHAPTER=1
INDEX
NO. TITEL PAGE
NO.
1. INTRODUCTION 3
2. HOSTORY 5

3. COMPANY PROFILE 8
4. BOARDS OF DIRECTORS 9
5. OBJECTIVES OF MRF TYRES 11
6. PRODUCTS OF MRF TYRES 12
7. MARKETING STRATEGY OF MRF TYRES 13

8. AWARDS AND RECOGNITION 21

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 MRF

INTRODRUCTION
The process of identifying key competitors assessing their objectives, strategies strengths
and weaknesses, and reaction patterns; and selecting which competitors to attack or avoid.

Competitor analysis in marketing and strategic management is an assessment of the

strengths and weaknesses of current and potential competitors. This analysis provides both an
offensive and defensive strategic context through which to identify opportunities and threats
Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework
in the support of efficient and effective strategy formulation, implementation, monitoring and
adjustment.

Competitor analysis is an essential component of corporate strategy. It is argued that most

firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate
on what is called “informal impressions, conjectures, and intuition gained through the bits of
information about competitors every manager continually receives.” As a result, traditional
environmental scanning places many firms at risk of dangerous competitive blind spots due to a
lack of robust competitor analysis.

The main object of every organization is to earn more profit, to achieve this object the
organization should increase its sales by getting more customer and the only way to get more
customer is that the organization should provide expected satisfaction to the customers. Here the
word customer satisfaction means “the utility which customer expect from the product” and when a
customer gat expected utilities it is called as customer satisfaction.

MRF manufactures the largest range of tyres in India and enjoys the highest brand
preference or superior quality, company manufactures the largest range of tyres in India and is the
market leader with the largest market share it tyre industry.

Since 1984 MRF tyres has consistently been chosen as ohm fitment by almost every major
car manufacturer in India apart from tyres MRF also manufacturer conveyor belts retards and
advanced polyurethane paints.

Here every customer of MRF is getting satisfaction and it may be analyzed by the following
information.

MRF own No. 1 award for customer satisfaction by J.D Power Asia pacific for 2001&2002

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 MRF

It is also created good brand name in other countries also, and it is the first Indian company to
export tyres to the US, the very birthplace of tyre technology. It is the first company in India to
manufacture and market Nylon tyres passenger tyres commercially.

MRF is providing huge number of products to the customer as per the requirement and

need.

They provide more warranties to the customers and it will show that the company has
confident on its product.

So as per the above information it found that the customer satisfaction towards MRF tyres

SOURCE: /http://WWW.MRFTYRES.COM

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 MRF

HISTORY

Madras Rubber Factory was started by K. M. Mammen Mappillai as a toy balloon
manufacturing unit in 1946 at Tiruvottiyur, Madras (now Chennai). In 1952, the company ventured
into the manufacture of tread rubber. Madras Rubber Factory limited was incorporated as a private
company in November 1960 and ventured into manufacture of tyres in partnership with Mansfield
Tire & Rubber company based in Ohio, United States. The company went public on 1 April 1961
and an office was established in Beirut, Lebanon to develop the export market in 1964 and its
current logo of the muscleman was born. In 1967, it became the first Indian company to export tyres
to USA.

In 1973, MRF started manufacturing Nylon tyres for the first time. The company entered
into with a technical know-how collaboration with B. F. Goodrich in 1978. The Mansfield Tire &
Rubber Co sold out its share in 1979 and the name of the company was changed to MRF Ltd in the
year. The company finalised a technical collaboration agreement with Marangoni TRS SPA, Italy
for the manufacture of pre-cured tread rubber for retreading industry. MRF tyres supplied tyres
to Maruti 800, India's first modern small car. In 1989, the company collaborated with Hasbro
International, the world's largest toy maker and launched Funskool India. Also, they entered into a
pact with Vapocure of Australia to manufacture polyurethane paint formulations and
with Italian tyre manufacturer Pirelli for conveyor and elevator belt manufacture. During the year
2004–05, the product range of the company expanded with Go-kart & rally tyres and tyres for
two/three wheelers.

SOURCE: http://WWW.MRFTYRESWIKIPIDIA.COM

https://www.bing.com/search?
q=mrf+tyres+wikipedia&FORM=AWRE

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 MRF

COMPANY PROFILE

Type Public

Industry  Tyres
 Rubber product
Founded Tiruvottiyur, Madras, Tamil Nadu, India (1946, 75 Year ago)

Founder K. M. Mammen Mappillai

Headquarters Chennai, Tamil Nadu

India
Arae Server Worldwide

Product  Tyres
 Toys
 Sports
 Paints
Registered office NO. 114, Greams Road, Chennai- 600-006

SOUREC: - http://WWW.WIKIPIDIA.COM

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 MRF

BOARD OF DIRECTORS
Mr. K M Philip, Whole–time Director of the Company stepped down from the Board of the
Company with effect from 31 st March, 201 5 on account of his advancing age. Mr. K M Philip has
been on the Board of MRF from its inception in 1 961. The Board places on record its sincere
appreciation and gratitude to Mr. K M Philip for the valuable services rendered by him during his
tenure on the Board and in his capacity as the Whole–time Director of the Company.

The Companies Act, 2013 and the SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015 prescribe gender diversity in the Board. Accordingly, the Board has appointed
Dr’(Mrs) Cibi Mammen and Mrs. Ambika Mammen as additional directors of the Company with
effect from 12th February, 201 5 and 23rd April, 201 5, respectively and they will hold office till
the ensuing annual general meeting. Notices along with the requisite deposit in terms of section 1
60 of the Companies Act, 201 3, have been received from members proposing their candidature for
the office of director, liable to retire by rotation, at the forthcoming annual general meeting of the
Company.

As required by section 1 52 of the Companies Act, 201 3, Mr. Rahul Mammen Mappillai,
Whole–time Director of the Company, retires by rotation at the ensuing annual general meeting and
is eligible for re–appointment.

The notice convening the annual general meeting includes the proposal for appointment/re–
appointment of the above Directors.

The Company has received declarations of independence from all the Independent Directors
confirming that they meet the criteria of independence as prescribed under section 149(6) of the
Companies Act, 2013 and SEBI (Listing Obligations and Disclosure Requirements) Regulations,
201 5.

The Board of Directors has made a formal annual evaluation of its own performance and
that of its committees pursuant to the provisions of the Companies Act, 201 3. The evaluation was
done based on the evaluation criteria formulated by nomination and remuneration committee which
includes criteria such as fulfilment of specific functions prescribed by the regulatory framework,
adequacy of board meetings, attendance and effectiveness of the deliberations etc.,

The Board and the nomination and remuneration committee also carried out an evaluation of
the performance of the individual directors (excluding the director who was evaluated) based on
their attendance, participation in deliberations, understanding the Company's business and that of
the industry and in guiding the Company in decisions affecting the business and additionally in case
of independent directors based on the roles and responsibilities as specified in Schedule IV of the
Companies Act, 2013.

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 MRF

DIRECTORS

Directors Position

K.M. MAMMEN Chairman &Managing Director

ARUN MAMMEN Vice Chairman &Managing Director

RAHUL MAMMEN MAPPILLAI Managing Director

SAMIR THARIYAN MAPPILLAI Whole Time Director

VARUN MAMMEN Whole Time Director

ASHOK JACOB Company Secretary

V. SHIDHAR
VIJAY R. KIRLOSKAR
RANJIT L JESUDASEN
DR. SALIM JOSEPH THOMAS
DR. CIBI MAMMEN
JACOB KURIAN
AMBIKA MAMMEN
VIMAL ABRAHAM
S. DHANVANTH KUMAR Auditors

SOURCE: - http://WWW.MRFTYRESANNUALREPORT2020-20201.COM

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 MRF

OBJECTIVES OF MRF TYRES

A customer is not dependent on us we are dependent on customer, this statement is basis
thing for every firm or service sector. Objectives are

1) To know the customer satisfaction towards MRF tyres in Dehradun city.

2). To know the attributes which creates customer satisfaction among MRF tyre users in Dehradun.

3). To know the satisfaction level of the customers with the MRF tyres.

4). To know the valuable suggestion from the customers.

 
SOURCE: -Project-report-of-MRF.doc

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 MRF

PRODUCTS OF MRF TYRES

 Tyres manufactures various tyres for passenger cars, two–wheelers, trucks, buses, tractors,
light commercial vehicles, off–the–road tyres and aero plane tyres,[2] MRF ZVTS[6] and
MRF Wanderers for cars and SUVs, MRF Meteor all terrain tyres, MRF Steel Muscle for
trucks and buses.
 MRF ZLX is the latest one which is well known for its comfort in passenger segment.

 Conveyor Belting – manufactures its in-house brand of Muscleflex conveyor belts.[5]

 Pretreads – MRF has the most advanced pre-cured retreading system in India. MRF forayed
into retreading in 1970 and manufactures pretreads for tyres.[

 Paints - manufactures polyurethane paint formulations and coats used in automotive,

decorative and industrial applications.[

1946 - A year to remember… India was on the threshold of independence. A young entrepreneur,
K.M. Mammen Mappillai, opened a small manufacturing unit where balloons, latex cast squeaking
toys and industrial gloves were manufactured… little did he realize then that the company he started
would grow to become the no.1 tyre manufacturer in India.
MRF established its first office in 1949 at Chennai, Tamil Nadu, and India. The company began as
a manufacturer of toy balloons and other rubber products and then later on moved to manufacture
tyres in 1961.

Today MRF is into a league of its own with: MRF manufactures the largest range of tyres in
India and enjoys the highest brand preference for superior quality, company manufactures the
largest range of tyres in India and is the market leader with the largest market share it tyre industry.
Since 1984 MRF tyres has consistently been chosen as omen fitment by almost every major car
manufacturer in India apart from tyres MRF also manufacturer conveyor belts, pretreads and
advanced polyurethane paints the milestones achieved while being such a progressive and vibrant
company, is also recognized by the corporate world through a number of awards like. Voted as one
of the Indian most admired marketing companies by A & M leading advertising and marketing and
marketing journal. No. 1 award for customer satisfaction by J.D Power Asia pacific for 2001&2002
Most ethical company in India by business world, a leading business magazine.

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PRODUCT CATEGORY IN TWO-WHEELER SEGMENT

Features: -
 Front fitment
 Directional Pattern
 Good Grip

Benefits: -

 Good Stability
 Better Manoeuvrability
 Better Traction

Features: -

 Directional
 Extended shoulder

Benefits: -

 Better Wear
 Excellent coronary
 Good Wet traction

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 MRF

Features: -

 Directional block pattern

 Off-set blocks
 Transverse groove

Benefits: -

 Excellent on/off application

 Better ride

Feature: -

 Read fitment
 High performance compound
 Aggressive Block Design

Benefits: -

 Excellent traction
 Better stability
 Better wet traction

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 MRF

Feature: -

 High performance compound

 Rounded and extended shoulder profile
 Cross over groove

Benefits: -

 Excellent traction
 Better cornering
 Better wet traction
 Better wear

SOURCE: -http://WWW.MRFTYRES.COM

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 MRF

MARKETING STRATEGY
OF MRF TYRES

Marketing Strategy of MRF analyses the brand with the marketing mix framework which
covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like
product innovation, pricing approach, promotion planning etc. These business strategies, based on
MRF marketing mix, help the brand succeed.

MRF marketing strategy helps the brand/company to position itself competitively in the market and
achieve its business goals & objectives.

Let us start the MRF Marketing Strategy & Mix to understand its product, pricing, advertising &
distribution strategies:

 MRF Product Strategy:

The product strategy and mix in MRF marketing strategy can be explained as follows:

MRF is one of the leading tyre manufacturers in India. Following is the product strategy in
the marketing mix offered by MRF:

• MRF Tyres – for two wheelers, 3 wheelers, four wheelers (passenger vehicles and
transport as well)

• Sports equipment – MRF produces cricket bats, pads, gloves, etc. MRF also has racing
sports gear

• Conveyer belt – the conveyer belt it produced itself called Muscleflex

• Paints and coats – MRF produce industrial, automotive and decorative paints as well

MRF was the first company to ever export tyres to USA. It also made the tyres for Maruti
800 the iconic family car in India. MRF also ventured into three-wheeler tyres and Go-kart
and rally tyres in the year 2004.

 MRF Price/Pricing Strategy:

Below is the pricing strategy in MRF marketing strategy:

MRF faces heavy competition in the tyres segment from Bridgestone, JK Tyres, Apollo
Tyres, CEAT, etc.

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 MRF

MRF therefore follows a competitive pricing strategy in its marketing mix. It sells on the
promise of0 quality and its expertise in the field of tyres. Still the margins are high as the
entire industry follows mark-up pricing. Funskool toys are also middle range priced. MRF
sports gear has a premium appeal and thus has higher prices to its sports gear as the
sportsmen endorsing it are top notch.

 MRF Place & Distribution Strategy:

Following is the distribution strategy in the MRF marketing mix:

MRF has seven plants located in mostly south India. Around 2500 stores and exports to
sixty-five countries. MRF distributes to factories, agents, regional centres, dealers, etc.
Tyres are mostly sold to dealers and agents. Direct sales to customers is less relevant as
tyres are a part of an automobile so mostly the automobile company/ store/ service centre
deals in procuring these tyres. MRF sports gear is available in many sports store.

 MRF Promotion & Advertising Strategy:

The promotional and advertising strategy in the MRF marketing strategy is as follows:

MRF has always focused on an aggressive promotional strategy in its marketing mix. MRF
tyres has sponsored cricket bats for many legendary players like Sachin Tendulkar, Steve
Waugh and Brian Lara. MRF is endorsed by more leading cricketers like Virat Kohli, AB de
Villers and Shikar Dhawan. Other than celebrity endorsements, MRF also sponsored the
anchored balloons in IPL 2010 and also in World Cup. MRF has a Pace Foundation which a
training centre for pacers. Many bowlers that were trained in MRF Pace Foundation went on
to repent the country in the national team, some of them are Irfan Pathan, Zaheer Khan,
Munaf Patel, etc. MRF Motor Challenge is a racing competition. MRF uses media like TV,
print, online, billboards etc for its advertising and marketing. Hence, this completes the
MRF marketing mix.

 MRF Marketing Strategy:

Price:

MRF has seven plants located in south India. It has around 2500 stores and exports to over 65
countries. MRF distributes to factories, agents, regional centres, dealers, etc. The tyres are mostly
sold to dealers and agents. Direct sales to customers are less relevant as tyres are a part of an
automobile. So, mostly the automobile company, store, service centre deals in obtaining these tyres.

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 MRF

MRF sports gear is available in many sports store. MRF does not have any MRF specific stores,
given the brand equity and heavy advertisements; it is easy to sell through dealership.

Place:

MRF has seven plants located in south India. It has around 2500 stores and exports to over 65
countries. MRF distributes to factories, agents, regional centres, dealers, etc. The tyres are mostly
sold to dealers and agents. Direct sales to customers are less relevant as tyres are a part of an
automobile. So, mostly the automobile company, store, service centre deals in obtaining these tyres.
MRF sports gear is available in many sports store. MRF does not have any MRF specific stores,
given the brand equity and heavy advertisements; it is easy to sell through dealership.

Promotion:

MRF has always focused on an extreme and aggressive promotional strategy. MRF tyres have
targeted sports to promote its brand and it has been very successful in doing so. It sponsored cricket
bats for many legendary players like Sachin Tendulkar, Steve Waugh and Brian Lara. And today,
MRF campaigns are done by leading cricketers like Virat Kohli, AB de Villers and Shikar Dhawan.

Other than celebrity involvement in its campaigns, the anchored balloons in IPL 2010 and also in
World Cup were sponsored by MRF. A training centre for pacers is launched by the MRF Pace
Foundation. Many bowlers that were trained in MRF Pace Foundation went on to represent the
country at a national level.

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20 | P a g e
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

(
M !
N(


J*
*
5


(
M !
!
;N
21 | P a g e
 MRF


5


&)/?
D/?

F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
22 | P a g e
 MRF

*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(

23 | P a g e
 MRF



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*

24 | P a g e
 MRF

*&*
*#*(
* !
(
;
*-

*?
*5*
?



(
M !
N(


J*
*
25 | P a g e
 MRF

5


(
M !
!
;N

5


&)/?
D/?

F
 !
!
"*

"*
26 | P a g e
 MRF

*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!

27 | P a g e
 MRF

L&

I'I*
I
!
;
(



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
28 | P a g e
 MRF

*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

*?
*5*
?



29 | P a g e
 MRF

(
M !
N(


J*
*
5


(
M !
!
;N

5


&)/?
D/?
30 | P a g e
 MRF


F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
31 | P a g e
 MRF

E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(



-
*5*
;**
5*
32 | P a g e
 MRF

*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

33 | P a g e
 MRF

*?
*5*
?



(
M !
N(


J*
*
5


(
M !
!
;N
34 | P a g e
 MRF


5


&)/?
D/?

F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
35 | P a g e
 MRF

*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(

36 | P a g e
 MRF



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*

37 | P a g e
 MRF

*&*
*#*(
* !
(
;
*-

*?
*5*
?



(
M !
N(


J*
*
38 | P a g e
 MRF

5


(
M !
!
;N

5


&)/?
D/?

F
 !
!
"*

"*
39 | P a g e
 MRF

*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!

40 | P a g e
 MRF

L&

I'I*
I
!
;
(



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
41 | P a g e
 MRF

*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

*?
*5*
?



42 | P a g e
 MRF

(
M !
N(


J*
*
5


(
M !
!
;N

5


&)/?
D/?
43 | P a g e
 MRF


F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
44 | P a g e
 MRF

E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(



-
*5*
;**
5*
45 | P a g e
 MRF

*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

46 | P a g e
 MRF

*?
*5*
?



(
M !
N(


J*
*
5


(
M !
!
;N
47 | P a g e
 MRF


5


&)/?
D/?

F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
48 | P a g e
 MRF

*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(

49 | P a g e
 MRF



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*

50 | P a g e
 MRF

*&*
*#*(
* !
(
;
*-

*?
*5*
?



(
M !
N(


J*
*
51 | P a g e
 MRF

5


(
M !
!
;N

5


&)/?
D/?

F
 !
!
"*

"*
52 | P a g e
 MRF

*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!

53 | P a g e
 MRF

L&

I'I*
I
!
;
(



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
54 | P a g e
 MRF

*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

*?
*5*
?



55 | P a g e
 MRF

(
M !
N(


J*
*
5


(
M !
!
;N

5


&)/?
D/?
56 | P a g e
 MRF


F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
57 | P a g e
 MRF

E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(



-
*5*
;**
5*
58 | P a g e
 MRF

*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

59 | P a g e
 MRF

*?
*5*
?



(
M !
N(


J*
*
5


(
M !
!
;N
60 | P a g e
 MRF


5


&)/?
D/?

F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
61 | P a g e
 MRF

*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(

62 | P a g e
 MRF



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*

63 | P a g e
 MRF

*&*
*#*(
* !
(
;
*-

*?
*5*
?



(
M !
N(


J*
*
64 | P a g e
 MRF

5


(
M !
!
;N

5


&)/?
D/?

F
 !
!
"*

"*
65 | P a g e
 MRF

*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!

66 | P a g e
 MRF

L&

I'I*
I
!
;
(



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
67 | P a g e
 MRF

*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

*?
*5*
?



68 | P a g e
 MRF

(
M !
N(


J*
*
5


(
M !
!
;N

5


&)/?
D/?
69 | P a g e
 MRF


F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
70 | P a g e
 MRF

E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(



-
*5*
;**
5*
71 | P a g e
 MRF

*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

72 | P a g e
 MRF

*?
*5*
?



(
M !
N(


J*
*
5


(
M !
!
;N
73 | P a g e
 MRF


5


&)/?
D/?

F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
74 | P a g e
 MRF

*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(

75 | P a g e
 MRF



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*

76 | P a g e
 MRF

*&*
*#*(
* !
(
;
*-

*?
*5*
?



(
M !
N(


J*
*
77 | P a g e
 MRF

5


(
M !
!
;N

5


&)/?
D/?

F
 !
!
"*

"*
78 | P a g e
 MRF

*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!

79 | P a g e
 MRF

L&

I'I*
I
!
;
(



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
80 | P a g e
 MRF

*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

*?
*5*
?



81 | P a g e
 MRF

(
M !
N(


J*
*
5


(
M !
!
;N

5


&)/?
D/?
82 | P a g e
 MRF


F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
83 | P a g e
 MRF

E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(



-
*5*
;**
5*
84 | P a g e
 MRF

*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

85 | P a g e
 MRF

*?
*5*
?



(
M !
N(


J*
*
5


(
M !
!
;N
86 | P a g e
 MRF


5


&)/?
D/?

F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
87 | P a g e
 MRF

*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(

88 | P a g e
 MRF



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*

89 | P a g e
 MRF

*&*
*#*(
* !
(
;
*-

*?
*5*
?



(
M !
N(


J*
*
90 | P a g e
 MRF

5


(
M !
!
;N

5


&)/?
D/?

F
 !
!
"*

"*
91 | P a g e
 MRF

*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!

92 | P a g e
 MRF

L&

I'I*
I
!
;
(



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
93 | P a g e
 MRF

*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

*?
*5*
?



94 | P a g e
 MRF

(
M !
N(


J*
*
5


(
M !
!
;N

5


&)/?
D/?
95 | P a g e
 MRF


F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
96 | P a g e
 MRF

E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(



-
*5*
;**
5*
97 | P a g e
 MRF

*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

98 | P a g e
 MRF

*?
*5*
?



(
M !
N(


J*
*
5


(
M !
!
;N
99 | P a g e
 MRF


5


&)/?
D/?

F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
100 | P a g e
 MRF

*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(

101 | P a g e
 MRF



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*

102 | P a g e
 MRF

*&*
*#*(
* !
(
;
*-

*?
*5*
?



(
M !
N(


J*
*
103 | P a g e
 MRF

5


(
M !
!
;N

5


&)/?
D/?

F
 !
!
"*

"*
104 | P a g e
 MRF

*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!

105 | P a g e
 MRF

L&

I'I*
I
!
;
(



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
106 | P a g e
 MRF

*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

*?
*5*
?



107 | P a g e
 MRF

(
M !
N(


J*
*
5


(
M !
!
;N

5


&)/?
D/?
108 | P a g e
 MRF


F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
109 | P a g e
 MRF

E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(



-
*5*
;**
5*
110 | P a g e
 MRF

*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

111 | P a g e
 MRF

*?
*5*
?



(
M !
N(


J*
*
5


(
M !
!
;N
112 | P a g e
 MRF


5


&)/?
D/?

F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
113 | P a g e
 MRF

*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(

114 | P a g e
 MRF



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*

115 | P a g e
 MRF

*&*
*#*(
* !
(
;
*-

*?
*5*
?



(
M !
N(


J*
*
116 | P a g e
 MRF

5


(
M !
!
;N

5


&)/?
D/?

F
 !
!
"*

"*
117 | P a g e
 MRF

*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!

118 | P a g e
 MRF

L&

I'I*
I
!
;
(



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
119 | P a g e
 MRF

*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

*?
*5*
?



120 | P a g e
 MRF

(
M !
N(


J*
*
5


(
M !
!
;N

5


&)/?
D/?
121 | P a g e
 MRF


F
 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
122 | P a g e
 MRF

E',*B
*&)
5

5L-
L!
L&

I'I*
I
!
;
(



-
*5*
;**
5*
123 | P a g e
 MRF

*I*
*-
"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

124 | P a g e
 MRF

*?
*5*
?
 &"
&'

C




(
M !
N(


J*
*
5
125 | P a g e
 MRF



(
M !
!
;N

5


&)/?
D/?

F
 !
!
"*

"*
*,
126 | P a g e
 MRF

*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
E',*B
*&)
5

5L-
L!
L&

127 | P a g e
 MRF

I'I*
I
!
;
(



-
*5*
;**
5*
*I*
*-
"*#*
?
*E*-
*
*#*
*?
128 | P a g e
 MRF

**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-

*?
*5*
?
SOURCE: - Project-report-of-MRF.doc

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AWARDS AND RECOGNITION

MRF won the JD Power Award for the record 11th time in 2014. The company has won
several awards and accolades including the All-India Rubber Industries Association's (AIRIA)
award for 'Highest Export Awards (Auto Tyre Sector)', 'Top Export Award' from Chemicals &
Allied Products Export Promotion Council (CAPEXIL) for 2009–10. In 2014, MRF was ranked
48th among India's most trusted brands according to the Brand Trust Report, a study conducted by
Trust Research Advisory.

 It was awarded as Most Trusted Tyre Company in India by TNS 2006 global CSR study.
 The company won the J D Power Asia Pacific award for customer satisfaction seven
times.

 MRF was honouree

 with CAPEXIL award as acknowledgement for its export performance.

 2013 Won the JD power award for the 10th time.

AWARD NAME
CAPEXIL MRF won the award for exports.
TNS MRF voted the most trusted tyre company in India by TNS
2006 global CSR study.
J D POWER ASIA PACIFIC MRF win the award for customer satisfaction not once but
10 times till date.
FORD WORDS EXCELLENT MRF won the award silver award and is the only Indian
AWARDS company to win this excellent award.
CAR INDIA AWARD 2018 Perfinza by MRF won the product of the year award.
J D POWER INDIA 2018 MRF brand of car/SUV tyres ranked Highest in customer
satisfaction. The 13th win for MRF!

SOURCE: -http://WWW.WIKIPIDIA.COM

http://WWW.bing.com/search?q=mrf+tyres+wikipedia&FORM=AWREA

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


(
M !

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N(


J*
*
5


(
M !
!
;N

5


&)/?
D/?

F
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 MRF

 !
!
"*

"*
*,
*&&
*"
*,-
*,
,
*))*"""
*,
O-
"
*O
*?
*
E',*B
*&)
133 | P a g e
 MRF

5

5L-
L!
L&

I'I*
I
!
;
(



-
*5*
;**
5*
*I*
*-
134 | P a g e
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"*#*
?
*E*-
*
*#*
*?
**I
**-
**
Q*/*"(
*
*&*
*#*(
* !
(
;
*-


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*?
*5*
?

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