Product: Nike offers a wide variety of shoes, clothing, and utility items.

Nike's preeminent
center is athletic footwear and clothes intended for sports and ordinary utilization with the
brand name. Nike additionally makes different items, for example, sports balls, watches,
eyewear, skates, bats, and other hardware intended for sports exercises.
Nike's product mix is :

 Shoes
 Apparel
 Equipment and accessories

Price: Nike shoe costs could go from $30 to $200 and perhaps more. However, they
additionally need to remain at a severe cost as compared to other shoe retailers. Nike, as a
brand, orders high charges. Nike has gotten so notable for quality items that the vast majority
will pay as much as possible for these items. The item cost has not prevented individuals
from purchasing Nike shoes. The organization has planned its valuing structure in a manner
to make it severe competitors to different vendors.
The follow two strategies:

 Value-based pricing strategy

 Premium pricing strategy

Place: Nike has a ton of distribution channels to get their items to their clients. Nike shoes are
conveyed by multi-brands and the exclusive Nike stores across the globe. Nike has more than
20,000 retailers in the assembled state in very nearly 190 nations around the globe. For
example, Niketown can take up a whole city square and feel like you have traveled ten years.
Nike's distribution strategy, arranged according to significance:

 Large to mid-sized Retail stores

 Nike Online Store
 Niketown retail outlets (company-owned)

Promotion: This is Nike's most important focus. Nike publicizes across mediums with the
most extreme accuracy. Their publicizing is straightforward, and it sends the most grounded
messages. They have the best players from a varety of sports promoting the items. They are
on TV, on the Radio, on the roads, in each online media, and in blogs. The promotion is
intended to show the customer that with these shoes, you can surpass every other person.
Nike's promotional activities, arranged according to significance:

 Advertising
 Personal selling
 Direct marketing
 Sales promotions
 Public relations

Part A Global Presence

 Nike has a presence in 170 countries and has more than 30,000 employees
worldwide.
 It has a dozen brands that serve more than 30 major sports and consumer lifestyles.
 There are about 600+ factory partners globally.
 Since 2005, more than 50 percent of the revenue has come from outside the U.S. They
are the leaders by market share in the U.S. and Western Europe, and in emerging
markets like India, China, and Brazil are growing heavily.
 Apart from the Nike and Jordan brands, the wholly-owned subsidiaries are
o Cole Haan (accessories, luxury shoes, handbags, and coats);
o Converse (apparel and accessories & athletic and lifestyle footwear);
o Hurley (apparel and accessories & action sports and youth lifestyle footwear);
o Nike Golf, and Umbro (a leading U.K. based football/soccer brand).
o Nike Inc. uses worldwide production to save money on creation costs, work,
and to arrive at new business sectors.
 Nike Inc. has re-established their partnership with FC Barcelona for ten additional
years (2016-2026) and started another association with the NBA that will keep going
for a very long time (2017-2025). They have a policy of long term deals with
important
 Nike.com has a company policy of their worldwide effect in aiding promising
youngsters and young ladies to scholarships orf financial aids
 Nike is the world's driving creator, advertiser, merchant of athletic footwear, attire,
hardware, and frill for a wide assortment of sports and wellness exercises.
 Nike gets kids dynamic by supporting the game and actual work in schools and
allowing more children to play youth sports the world over. - E.g., In Brazil, Nike
accomplices with neighborhood associations to get 1,400 children going during
school by finding new and inventive approaches to consolidate actual work with
ordinary school subjects.
 Nike has utilized more than 70,000 individuals worldwide from 2009 to 2016
(Statistica, 2017). - The organization puts resources into and underpins the "Young
lady Effect," which universally helps juvenile young ladies end neediness for
themselves.
 Nike's Sponsorships Go International - Nike is notable for supporting competitors in
the U.S. Its worldwide players are getting more mainstream because of their
agreements with Nike.
 Some of the top athletes sponsored by Nike are -
 Mike Trout | MLB
 Rory McIlroy | PGA Tour
 Odell Beckham Jr. | NFL
 Blake Griffen | NBA
 Russell Wilson | NFL
 Russell Westbrook | NBA
 Tiger Woods | PGA Tour
 Chris Paul | NBA
 Carmelo Anthony | NBA
 Rafael Nadal | ATP
 Kevin Durant | NBA
 LeBron James | NBA
 Neymar | Ligue 1
 Cristiano Ronaldo | Serie A

 Nike sponsors some of the world's biggest sports clubs like – Liverpool, Inter Milan,
Tottenham Spurs, Atletico Madrid, Rb Leipzig, and Manchester City.
 When it comes to Nike Inc., they endeavor to give the most reasonable yet
trustworthy attire, shoes, and hardware for all customers paying little heed to race and
nationality. However, their socioeconomics has changed with regards to age and
sexual orientation, which has brought about moving their concentration to the
gatherings that give the most benefit.
Promotion Strategies Part B

 Pre-Launch Giveaway- Expectation and excitement for the release, starting

weeks or even months in advance, is crucial.Pre-launch giveaways and contests are
a great way to generate interest.Starting a hashtag campaign and the most creative
ones would get exclusive Jello edition shoes before anyone worldwide. There are
other options like Instagram contests, most innovative ideas, etc.

 A Launch Event (virtual and in-person)-This is effective as it gets the spotlight,

and with a celebrity in attendance, it gets the eyeballs and a huge number of views
from people globally.
 It's a PR event to get maximum interaction

 Working on Organic Visibility

o Keywords- Optimising our page with relevant keywords will help the
product get enough footage
o Meta Descriptions. An excellent summary of the web page on search
engines will get the site popular

 Remarketing the product- Remarketing should be used on the regular followers

and users of Nike. A newsletter describing the product can be shared with all the
registered users and exclusive deals to generate excitement.

 Recommendation System- Utilizing the various media outlets and entertainment

websites, they can use known hosts and anchors to review their products.

 They have numerous celebrities associated with them who can vouch for the
product.
 Using Influencers- Providing Macro influencers with an exclusive sample of the
shoes with a confidentiality agreement until launch is a great way to spread the
brand. This can be done on YouTube and Instagram.

 Well designed FAQ- A well-described FAQ detailing the product features is

crucial for the attention of consumers.

 Email Marketing- A vast database of client-targeted emailing can be used to

target consumers.

 Social Media Advertising-It is the use of Instagram, Facebook and YouTube to

promote the product.