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Relations Which Are The Foundation of His Three-Step Model.: Kurt Lewin
Relations Which Are The Foundation of His Three-Step Model.: Kurt Lewin
5
years later, Lewin would begin a series consisting of about 20 articles to explain field theory. He
would go on and publish Principles of Topological Psychology in 1936, which was Lewin's most in
depth look at field theory. Shortly before his death, Lewin would write two articles called Human
[5]
Relations which are the foundation of his three-step model.
In 1934, Lewin set up a proposal to create an action research-orientated department of psychology
at the Hebrew University of Jerusalem. Shortly after, Lewin moved to America and started up other
action research initiatives with children, housewives, religious groups, racial intolerance, and
leadership. During this time, Lewin became the first psychologist to study group dynamics. His
definition of a "group" from this project is still used today; “It is not the similarity or dissimilarity of
[6]
individuals that constitutes a group, but interdependence of fate”
1960s[edit]
Many change management models and processes are based with their roots in grief studies. As
consultants saw a correlation between grieving from health-related issues and grieving among
employees in an organization due to loss of jobs and departments, many early change models
[7]
captured the full range of human emotions as employees mourned job-related transitions.
In his work on diffusion of innovations, Everett Rogers posited that change must be understood in
the context of time, communication channels, and its impact on all affected participants. Placing
people at the core of change thinking was a fundamental contribution to developing the concept of
change management. He proposed the descriptive Adopter groups of how people respond to
[8]
change: Innovators, Early Adopters, Early Majority, Late Majority and Laggards.
1980s[edit]
McKinsey & Company consultant Julien Phillips published a change management model in 1982 in
[9]
the journal Human Resource Management.
Robert Marshak has since credited the big six accounting and consulting firms with adopting the
work of early organizational change pioneers, such as Daryl Conner and Don Harrison, thereby
contributing to the legitimization of a whole change management industry when they branded their
[10]
re-engineering services as change management in the 1980s.
1990s[edit]
In his 1993 book, Managing at the Speed of Change, Daryl Conner coined the term 'burning
platform' based on the 1988 North Sea Piper Alpha oil rig fire. He went on to found Conner Partners
in 1994, focusing on the human performance and adoption techniques that would help ensure
[11]
technology innovations were absorbed and adopted as best as possible. The first State of the
[12]
Change Management Industry report was published in the Consultants News in February 1995.
2000s[edit]
Linda Ackerman Anderson states in Beyond Change Management that in the late 1980s and early
1990s, top leaders, growing dissatisfied with the failures of creating and implementing changes in a
top-down fashion, created the role of the change leader to take responsibility for the human side of
[13]
change.
2010s[edit]
In response to lack of understanding in how to manage change in large projects and programs of
work, Christina Dean, (author of RIMER Managing Successful Change Professional Edition)
established the Australian Government National Competency Standards at Diploma Level, and
RIMER as the Australian National Competency Standard Certification. RIMER is a Project Based
approach to managing change, which introduced the concept of Enterprise Change Management.
Christina also influenced the Human Resource Management Institute and Project Management
Institute Industry Associations to include Change Management in their Academic programmes to
Masters Level. By 2016, all Australian Universities offered programs that provided a formal
[14]
vocational pathway, through a HRM or Project Management.
In response to continuing reports of the failure of large-scale top-down plan-driven change
[15]
programmes, innovative change practitioners have been reporting success with applying Lean
[16][17]
and Agile principles to the field of change management.
The Association of Change Management Professionals (ACMP) announced a new certification to
[18]
enhance the profession: Certified Change Management Professional (CCMP) in 2016.
Approach[edit]
Organizational change management employs a structured approach to ensure that changes are
[citation needed]
documented and implemented smoothly and successfully to achieve lasting benefits.
Change models[edit]
There are several models of change management:
Kurt Lewin's 3-Step Change Model
Kurt Lewin a German-American psychologist, developed this 3-step model to implement change.
The model consists of three steps:
● Unfreezing
● Changing
● Refreezing
This model of change, developed by Lewin, was a simplistic view of the process to change. This
original model "developed in the 1920s and fully articulated in Lewin’s (1936a) book Principles of
[6]
Topological Psychology" paved the way for other change models to be developed in the future.
John Kotter's 8-Step Process for Leading Change
Dr. John P. Kotter, a pioneer of change management, invented the 8-Step Process for Leading Change
Dr. John P. Kotter, the Konosuke Matsushita Professor of Leadership, Emeritus, at the Harvard
[21]
Business School, invented the 8-Step Process for Leading Change. It consists of eight stages:
● Create a Sense of Urgency
● Build a Guiding Coalition
● Form a Strategic Vision and Initiatives
● Enlist a Volunteer Army
● Enable Action by Removing Barriers
● Generate Short-Term Wins
● Sustain Acceleration
● Institute Change
These steps are very much tied to Lewin's model and build upon his simplistic process of creating
change. They follow the same general steps of Lewin's model: Unfreezing, Changing, and
Refreezing.
Change Management Foundation and Model
The Change Management Foundation is shaped like a pyramid with project management managing
technical aspects and people implementing change at the base and leadership setting the direction
at the top. The Change Management Model consists of four stages:
● Determine Need for Change
● Prepare & Plan for Change
● Implement the Change
● Sustain the Change
The Prosci ADKAR Model
The Prosci ADKAR Model is an individual change framework created by Jeff Hiatt. ADKAR is an
acronym that represents the five building blocks of successful change for an individual:
● Awareness of the need for change
● Desire to participate and support in the change
● Knowledge of what to do during and after the change
● Ability to realize or implement the change as required
[22][23]
● Reinforcement to ensure the results of a change continue
The ADKAR Model is prescriptive and goal-oriented, each milestone must be achieved to define
success. It uses a 1–5 scale to determine how strongly an individual meets the requirements of each
milestone. If a person scores a three or below, that specific step must be addressed before moving
[24]
forward, Prosci defines this as a barrier point.
Although there are many types of organizational changes, the critical aspect is a company's ability to
win the buy-in of their organization's employees on the change. Effectively managing organizational
[25]
change is a four-step process:
● Recognizing the changes in the broader business environment
● Developing the necessary adjustments for their company's needs
[26]
● Training their employees on the appropriate changes
● Winning the support of the employees with the persuasiveness of the appropriate
adjustments
As a multi-disciplinary practice that has evolved as a result of scholarly research, organizational
change management should begin with a systematic diagnosis of the current situation in order to
determine both the need for change and the capability to change. The objectives, content, and
process of change should all be specified as part of a change management plan. Change
management processes should include creative marketing to enable communication between
changing audiences, as well as deep social understanding about leadership styles and group
dynamics. As a visible track on transformation projects, organizational change management aligns
groups' expectations, integrates teams, and manages employee training. It makes use of
performance metrics, such as financial results, operational efficiency, leadership commitment,
communication effectiveness, and the perceived need for change in order to design appropriate
[citation needed]
strategies, resolve troubled change projects, and avoid change failures.