Annotations

The study focuses on the preparation of annotated bibliographies to

demonstrate how social networking and in particular Facebook benefits the organization. An

analysis of the various literary journals studies the specifics of the different components such

as the advantages and the factors to be measured. A vital justification was made for

introducing the concept of using social networking in an information technology company for

domestic contact.

Reference 1

Escobar-Rodríguez, T., & Bonsón-Fernández, R. (2017). Facebook practices for business

communication among fashion retailers. Journal of Fashion Marketing and Management: An

International Journal. DOI: 10.1108/jfmm-11-2015-0087.

In this research, Rocío Bonsón-Fernández & Tomás Escobar-Rodríguez elaborate in

this editorial about practices on Facebook for communications related to business among

fashion vendors. They elaborate that the influence of social network advertisements for brand

building was analyzed in their article. The use of the famous Facebook networking platform

has been studied for this purpose. The goal of this article is to explore the extent and the

principal intent of the use of this medium and the operation of companies on their pages on

Facebook and to analyze their viewers and the result in the interaction of their spectators. The

paper also discussed the primary content type and the most commonly used media type. They

found that the public interest and engagement in the pages of Facebook of fashion vendors

were higher at small retailers. Advertising, photograph galleries, and videotapes are the

greatest common drivers of all this on the pages of Facebook of excellent.

Total Words: 157 words

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Reference 2

McQuerrey, L. (2019). The Disadvantages of Facebook as a Marketing Tool.

In this research, Rooma Roshnee Ramsaran-Fowdar & Sooraj Fowdar elaborate this

article about the advantages of using Facebook marketing for organizations. Clients

are already switching to social networking and invest far more than any other marketing

medium in online marketing. Facebook helps businesses to reach more people and much

more frequently than companies can do through phone calls, e-mails or meetings.

Communication costs have dropped significantly with Facebook and other social networking

sites, creating opportunities for businesses to contact millions of individual customers

directly, quickly, and consistently. Becoming an enticing forum for online marketers and

advertisers both because of Facebook's sheer amount of active operators and because of the

quality of the community networking website for each user. Economically, Facebook

provides a detailed and competitive tariff system that charges advertisers per click or print.

Facebook is an outstanding communication tool for reacting to communication problems and

concerns quickly and directly in the span of a short period.

Total Words: 157 words

Reference 3

Ramsaran-Fowdar, R. R., & Fowdar, S. (2013). The Implications of Facebook Marketing for

Organizations.

In this research, Lisa McQuerrey elaborates this article about the drawbacks of using

Facebook as an advertising means. She elaborates that while account owners eventually

monitor what is in their public profile, there is little monitor about who publishes information

or what is found in these articles. A competitor, annoyed customer, or uncompromising

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employee is relatively easy to comment on accusatory commentaries, which, on your

Facebook wall, are offensive, negative, or otherwise slanderous to your company. Moreover,

well-meaning posters can use language or images which do not suit your company's image.

Keeping the content on your Facebook page under control takes time and resources from

licensed content monitors that are expensive and time-consuming for small business owners.

Competitors can replicate marketing campaigns carried out through Facebook easily.

Competitive business owners can easily be called "friends" or "fans." Visitors can easily view

and share pictures, paintings, and other items posted on your site and they can be used

somewhere that you cannot agree with.

Total Words: 163 words

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