CEC 3

Analyze the advertising campaign of any successful brand where advertising has played a major role in
the success of the brand. For example brand like Raymond, Airtel, Vodafone, Idea, Fevicol etc. You can
even pick an international brand.

The analysis should the on the following parameters:

1. Role of advertising in the success of the brand

2. Creative strategy used by the brand
3. Possible creative brief for the advertising
4. Your views and reasons for the success of the advertising - what was unique about the ad, what
worked and what didn’t work.

The above can be done in groups or individually.