Banking Operations and Credit Analysis

Group Project
The Bank Functioning : Axis Bank

Submitted To
Dr. A K Puri

Submitted By
Group 4
Arpita Jain PGSF2008
Mukul Arora PGMA2030
Gaurav Pandey PGFC2020
Raksha Kalyani PGFC2037
Banking Industry
The banking sector has undergone remarkable transition in the previous decade, making it
stronger, cleaner, more transparent, efficient, speedier, more disciplined, and more
competitive. The banking business in India has a long history, spanning conventional banking
practises from the time of the British through the reform period, nationalisation to
privatisation of banks, and the current influx of multinational institutions. As a result,
banking in India has had a lengthy journey. Rural banking and microfinance are the two
avenues via which Indian banks may expand and compete with foreign banks.
Any contemporary economy's lifeblood is the banking industry. It is one of the most essential
financial pillars of the financial sector, and it is critical to the economy's functioning. It is
critical for a country's economic development that its trade, industrial, and farm funding
needs are handled with more dedication and responsibility. As a result, a country's progress is
inextricably related to the development of banking. In today's economy, banks should be
viewed as development leaders rather than money merchants.

They play a crucial role in deposit mobilisation and credit distribution to many sectors of the
economy. The financial system reflects the country's economic health. The strength and
efficiency of an economy are dependent on the financial system, which is dependent on a
healthy and solvent banking system. A sound banking system effectively deployed funds in
productive sectors, while a solvent banking system assures that the bank can satisfy its
depositors' obligations.

Banks have played a critical part in India's socioeconomic development since independence.
In India, the banking industry is dominant, accounting for more than half of the financial
sector's assets. Indian banks have been undergoing a fascinating period of fast transformation
as a result of financial sector reforms that are being implemented in stages.

The current reform process should be considered as a chance to turn Indian banking into a
solid, robust, and dynamic system capable of performing its functions efficiently and
effectively without the need for government intervention. Following the liberalisation of the
Indian economy, the government launched a series of reform steps to make the banking
industry economically sustainable and competitively strong, based on the recommendations
of the Narasimhan Committee.
 Axis bank
Axis Bank is India's third largest private sector bank, providing a broad range of financial
services to customers including large and mid-sized businesses, micro, small and medium-
sized businesses (MSME), agriculture, and retail businesses.
Axis Bank, founded in 1993, was the first of the new private banks to open in 1994, after the
Indian government approved the establishment of new private banks. The largest and greatest
financial institution in the country, UTI, has promoted Axis Bank Ltd. The bank was founded
with a Rs. 115 crore capital, with UTI investing Rs. 100 crore, LIC contributing Rs. 7.5 crore,
and GIC and its four subsidiaries each contributing Rs. 1.5 crore. In 1994, Axis Bank became
one of the first new generation private sector banks to open its doors.
Specified Undertaking of Unit Trust of India (SUUTI) (then known as Unit Trust of India),
Life Insurance Corporation of India (LIC), General Insurance Corporation of India (GIC),
National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental
Insurance Company Ltd., and United India Insurance Company Ltd. collaborated to establish
the bank in 1993. The Unit Trust of India's stake was then transferred to SUUTI, a company
founded in 2003.
Under the UTI Act of 1963, the erstwhile Unit Trust of India was established as a body
corporate with the goal of encouraging savings and investment. With the adoption of the Unit
Trust of India (Transfer of Undertaking and Repeal) Act, 2002 by Parliament in December
2002, the UTI Act, 1963 was repealed, clearing the way for the split of UTI into two
organisations, UTI–I and UTI–II, with effect from February 1, 2003. The UTI I Undertaking
has been transferred and vested in the Administrator of the Specified Undertaking of the Unit
Trust of India (SUUTI), who manages assured return schemes as well as 6.75 percent US–64
Bonds and 6.60 percent ARS Bonds with a Unit Capital of over Rs. 14167.59 crores, in
accordance with the Act.
Capital structure:
The permitted share capital of the bank is Rs. 850 crores, divided into 4,250,000,000
Rs.2/- equity shares. As of the 31st of March, 2021. The Bank has issued, subscribed for, and
paid up Rs. 612.75 crores in equity capital as at March 31, 2021, which was divided into
306,37,48,652 equity shares of Rs.2/- each. The Bank's shares are traded on the National
Stock Exchange of India Limited and the Bombay Stock Exchange Limited. GDRs issued by
the Bank are traded on the London Stock Exchange (LSE). The Bank's MTN Bonds have
been listed on the Singapore Stock Exchange.
Domestic information:

 No. of domestic branches- 4594 (including extension counters)

 ATM (automated teller machine)- 11333
 Cash recycles- 5710

International information:
International branches- 8 branches in total
1. Singapore
2. Dubai (at DIFC)
3. Dhaka
4. Dubai
5. Abu Dhabi
6. Sharjah
7. London
8. UK

The foreign operations are focused on corporate lending, trade finance, syndication,
investment banking, and liability businesses.

Subsidiary companies:
9 subsidiaries of axis bank namely
 Axis Capital Ltd. (ACL)
 Axis Securities Ltd. (ASL)
 Axis Trustee Services Ltd. (ATSL)
 Axis Asset Management Company Ltd. (AAMC)
 Axis Mutual Fund Trustee Ltd. (AMFT)
 Axis Finance Ltd. (AFL)
 A.TREDS Ltd.(ATL)
 Axis Bank UK Ltd. (ABUK)
Axis bank competitors: 3 main competitors are
1. ICICI bank
2. HDFC bank
3. United overseas bank

Functioning Of Axis Bank

The banks provide with a number of services and products to the customer, the axis
bank is among the best banks and is providing a good number of service to the
customers
The services offered by the bank includes
 Accounts
 Deposits
 Cards
 Loans
 Forex
 Investment
 Insurance and many more

The banks offers a number of services in case of the account services. It includes
 Saving account
 Salary account
 Current account
 Axis direct investment account
 Safe deposit locker
 Safe custody
 National pension system
 Axis active and many more
The deposit services of the bank includes
  Express FD
 Fixed deposit
 Recurring deposit
 Tax saver fixed deposit
 Fixed deposit plus
 Auto fixed deposit

The card services includes

 Credit cards
 Debit cards
 Pre paid cards
 Transit cards
 Commercial credit cards
 Debit card total control and many more
The loans offered by the bank are
 24*7 loans
 Home loan
 Personal loan
 Holiday loan
 Education loan
 Two wheeler loan
 Gold loan
 Loan against securities
 Business loan
 Car loans and many more
The forex services includes
 Forex card
 International fund transfer
 Online fund transfer
 Foreign currency cash
 Foreign currency traveler’s cheque and many more
The investment services include
 Mutual funds
 Demat account
 IPO Smart
 Axis direct
 Kisan vikas patra and many more
Other services offered
 Retail Banking
Individuals and small companies can take advantage of the bank's lending services, as well as
liability products, card services, Internet banking, automated teller machine (ATM) services,
depository, financial advising, and non-resident Indian (NRI) services. The RBI's list of
NEFT-enabled participating banks includes Axis Bank.
 Corporate Banking
Transaction banking:
On behalf of the Indian government and various state governments, Axis Bank provides
transaction banking products and services to customers in the areas of current accounts, cash
management, capital market services, trade, foreign exchange and derivatives, cross-border
trade and correspondent banking services, and tax collections.
Investment banking and trustee services:
Through its owned subsidiaries, the bank provides investment banking and trusteeship
services. Axis Capital Limited is an investment banking firm that specialises in equity capital
markets, institutional stock brokerage, and mergers and acquisitions advising. Axis Trustee
Services Limited is a trustee that acts as a debenture trustee as well as a trustee for a variety
of securitization trusts.
 International Banking
Through its locations in Singapore, Hong Kong, DIFC, Shanghai, and Colombo, the bank
provides corporate banking, trade finance, treasury, and risk management services, as well as
retail liability products. During the current fiscal year, the representative office in Dhaka was
established.

Remote banking
It helps us to transfer the funds, request for the documents, order the demand drafts, pay the
bills and many more services are rendered by the bank.
The services offered includes
 transfer funds through NEFTor RTGS
 Start Fixed deposit
 Order Demand Drafts
 Request cheque book
 Request statements
 Request tax certificates
 Stop cheque requests
 Block your card
 Pay premium for your policies
And many more services and functions are also offered by the bank

Deposit products of axis bank

Axis bank competitors: 3 main competitors are
4. ICICI bank
5. HDFC bank
6. United overseas bank

Products of axis bank:

 axis bank products

personal business NRI

retail agri and rural current account accounts

cash management
accounts loans deposits
system

deposits rural banking trade and forex insurance

cards financial inclusion treasury services investment

capital market
loans loan
service

forex fast tag

insurace 24*7 loan

investment

government
product

Deposits product:

Personal  retailsaving account

Saving deposits:
Customers of Axis Bank can choose from a variety of Savings Accounts, each with its own
set of features and benefits. People from various walks of life can use the Savings Accounts
to satisfy their banking needs.
 Each Savings Account has its own set of benefits, such as a large transaction limit, free
check books, and so on. Discounted cinema tickets, Axis DGE awards, emergency travel
allowances, and much more are among the perks and discounts.

1. easy access digital saving account

2. prime digital saving account
3. easy access saving account
4. Prestige digital saving account
5. Senior privilege saving account
6. Pension saving account
7. Basic saving account

PersonalRetailSalary account:

Axis Bank Salary Accounts provide employees with easy access to their paychecks. Salary
Account is best suited to employees' job profiles and allows them to take use of a variety of
additional benefits, such as customized debit cards. It will make it easier for employees to
keep track of their pay and reimbursements.

Depending on the type of job, there are six main types of salary accounts. The accounts differ
in a variety of ways, including daily withdrawal limits, shopping limits, and the type of debit
card used. Axis Bank Salary Accounts are the greatest in class because of the unique
employee joys and enhanced perks. Different salary bank accounts provide benefits ranging
from Older ID cards for senior residents, domestic trip plans, and higher interests to dining
delights, cashback on cinema tickets, and so on. Priority Salary Account holders will receive
unique benefits, while military personnel will enjoy additional benefits.
 Savings account with easy access
 Defense salary account
 Employee reimbursement account
 Prime salary account
 Priority salary account
 Liberty salary account

NGO saving account:

The Trust/NGO/Institutional Savings Accounts offered by Axis Bank are specifically
designed to meet the needs of organizations such as NGOs, clubs, associations, educational
institutes, hospitals, and other trusts. Depending on the number and complexity of your
financial transactions, one can choose from four different options. These savings accounts
grant its customer links to our broad network and a variety of services, such as an FCRA
account, collection and payment services, salary accounts for trust/institution employees, free
DD/PO/ NEFT/ RTGS/ cash transactions, and digital banking.
1. Silver trust saving account
2. Gold trust saving account
3. Platinum trust saving account
4. FCRA account

Personal  deposits:
For good reason, bank deposits are a popular investment option for NRIs the high interest
rates and low risk factor ensure that customers money is safe. Axis bank provides a variety of
deposit choices to meet your specific requirements.
1. Axis bank express fixed deposits
2. Axis bank fixed deposits
3. Axis bank recurring deposits
4. Axis bank tax saver fixed deposits
5. Axis bank auto fixed deposits
6. Axis bank gold monetization scheme

Business Current account:

 
Axis Bank offers a variety of current account variants tailored to the demands of various
industries and businesses, with features such as comprehensive online account opening for
specific variants, a variety of cash deposit limits, limitless withdrawals, and zero-balance
current accounts.

One can be confident that ones banking transactions will be hassle-free and seamless with
digital services such as online NEFT/RTGS transactions 24x7, prompt SMS alerts, and
customized offerings on allied products such as CMS, Trade & Forex Services across user-
friendly Internet & Mobile Banking platforms.
1. Current account normal
2. Current account advantage
3. Current account select
4. Current account club 50
5. Current account jewelers
6. Digi current account

NRI saving accounts:

Axis bank provides variety of services to their customers through different accounts. High
interest rate and low risk is assured by bank to their customer so that they feel safe.
 1. Easy saving account
2. NRI prime saving account
3. Mariner account
4. Priority account
5. Burgundy account

NRI  Deposits:

Bank deposits are a popular investment option among NRIs, and with good reason: the high
interest rates and minimal risk factor ensure that your money is safe. Axis Bank offers a wide
range of deposit options to match your specific needs.
 NRE Rupee Deposit
 NRE Recurring Deposit
 NRO Rupee Deposit
 NRO Recurring Deposit
 Foreign Currency Non-Resident (FCNR) Deposit
 NRI Pro Foreign Currency Deposit
 NRI Pro Rupee Deposit
 Resident Foreign Currency Term Deposit
 Fixed Deposit Plus
Retail Loan Products of Axis Bank
Retail banking, often known as consumer banking or personal banking, is a type of banking
that focuses on individuals rather than enterprises. Individual customers can use retail
banking to manage their money, obtain credit, and deposit funds in a safe manner. Checking
and savings accounts, mortgages, personal loans, credit cards, and certificates of deposit are
among services provided by retail banks (CDs).
Axis Bank offers products and services in the retail segment capturing end-to-end customer
requirements.
The Retail Banking business includes a diverse range of goods and services, including
deposits, loans, investments, and payment solutions, all of which are supplied to the Bank's
clients via numerous channels.
Home loans, personal loans, vehicle loans, consumer loans, gold loans, school loans, and
secured loans of different forms are examples of retail asset products. Debit cards, credit
cards, trip currency cards, and point-of-sale terminals are among the payment products and
services offered by the Bank.

Commercial loans offered

Business loan is offered by the bank
Today, liquidity for a self-employed is of supreme importance. Moreover, meeting your growing
business requirements doesn’t come to you on a platter. This is where we play a role. Axis Bank
now offers collateral-free EMI-based Business Loans for the self-employed with minimum
documentation
If you are a pre-qualified Axis Bank customer, avail  online and get instant credit of funds from
the comfort of your home and office. You can also enjoy other benefits such as flexible tenure
and minimum documentation. Weekday or a holiday, apply through Axis Mobile or Internet
Banking and enjoy uninterrupted access to money for your business needs anytime, anywhere.
Fee Based Services Of Axis bank
Fee based services
Fee based services are those services for which the customers need to pay a fixed amount of
price to use the service. These services can also be classified as corporate and the retail fee
based services.
Banks earn income from the services they offer to the customers of the bank by also charging
a certain amount of fees on some services and they are therefore called the fee based services
of the bank. All the bank charge and have some fee based services offered to the customers of
the bank.
From the start of the February 2022, the Axis Bank will be revising the fees as well as the
service charges
The fee based services of the Axis bank
 Cash limit and charges
The bank charges the amount of money if it exceeds the limit assigned by the
individual
 Cash withdrawal limits
The limit of the cash withdrawal is also charge by the bank in case it exceeds the limit
 For non home branch and home branch: NIL (FOR CABNK CODE)
 For the whole sale banking products
 For the current account segment
Normal account Business Business select
advantage
Semi urban 5000 12500 25000
 Non maintenance 600 750 1000
charges
Metro balances 10000 25000 50000
 For the cash deposit
Cash deposit Normal Business Business select
advantage
Free limit per 200000 300000 @10 times MAB
month
Charges( min 50 4/1000 4/1000 3.5/1000
per transaction)

 NEFT/RTGS/IMPS transactions (outward)

NEFT from branch Up to 10,000 - 2.50/- per transaction
10,001 to 1 lakh - 5/- per transaction 1
lakh to 2 lakhs - 15/- per transaction
Above 2 lakhs - 25/- per transaction
NEFT other digital channels free
RTGS from branch 2 lakhs to 5 lakhs - 25/- per transaction 5
Lakhs and above - 50/- per transaction
RTGS other digital channels free
IMPS Fund transfer Up to 1,000 - 2.50/- per transaction
1,000 to 1 lakh - 5/- per transaction 1
lakh to 2 lakh - 15/- per transaction

 Debit card charges

Debit card charges Business Classic Business Platinum Business Supreme
ATM Charges - 20 20 20
Cash Withdrawal
(Non-Axis Bank
only)
ATM Charges - 8.5 8.5 8.5
Balance Enquiry
(Non-Axis Bank
only)
Purchase NIL NIL NIL
Transaction (POS)
Charges
Insurance fee 250 500 1000
Annual fee 250 500 1000

 Penal Charges
 Cheque Returns (Inward) - Issued by
Customer
Cheque Returns (Outward) - Deposited
by Customer
Cheque Returns - Deposited by
Customer for Outstation Collection
ECS (Debit) Returns
Standing Instruction Reject Fee
 Other charges
Cash Handling charges on cash
deposited in Low Denomination Notes
(LDN)
Demand Drafts (payable at
Correspondent Bank locations under
Desk Drawing arrangement)
Demand Drafts purchased from other
Banks
Demand Drafts drawn on Axis Bank
branches - Cancellation, Reissuance or
Revalidation
Demand Drafts drawn on Correspondent
Bank branches - Cancellation,
Reissuance or Revalidation
Cheques Deposited at any Axis Bank
branch for outstation collection
Account Statement - Duplicate
statement from branch
Account Closure Charges
Third Party Products offered by Axis bank
`500 per instrument
`100 per instrument
50% of OSC commission; Minimum `50
/Cheque + Other bank charges if any
1st return for the month - `375 2nd
return for the month - `425
3rd return onwards for the month - `500
SI reject due to Credit Card/Loans/Auto
Debit- `200 per reject SI reject due to
RD/MF/SIP- NIL
1% on the value of cash deposited in
Low Denomination Notes, Exceeding
`15,000 per month either single or
multiple transaction
`1/1,000; Min. `25 per DD
Actual + `0.50/1,000; Min. `50 per DD
`100/- per instance + other bank's
charges at actuals if any
`100/- per instance + other bank's
charges at actuals if any
`100 per instrument
`75 per statement
Less than 14 days – NIL. Older than 14
days – `500
Bank provide a wide choice of Alternative Investment Products and investment options at a
low cost at Axis Bank, allowing you to diversify your typical portfolio. Discretionary
Portfolio Management Services, Structured Products, and Private Equity & Real Estate Fund
are the three main products offered by Axis Bank's Alternate Investment Products. These
products are tailored to a certain sector of clients with varying risk and reward appetites.

Products being offered

Discretionary Portfolio Management Services (DPMS):
DPMS is a sophisticated investment vehicle that provides a variety of specialised investment
techniques to take advantage of capital market possibilities. Axis Bank recommends Portfolio
Management Services from reputable third-party product providers (fund houses / financial
institutions) who invest the client's money in various financial instruments based on the
portfolio's stated purpose.

Structured Products:
Structured products are investments that have the potential to produce a higher return than
traditional fixed deposits and other debt products currently available on the market. Returns
on these products are linked to the performance of an underlying benchmark, such as the
Nifty, a single stock, or a basket of equities. Market capital protected structures are the most
common in India. Structured products can be a good addition to a client's portfolio since they
allow you to build an investment structure to fit your individual financial goals while taking
into account your risk tolerance and time horizon.

Private Equity & Real Estate Funds

Private equity and real estate funds give customers access to one-of-a-kind investment
opportunities in a broad and expanding market of privately held businesses. Traditional asset
classes have limited relationships with these goods.

Section 54 EC – Capital Gain Bonds

Bonds eligible for the section 54 EC capital gain tax exemption

REC (Rural Electrification Corporation)

NHAI (National Highway Authority of India)
Features
A five-year lock-in period is available.
In a financial year, you can invest up to Rs. 50 lakhs in any of the two bonds available.
Annual interest rate of 5%

Non-Convertible Debentures (NCDs)/Bonds

Features
 Interest rates that are appealing
 Various maturities to meet the interests of various types of investors
 It's available in both primary and secondary markets. (Axis Wealth and Private
Banking customers can currently purchase Secondary Market Bonds.) The necessary
minimum investment is Rs. 10 lakhs).

Tax Free Bonds

Features
According to the rules of section 10 (15) (iv) (h) of the I.T. Act, 1961, interest income on
these Bonds does not count toward total income.
Transfer and settlement services offered by axis bank
NEFT
The National Electronic Monies Transfer (NEFT) system is a nationwide payment system
that allows for one-to-one transfers of funds. Customers can transfer funds from their bank to
anyone who has an account with any other participating bank in the country under this
scheme. Your banks must be a part of the NEFT money transfer network, and the system for
the specified bank branch must be NEFT enabled. The Reserve Bank of India's website has a
list of bank-by-bank branches that participate in NEFT.
Retail Internet Banking, Mobile Banking, and Corporate Internet Banking.
 From 8 AM - 4.30 PM - As per approval limit
 From 4.30 PM - 6.30 PM - Less than INR 5 Cr
 From 6.30 PM - 8 AM - upto INR 1 Cr (Including second and fourth Saturday,
Sunday and national Holidays)

The key features of NEFT and the process:

 Batch Processing Settlement
The NEFT system settles fund transfer requests in batches every half-hour, rather not
in real time like the Real-Time Gross Settlement system (RTGS).
NEFT is currently available 24 hours a day, seven days a week, in 48 half-hourly
batches. All inward transactions will be processed 24 hours a day, seven days a week
by the bank.

 Settlements are cleared through a central clearing center

The NEFT Clearing Centre in Mumbai is the principal location for the settlement of
funds between two bank accounts in any geographical area of the country (operated
by National Clearing Cell, Reserve Bank of India, Mumbai).

 No Transactional limits and Nominal Fees Charged:

Although there is no minimum or maximum amount that can be transmitted through NEFT,
for cash-based remittances inside India and remittances to Nepal under the Indo-Nepal
Remittance Facility Scheme, there is a limit of Rs 50,000/- per transaction.
NEFT transactions are free of charge.

Real-time gross settlement systems (RTGS)

Real-time gross settlement systems (RTGS) is an electronic payment system in which
individual and continuous payment instructions between banks are processed and paid in
"real time" and "gross settlement." 'Gross Settlement' refers to the individual settlement of
funds transfer orders (on an instruction-by-instruction basis). Because the funds settlement
takes place in the Reserve Bank of India's books, the payments are final and irreversible.
The RTGS system is designed for high-volume transactions. The minimum amount that can
be sent via RTGS is INR 2 lakh. For RTGS transactions, there is no upper limit.
As seen below, RTGS transactions can be initiated 24 hours a day, 7 days a week through
Retail Internet Banking and Corporate Internet Banking..
 From 7:00 am - 6:00 pm – As per approval limit
 From 6:00 pm to 7:00 am – upto INR 1 Cr (including second & fourth Saturday,
Sunday & National Holidays)

One Connect
Axis Bank and Invoice Mart have teamed up to offer "One Connect," an industry-first
integrated payment and bill discounting solution.
One Connect enables customers to easily manage their liquidity by giving them the option of
paying their vendors from the balance in their Axis Bank current account or having invoices
financed using Invoicemart's TReDS platform.
"One Connect" interfaces effortlessly with customers' SAP ERP systems, eliminating manual
intervention and resulting in fewer errors, lower costs, and more thorough audit trails and
records, all of which lead to greater compliance.
SWIFT India
Through the SWIFT India Domestic Network, Axis Bank provides a comprehensive solution
for business communication in the areas of payment and cash management, trade finance, and
Treasury flows..
Key Highlights:
 Process optimization and automation
 Consistent security and lower hazards
 Lower operating expenses
 Greater transparency
Veripay- Beneficiary Account validation
 Beneficiary Account Validation is provided by Axis Bank and is based on the account
number and IFSC code of the account holder. Customers can use the services and
receive the correct beneficiary data before making a payment by using a penny drop
IMPS transaction.
 Validation of several beneficiaries in a single upload
 Reports containing actual beneficiary information on a regular basis
 Validation of dormant/closed accounts
Long term view on Axis bank
The bank is doing really good in todays time. The customers of the bank are also very
satisfied according to the survey done by the banking system. The bank has achieved the
consistent growth over the years and is also having a stable asset quality.
Axis Bank has achieved consistent growth and stable asset quality with a 5 year CAGR
(2009-13) 37% in Net Profit with a balance sheet size of Rs.3,40,561 crores as on 31st March
2013 subscribed and paid-up equity capital of Rs. 469.19 crores, constituting 46,91,89,786
equity shares of Rs. 10/- each. The Bank has a network of 2225 branches and extension
counters and 11796 ATMs and 7 International countries.
Axis Bank Ltd. was incorporated in the year 1993. Its today's share price is 730.55. Its
current market capitalisation stands at Rs 224108.93 Cr. In the latest quarter, company has
reported Gross Sales of Rs. 636452.91 Cr and Total Income of Rs.784834.94 Cr. 
The business landscape of the bank is evolving with the faster pace and the customers are
really satisfied
Amid these difficult times too, flexibility and openness is in the prime purpose and the
customers are prime importance of the bank, the bank is doing really good in the market as
well as in the banking industry as a whole. The bank is also gaining momentum in the retail
asset growth and is having a really bright future ahead.
The bank have enhanced non-credit revenue streams, driven leadership in costs, and
embedded profitability in all business decisions and is also improving operating efficiency
through technology.
Technology is at the core of the future-ready Axis and even The pandemic has only
accelerated technology initiatives and investments
Used opportunities thrown up by the COVID-19 crisis to increase investments into IT
automation and Cloud migration: 50+ initiatives already on Cloud
Enabled one of the largest Work-From-Home programs in the industry with over 20,000
concurrent users able to work remotely with access to all the Bank systems

The bank is right now in a good market condition and is also upgrading itself in the market
and not getting obsolete, being fresh and always in the minds of the customer, the bank will
always be in the market in future too.
Conclusion
The axis bank is doing really good in the market and the banking segment today. The banking
is the backbone of the economy and all the players in the industry plays a vital role for this
segment. The market condition is good and the products and services being offered are also
of a large variety. The bank is also upgrading itself in the fields of the technology and making
the way easy for the customers to feel more secure and have the ease of use way of doing the
business.
The online services of the bank is also offered to the customers, the variety of loans being
offered is of good number and the loans are affordable by the customers too.
The bank has a good future ahead and is also doing goods among the other banks. The HDFC
bank can be seen as a good competitor of the bank as it is also doing great in the field of
banking today.