Baby Skin Care Products Survey

I am a research scholar pursuing PhD from the IIS(deemed to be university), Jaipur. I am

doing research to access a study on "Consumer Buying Behavior towards Baby Skincare
Products (With special reference to the selected cities of Rajasthan)". I would love your
responses to the following questions to help me gain insight into buying behavior of the
Baby Skin Care Products. I assure you that information provided by you will be kept
confidential.

*Required

1. Name of the Parent (Mr. Or Mrs.) *

2. No. of Children *

Mark only one oval.

Single

Twins

Two

More than two

3. Baby's Age

Tick all that apply.

Below 12 months 1-2 year 2-3 year 3-4 years 4 years or more

Single Baby

Twins

Two

More than two

4. Gender of baby

Tick all that apply.

Male Female

Single

Twins

Two

More than two

5. Parent's Profession

Mark only one oval per row.

Pvt. Service Govt. Employee Business Homemaker Self Employed

Mother

Father

6. Parent's Highest Level of Education

Mark only one oval per row.

Under Graduate Graduate Post Graduate Doctorate

Mother

Father

7. Area / Place

Mark only one oval.

Ajmer

Jaipur

Kota

Udaipur
8. Type of family

Mark only one oval.

Nuclear

Joint

9. E-mail Address

10. Monthly Household Income (In Rs)

Mark only one oval.

20 - 50k

50 - 70k

70k - 1lac

1lac and above

11. Do you use baby skin care products for your baby?

Mark only one oval.

Yes

No
12. Which skincare products do you use for your baby? *

Mark only one oval per row.

Mostly used Moderately Used Less Used Never Used

Baby Lotion

Baby Bath Soap

Baby Oil

Baby Cream

Baby Powder

Baby Shampoo

Diaper Cream

Eczema Cream

13. How frequently do use baby Skincare products? *

Mark only one oval.

Twice a day

Daily

Alternatively

Weekly

none
14. Till what age of the baby, will you prefer to use these baby skin care products? *

Mark only one oval per row.

Strongly Preferred Preferred Neutral Not Recommended

Just after Birth

Upto 6 Months

Upto 1 year

Upto 3 years

Upto 5 Years

More than 5 Years

15. On the basis of what factors do you purchase baby skin care products? *

Mark only one oval per row.

Not at all Less Very

Neutral Important
important important important

Easy Availability

Influence of
Friends/Family

Packaging

Quality

Ingredients

Reviews

Price

Brand Value

Usability
16. How frequently do you purchase the baby skin care products? *

Mark only one oval.

Weekly

Fortnightly

Monthly

Once in 3 Months

Whenever Required
17. On the basis of which factors your decision regarding purchase of baby skin
care products affect? *

Mark only one oval per row.

Not at all Less Most

Neutral Important
important Important Important

Price

Quality

Brand Image

Availability

Advertisement

Packaging
Design

Friends

Labelling

Offers

Celebrity
Influence

Occassion

Income

Lifestyle stage

Trust

Effectiveness

Satisfaction
18. On a scale of 5 ( 5 being most preferred and 1 least preferred), rate your channel
for purchase of Baby skin care products?

Mark only one oval per row.

5 4 3 2 1

Online

Offline

Both

19. Rate accordingly ,from where do you prefer to buy baby skin care products ? *

Mark only one oval per row.

Most Less Not Least

Neutral
Preferred preferred preferred Preferred

Online

Departmental Stores

Small Shops

Baby Exclusive Shops

Neighbourhood Shops

Supermarket/Hypermarket

Pharmacy

Others
20. Rate website for online shopping for baby skin care products? *

Mark only one oval per row.

Most Less Not Least

Neutral
preferred Preferred Preferred Preferred

Amazon

First Cry

Myntra

Flipkart

BabyHug

Company Specific
Website

Others

21. Why do you prefer specific site for online shopping of Baby skin care products,
rate on a scale of 1-5 (5 being most important and 1 least important? *

Mark only one oval per row.

5 4 3 2 1

Variety of Products available

Discounts

Easy Comparison of Products

Less Time Involved

Less Efforts

24*7 Access

Easy Refund

Delivery Sysytem

Non Availability of Baby Products at

offline outlet
22. Where did you get baby skin care product recommendations from? *

Mark only one oval per row.

Most Less Least

Recommended Neutral
Recommended Recommended Recommended

Parents

Family

GrandParents

Friends

Internet

Doctor/Paediatrics

Others

23. Which baby skin care brand do you use, Rate accordingly? *

Mark only one oval per row.

Mostly less Neutral Less Never

Johnson & Johnson's

Himalayas

Mothercare

Sebamed

Mamaearth

Piegon

Chicco

Local Products

Traditional Products

Others
24. Do you use same brand every time ? *

Mark only one oval.

Yes

No

25. What are the alternative purchase plans, if your preferred brand not available in
offline store? *

Mark only one oval per row.

Most Less Not

Important Neutral
Important Important Important

Go to other shop

Postpone the purchase

Buy another brand

Place order to get

required brand

Any Other

26. What is your nature of purchase decision regarding buying of baby skin care
products? *

Mark only one oval per row.

Most Less Not

Important Neutral
Important Important Important

Impulsive
Buying

Planned Buying
27. When it comes to choosing skin care products for your baby, which factor is
most important to you, Rate accordingly? *

Mark only one oval per row.

Most Less Not

Important Neutral
Important Important Important

Is it affordable?

Does it work?

It is natural/Organic?

Is it recognized brand?

Is the product packaged

nicely?

Eco Friendly

Non Toxic

28. Did you experience any challenges finding or accessing the right skin care
products for your baby? *

Mark only one oval.

No

Yes

29. Has your child suffered or suffering from any of the following skin conditions? *

Tick all that apply.

Dry Skin
Cradle cap
Nappy Rash
Eczema
Baby Acne
No Skin Problem
Others
30. How much Rs do you spent on buying baby skin care products( Monthly
Expenditure) *

Mark only one oval.

Less than Rs 500

Rs 500 - 1000

Rs 1000 - 1500

Rs 1500 and above

31. How do you typically find out about brands in baby skin care product category?
*

Mark only one oval per row.

Most Less Not

important Neutral
important Important Important

TV

Radio

Newspaper

Magazines

Social Media

Friends/Family

Other

32. Suggestions
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