FIRST CONTACT

!! SUBJECT LINE Should Always Be In ALL CAPS!!

#1. Hello,
My name is (YOUR NAME), I am the owner of a retail business. I was reviewing
your companies website and I am very interested in doing business together.
Please let me know what information you need in order for me to open a
wholesale account with your company. I have my business license and resellers
permit available upon request.

I look forward to hearing from you,

YOUR NAME
COMPANY NAME
PHONE NUMBER (OPTIONAL)

#2. Hello,
My name is (YOUR NAME), I am a retail business owner. I utilize multiple online
platforms as well as my own website, to sell products. I am interested in opening
a wholesale account with your company and potentially doing business together.
Can you provide me with a wholesale account application so I can fill it out as
soon as possible.

Feel free to contact me via phone if that works better for you.
I look forward to hearing from you,

YOUR NAME
COMPANY NAME
PHONE NUMBER

FIRST CONTACT CONTINUED

#3. Hello,
My name is (YOUR NAME), and I own an online retail company. I sell many
different products but I want to expand into the (CATEGORY THIS SUPPLIER IS
IN). After reviewing your website I believe your company does very well in this
category and I would love the opportunity to purchase products from you.

Please let me know what your requirements are for opening a wholesale account
with your company.

Thank you,

YOUR NAME
COMPANY NAME
PHONE NUMBER

ADDING VALUE
#1. I understand you’re hesitant to work with online sellers. I assure you I am an
 experienced amazon seller and I would like to talk over the phone if you’re
available. I believe I can increase your product sales by implementing a few
strategies that I have developed over time.

If you’re interested in talking about those strategies, do not hesitate to call me on

my personal number (PHONE NUMBER), I would love to go over them with you.

I look forward to hearing from you, thank you

YOUR NAME
COMPANY NAME
PHONE NUMBER

#2. Hello again,

Your products do sell well, but I believe I can increase your sales volume pretty
easily. Allowing me to sell your products, I would personally, out of pocket, run
PPC (Pay Per Click) on your products which will immediately increase sales.

Also, I would personally optimize your listing by improving the keywords making it
easier for customers to find your products. As well as improve the photo quality
by using my company’s professional photographer. I believe PPC and keywords
link the customer with the product but the photos sell the product, so I will
personally oversee this process.

If you’re interested in going over this in more detail, do not hesitate to call me on
my personal number (PHONE NUMBER), and I would be happy discuss it
further.

Thank you,

YOUR NAME
COMPANY NAME
PHONE NUMBER
NEGOTIATING

#1. Hello (SALES REP),

I’m interested in (PRODUCT NAME), I would like to buy 200-400 units on a
monthly basis, depending on sales velocity, but I would need the price to be a
little lower. Do you have room to adjust price?

If not I completely understand, but I am very interested in placing consistent

monthly orders of this product, if we can work something out.

Please let me know if there is anything you can do,

YOUR NAME
COMPANY NAME
PHONE NUMBER

#2. Hello,
I reviewed you’re inventory list and I am interested in purchasing (PRODUCT
NAME), I can order a large amount, but I would need the price to be around (X
amount). I am unable to make a profit at the current price, can you let me know if
this is possible for you.

If not I completely understand, but I hope we can work something out,

Thank you

YOUR NAME
COMPANY NAME
PHONE NUMBER