Programmatic Audience Buying and Digital Ads 

 
1. PAB is an Automated process that doesn't involve manual work like digital ads. 
2. Programmatic media buying utilizes data insights and algorithms to serve ads to the right 
user at the right time, and at the right price (the real-time bidding technology) 
3. Digital ads are purchased in bulk and advertisers have little control over the inventory and 
placement. 
4. PAB is Combination of media buyers like ad server, anti fraud protection and Access to 
multiple inventory sources 
5. In PAB, Media buyer can choose which sites to buy on and can set the price at you think each 
individual impression is worth