INTERNATIONAL

RELATIONS
VANTEJ
OUR COMPANY’S SITUATION…….

BEFORE NOW
Less market share
 Steady
increase in Are being outpriced
profit by whiteteeth
 Excellent Less revenue
market share streams to compete
with business giant
 PROBLEMS

Loss
due to better incentives provided to
retailers by WHITETEETH, retailers
are keeping less stock of vantej (36%
less), hence resulting in loss.
Change in Perception
due to decrease in shelf space and
market share of VANTEJ, the first
preference of most people for
toothpastes has changed from
VANTEJ to WHITETEETH
SOLUTIONS
PROVIDING MORE MARGIN OF PROFIT TO RETAILERS AND A CHEAPER
PRODUCT TO CONSUMERS BY SUBSIDIZING THE RETAIL COST THROUGH
MONEY FROM OTHER REVENUE STREAMS.

MAKE A SMALL LOW COST TOOTHPATSE USED IN SANITARY KITS FOR

HOTELS AND RESORTS, SO AS TO WIDEN OUR MARKET AND GENERATE
EXTERNAL REVENUE STREAMS. PROFIT FROM THIS SECTOR CAN BE
USED TO SUBSIDIZE OUR MAIN PRODUCT’S RETAIL COST.
 INCREASE FLOW RATE OF OUR TOOTHPASTE BY 8%. THIS CAN BE ACHIEVED BY
WIDENING THE OPENING OF THE ORIFIS OF THE TUBE. BY DOING SO, THE FREQUENCY OF
OUR RECCURUNG CUSTOMERS SHALL INCREASE.

PROPOSE TO CREATE DIFFERENT TYPES OF TOOTHPASTES FOR THE FOLLOWING

CATEGORIES;
1. BHIM VANTEJ – FRUIT FLAVOURED TOOTHPASTE FOR KIDS
2. VANTEJ PRO – SPECIALIZED PASTE FOR DENTAL AND MEDICAL ISSUES
3. VANTEJ – TOOTHPASTE FOR GENERAL AUDIENCE
MARKET
Market size =( penetration rate)*(target audience)*(cost of product)
Our estimated market size is 2.4 Cr assuming population of 10lakhs,
And costs to be the following;
BHIM VANTEJ-
1.Penetration rate = 80%,
2.Selling Cost = 33 rs
3.Population=2.3L
VANTEJ PRO-
1. Penetration rate = 75%
2. Selling Cost = 90rs ,
3. Population = 0.5L
VANTEJ-
1. Penetration rate= 60%
2. Cost =40rs
3.Population= 6L
 MARKETING STRATEGIES
 INCLUDE SAMPLE ALONG WITH ADS IN
NEWSPAPERS

 GIVE INCENTIVES TO DENTISTS

 ADVERTISING PRODUCT AT DIFFERENT

CAMPAIGNS AND WORKSHOPS
Revenue
BEFORE;
1. Manufacturing price= 20
2. Retail = 30
3. Selling= 40 ( our profit = 10rs) total profit= 36 lakh per month
AFTER
1. Manufacturing price = 20
2. Retail= 26
3. Selling= 37 ( our profit = 6 rs) total profit = 21 lakh per month

TOTAL LOSS FROM PROFITS = 4*(600000)*(0.6) = 15 LAKHS per month

The 4rs lost for each toothpaste will be covered by the profits gained from our resort
sanitary kit business
Assuming we cater to 100 resorts and hotels having an average of 100
rooms and our low cost tooth paste getting a profit of 5 rs, we expect to
get 15 lakh per month profit from this area.
OUR GOALS

 Ensure 65% market share and above in

coming years

 Generate more revenue streams

 Get a better “shelf space” of around 60%

 Establish a positive perception on

herbal and Ayurvedic toothpastes
THANK YOU

ARYAN KOLAPKAR
MANAS CHURI
ASHUTOSH YADAV